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Growth vs Efficiency: Can You Have Both?

Despite the ease of product building, sustainable growth has become increasingly challenging as many traditional channels no longer deliver the same results. How can we achieve a balance between efficiency, profitability, and growth? Which channels are still relevant and how can they be effectively mastered in 2023? We discuss these questions and more with Gina Gotthilf, Cofounder of Latitud; Kieran Flanagan, CMO at Zapier and a long-time SVP of Marketing at HubSpot; and Bryan Kim, Partner at a16z. Topics Covered: 00:00 – What growth opportunities exist in 2023? 03:00 – What still works in growth? 05:02 – The fundamentals and framework of growth 07:02 – Assessing growth potential and product lead growth 09:33 – Distribution 11:15 – Your moat and growth 14:00 – Integrating AI for product lead growth 16:23 –Trust as a moat 17:23 – B2C growth - discovery and breaking through 18:51 – Can you get ahead of the incumbents? 22:03 – Examples of companies and products 24:59 – How do you foster a growth culture? 28:38 – Experimentation 34:20 – How companies using AI in distribution 44:43 – Growth challenge: What would you do with $10K? Resources: Check out Latitud: https://go.latitud.com/ Check out Zapier: https://zapier.com/ Find Bryan on Twitter: https://twitter.com/kirbyman01 Find Kieran on Twitter :https://twitter.com/searchbrat Find Gina on Twitter: https://twitter.com/ginag Find a16z on Twitter: https://twitter.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Subscribe on your favorite podcast app: https://a16z.simplecast.com/ Follow our host: https://twitter.com/stephsmithio Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Kieran FlanaganguestGina GotthilfguestBryan KimguestSteph Smithhost

Jul 21, 202349mWatch on YouTube ↗

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EPISODE INFO

Released: July 21, 2023
Duration: 49m
Channel: a16z
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Despite the ease of product building, sustainable growth has become increasingly challenging as many traditional channels no longer deliver the same results. How can we achieve a balance between efficiency, profitability, and growth? Which channels are still relevant and how can they be effectively mastered in 2023? We discuss these questions and more with Gina Gotthilf, Cofounder of Latitud; Kieran Flanagan, CMO at Zapier and a long-time SVP of Marketing at HubSpot; and Bryan Kim, Partner at a16z. Topics Covered: 00:00 – What growth opportunities exist in 2023? 03:00 – What still works in growth? 05:02 – The fundamentals and framework of growth 07:02 – Assessing growth potential and product lead growth 09:33 – Distribution 11:15 – Your moat and growth 14:00 – Integrating AI for product lead growth 16:23 –Trust as a moat 17:23 – B2C growth - discovery and breaking through 18:51 – Can you get ahead of the incumbents? 22:03 – Examples of companies and products 24:59 – How do you foster a growth culture? 28:38 – Experimentation 34:20 – How companies using AI in distribution 44:43 – Growth challenge: What would you do with $10K? Resources: Check out Latitud: https://go.latitud.com/ Check out Zapier: https://zapier.com/ Find Bryan on Twitter: https://twitter.com/kirbyman01 Find Kieran on Twitter :https://twitter.com/searchbrat Find Gina on Twitter: https://twitter.com/ginag Find a16z on Twitter: https://twitter.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Subscribe on your favorite podcast app: https://a16z.simplecast.com/ Follow our host: https://twitter.com/stephsmithio Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

SPEAKERS

Kieran Flanagan
guest
CMO at Zapier and former HubSpot growth leader known for scaling acquisition and distribution channels.
Gina Gotthilf
guest
Growth leader with experience at Duolingo and Latitud, focused on experimentation and community-driven product growth.
Bryan Kim
guest
a16z investor and former Snap operator, speaking from portfolio and product-led growth experience.
Steph Smith
host
a16z podcast host and operator who moderates discussions on startups, growth, and technology.

EPISODE SUMMARY

In this episode of a16z, featuring Kieran Flanagan and Gina Gotthilf, Growth vs Efficiency: Can You Have Both? explores fundamentals, Moats, and AI: Growing Products in an Era of Austerity Steph Smith frames the episode around the paradox that products are easier than ever to build yet harder to grow sustainably, as paid, SEO, social and virality channels have shifted or degraded.

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