Skip to content

By playing, you agree to uListen's Terms and Privacy Policy and YouTube's Terms of Service.

Deep Dive with Ali AbdaalDeep Dive with Ali Abdaal

How To Make 2024 Your Most Productive Year Yet

👉 [Free live masterclass, Sat 21 Nov] Launch your online business by Christmas and land your first high-paying client by January →

Dr. Julie SmithhostAli Abdaalguest
Dec 26, 20231h 43mWatch on YouTube

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

Great conversations run long. Their best ideas don't have to.

uListen is free on iPhone, iPad, Android, Chrome, and Claude.

See how

Transcript

  1. 0:00 – 2:12

    Intro

    1. JS

      So I've stolen your seat, and here it is.

    2. AA

      Here it is. Yeah.

    3. JS

      What was your experience of writing it like?

    4. AA

      I think it was sort of like a marathon-

    5. JS

      Yeah

    6. AA

      ... in the sense of it's not like pure joy every step of the way. Often, I was approaching it with a lot of seriousness and a lot of heaviness. I was like, "Oh my God, it's a book." In those moments, I had to sort of... Other people had to remind me that actually it's just a book.

    7. JS

      Amazing.

    8. AA

      This is a bit of a different episode because I am in the guest seat, and I'm being interviewed by Dr. Julie Smith, who's a clinical psychologist and the author of the bestselling book Why Has Nobody Told Me This Before? And so this is Julie interviewing me about the book.

    9. JS

      How did it all begin?

    10. AA

      So to me, feel-good productivity became this sort of like holistic philosophy. Productivity is actually more about being creative and thinking broader than it is about just, like, efficiently cranking out more and more widgets. So-

    11. JS

      So I can eat chocolate all the way through my writing.

    12. AA

      Absolutely.

    13. JS

      [laughs]

    14. AA

      Yeah. We're gonna be talking about the principles of feel-good productivity. We're gonna be talking about the energize principle, the unblock principle, the sustain principle. We talk about the different ways that we can incorporate feeling good into more of our work so that we can ultimately do more of what matters to us in a way that's enjoyable and sustainable and feels meaningful, preferably without burning out. I think success without recognizing the fact that the journey is ultimately what matters tends to be pretty hollow for most people, and so from fairly early on, I was always in the mindset of like, "Okay. The journey is actually more important than the destination."

    15. JS

      Improve your productivity and, and be the best that you can be but also kind of enjoy the ride-

    16. AA

      Yeah

    17. JS

      ... a bit better.

    18. AA

      Absolutely. There's no point in being productive if the ride is miserable. [laughs]

    19. JS

      Yeah.

    20. AA

      It's like...

    21. JS

      Exactly. I love it.

    22. AA

      Oh, by the way, in case you have not yet heard, my book is about to come out. It's called Feel-Good Productivity: How to Do More of What Matters to You, and it's a book that I've been working on for the last three years. And it's being published at the end of December 2023, but pre-orders are actually available. And I know people don't like pre-ordering the book, but if you do pre-order the book and you email me your receipt, you will get completely free access to a live exclusive event that I'm hosting in the first weekend of January of 2024, and this is a live online workshop all about annual planning, goal setting, and reflection. And so I'm gonna be facilitating a group with hopefully hundreds of people from all around the world, and we're gonna be going through how to figure out what to do with our life and how to turn that into goals for the year and how to build systems and how to be consistent with stuff and how to make sure that we are enjoying the journey along the way. That is purely

  2. 2:12 – 14:30

    The philosophy behind Feel-Good Productivity

    1. AA

      exclusively available for people who pre-order the book as a thank you for our little community. So if you wanna check it out, you can check out the book. You can maybe consider pre-ordering it. The link will be down in the video description.

    2. JS

      So I've stolen your seat, and here it is.

    3. AA

      Here it is. Yeah.

    4. JS

      The final piece.

    5. AA

      That's the one.

    6. JS

      How does it feel looking at it in the flesh?

    7. AA

      It fe- it feels pretty good. Like, I've... Sort of, we've, we've just done the interview with you on this, which has come out, like, many months ago, uh, or was done many months ago, depending on when people are listening to this. And kind of seeing it alongside your book makes it feel, like, real.

    8. JS

      Yeah.

    9. AA

      And I'm like, "This is clearly a real book that's, like, doing really well," and I'm like, "Okay, we can, you know?"

    10. JS

      They can sit side by side.

    11. AA

      They can sit side by side on the same table.

    12. JS

      Yeah.

    13. AA

      Good vibes.

    14. JS

      Yeah.

    15. AA

      Even though this one is actually fake 'cause we are recording this, um, at a time-

    16. JS

      [laughs]

    17. AA

      ... where we actually don't have the complete printed version. So we have a random book inside this. One Step Too Far by Lisa Gardner.

    18. JS

      [laughs]

    19. AA

      This is just, like, holding up, holding up the cover. Um, but by the time people are watching or listening to this, it will be, it will be available, and so it's... Feels, feel- it feels kind scary. I don't know if you had that when you, when you released a book.

    20. JS

      Uh, yeah, hugely. I mean, uh, do you... At this point, you know, it's sort of... It's gonna leap out into the world.

    21. AA

      Mm.

    22. JS

      What, what's the feelings that... There's a bit of scariness, bit- bit of sort of fear.

    23. AA

      Yeah.

    24. JS

      What, what else is there?

    25. AA

      Yeah. It's a feeling of, a feeling of anticipation because it's-

    26. JS

      Yeah

    27. AA

      ... like there's been a lot of build-up, and like the last three years of my life have been, like, it's been a project that's always been, always been there. And so I, I've al- I felt this, like, overwhelming sense of guilt when I'm doing other things to be like, "Oh, I should be working on the book," but, like, there's all this stuff happening in the business and all this stuff that I wanna do. So now that it's finally done, it feels like a big relief. But also, like, I don't know. Part of me is like, um, you know... There's that, that Zen Buddhism parable or something which is that, like, you know, where an, an archer kind of does all- does everything they can, and then, and then when they release, they stop thinking about it because it's like at that point it's out of your hands.

    28. JS

      Yes. Idea. Yeah.

    29. AA

      So it's kind of like, you know, it's out of my hands-

    30. JS

      Yeah

  3. 14:30 – 18:54

    Hustle culture

    1. JS

      Um, how about the sort of, uh, you know, the industry so far? Because I feel like, uh, you know, I've followed your work for a long time, and as someone who sort of steered away from the more like sort of hustle culture productivity where you just, you know, you just get up at 5:00, and you just, you know, don't go to sleep or you-

    2. AA

      Yeah

    3. JS

      ... you know, you grind and grind and grind because that's what we do, and it's all for, you know, this thing called success.

    4. AA

      Yeah.

    5. JS

      Your content from the very beginning was different to that, wasn't it? So it was, it was always this way. It w- that you always had that sort of recognition of life is a bit more than that.

    6. AA

      Mm.

    7. JS

      J- just succeeding for succeeding's sake. We need to look a bit deeper into that.

    8. AA

      Yeah.

    9. JS

      So what's-

    10. AA

      Yeah

    11. JS

      ... your take on the kind of the hustle culture and the, the sort of productivity industry generally?

    12. AA

      Yeah. Uh, that, uh, that's a great question. So I think I... S- sometimes when people come across my YouTube channel and they don't watch the videos, they'll kind of badge me as like a toxic productivity kind of guy because it's like, oh, they'll see videos on how to manage your time and how to be more effective and stuff. And to me, that's always been like, like, to me, productivity is about using, using our time intentionally, effectively, and sustainably, like working towards the things that truly matter to us. And part of the reason, like we n- we almost never use the word success in the book, 'cause I don't really like the word, the word success, because for a lot of people, success is tied up in kind of traditional prestige or what other people will think.

    13. JS

      Yeah.

    14. AA

      And the experiences that I had working as a doctor, like from the first year of medical school onwards, anytime I'd meet a doctor and would get on with them, I would ask them, "Hey, you know, how much are you enjoying your job? Like, if you won the lottery, would you still keep doing it?" and stuff. And so often there were these, these like really high achievers who had gone through high school and medical school and everything and gotten to this success who sort of felt like, "Ugh, I kind of, like, I wish I'd had more of a life. I had all these hobbies when I was younger, and then I let them all go because work got in the way." And so I think success without recognizing the fact that the journey is ultimately what matters-

    15. JS

      Mm

    16. AA

      ... tends to be pretty hollow for most people. Um, and so from fairly early on, I was always in the mindset of like, okay, the journey is actually more important than the destination. Yes, when your book hits the bestseller list, as yours does, you feel like that flash of like, yeah. But if the process of getting there was like a grind and didn't feel good, and you didn't take care of your physical and mental health and maintain your relationships along the way, a lot of people say that, like, the success is not worth the pain if it means your life becomes out of balance.

    17. JS

      Yeah.

    18. AA

      So I'm, I've always been about just trying to, trying to make sure life stays in balance, trying to enjoy the journey as well as aim towards some sort of destination.

    19. JS

      And what was the journey like to, you know, create this book and write it? What was your experience of writing it like? Was it painful?

    20. AA

      It was-

    21. JS

      How was your-

    22. AA

      I, yeah, I, I think it was sort of like a marathon-

    23. JS

      Yeah

    24. AA

      ... in the sense of it's not like pure joy every step of the way, but like it's a fun experience overall. I'm glad I did it overall.

    25. JS

      Mm.

    26. AA

      And I think I've taken a lot of lessons away from writing this book that I will then apply to future books to make the process of writing feel, feel more good. 'Cause even though like I, I found myself in a lot of instances where I was writing about feel-good productivity and I wasn't applying the same principles to the process of writing the book. And sometimes it would take like my editor or my, you know, or agent or the, or my writing coach to be like, "Hey, Ali, it sound, you know, it sounds like, you know, at this point you could use the strategy that you mentioned in chapter two of like sincere rather than serious." Like, often I was, I was approaching it with a lot of seriousness and a lot of heaviness. I was like, "Oh my God, it's a book. A book is a big deal with a big B and a big D." And it's like, oh my God, like all of the imposter syndrome got in the way, all of the fears around why would anyone care what I have to say? What the hell do I know? And in those moments I had to sort of... Other people had to remind me that actually It's just a book. Who cares? Like, you know, we can approach it with sincerity rather than seriousness and-

    27. JS

      Yeah

    28. AA

      ... approach it in the spirit of play rather than the spirit of, like, grind and hustle. And so now that I've done it once, even, even though I literally write and research about this stuff, I, I still have to remind myself, 'cause it's just so easy for the mind to pop into serious heavy mode, especially when working on something that you feel-

    29. JS

      Mm

    30. AA

      ... is like... You know, I'm, I'm comfortable making YouTube videos and podcasts. I'm a lot less comfortable writing a book 'cause it's the first time I did it.

  4. 18:54 – 23:22

    The process of writing the book

    1. AA

      that I had to deal with along the way.

    2. JS

      And, and it's interesting because y- you know, the, there is that sense of when you're writing a book that you feel that need to sort of, um, do something extra special with language or y- you know, dress it up to sort of warrant a book.

    3. AA

      Yeah.

    4. JS

      And, and yet, all the people that follow you and love your content, I think, well, from my experience anyway, love it because of how you communicate already and how down-to-earth it is and how, you know, you'll read all these kind of com- complex books and make it really easy to understand and, and lay it out on the table as it is, and, um, which is a, a skill and a talent in itself, isn't it, sort of being able to translate that for people in a way that's engaging and entertaining?

    5. AA

      Yeah.

    6. JS

      So d- did-- were you able to kinda just give it your voice in the end and speak as if you're just, we're just chatting across the table?

    7. AA

      Yeah. I think in the end. Uh, throu- throughou- throughout the journey of, of writing the book, there were periods where it was very voicey in my voice, and there were other periods where, especially when I was leaning on research, 'cause I, I wanted it-

    8. JS

      Yeah

    9. AA

      ... to be science-backed. I didn't just want it to be a book from my own personal experience.

    10. JS

      Yeah.

    11. AA

      And so especially when trying to talk about the science, I found myself kind of in academic writing mode. You know, "In this study done by blah, blah, blah and blah, blah, blah." It's, it's sort of like how you'd write an academic essay, but not how you'd write an engaging book. And so those bits were the ones that we did a lot of editing on to be like, "Okay, how do we tell the story of this research study in a more engaging way? How do we lead with some sort of story?" Um, but I think overall it's n- it's in a place now where I was re- proof- proofreading it the other day, and I was like, "Huh, this is actually not bad. This is, this is reasonable." Because I guess you would know, when you're writing a book you're so in it-

    12. JS

      Yeah

    13. AA

      ... that when you take a month away and you read it, and you read it back, you're like, "Okay, yeah. Yeah, this seems legit." Like...

    14. JS

      That's a pretty good response, isn't it?

    15. AA

      Yeah. [laughs]

    16. JS

      When that tendency is probably to be really critical-

    17. AA

      Mm

    18. JS

      ... 'cause it's your own work. It's a, it's a promising kinda thought process to have when you're reading it back, isn't it?

    19. AA

      Yeah. [laughs]

    20. JS

      How did, how was your kind of process of writing? So did you sort of lock yourself away and be alone for periods of time or, you know, integrate kind of team members and chat and explore ideas? How did it, how did it work?

    21. AA

      Yeah. So there was a lot of different methods. I, I tried, like, every method under the sun over the last three years, 'cause I was like, "There must be a, there must be a method."

    22. JS

      [laughs]

    23. AA

      Um, the thing, the one thing that got me to actually bang out the first draft, 'cause as you know the first draft is the hardest part, was it was, I think about two years ago? Two years ago or last year, at some point. I can't remember. Uh, 2021 maybe. I don't know. At some point we did, like, a team retreat to this big, uh, Airbnb in Wales, and the whole team was there. There was, like, like, loads of bedrooms, swimming pool, everything like that, and my job was every single day I need to write one chapter.

    24. JS

      Okay.

    25. AA

      And so over the course of, like, six days, I wrote six chapters, and it was just, like, the only thing I had to do that, that entire day. And the team was around doing their stuff and, like-

    26. JS

      Yeah

    27. AA

      ... you know, it would be 10:00 PM, and I'd be just finishing off the chapter and then going down to the swimming pool to, like, hang out with the team and throw, like, the ball around and stuff.

    28. JS

      Amazing.

    29. AA

      So there was something about just having that one thing to do that day-

    30. JS

      Yeah

  5. 23:22 – 33:49

    An outline of the book

    1. AA

      this chapter first.

    2. JS

      And, and are the chapters quite short? How is it kinda set out? Are the chapters kinda short and easy to consume, or is it, is it a prog- do you sort of progress through it and-

    3. AA

      Yeah

    4. JS

      ... how does it work?

    5. AA

      Um, so we've got nine chapters, uh, so three parts of the book. Part one is energize, part two is unblock, and part three is sustain-

    6. JS

      Okay

    7. AA

      ... which are, like, the three different segments of elements of Feel-Good Productivity. And each, each chapter has three, like, top level strategies, and each strategy has, like, two experiments that we're calling it, like, practical ways that people can apply the insights into their life. And so overall we've got nine chapters, 27 strategies, and 54 actionable experiments, which feels like a lot. Um, but in the first draft it was about twice as many, um, [coughs] in that each chapter had about 18 action points until the editor was like-

    8. JS

      Okay

    9. AA

      ... "Guys, I, I know you wanna throw the kitchen sink at this because, like, you wanna add more value, but, like, come on. No one's gonna read it. Like, it becomes-

    10. JS

      Yeah

    11. AA

      ... overwhelming if people have 18 action points in every single chapter."

    12. JS

      Yeah.

    13. AA

      So we then did loads of cutting, got rid of anything that was, that we didn't think, "Okay, this is really good," and we were left with 54, still quite a lot.

    14. JS

      Okay.

    15. AA

      But across the nine chapters, across the different elements of productivity, it feels a little bit, a little bit more reasonable.

    16. JS

      Okay, so you kind of, you can sort of progress through and do the little action points and sounds like a good idea that it's kind of trimmed down so... 'Cause it's difficult, isn't it, to work through, uh, you know, a book and, um... But I'm really interested in the three sections.

    17. AA

      Mm.

    18. JS

      You said energize-

    19. AA

      Unblock-

    20. JS

      ... unblock

    21. AA

      ... and sustain.

    22. JS

      And so we kinda talked a little about, about the energize and, and the energy is really that main kind of driver.

    23. AA

      Yeah.

    24. JS

      What's the unblock?

    25. AA

      Yeah, okay, so the, the energize section is basic- basically the idea is that there's three energizers. If we can apply these three things into our work, it'll feel good, it'll generate energy, it'll make us more productive, and those three are the first three chapters: play, power, and people. Then the second bit of the book is basically about overcoming, overcoming procrastination and distraction, which are things that loads of people struggle with, where even when you've made your work energizing, we still have a tendency as humans to procrastinate from it. And so the reason it's called unblock is because there's, like, a few different methods to dealing with procrastination, um, in the productivity literature. There's, there's the motivation method, which is that, oh, you know, you just gotta be motivated enough. If you're, if you're not doing the thing, it's 'cause you're just not motivated enough. You gotta want it so much that, like, it's so, it's so worth it.

    26. JS

      Mm.

    27. AA

      Um, and the issue with that, obviously, is that motivation waxes and wanes. It's not, it's not always there all the time. Then there's, y- you know, a lot of people will invoke the narrative of discipline. They're like, "Okay, no, screw motivation. What you need is discipline." And I've, d- I've definitely made videos about this in the past before my thinking got a bit more sophisticated. And with discipline, it's like, okay, cool, you know, the reason you're procrastinating is because you don't have enough discipline or enough willpower, and you should therefore work on that as a muscle. And again, I think discipline has its uses, but, like, living a life where the, the things that matter to you, you're having to discipline yourself into doing-

    28. JS

      Mm-hmm

    29. AA

      ... is just a bit grim. Um, it's not a very enjoyable way, way to be. And so the analogy that I sort of came up with after doing so much research into productivity, into procrastination, and interviewing a bunch of people on this podcast about procrastination is the unblock method. So the, the analogy we talk about in, in the second part is imagine you have to go to a friend's house for dinner, but for some reason it feels really painful to walk there, like there's something wrong with your shoes. So the motivation method is like, screw it, I'm gonna, I'm gonna battle through the pain because, like, I want it so much. That's fine. Uh, the discipline method is like, screw it, I'm gonna battle through the pain because I've made a commitment to be there, and I'm a disciplined person, and I don't n- you know, I don't go back on my word, and I will do the thing. The unblock method would be like, hang on, why is walking to my friend's house so painful? Let me have a look in my, inside my shoe. Oh, there's a pebble inside my shoe.

    30. JS

      [laughs]

  6. 33:49 – 36:46

    Is Feel-Good Productivity for you?

    1. JS

      Who, who is the book for, do you think? Who, who are you sort of hoping to send it out into the world to?

    2. AA

      Yeah. So we were trying to figure this out, um, 'cause, you know, when, when you're writing and marketing and stuff, everyone says you should figure out your ideal ou- ideal audience or the, you know, the per- the one person that you're talking to. But I think for a book like this, it's not really that there is one person. It's not like targeted at like, I don't know, a 17-year-old student or like a 23-year-old entrepreneur or-

    3. JS

      Mm

    4. AA

      ... wh- whatever the thing might be. It's just that it's... I, I'm hoping that anyone who wants to be product- who wants to be more productive.

    5. JS

      Mm.

    6. AA

      It's, it's, it's not, it's not really a book for people who are like, have, who have no goals and have no desire to have any goals. It's, it's for people who are goal-oriented. They want to go after certain things that are meaningful to them.

    7. JS

      Mm.

    8. AA

      Whether it's in work or in health or in relationships with family or anything like that, a lot of us have these goals. And for people who want to work towards those goals, but in a way that doesn't require sacrificing their own, like, physical and mental health.

    9. JS

      Yeah.

    10. AA

      Um, essentially, yeah, like how, how... People who want to do more of the things that matter to them, but who want that process to be enjoyable and meaningful and sustainable as well.

    11. JS

      Yeah.

    12. AA

      So people like me, basically, and I hope there are, you know... If, if the content is anything to go by, I've been sort of sharing this kind of philosophy for the last few years on the YouTube channel, and people seem to really vibe with it.

    13. JS

      Mm.

    14. AA

      So I'm hoping that people will vibe with the book as well.

    15. JS

      And, and there's, you know, very few people that don't want to do more of what matters most to them. And, and I guess with modern life as well, it pulls us, so many of us, away from the things that we feel matter, doesn't it? It feels like we have to spend a lot of our time doing things that we don't care about-

    16. AA

      Yeah

    17. JS

      ... just to be able to, you know, keep a roof over our heads-

    18. AA

      Yeah

    19. JS

      ... or feed our families and that kind of thing. And then whatever time we have left is the stuff we care about. Um, so it feels like this is a sort of for everyone book.

    20. AA

      I think so, yeah. It's a... If, it feels a bit grandiose to say it's for everyone, but like-

    21. JS

      [laughs]

    22. AA

      ... you know, we kind of wrote it with that in mind-

    23. JS

      Yeah

    24. AA

      ... that we want ev- anyone to be able to take something away from this. And then, like, we, we worked quite hard to make sure that the... or try our best to make the examples as wide-ranging as possible.

    25. JS

      Mm.

    26. AA

      'Cause, you know, my experience is being a medical student, working as a doctor, and being a YouTuber. These are fairly unusual things in the grand scheme of things. Like most people are not doctors and/or YouTubers and/or entrepreneurs. Um, but I think the methods of Feel-Good Productivity and kind of the science behind it is applicable to basically anyone.

    27. JS

      Yeah.

    28. AA

      And so it's not just people who are like, who have control over their own time and who are entrepreneurs who can apply Feel-Good Productivity. I think it's anyone, even if you have a normal day job that you-

    29. JS

      Mm

    30. AA

      ... don't really like. That's kind of really what the first three chapters are about. Like with everything that we do, there is a way to make it feel better.

  7. 36:46 – 44:10

    How to make life more enjoyable

    1. JS

      strategies for sort of, you know, searching for the joy or the pleasure in what is otherwise a kind of job you hate or that kind of thing?

    2. AA

      [coughs] Yeah, absolutely. So the first three, three chapters, play, power, and people. I think from, from all the work I've done on this, uh, those are really the three main levers that make work feel good. So we've got, you know, one specific strategy in play, for example, is, um, you know, in, in video games, they've got the concept of side quests. Like, you've got the main storyline, but then you've got these optional things that you can do on the side.

    3. JS

      Yeah.

    4. AA

      And side quests add a lot of variety to a game because it lets you explore your curiosity. Similarly, if you're, let's say you're working in a job that you don't, that you don't enjoy, the worst thing you can do in that context is to sort of disengage, 'cause it's to be like, "Oh, I'm just gonna, I'm gonna quiet quit. I'm just gonna do the bare minimum. I just, I just need to get through the day."

    5. JS

      Yeah.

    6. AA

      "I just need the clock to hit 5:00, 'cause then I can go home and do what I, what I truly enjoy." 'Cause now you're living, like, eight hours of your day, like, as a zombie, where you're just clock-watching until the end of the day. Um, approaching that with a little bit more of a spirit of play, like what can I find in my work to treat as a bit of a side quest? Can I explore my curiosity-

    7. JS

      Mm

    8. AA

      ... to this new area? I had a friend who was working as a psychiatry trainee who, you know, as a, as a doctor, who was just kind of interested in, like, why is the hospital's NHS computer system so crap? And every doctor has that thought, but no one does anything about it, just like, "Well, I guess it's just the NHS." But she decided to go to the IT people and, like, go into the basement where they, [laughs] where they dwell, and, like, talk to them and be like, "Hey, what's going on here?" And turns out that actually there's all sorts of interesting things where, like, the IT people want to speak to the doctors, but they don't want to disturb them, and the doctors are always busy, so they can't talk to the IT people, and so the systems end up being kind of weirdly designed. And so single-handedly, she found a side quest for herself. She found a way to make her day job, which she wasn't really enjoying at the time, feel way more enjoyable, because now she's got this little project, and she's also made the environment where she works just, like, objectively better for her colleagues and for her patients because now IT is speaking more to the doctors. And so there's little things like that where finding a side quest can help you get more enjoyment out of even a really, really, really crappy job. Um-

    9. JS

      That's, that's so good. Do you know, I, I feel like I almost might have done that once in my life where I, um, when I was doing my A levels, I worked in a supermarket.

    10. AA

      Mm.

    11. JS

      And it was just y- almost one of the diff- most difficult jobs I've done, partly because of just the, the monotony of some of the jobs and the boredom and stuff like that. And I remember, um, in between, on those sort of quieter days where you might have five or 10 minutes between customers and you would just be expected to kind of sit there, and it was back in the days when you used to have... When you used to pay by card, you would have a little bit of paper that put through-

    12. AA

      Oh, yeah

    13. JS

      ... and you would pull out your receipt. So I'd get those little bits of paper, and I would, like, speed write mini poems and... or, like, little kind of anecdotes and things like that in between customer- to see what I could come up with in, before somebody else walked along kind of thing. And, um, and those sorts of things made the day really move along. But also, I was then challenging myself, and I was quite enjoying myself in between, but just in whatever little way I could within the restrictions of that job.

    14. AA

      Yeah.

    15. JS

      Um, but I guess it's that, isn't it? It's finding something little in your day that you can kind of inject a little bit of joy or pleasure-

    16. AA

      Yeah

    17. JS

      ... or... Yeah.

    18. AA

      Absolutely.

    19. JS

      Um-

    20. AA

      And basically anyone can do that in basically any job.

    21. JS

      Yeah.

    22. AA

      Like, even, even in, even, even amongst medics, yes, there are some days where you're, it's literally nonstop.

    23. JS

      Mm.

    24. AA

      But generally, those days are quite fun.

    25. JS

      Yeah.

    26. AA

      It's like people tend to be more disengaged when there's days where it's kind of quiet, it's kind of boring, you're just sort of scrolling on your phone. In those days in particular, if you can find, like, you know, writing poetry on the, on the receipts or-

    27. JS

      Yeah

    28. AA

      ... that sort of stuff.

    29. JS

      Yeah.

    30. AA

      Um, one of, one of the other strategies we talk about in the play chapter is, uh, trying to find... Sort of trying to create a challenge for yourself. So it's like, if you imagine, if you're, if you imagine playing, I don't know, tennis against a three-year-old, it's not gonna be, it's not, it's not gonna be particularly fun because you're just gonna trounce them. Similarly, if you imagine playing tennis against Roger Federer, it's probably not gonna be very fun because he's gonna just destroy you.

  8. 44:10 – 48:37

    Being a teacher

    1. JS

      So did you feel like you had, you know... Well, do you even d- do you call yourself a teacher these days? Do you feel like you're a teacher?

    2. AA

      Internally, yeah.

    3. JS

      Okay.

    4. AA

      Like, I don't really think of myself as a YouTuber or as a writer or as a whatever, entrepreneur. I think of myself more as a teacher.

    5. JS

      Okay.

    6. AA

      'Cause that's always been the thing that's brought me the most, like meaning and joy. Um, I, I, I w- I think it was like 2019 or something, I was sort of like a year into my job as a doctor, and I was feeling a bit like, "Okay, you know, I'm not sure this is really right for me." I was fee- I was, I was feeling, um, what I now know is misalignment burnout.

    7. JS

      Okay.

    8. AA

      Where you're sort of doing a thing, but like... And you're doing well at the thing, but you... There's, there's something a bit off and I feel a bit like, "Ugh, I'm not, I'm not really sure this is that fulfilling." And so I went on the internet and read a bunch of books around like how to figure out what to do with your life, which is a question that we all struggle with. Um, and one of the exercises that I came across, um, is this, uh, gravestone technique, where you ask yourself, "What would I want written on my gravestone?" And you extend that to be like, "What would I want people to say at my funeral?" Um, and I realized that the thing that I want written on my gravestone was, is some combination of good father, good husband, and inspirational teacher. And like that was the thing. I was like, "Oh, that's the thing." And I spent a long time reflecting about this and realized that for me, the most in, the most joy and meaning that I got out of working in medicine was when I had a medical student with me who I could like teach as we were going-

    9. JS

      Mm-hmm

    10. AA

      ... through the patients and seeing stuff and quizzing them on the drugs, and that was just so much fun. Whereas doing the day-to-day job normally, there are some doctors who just love interacting with patients and love like helping people and saving lives in that sense. For me, I enjoyed that bit, but I enjoyed the teaching a lot more, and I realized I'd rather be a medical educator than a medical practitioner, and that was a big like, whoa moment for me. 'Cause I'd al- I'd als- that helped me realize that actually from the age of 13 onwards, I was always doing teaching here and there. I was helping students at school with their exams, doing private tutoring, and I really enjoyed that stuff. And so that was a big realization that helped me realize that actually I don't think practicing medicine full-time is for me. I wanna be more of a teacher and f- find a way to continue to grow and learn cool stuff myself, apply it to my life, and then find a way to share it and teach it with others.

    11. JS

      Mm.

    12. AA

      And that's really what the book is and what the videos are and what the podcast is. It's like I get to interview people and learn cool stuff from them and then share that in, in videos and, and through the book.

    13. JS

      And is that how the idea of putting all the, you know, the stuff from the videos into the book and it... Or does it, does it filter in stuff from the videos that you've talked about before?

    14. AA

      Um-

    15. JS

      Or is it all brand new?

    16. AA

      A lot of it is brand new, annoyingly. It's like I wish there was more from the videos-

    17. JS

      [laughs]

    18. AA

      ... because it would've been less work. [laughs] But, um, initially when I started writing it, I was thinking, "Oh, how hard can it be? I've already made like a dozen videos on productivity, if not more. Like I, I can type really fast. I can just bang the book out in like a month." And then I got about 10,000 words in, in terms of like-

    19. JS

      [laughs]

    20. AA

      ... the stuff I already had at the top, had off the top of my head. I was like, "I've run out of content," like, "I need to do more research." And then I dove into the research, and that was when like reading the books and the research papers and stuff that like all of the dots started to connect.

    21. JS

      Yeah.

    22. AA

      And, you know, people kept on saying that like, "Why don't you make videos about this stuff as you're writing the book?" But it was, yeah, it f- it, it felt kind of weird because the book was like such a, an individual project and different from the videos. I think for future books I would like the videos to be a bit more overlapping with the content of the book because it will just reduce the amount of work. But there's a lot of... Almo- almost everything in the book is new, and I haven't talked about it in videos before.

    23. JS

      Yeah. Yeah. So it's all fresh and brand new.

    24. AA

      Yeah.

    25. JS

      And does it kind of take-

    26. AA

      Sort of, yeah. [laughs]

    27. JS

      [laughs] So does it all take, um... You know, this idea of kind of being a teacher and then bringing out the book, does that give you an, an idea of where you wanna take things in the future through like the videos or...?

    28. AA

      Yeah. Yeah, I think it just comes down, down to that, being like the... I've, I've realized that the thing that brings me the most joy is learning and growing myself, and then sharing that learning and growth with other people.

    29. JS

      Mm-hmm.

    30. AA

      And I'm fairly agnostic as to the medium or the format. So YouTube video is a format, Instagram Reel is a format, like podcast is a format, books are a format, and formats come and go. I think books are around to stay 'cause they've been around for a long time.

  9. 48:37 – 57:50

    Beating procrastination

    1. JS

      And I, and I wanna go back to the idea of procrastination 'cause I feel like this is such a huge subject, and everybody struggles with it, right? I don't know anyone who- Well, I think if they say they don't-

    2. AA

      [laughs]

    3. JS

      ... they're probably lying. [laughs]

    4. AA

      Yeah.

    5. JS

      Um, so I wonder if we can go back to the kind of the procrastination section-

    6. AA

      Mm

    7. JS

      ... of the book. And of- we talked a bit earlier about how procrastination is sort of often underlied by sort of fear-

    8. AA

      Yeah

    9. JS

      ... or other emotions around the thing that you're supposed to be doing.

    10. AA

      Mm.

    11. JS

      Can you give us a bit more of an insight into that?

    12. AA

      Yeah, sure. Um, so yeah, chapters four, five, and six were about beating procrastination. Chapter four is, um, get clarity, 'cause clarity-

    13. JS

      Okay

    14. AA

      ... is like a big, like, the first major hurdle. Chapter five is courage, which is all about, like, the emotions, and fear being the main one. And then chap- chapter six is get started. So if I just bookend the, the stuff about the emotions, initially we've got clarity, where a lot of people will be like, "Okay, I'm procrastinating from exercise." And if you think, think about it, it's like they don't really have any clarity on what exercise even means. If someone's a beginner to exercise, it'd be like, the, there's all sorts of, like, stuff, where it's like, you know, at one point I was t- I was d- I was trying to take up running, and I was like, "Cool, I'm just gonna take up running." I didn't, I didn't know what that meant. Like, how, how often am I running? Like, where am I going? Do I need any s- special kind of shoes? Like, what app do I use on my phone to track the runs? I know people do that. Should I wear the Apple Watch? There's, there's basic questions where, like, a runner might just be like, "Look, man, just wear any shoes and just go out for a run." But as someone who hadn't experienced what running was as, like, an exercise activity, I just didn't have clarity on it, which meant I procrastinated for, like, a whole three months at being like, "Oh, at some point I'll get around to this running thing," 'cause I didn't know exactly what it was.

    15. JS

      Yeah.

    16. AA

      And so the first step in be- in beating procrastination is actually getting clarity on why you want to do the thing-

    17. JS

      Yeah

    18. AA

      ... what the thing actually is, and, like, when and where you're going to do the thing. 'Cause even just that, like, even just committing to a time and a place and putting the thing in your calendar, I think solves, like, half the procrastination within, like, a few seconds.

    19. JS

      Mm.

    20. AA

      So it's like, "I'm gonna go to the gym at some point," that's never gonna happen. But it's like, "I'm gonna go to the gym every Monday at 5:00 PM," it's way more likely to happen than, than the, than the alternative. And so the next thing is, like, okay, let's say the thing is now in your calendar. Like, in, in someone's case it might be, I don't know, working on this presentation, for example. It's like, I've been procrastinating from this presentation for such a long time at work, and I finally put it in my calendar. I know what I need to do, and then it gets to 3:00 PM on the Monday, or whenever you put, put it in the calendar, and then there's something that, like, holds you back-

    21. JS

      Mm

    22. AA

      ... and you feel ugh, eh, there's like a-

    23. JS

      A resistance. [laughs]

    24. AA

      A resistance, exactly. That resistance. And that resistance is usually some kind of emotion, and the most common emotion is, is fear. Like-

    25. JS

      Yeah

    26. AA

      ... fear tends to be the thing at the root of most procrastination. The other one is self-doubt, because self-doubt is sort of a subset of fear, because you're afraid of the thing being judged by someone else, and that's when we have to, I guess, you know, from your background as, you know, from your, from your background in therapy, a lot of strategies around, uh, naming the emotion, uh, telling ourselves a different story about the emotion to reduce the impact it ha- it has on us, and fundamentally acting in the face of that emotion anyway if we recognize the emotion is never truly gonna go away.

    27. JS

      Mm-hmm.

    28. AA

      There's a, the, there's a fun study where they, they called it the Batman Effect, um, where they got a bunch of kids, and they got them to do some, some sort of activity, some sort of game. And then, and so half the kids were, they were just told to do the, the, the activity, but the other half of the kids, they were told to imagine that they were a, like, superhero that they vibed with, like Batman or Dora the Explorer or whatever.

    29. JS

      Okay.

    30. AA

      And they found that the group who pretended they were someone else, who acted as if they were Batman or Dora the Explorer, performed better at the exercise and felt better as a result of doing it than the group that had, that had no instructions. And so Adele, for example, has spoken about how back in the day she was, she had loads of stage fright when she was-

  10. 57:50 – 1:02:33

    The amygdala hijack

    1. AA

      Yeah.

    2. JS

      And what's the amygdala hijack?

    3. AA

      Oh. [laughs]

    4. JS

      I wanna know-

    5. AA

      The amygdala hijack.

    6. JS

      Yeah.

    7. AA

      Yeah. So the amygdala, as, as you would know, is the part of the brain, the threat detector part of the brain. Obviously there's more nuance than that, but, like, to simplify things. Um, and people who have defects in their amygdala feel less fear or sometimes even no fear. Now, fear is a really valuable emotion because it stops you from getting run over by a truck when you're in the middle of the road. Um, and so people without an amygdala just don't have that sort of fear response. But the amygdala is very responsive to social threats. So back in the day, obviously if there's a lion around the corner, the amygdala's, like, firing and you've got the fight or flight response. But also back in the day in our caveman eras, uh, in our caveman era, uh, sort of being ostracized from the social group was a real, like, "Oh my God, your survival is at stake," because if you get kicked out of the tribe you're gonna get eaten by the lion.

    8. JS

      Mm.

    9. AA

      And, and sort of the amygdala hijack is kind of what research, re- researchers call it when, um, we, when our amygdala is overactive in social situations today that are not, like, where our survival is not actually at stake.

    10. JS

      Yeah.

    11. AA

      So doing a public speech, like working on a presentation and delivering that for the first time. Any area where we feel like the risk of judgment or kind of, uh, what will other people think of us? Will they think me ridiculous to have the audacity to make a TikTok? All, all, all that kind of stuff, the amygdala starts to be in, in hyperactive mode, which causes the fight or flight response, which causes us to feel very stressed. When we feel stressed, it's like negative feelings, we contract, we're less creative, we're less productive, we're less energized. Everything starts to feel very heavy. And so a lot of getting over procrastination is recognizing that, "Oh, okay. The reason I'm finding it so hard to get started with my book is because I'm worried about the, the judgment, the threat of judgment from other people. Cool. This is my brain trying to protect me. This is my amygdala trying to protect me 'cause it's worried I'm gonna be ostracized from the group. Thank you brain for giving me the survival signal, but I can choose to ignore that because actually-"

    12. JS

      Yeah.

    13. AA

      "... you know, I'm in a, in an environment where I'm not actually worried about lions and tigers and stuff."

    14. JS

      So it still gets to kind of voice its, um, its opinions on stuff, but it doesn't get to sit in the driving seat sort of thing.

    15. AA

      Ideally, yeah.

    16. JS

      You're still choosing to go forward, but the-

    17. AA

      Yeah

    18. JS

      ... the voice of fear is there.

    19. AA

      Exactly, yeah. That's a, that's a nice way of describing it-

    20. JS

      Okay

    21. AA

      ... the voice of fear. Uh, so the amygdala-

    22. JS

      [laughs]

    23. AA

      ... is basically the voice of fear.

    24. JS

      Yeah.

    25. AA

      And the voice of fear stops so many people from going after their dreams because they're afraid of whatever.

    26. JS

      Yeah.

    27. AA

      And recognizing, yeah, you know, the brain is designed to protect us. Um, but actually protecting us is generally not in our best interests when it comes to achieving our dreams or going after-

    28. JS

      Mm

    29. AA

      ... the future that we want. This episode is sponsored by Kajabi, and they've actually got something really valuable for all of our Deep Dive listeners. Now, if you haven't heard of Kajabi, it's basically a platform that helps creators diversify their revenue with courses and membership sites and communities and podcasts and coaching tools. So it's one of the best places for creators and entrepreneurs to build a sustainable business. We started using Kajabi earlier this year, and as soon as we started using it, we were like, "Oh my God, why haven't we been using this product for the last three years?" It's got everything you'd possibly need for running an online course or hosting an online community or building an online coaching business, and it essentially makes it really easy to run your entire online business. From payments to marketing tools to analytics, Kajabi has everything that we creators need all in one place. And actually, you don't necessarily need a huge audience to generate a sustainable income. A creator on Kajabi can, for example, make $100,000 by converting just 350 customers a year, depending on your price points. And in fact, there are creators on the platform that are making millions of dollars every year with fewer than 100,000 followers across their social media platforms. We've been using Kajabi to host all of our online courses since the start of 2023, from our $1 Part-Time YouTuber Foundations to help people start off on their YouTube journey, all the way up to our $5,000 package for the Part-Time YouTuber Accelerator, which gives you access to me and my team. And Kajabi does not take any cut of what you earn. Creators keep and own everything. The way Kajabi makes money is through the monthly subscription fee, and even though we generate, like, literally millions of dollars every year from Kajabi, we're still only paying them a couple of hundred dollars a year. And actually, in their lifetime, Kajabi have paid out over six billion dollars to creators. That's billion with a B, and over 1,000 creators have become millionaires through products on the platform. Now, back in May 2023, I did a keynote at a Kajabi In Real Life, Kajabi Heroes event in Austin, Texas. And in that keynote, I talked about the exact steps that I used to grow my business from zero to over two and a half million dollars per year from course revenue alone. Now, people paid for the pretty expensive tickets to watch this keynote at the Kajabi Hero Live event. But as an exclusive deal for Deep Dive listeners, Kajabi have very kindly offered to provide the recording of that keynote completely for free to anyone who listens to this podcast. So if you're interested in getting completely free access to that keynote, just head over to kajabi.com/ali. That's kajabi.com/A-L-I, and that'll be linked in the show notes and the video description as well. And you just enter your email address, and then you will get the recording of that keynote completely for free, whether or not you ever become a Kajabi customer. So thank you so much to Kajabi for sponsoring this episode.

  11. 1:02:33 – 1:10:07

    The importance of play

    1. JS

      So World of... I mean, it's interesting because y- you, you often talk about World of Warcraft and your, yeah, like, your love for the game and stuff in your content.

    2. AA

      Mm.

    3. JS

      Um, but it comes up in the book, right? And you kind of managed to [laughs] thread it in-

    4. AA

      [laughs]

    5. JS

      ... and make it useful. Can you remember where?

    6. AA

      Yeah. So in the chapter about play, um, we talk about, we talk about World of Warcraft. So [laughs]

    7. JS

      Okay.

    8. AA

      I, I try to, I try to shoehorn a reference o- of... I, I try to shoehorn a reference to World of Warcraft in just 'cause it's a bit more fun.

    9. JS

      [laughs]

    10. AA

      Um, so I, I used to be absolutely addicted to this game. Um, I played for around, like, 185 days, like, nonstop, like, in total like, 185 times 24 hours across, like, a three-year period. And like, which o- on average was about three and a half hours per day between the age of 14 and 17, which is a lot of time. I'm like, "Damn, how did I possibly do s- play video games for three and a half hours a day?" Um, but World of Warcraft is very addictive because obvi- it's, like, one of the most addictive games ever made, and, uh, what you do is, like, you have a little character, like, I'm Sephiroth the Warlock, and, like, you go and kill things, and then you get gear, and then you do quests, and you kill more things, and you get better w- wands and robes and stuff. Um, and one of the things... You know, the, the, there's a few interesting lessons we can take from video game design to apply to our own productivity. One of them is the power of the experience bar, 'cause it's like every time you do something, you feel as if you're, you're gaining some experience points.

    11. JS

      Mm.

    12. AA

      And then you're leveling up, and you get this, like, ding, and it's like it goes wee, and, and you, and you learn a new skill. Um, and this is where things like, uh, tracking a word count if you're a writer or if you're-

    13. JS

      Mm

    14. AA

      ... a student doing an essay or something is really helpful 'cause you can literally see the progress bar, and seeing progress happen is a big part of what gives us the momentum to contin- continue the thing, 'cause otherwise stuff can be quite boring if you don't see progress. If you do-

    15. JS

      Yeah, we need to see our progress, don't we?

    16. AA

      Yeah.

    17. JS

      Mm.

    18. AA

      And then the other thing as well is, um, just the fact that you can play a different character, and we kind of talked about this in the context of the Batman effect, but it also applies to play. So, um, there was this, I think it was a psychologist or psychiatrist many years ago who, um, founded the US's, uh, the, the United States National Institute for Play, it's, like, doing research on, like, play and how it relates to humans and what we can learn about ourselves based on how we play. And he did these things called play histories where he interviewed, like, 5,000 people from all walks of life, like, you know, people with normal jobs, Nobel Prize winners, Olympic athletes, people in prison. He just interviewed loads of people, and he asked them lo- lots of detailed questions about how they played when they were younger, and he got these 5,000 different play histories. And he came up with this basically, like, eight different play personalities, eight different archetypes of what people enjoyed when they're, when they were playing. So, like, for someone it might be, like, the storyteller. This is someone who really enjoyed telling stories and, like, drama and theater and this sort of stuff. Uh, there's the jester, someone who, like, really enjoyed pranks and jokes and stuff. There's the director. You know, these are the kids who al- enjoyed organizing their fellow play, you know, their, their fellow friends and, like, organizing a play and all this stuff. There's, like, eight different ones of these, and one of the things that we can take away from this is that, A, understanding what our own play personality is, and, you know, there's some exercises in the book to figure that out. But B, if we want to approach our work more in the spirit of play, we can choose to adopt a different personality when we're doing stuff. So for example, let's say I'm like... You know, it's like in World of Warcraft, you're choosing a character. So you're kind of choosing which character you want to approach the work with. So let's say I'm doing a, you know, presentation at work, and I'm thinking, "Okay, this presentation's really boring, but I'm gonna adopt the storyteller archetype, and I'm gonna figure out, cool, if I were the storyteller, and, you know, these are the characteristics of the storyteller, how might I incorporate that into my work?"

    19. JS

      Mm.

    20. AA

      Um, might I try and tell a story? Might I figure out, like, a nice three-part structure for my PowerPoint? Might I find a way to incorporate humor into it? A bunch of questions that I- If you're not thinking about it, you wouldn't by default think to incorporate into a boring work presentation. But a boring work presentation can become quite fun if you sort of choose a different character from these eight play personalities. And it's just another way of... It's like we, we as adults are really bad at playing.

    21. JS

      Yeah.

    22. AA

      'Cause, like, when we're kids, we play all the time, and then we get sc- we get the spirit of play squashed out of us as we go through school and exams and grading, and you gotta do well to go to college, you gotta go to college to get a good job. And it's like, it's, it's almost a given that, like, part of growing up is stopping to play. There's a nice, I think it's a nice quote. I think it's from George Bernard Shaw, which is that, "We, we don't stop playing because we grow old, we grow old because we stop playing."

    23. JS

      Mm-hmm.

    24. AA

      And so a lot of this t- this first chapter, the play chapter, is about helping us as adults realize, okay, what are the things that we can actually incorporate to make our work feel more playful?

    25. JS

      Yeah.

    26. AA

      'Cause it's something that we're not in the practice of doing.

    27. JS

      And I really like that idea that you can kinda take the different personalities and, and choose to adopt one for a day-

    28. AA

      Yeah

    29. JS

      ... or for a week or f- in a certain setting. 'Cause, you know, lots of these sort of different personality tests and, uh, that happen often in the workplace and stuff, and a lot of people will answer saying, "Well, I'm like that some of the time, but actually I'm like that one an- another certain time or in a different circumstance." And-

    30. AA

      Yeah

  12. 1:10:07 – 1:17:24

    The different types of burnout

    1. JS

      I'm, I'm aware that we went through the kind of different types of burnout when you interviewed me-

    2. AA

      Mm

    3. JS

      ... in our episode, but do you want to kind of talk through the three of those-

    4. AA

      Yeah

    5. JS

      ... for this one? 'Cause I think they're really crucial, aren't they? Burnout's not just burnout.

    6. AA

      Yeah. I think there's like different, different types of burnout. Um, so the way that we split it up in the book is that there's overexertion burnout, which is when you try to pack too much into one day, and then you get to the end of the day or, like, somewhere during the day, and you feel like you just don't have any energy anymore. There's depletion burnout, which is where you've been sort of more over the, over the long term, your energy levels have gotten so, so low to the point that they're basically depleted, and that's a result of not taking enough breaks and not recharging. And then there's misalignment burnout, which is, I think we talked about earlier, where you're working towards something, but it feels a bit off because it's not quite in line with your own values.

    7. JS

      Mm-hmm.

    8. AA

      And so again, in each of these chapters, we've got exercises for how to, you know, s- the science-backed way to actually recharge your energy or, like, how to figure out what your own values are so you can be, so you can work in alignment with them.

    9. JS

      Mm-hmm.

    10. AA

      Um, and just as a quick kind of practical thing for anyone who doesn't want to read the book, um, one of the interesting things about recharging is that there are things that we do when we're drained of energy, and then there are things that recharge our energy, and there's generally not much overlap between the two things. So when I feel drained of energy, I would be tempted to scroll TikTok or browse Instagram or scroll to, scroll Twitter or X or, or whatever they've renamed it to. I would be tempted to just watch random YouTube videos and just like lie on the sofa, like on my phone. But if I think about when was the last time I actually felt recharged by doing that? Basically never. Like, you know, scrolling TikTok tends not to be a particularly recharging experience. Whereas if I make a list of things that actually recharge my energy, it would be like going for a walk or like doing 10 minutes of stretches following along to a YouTube video or playing the guitar or reading a book or something a little bit more creative.

    11. JS

      Mm-hmm.

    12. AA

      And I think what's interesting about that is that if we think of, if we w- if, if, if we feel drained of energy, the things that it takes to recharge our energy do require a little bit of effort. It's like going for a walk is not just like-

    13. JS

      Yeah

    14. AA

      ... sitting on your phone and scrolling TikTok, but it's way better for us if we go for a walk than if we scroll TikTok on our phone. And so I was just doing a lot of research into that sort of side of things to figure out what are the science-backed strategies for- Yeah, recharging our energy so that we reduce the risk of burnout

    15. JS

      So it's not even necessarily doing what you feel like doing, it's doing what you know will create the feelings that you want to have in a minute.

    16. AA

      Yes, exactly. 'Cause w- what we feel like doing is often the easiest thing.

    17. JS

      Mm.

    18. AA

      And obviously these social media platforms are designed to maybe be as addictive as possible, the notification's there, it's so easy to hop on and start watching a TikTok or start watching a video.

    19. JS

      Mm.

    20. AA

      Um, but generally if it, when it comes to avoiding burnout, you know, spending more time on social media is not the way to avoid burnout. [laughs]

    21. JS

      Yeah.

    22. AA

      I mean, less time on social media and more time doing things that actually re- recharge your energy-

    23. JS

      Mm

    24. AA

      ... tends to be a way better option.

    25. JS

      I often talk to people about sort of the in-between moments as well, 'cause often it's quite a small thing, isn't it, that we have that tendency to, especially in burnout, but it's usually because there's so much going on, and when there is so much going on, you fill every little moment.

    26. AA

      Mm.

    27. JS

      So if you've got, you know, 15-minute gap between meetings, you'll probably check your emails-

    28. AA

      Yeah

    29. JS

      ... and you haven't got enough time to respond to any of them, so you're just, just adding to your stress by, "Oh, here's another thing for my to-do list. Here's another thing-

    30. AA

      Yeah

  13. 1:17:24 – 1:25:16

    My new goal setting technique

    1. JS

      you kind of, you, uh, shifted from the kind of, you know, the old-school SMART goals stuff and have come up with something new that's bigger and better.

    2. AA

      Mm.

    3. JS

      Can you talk me through?

    4. AA

      Yeah. I won- I wo- I won't say bigger and better. I think it's a d- a different approach to goal setting.

    5. JS

      [laughs]

    6. AA

      So one way of setting goals is to be, to be SMART about them. Specific-

    7. JS

      Yeah

    8. AA

      ... measurable, uh, you know, assignable or achievable depending on which acronym you, relevant, time-bound.

    9. JS

      Mm-hmm.

    10. AA

      Um, SMART goals are all well and good, but, um, in particular if someone is a beginner to a thing or is struggling with a thing, SMART goals tend to be less effective.

    11. JS

      Okay.

    12. AA

      Um, like for example, if, if you get someone who's kind of going to the gym for the first time and trying to, trying to build muscle, them setting a SMART goal of I wanna hit X percent body fat by Y date as evidenced by my DEXA scan which will show me, like, th- that would be a SMART goal because it's very measurable, it's specific-

    13. JS

      Mm

    14. AA

      ... it's time-bound. But it's actually kind of demotivating for the person because they're, like, a complete beginner, and generally if we're struggling with a thing, um, having a more loose goal is- A bit better. Um, and the, the acronym that I, that I've come up with for this is NICE goals, N-I-C-E.

    15. JS

      Okay.

    16. AA

      So N for near term, I for input-based, C for controllable, and E for energizing. So near term, input-based, controllable, and energizing. So let's say, I don't know, if we, we take writing a book, for example. Near term is what can I do this week, just like within this week. I'm, I don-

    17. JS

      Okay

    18. AA

      ... I'm not worried about the deadline, just what can I do this week? Input-based is what are the inputs. Um, so, uh, input-based goals rather than outcome-based goals. So n- so less that I will write 10,000 words, um, but more the- more that I will write for 20 minutes, 'cause that's an input that's controllable. It's within my control.

    19. JS

      Mm.

    20. AA

      I will write for four hours a day, generally outside of most people's control because life gets in the way. But like a small near-term input-based goal that's E energizing based on power play and people generally gets us over that hurdle initially. And then once you have a certain level of expertise in a field, at that point, setting a smart goal, an ambitious goal, a specific goal-

    21. JS

      Mm

    22. AA

      ... works quite nicely. But in the early days, I think again, it come, it comes down to lowering the bar and reducing the mental friction towards doing the thing, which generally comes from choosing a goal that's entirely within your control, being vague about it. E- even now for me at the gym, I don't really have any smart goals. I'm just like, "I wanna go gym three times a week. I'm gonna lift, lift sensible weights with compound lifts and roughly aim for progressive overload, like lifting more than I did the last time." A bodybuilder wouldn't be having goals like that, 'cause that's just dumb, 'cause that's just too basic. A bodybuilder would have specific goals. But I'm not a bodybuilder. Like, I'm just trying to get to a certain level and [laughs] no more beyond that. So the NICE goal is a way more energizing and effective way for me to hit the gym-

    23. JS

      Yeah

    24. AA

      ... than to set a very specific goal.

    25. JS

      I love that because it, it's so great for, for things that are really overwhelming as well, isn't it? So we'll of- I, I'll often talk to people about sort of, you know, I don't know, the idea of like climbing a mountain. That if you look up at the, you know, what would be the outcome, that peak of the mountain where you want to get, it's gonna feel over- like an overwhelming amount of work-

    26. AA

      Yeah

    27. JS

      ... and you're gonna question your ability to do it. So I would often ask people to sort of draw their horizons in-

    28. AA

      Nice

    29. JS

      ... which is kind of like that near th- like just-

    30. AA

      Yeah

  14. 1:25:16 – 1:29:26

    The Reitoff Principle

    1. JS

      this. Is it the Reitoff Principle?

    2. AA

      [laughs] Yeah.

    3. JS

      What's that? Is that the right way to say it?

    4. AA

      Yeah. Oh, this is just a, another thing that I was having fun with. Um, I kind of realized, you know, what, at one point I would, I would get home from work and I'd be... I, I'd, I'd think, "Okay, cool. I should, I should, I should edit the video because it's enjoyable and stuff." But there would be some days where I would just flop on the sofa and I'd say to my housemate, I'd say, "Molly, like, I should probably edit a video right now, but I don't f- don't feel I have the energy." And then-

    5. JS

      Because you are human.

    6. AA

      Yeah, yeah.

    7. JS

      You are human. [laughs]

    8. AA

      There were, there were a few days where that happened. And sometimes Molly would be like, "Ali, well, why don't you just write, uh, write the rest of the day off?" And I was like, "Okay, I could have a write-off day," like write off. And I was like, "Huh, sounds more interesting if it sounds like a German philosopher or something."

    9. JS

      [laughs]

    10. AA

      So I, I just, I just sent like an email to my e- to my email list, you know, spelling it R-E-I-T-O-F-F, like the Reitoff Principle. And I kind of sent the email as a bit of a joke. It t- it took me like 10 minutes to write, but loads of people replied being like, "Oh my God, this is actually really helpful," like, when we name something-

    11. JS

      Yeah

    12. AA

      ... uh, especially if you name it something that's kind of funny, that sounds kinda legit if you don't know the backstory, it just makes it feel better. It's like, "Okay, okay, cool. It's the Reitoff Principle, and so it's a write-off day today. It's like a thing. Rather than I'm just being lazy, it's like I'm actively choosing to, to, to write the day off." [laughs] So-

    13. JS

      Yeah

    14. AA

      ... managed to put that in the book.

    15. JS

      So it's an active choice-

    16. AA

      Yeah

    17. JS

      ... to some- so it's okay to have the... You know, it's not the no-days-off kind of principle. It's the it's okay to respond to your needs-

    18. AA

      Yeah

    19. JS

      ... and write it off occasionally.

    20. AA

      Absolutely.

    21. JS

      But you're actively choosing that and making an informed choice about it.

    22. AA

      Yeah. Like, I find there are some weekends these days where I'm like, "Oh, you know, I only filmed two videos this week. I g- I guess I could've, I guess I should film a video on Saturday." It's like, "I'm not really feeling it." And then I'll spend the whole day just sort of in this stupor where I'm, like, feeling guilty 'cause I sh- quote "should" be filming this video. And if I had just written the day off, be like, "No, today's an active day of rest," great.

    23. JS

      Okay.

    24. AA

      Now the choice is removed from me. Now I don't need to worry that, like, I haven't done the thing that I was supposed to do, and I can actually enjoy myself and do things that are recharging.

    25. JS

      Yeah.

    26. AA

      Whereas when I'm in that mode where it's like I n- kind of feel guilty about not doing the thing even though I should be doing the thing, I'll end up scrolling TikTok [laughs] which is not-

    27. JS

      Yeah

    28. AA

      ... which is, which isn't really a good use of anyone's time.

    29. JS

      And so you kind of distract yourself without realizing it-

    30. AA

      Yeah

  15. 1:29:26 – 1:43:30

    How to find joy in your daily life

    1. JS

      now, but, you know, losing, losing that sense of play or-

    2. AA

      Mm

    3. JS

      ... I, I think it's not unusual for adults to, especially adults with lots of responsibilities, to almost lose that sense of, what is it I enjoy?

    4. AA

      Mm.

    5. JS

      I do everything for everybody else, and, you know, working and doing the thing, you know, for my boss. What do I enjoy? How, how do we kind of recenter ourselves with that and, and pull in and work out what we love the most or what's gonna bring pleasure?

    6. AA

      That is a very good question that I actually don't have the answer to. [laughs] Wh- what do you think? Like, you're... I guess you talk to these-

    7. JS

      I guess-

    8. AA

      Yeah

    9. JS

      ... I guess something that you already do, isn't it-

    10. AA

      Mm

    11. JS

      ... is you try lots of stuff. Like, you're not afraid to go, "Do you know what? I'm gonna try singing lessons," or, "I'm gonna-

    12. AA

      Yeah

    13. JS

      ... learn the guitar"-

    14. AA

      Yeah

    15. JS

      ... or, "I'm gonna try and, you know, do this weights thing in the gym," or, "I'm gonna..."

    16. AA

      Yeah. I guess I can, I can speak to what, what works for me. Like, I, I find it hard to... One of the challenges with w- with, with writing this book is that a lot of people who read it will be parents, and I'm not a parent, so I don't really know what it's like to have kids.

    17. JS

      Mm-hmm.

    18. AA

      And so I'm, I'm mindful that I don't want to come across as like, you know, a productivity bro being like, "Hey, parents, this is how you can figure out how to find joy in your life." So it's like-

    19. JS

      Mm

    20. AA

      ... I, I can share the things that, that work for me, and it is, as you said, like- I think everyone has, everyone has things that it would be cool to do.

    21. JS

      Mm.

    22. AA

      So like at the start of the year or like, you know, I, I, I do a sort of mini quarterly review every three months, um, where I'm just like, "What would be interesting to try? What would be cool to do? Um, oh, you know, I've always wanted to do kite surfing. Let's add that to the list." So I, I keep like a, a bucket list of, of things that I'm interested in trying. And so on that list was, uh, singing lessons, uh, recording an album of original songs, learning how to write music, uh, glamping, learning how to surf. It's like, you know, doing acro yoga, which is like acrobatic version of yoga-

    23. JS

      Mm-hmm

    24. AA

      ... even though I suck at both.

    25. JS

      [laughs]

    26. AA

      It's like all of these things are on the bucket list. And so I will often, I think often like when, when I'm doing these reviews and figuring out, huh, let me actually just like realign on what do I actually wanna do? I look through the bucket list and be like, "Oh yeah, I guess, I guess I could try acro yoga. Like let me see if there's any acro yoga classes around, and I'll find a time that works and, and make it happen."

    27. JS

      Yeah.

    28. AA

      Um, and so I think it is... I- From, from what I've heard, it's, it's, it is too easy to get into that mode of just being service, service, service all the time.

    29. JS

      Mm.

    30. AA

      And y- you know, one, one concept I've been thinking about recently is like the difference between happiness and meaning, and often people say that meaning comes from service. Like if, like being, being a parent I've heard feels very meaningful be- because you're like in service to your children, even though according to studies that you get a dip in your day-to-day levels of happiness because life is more stressful and there's more stuff to do and you have less spare time. Um, but then the happiness component tends to be when we have filled our own buckets first, so health, wealth, love, growth, joy, those sorts of things. And so those are the f- the, the five sort of buckets I think for myself: health, wealth, love, growth, joy. Like, and in just in my head, I'll just like do a little aud- a mini audit of like, okay, how do I feel my life is out of zero to 10 on each of these five categories, um, where 10 is it couldn't possibly be any better and zero is it couldn't possibly be any worse. Um, and I was doing this last night when I was lying in bed, like unable to sleep, and I realized that the joy category actually is about three out of 10. And I realized that in the publication of this book and all this kind of stuff, I had, I had forgotten to take the time to really think, "Huh, am I doing something that's just purely for, for the joy of doing it-

Episode duration: 1:43:30

In the uListen app, the transcript lights up word by word as you listen. Get uListen

Transcript of episode NtONtZm9K-U

Get more out of YouTube videos.

Read along on your phone, search it beside the video, or ask your favorite AI app what was said.