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a16z Podcast | The Basics of Growth 2 -- Engagement & Retention

with Andrew Chen (@andrewchen), Jeff Jordan (@jeff_jordan), and Sonal Chokshi (@smc90) Once you have users, how do you keep them engaged, retain them, and even "resurrect" or re-engage them? That's the focus of this episode of the a16z Podcast, which continues our series on the basics of growth from user acquisition to engagement and retention -- covering, as always, key metrics and how to think about them. Especially as many products and platforms evolve over time, so do the users, some of whom may even use the product in different ways... so what does that mean for engagement, and how can startups analyze their users? "Show me the cohorts!" may be the new "show me the money"... Featuring a16z general partners Andrew Chen and Jeff Jordan, in conversation with Sonal Chokshi, the discussion also covers everything from how network effects come in to play (is there really a magic number or "aha" moment for a product?) to who are the power users (and the power user curve for measuring, finding, and retaining them). Because at the end of the day, you don't want a leaky bucket that you're constantly trying to fill up. That doesn't work, and definitely won't scale.

Sonal ChokshihostAndrew ChenguestJeff Jordanguest

Jan 2, 201932mWatch on YouTube ↗

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EPISODE INFO

Released: January 2, 2019
Duration: 32m
Channel: a16z
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

with Andrew Chen (@andrewchen), Jeff Jordan (@jeff_jordan), and Sonal Chokshi (@smc90) Once you have users, how do you keep them engaged, retain them, and even "resurrect" or re-engage them? That's the focus of this episode of the a16z Podcast, which continues our series on the basics of growth from user acquisition to engagement and retention -- covering, as always, key metrics and how to think about them. Especially as many products and platforms evolve over time, so do the users, some of whom may even use the product in different ways... so what does that mean for engagement, and how can startups analyze their users? "Show me the cohorts!" may be the new "show me the money"... Featuring a16z general partners Andrew Chen and Jeff Jordan, in conversation with Sonal Chokshi, the discussion also covers everything from how network effects come in to play (is there really a magic number or "aha" moment for a product?) to who are the power users (and the power user curve for measuring, finding, and retaining them). Because at the end of the day, you don't want a leaky bucket that you're constantly trying to fill up. That doesn't work, and definitely won't scale.

SPEAKERS

Sonal Chokshi
host
Host of the a16z Podcast and a partner at Andreessen Horowitz.
Andrew Chen
guest
General partner at Andreessen Horowitz focused on growth, engagement, and consumer/product metrics.
Jeff Jordan
guest
General partner at Andreessen Horowitz and former OpenTable executive, focused on marketplaces and growth/retention.

EPISODE SUMMARY

In this episode of a16z, featuring Sonal Chokshi and Andrew Chen, a16z Podcast | The Basics of Growth 2 -- Engagement & Retention explores engagement and Retention: Metrics, Cohorts, and Network Effects Behind Durable Growth Andrew Chen and Jeff Jordan explain that companies shift from acquiring users to focusing on engagement, churn, and resurrection as they scale, and that later cohorts tend to be less valuable.

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