Caspar Lee: How He Built A 10+ Million YouTube Following In His 20s (And Why He Quit)

ℹ️ EPISODE INFO

Released

October 27, 2022

Duration

1h 41m

Channel

Deep Dive with Ali Abdaal

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

👉 [Free live masterclass, Sat 21 Nov] Launch your online business by Christmas and land your first high-paying client by January → https://go.lifestylebusiness.com/bf26desc Plus: [Free 3-hour course] Turn your expertise into a $100k/year income stream → https://go.lifestylebusiness.com/lbafound Make money with the skills you already have: https://go.aliabdaal.com/lbapoddesc Subscribe to LifeNotes 👉 https://go.aliabdaal.com/lifenotes_deepdive Go to https://www.yourheights.com and use the code Ali15 to get an extra 15% off your first quarterly subscription. Go to https://www.shortform.com/deepdive to get 20% off the annual premium subscription. 📚 Check Out My New York Times Bestselling Book Feel-Good Productivity! 👉 https://go.feelgoodproductivity.com/podcast 📧 Sign up for LifeNotes - my weekly newsletter where I share actionable productivity tips, practical life advice, and high-quality insights from across the web directly to your inbox. 👉https://go.aliabdaal.com/lifenotes/podcast Season 4 Episode 5 Caspar Lee is a serial entrepreneur, investor and an OG YouTuber who’s become one of the most successful content creators of his generation. Caspar gained popularity on YouTube from the age of 17 where his channel that featured sketches, interviews and lifestyle content. Through the growth of his channel he’s collaborated world’s biggest stars like Ed Sheeran, Dwayne Johnson, Kevin Hart and Anna Kendrick. In 2019 Caspar stopped posting on YouTube to become and serial entrepreneur co-founding a bunch of companies including Influencer.com, Margravine Management, Creator Ventures and Proper Living. He’s also a board member of the Princes Trust RISE and was listed in Forbes 30 Under 30. In the conversation we talk about his journey through YouTube, his experience with burnout, tourettes, and his business advice for aspiring entrepreneurs. Enjoy! 00:00 Intro 01:51 What was YouTube like in the early days? 09:28 Flying from South Africa to the UK at 17 to collab with YouTubers 16:06 How much were you making before deciding to do YouTube full-time? 22:00 What were the challenges of YouTube? 27:20 What were the struggles with burnout? 30:58 How did you maintain consistency over 9 years? 33:57 What YouTube goals did you have? 35:01 The relationship between money and happiness 41:17 Your experience with Tourettes 44:49 Meditation and breaking through your comfort zone 49:56 Ali's research on energy and anxiety 52:41 Why did you take an extended break? 54:53 Your businesses 01:15:51 What drives you these days? 01:19:57 Tips for creating a living you love 01:23:34 Do you struggle with procrastination? 01:27:47 How do you decide when to quit? 01:33:40 Book recommendations 🔗 CONNECT WITH CASPAR 🎥 YouTube Channel - https://www.youtube.com/c/caspar 🐦 Twitter -https://twitter.com/Caspar_Lee 📸 Instagram - https://www.instagram.com/caspar_lee/ 💻 Website - https://www.casparlee.com/ 🔗 CONNECT WITH ALI 🎥 YouTube Channel - https://youtube.com/aliabdaal 🐦 Twitter - https://twitter.com/aliabdaal 📸 Instagram - https://instagram.com/aliabdaal 💻 Website - https://aliabdaal.com 👥 Linkedin - https://www.linkedin.com/in/ali-abdaal/ 📚 RESOURCES MENTIONED Jacks Gap - https://www.youtube.com/user/JacksGap Marcus Butler - @MarcusButlerTV Alfie Deyes - @AlfieDeyes Lewis Capaldi: The Untold Story Of Becoming A Global Superstar At 22 | E178 - https://youtu.be/ktl0UdZtL1A] Influencer - https://www.influencer.com/ Happy by Derren Brown - https://geni.us/w6BtB Prisoners Of Geography by Tim Marshall - https://geni.us/SKQrbw The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg - https://geni.us/jw8RXm Calm - https://www.calm.com/ MKBHD: The Story To 16 Million & The World Of YouTube - https://youtu.be/qURieQJVZIs 📄SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/ 🎙 ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor 🎧 LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7gZkflC... RSS - https://feeds.transistor.fm/deep-dive 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... 👋🏼 GET IN TOUCH You can also Tweet @aliabdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏 PS: Some of the links in this description are affiliate links that I get a kickback from 😜

🎤 SPEAKERS

• Caspar Lee

  guest

  YouTuber and entrepreneur who built a 10M+ following and later co-founded creator/influencer businesses.

• Ali Abdaal

  host

  Doctor-turned productivity YouTuber and podcast host of Deep Dive with Ali Abdaal.

🧾 EPISODE SUMMARY

In this episode of Deep Dive with Ali Abdaal, featuring Caspar Lee and Ali Abdaal, Caspar Lee: How He Built A 10+ Million YouTube Following In His 20s (And Why He Quit) explores Caspar Lee on early YouTube, burnout, and building businesses afterward Caspar Lee recounts starting YouTube in 2010 as a teenager in South Africa, learning the platform through trial-and-error, restarts, and a collaboration-driven growth strategy.

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