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AI and the Creator Economy with Karen X Cheng

Generative AI tools like DALL-E, Midjourney, and Stable Diffusion have taken the world by storm in recent months, wowing the masses with their uncanny ability to produce images via text prompts. In this interview, we’ll chat with Karen Cheng about how she’s leveraged these tools among others, with a focus on how this new paradigm is reshaping the creator landscape. You’ll get to hear the behind the scenes of many of her viral works, including a video of her becoming a lawnmower, her AI-generated Cosmo magazine cover, her DALL-E fashion show, her transforming iconic art into 3D museums to explore, and much, much more. By the end of this episode, listeners should have a better understanding of the new tools at their fingertips (literally!), how AI can indeed enhance the creative process, and the second-order effects of these innovations, like how creators are paid. Since we’re just at the beginning of the AI era, this is just the beginning of our coverage as well. Topics Covered: 00:00 - Intro 02:45 - Karen’s journey to content creator 06:29 - Creative unlocks for viral content 09:30 - The changing social media landscape 12:21 - Innovating with AI 15:23 - Unique AI tools available today 18:27 - How AI tools might differentiate 22:03 - Cosmo’s first AI-generated magazine cover 25:53 - Inpainting, outpainting, and the fungibility of artists 34:06 - AI enhancing the creative process 34:53 - The virality of optimism vs pessimism 41:01 - Turning attention into business 46:23 - IP and ownership in the age of AI 49:54 - The downward pricing pressure of AI 51:07 - Is generative AI still a gimmick? 57:50 - The adaptiveness of humans 1:03:17 0 The importance of AI ethics Resources: * Karen’s Instagram account: https://www.instagram.com/karenxcheng * Karen’s website: https://www.karenx.com/ * Karen’s TEDx Talk: https://www.youtube.com/watch?v=3Gh1dyM6yxE * Cosmo magazine cover: https://www.instagram.com/p/CfEpdJrLs49 * Cosmo magazine tutorial: https://twitter.com/karenxcheng/status/1541438655327133697 * DALL-E fashion show video: https://twitter.com/karenxcheng/status/1564626773001719813?s=20&t=ZCnmH-nK03HzoNao_qGVCQ * DALL-E fashion show tutorial: https://twitter.com/karenxcheng/status/1565003860854185984?s=20&t=ZCnmH-nK03HzoNao_qGVCQ * DALL-E outpainting announcement: https://twitter.com/OpenAI/status/1565009319447314432 * "I spent $15 in DALL·E 2 credits": https://pub.towardsai.net/i-spent-15-in-dall-e-2-credits-creating-this-ai-image-and-heres-what-i-learned-52f352912025 Stay Updated: * Find us on Twitter: https://twitter.com/a16z * Find us on LinkedIn: https://www.linkedin.com/company/a16z * Subscribe on your favorite podcast app: https://a16z.simplecast.com/ * Follow our host: https://twitter.com/stephsmithio Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

Steph SmithhostKaren X Chengguest
Nov 9, 20221h 12mWatch on YouTube ↗

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

At a glance

WHAT IT’S REALLY ABOUT

Karen X Cheng on Creating With AI, Optimism, and Ethics

  1. Karen X Cheng describes her path from a failed startup to full-time creator, crediting behind-the-scenes content as the unlock for growing a following.
  2. She explains how she moved into AI when she ran out of ideas for low-budget camera tricks, combining tools like DALL-E, DAIN, NeRF, EBSynth, CapCut and Facetune for novel results.
  3. Using the Cosmo AI magazine cover and a Girl with a Pearl Earring example, she argues that humans remain essential and that different artists get very different results from the same tool.
  4. She chooses optimistic, respect-seeking content over clickbait and notes that viral attention without conversion is useless as a business.
  5. She and Steph Smith discuss open questions on IP, downward pricing pressure, adaptability, and Karen's wish for cultural pressure toward ethical AI use and disclosure of altered media.

IDEAS WORTH REMEMBERING

5 ideas

Behind-the-scenes content drove her growth

Karen says the same shot got little traction until she showed how it was made, and after repeating this many times she considers it the defining unlock.

AI offered a fresh creative frontier

After running out of household-object camera tricks, she turned to research-paper AI that few were using creatively, which suited her novelty-seeking nature.

AI tools are specific tools that work best combined

She likens them to a calculator or compass, and gives examples such as running DALL-E faces through Facetune or using EBSynth to make DALL-E work for video.

Humans remain essential in AI creation

The Cosmo cover took hours of iteration, prompt tweaks like 'walk with swagger,' and inpainting, and the Pearl Earring example showed artists get very different results from the same source image.

Seek respect rather than attention

Karen says chasing views put her on a hamster wheel, and she now favors positive content that builds long-term relationships even if each piece is less viral.

WORDS WORTH SAVING

5 quotes

I would much rather have the respect of a few people who I respect rather than the attention of m- the shallow attention of millions who forget about it by the next day.

— Karen X Cheng

It's kind of interesting that like for most of history, I feel like humans have prayed to God, you know? But now I see that like content creators, we pray to the algorithm.

— Karen X Cheng

I think technology is neither good nor bad. I think I, I like to view it as neutral. It's like the neutral canvas. And so I find that to be the most empowering, because if it's neutral, then we have the ability to influence it

— Karen X Cheng

Inpainting is like magic Photoshop. Like, if Photoshop worked magically, that's what it would be.

— Karen X Cheng

I think the best thing is to adopt a mindset that you have to always be learning, and to accept that the model that humans had for much of humanity, which is that you could kinda choose a career and then have that career for life, that's gone.

— Karen X Cheng

Behind-the-scenes content for growthAlgorithms as black boxesAI tools for creatorsCosmo AI magazine coverDemocratization of art and fungibilityOptimism versus clickbaitIP and pricing pressure

High quality AI-generated summary created from speaker-labeled transcript.

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