Complete Course: AI Product Discovery

Tanguy Crusson is one of my favourite product management voices in the world because this guy really gets what it takes to build valuable products that users love to user and positively impact the business growth. We could talk a million things with him but I’m keeping it to what I like the most about his work - Product Discovery. You’ll also learn: - How they built Jira Product Discovery from a slide deck prototype → 18,000 customers - What most PMs get wrong about discovery (and how to fix it) - Why Tanguy hasn’t written a PRD in 5 years If you’ve ever thought, “Damn, I wish I actually knew how to do product discovery right…”, this episode is for you. 🎥 Timestamps: Preview & Intro — 00:00:00 Ideal Discovery Process - 00:00:24 Stage 1: Wonder - 00:02:12 Jira Product Discovery (JPD) Roadmap - 00:04:44 Ad (JPD) - 00:09:21 Ad: AIPM Certification with OpenAI PM — 00:10:16 Summarising Wonder Stage - 00:11:03 The Best Investment You Could Make as PM - 00:12:33 Most Important Area to Look for when You Join a Team - 00:19:14 Ad: Vanta Compliance & Security — 00:26:21 Ad: AI Evals Course for PMs & Engineers — 00:27:25 Why This System Will Revolutionise the Work for 75% of you - 00:28:25 Stage 2: Explore - 00:28:59 How to Build What Matters - 00:31:18 Stage 3: Make – The Growth Funnel vs. Safety Funnel - 00:36:00 Legendary Atlassian Ad for PMs - 00:40:20 If he had Zero Customers, What Would He Do - 00:42:31 How The Process Looks Like Between Make & Impact Stages - 00:47:07 Stage 4: Impact - 00:54:33 Outro: 00:57:14 ---- Podcast transcript: https://www.news.aakashg.com/p/tanguy-crusson-podcast 💼 Check out our sponsors: 1. Jira Product Discovery: Plan with purpose, ship with confidence - https://www.atlassian.com/software/jira/product-discovery 2. Product Faculty: Get $500 off the AI PM certification with code AAKASH25 - https://maven.com/product-faculty/ai-product-management-certification?promoCode=AAKASH25 3. Vanta: Automate compliance, security, and trust with AI (Get $1,000 with our link) - https://www.vanta.com/lp/demo-1k?utm_campaign=1k_offer&utm_source=product-growth&utm_medium=podcast 4. The AI Evals Course for PMs & Engineers :Get $800 off with this link - https://maven.com/parlance-labs/evals?promoCode=ag-product-growth 👀 Where to Find Tanguy LinkedIn: https://www.linkedin.com/in/tanguy-crusson-99832a/ 👨‍💻 Where to find Aakash: Twitter: https://www.twitter.com/aakashg0 LinkedIn: https://www.linkedin.com/in/aagupta/ Instagram: https://www.instagram.com/aakashg0/ 🔑 Key Takeaways: 1. Discovery isn’t a phase, it’s a system. Atlassian runs product discovery continuously, not just “before development.” It’s embedded across problem finding, prototyping, building, and post-launch. 2. Use video, not documents, to communicate user pain. Instead of writing long research summaries, PMs compile 10-minute reels of real customer interviews. Watching raw emotion builds urgency and alignment. 3. Start with ~10 users, not thousands. Atlassian validates ideas with small, focused user groups. It's faster, cheaper, and more revealing than wide surveys or launches. 4. Prototype with whatever is fastest. From AI tools like V0 to basic Figma slides, the goal is speed. You don’t need polished UIs, you need fast feedback on core concepts. 5. Strong user reactions guide investment. When users say “I need this now,” that’s a green light. Mild interest or polite nods? That’s a warning to dig deeper. 6. Build only once you have real pull. They don’t move into development (“Make” stage) until a prototype has strong qualitative validation. Code follows conviction. 7. PMs rotate weekly to tag and analyze feedback. Every week, one PM owns triaging incoming feedback, tagging it to ideas, and surfacing themes. Discovery is part of the rhythm — not a side project. 8. Real discovery requires exposure, not summaries. Dashboards, sanitized reports, and secondhand quotes are not enough. PMs must stay close to raw user input — live or recorded. #productdiscovery #ai #atlassianjira #atlassian 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 175K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/ week show covers product and growth topics in depth. 🔔 Subscribe and like the video to support our content! And turn on the bell for notifications.

Aakash GuptahostTanguy Crussonguest

Jul 8, 202557mWatch on YouTube ↗

EPISODE INFO

Released: July 8, 2025
Duration: 57m
Channel: Aakash Gupta
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Tanguy Crusson is one of my favourite product management voices in the world because this guy really gets what it takes to build valuable products that users love to user and positively impact the business growth. We could talk a million things with him but I’m keeping it to what I like the most about his work - Product Discovery. You’ll also learn:
How they built Jira Product Discovery from a slide deck prototype → 18,000 customers
What most PMs get wrong about discovery (and how to fix it)
Why Tanguy hasn’t written a PRD in 5 years
If you’ve ever thought, “Damn, I wish I actually knew how to do product discovery right…”, this episode is for you. 🎥 Timestamps: Preview & Intro — 00:00:00 Ideal Discovery Process - 00:00:24 Stage 1: Wonder - 00:02:12 Jira Product Discovery (JPD) Roadmap - 00:04:44 Ad (JPD) - 00:09:21 Ad: AIPM Certification with OpenAI PM — 00:10:16 Summarising Wonder Stage - 00:11:03 The Best Investment You Could Make as PM - 00:12:33 Most Important Area to Look for when You Join a Team - 00:19:14 Ad: Vanta Compliance & Security — 00:26:21 Ad: AI Evals Course for PMs & Engineers — 00:27:25 Why This System Will Revolutionise the Work for 75% of you - 00:28:25 Stage 2: Explore - 00:28:59 How to Build What Matters - 00:31:18 Stage 3: Make – The Growth Funnel vs. Safety Funnel - 00:36:00 Legendary Atlassian Ad for PMs - 00:40:20 If he had Zero Customers, What Would He Do - 00:42:31 How The Process Looks Like Between Make & Impact Stages - 00:47:07 Stage 4: Impact - 00:54:33 Outro: 00:57:14 ---- Podcast transcript: https://www.news.aakashg.com/p/tanguy-crusson-podcast 💼 Check out our sponsors:
1. Jira Product Discovery: Plan with purpose, ship with confidence - https://www.atlassian.com/software/jira/product-discovery
1. Product Faculty: Get $500 off the AI PM certification with code AAKASH25 - https://maven.com/product-faculty/ai-product-management-certification?promoCode=AAKASH25
1. Vanta: Automate compliance, security, and trust with AI (Get $1,000 with our link) - https://www.vanta.com/lp/demo-1k?utm_campaign=1k_offer&utm_source=product-growth&utm_medium=podcast
1. The AI Evals Course for PMs & Engineers :Get $800 off with this link - https://maven.com/parlance-labs/evals?promoCode=ag-product-growth 👀 Where to Find Tanguy LinkedIn: https://www.linkedin.com/in/tanguy-crusson-99832a/ 👨‍💻 Where to find Aakash: Twitter: https://www.twitter.com/aakashg0 LinkedIn: https://www.linkedin.com/in/aagupta/ Instagram: https://www.instagram.com/aakashg0/ 🔑 Key Takeaways:
1. Discovery isn’t a phase, it’s a system. Atlassian runs product discovery continuously, not just “before development.” It’s embedded across problem finding, prototyping, building, and post-launch.
1. Use video, not documents, to communicate user pain. Instead of writing long research summaries, PMs compile 10-minute reels of real customer interviews. Watching raw emotion builds urgency and alignment.
1. Start with ~10 users, not thousands. Atlassian validates ideas with small, focused user groups. It's faster, cheaper, and more revealing than wide surveys or launches.
1. Prototype with whatever is fastest. From AI tools like V0 to basic Figma slides, the goal is speed. You don’t need polished UIs, you need fast feedback on core concepts.
1. Strong user reactions guide investment. When users say “I need this now,” that’s a green light. Mild interest or polite nods? That’s a warning to dig deeper.
1. Build only once you have real pull. They don’t move into development (“Make” stage) until a prototype has strong qualitative validation. Code follows conviction.
1. PMs rotate weekly to tag and analyze feedback. Every week, one PM owns triaging incoming feedback, tagging it to ideas, and surfacing themes. Discovery is part of the rhythm — not a side project.
1. Real discovery requires exposure, not summaries. Dashboards, sanitized reports, and secondhand quotes are not enough. PMs must stay close to raw user input — live or recorded. #productdiscovery #ai #atlassianjira #atlassian 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 175K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/ week show covers product and growth topics in depth. 🔔 Subscribe and like the video to support our content! And turn on the bell for notifications.

SPEAKERS

Aakash Gupta
host
Product leader and educator focused on AI and product management, hosting interviews on product discovery.
Tanguy Crusson
guest
Head of Product for Jira Product Discovery (Atlassian), specializing in product discovery practices and systems.

EPISODE SUMMARY

In this episode of Aakash Gupta, featuring Aakash Gupta and Tanguy Crusson, Complete Course: AI Product Discovery explores a practical four-stage discovery system for AI-enabled product teams today The team uses a shared four-stage vocabulary—Wonder, Explore, Make, Impact—to align stakeholders on where an idea truly is and what kind of help or decisions are appropriate at each stage.

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