Krissy Cela On Finding Your Vision, Mission and Why

Krissy says that if profit is your number one core value, you will plummet because every decision becomes profit-led rather than mission-led. Neither Tone and Sculpt's core values nor Oner Active's decisions put profit first.

She says a bride who wants to lose ten pounds really wants to feel confident on her wedding day, and that deeper why keeps people driven longer than watching the scales. She also recommends a coffee-shop free-writing session to list your whys.

She describes motivation as a sassy diva who comes and goes, and consistency as showing up in a flexible form, such as a shorter session or taking meetings from home. Consistency over intensity is what lasts.

She says wanting abs is not a bad driver because you are building a habit in the background. The problem comes when you give up after not seeing results, and she says anything unsustainable should be replaced by something you can maintain.

After her app developer tried to claim ownership of everything except the content, she says that data, code and interface matter most, not content. She spent about 50 grand in legal fees and was ready to sell her house to keep the app.