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ADHD specialist WARNING: "93% of ADHD women won't know they're addicted to THIS! | Serena Palmer

Serena Palmer is an ADHD activist and author focusing on ADHD’s alarming connection to addiction. Equipped with her own late ADHD diagnosis and incredible recovery story, she’s on a mission to help you change your habits and optimise your ADHD. Chapters: 00:00 Trailer 02:35 Serena’s Mission in the ADHD space 08:01 Serena’s definition of ADHD 10:17 How ADHD looks in women and girls 15:05 Early signs of addition in kids 16:47 Good addictions VS bad addictions 23:20 New ADHD management technique 29:29 Tiimo advert 30:30 The link between ADHD and mobile phone addiction 33:59 Common addictions in ADHD adults 42:41 Are ADHD adults at risk of toxic relationships 45:28 How ADHD adults experience love 53:41 How many ADHD women are addicted to something 56:19 3 challenges when trying to go ‘cold turkey’ 58:03 The complex link between AuDHD and addiction 59:28 Serena’s ADHD item 01:01:59 The ADHD agony aunt 01:07:33 A letter from the previous guest Buy Serena’s book 👉 https://www.amazon.co.uk/My-Two-Brains-Serena-Palmer/dp/B0DTTXMYC5 Get 30% off an annual Tiimo subscription 👉 https://www.tiimoapp.com/offers/adhdchatter Buy Alex's book entitled 'Now It All Makes Sense' 👉 https://www.amazon.co.uk/Now-All-Makes-Sense-Diagnosis/dp/1399817817 Producer: Timon Woodward Recorded by: Hamlin Studios Trailer Editor: Ryan Faber DISCLAIMER: The content in the podcast and on this webpage is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or qualified healthcare provider. Never disregard professional medical advice or delay in seeking it because of something you have heard on the podcast or on my website.

Alex Partridgehost
Aug 17, 20251h 8mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

ADHD, shame, and addiction risks—especially alcohol and phone use

  1. Serena Palmer argues that undiagnosed ADHD often creates chronic shame from lifelong criticism, which increases vulnerability to self-medication and addictive behaviors.
  2. She reframes ADHD as a hypersensory, intensely curious brain with inconsistent access to dopamine/serotonin, making quick-reward stimuli (alcohol, sugar, scrolling, stress) especially compelling.
  3. The episode highlights gendered presentation and cultural pressures, noting that ADHD in girls is often more “audible” (talkative/daydreamy) and that alcohol is heavily normalized for women in UK culture.
  4. They discuss addiction as loss of control with negative life impact (not “being really into something”), and explore how stress, romance, and conflict can become reinforcing dopamine/adrenaline loops for ADHD brains.
  5. Palmer shares an emotion-labeling task method to reduce procrastination, and advises matched-peer support (e.g., ADHD-aware recovery, Al‑Anon for families) to reduce isolation and improve outcomes.

IDEAS WORTH REMEMBERING

5 ideas

Shame is a central driver of delayed help-seeking in ADHD + addiction.

Palmer describes layered shame (childhood criticism, addiction stigma, and “you should be fixed now”) as a major barrier that keeps people silent and untreated, sometimes with fatal consequences.

Addiction is defined by loss of control plus harm—not intensity of interest.

They distinguish “obsessions/hyperfocus” from addiction: addiction is a chronic compulsion you can’t reliably moderate that creates negative life impact, even if the trigger seems ordinary (TV, scrolling, food).

Late diagnosis can mean addiction is already entrenched for many.

Palmer cites a “conservative” figure of ~60% of late-diagnosed ADHDers having established addictions, and suggests real-world prevalence may be far higher because many don’t recognize or disclose addiction.

For many ADHD women, alcohol is the most culturally reinforced risk.

She points to “gin o’clock/mummy’s medicine” messaging and social expectations that make not drinking feel like a socially risky act—especially difficult for people prone to masking and rejection sensitivity.

Stress can function like a self-administered stimulant for task initiation.

They describe how deadlines and fear of letting others down can trigger adrenaline/cortisol alongside dopamine relief, creating a reinforcing cycle where people unconsciously manufacture crises to start work.

WORDS WORTH SAVING

5 quotes

Shame kills people, no question.

Serena Palmer

Undiagnosed ADHD leaves you vulnerable to self-medicating, and you don't always know that that's what you're doing.

Serena Palmer

I think you will hear an ADHD girl before you see an ADHD girl, and I think boys are different. So I think with boys, you will often see, um, before you hear.

Serena Palmer

So the conservative number is 60% of late diagnosed ADHDers already have an established addiction or addictions.

Serena Palmer

No one gets you sober. You get you sober.

Serena Palmer

ADHD as hypersensory curiosity and overwhelmShame, criticism, masking, and “not knowing the rules”Dopamine/serotonin access and self-medicationEarly addiction signals: sugar, sneaking, compulsive behaviorsAlcohol culture and sobriety stigma in the UKPhone/doomscrolling as addiction-adjacent copingStress, adrenaline, and deadline-driven productivityADHD relationships: hyperfocus, RSD, risk-taking, toxic dynamicsAuDHD and the control boundary between routines and addictionCold-turkey pitfalls and addressing root causesRecovery communities: AA/Al‑Anon and peer relatability

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