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Deep Dive with Ali AbdaalDeep Dive with Ali Abdaal

Unlock Financial Freedom: Secrets From A $50 Million Portfolio - Codie Sanchez

When investing, your capital is at risk and you may get back less than invested. Past performance doesn’t guarantee future results.

Codie SanchezguestAli Abdaalhost
Jul 6, 20231h 34mWatch on YouTube

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CHAPTERS

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Chapter summaries

  1. From Journalism to Buying Boring Businesses

    Codie Sanchez explains what she does and why careers are never linear. She describes how covering human trafficking and a late-night conversation with her professor led her to study money and power.

    • •She buys mom-and-pop businesses across the US and talks about it online
    • •Careers are non-linear and skill stacking creates unique positioning
    • •Journalism taught her context and empathy but not how to change outcomes
    • •Her professor argued the difference in life outcomes comes down to money
    • •Money gives options and makes you harder to push around
  2. The Carmelita Story and Choosing Finance

    Codie recounts the story of Carmelita, which showed her that press attention doesn't change lives. She explains how this and her professor's conversation pushed her into finance.

    • •Carmelita was an elderly woman left behind on the border, covered in the project Los Abandonados
    • •The award and attention changed nothing for her, which made Codie want to help people write different stories
    • •She concluded that people with money are the string pullers
    • •Her 'get in the game' theory: go where the experts play
    • •Attending dozens of free finance events led to a Vanguard recruiter
  3. Corporate Training vs. Startups

    Ali raises the debate over learning on someone else's dime in a big company versus a small one. Codie argues that corporate training offers a safety buffer, while startups can outgrow people quickly.

    • •Vanguard invests about $100,000 of training in each new hire
    • •Hustle porn is risky when Americans hold less than two weeks of cash
    • •Startups rarely offer training and growth can outpace employees
    • •Corporate work isn't fun but can still be good for you
  4. Perception Is Reality: The Vanguard Lesson

    Codie tells how her pitch for a Latin America role was given to someone else after peers described her as ruthless. It taught her about corporate politics and led her to Goldman Sachs.

    • •Her idea to expand into Latin America was approved, then the job went to someone else
    • •Peers read her struggle to keep up as being closed and self-interested
    • •She never wanted others' perceptions to hold her back
    • •She moved to Goldman, the opposite of Vanguard in terms of meritocracy
    • •The woman who got the job later became her COO and CEO
  5. 19:14 – 21:55Read this chapter

    Advice for Women in the Workplace

    Responding to Ali's question, Codie shares how she approaches being a woman in business. She describes reframing the story, using empathy and curiosity, and her mentor's three types of men.

    • •Choose being the victor over being the victim
    • •Her mentor said men typically want to father you, friend you, or flirt with you
    • •Don't suppress your power or femininity in the workplace
    • •She puts up a 'Smile' sign to counter coming across as aggressive
    • •Curiosity with older business owners works well for her as a woman
  6. Goldman Sachs Culture and Taking Pain Early

    Codie describes Goldman's intense culture and the simple advice to arrive earlier and stay later. She says the early pain bought her a lifetime of freedom.

    • •Goldman repels people who don't fit and cuts 20% of the workforce yearly
    • •Her boss told her the one thing to do was be there earlier and stay later
    • •She was promoted and paid faster than her peers
    • •Tolerating pain early means she doesn't have to tolerate much now
  7. Is Struggle the Key to Happiness?

    Codie argues struggle is key to happiness and wealth, while Ali pushes back, favoring balance. They settle on a broader definition of struggle covering mind, body and play.

    • •Codie says struggle is the key to happiness, wealth and making money
    • •Ali worries about over-investing in work and under-investing in relationships and health
    • •Codie's framework: civilize the mind, make savage the body, build the bank account
    • •Ali uses the example of playing a game on very hard difficulty and his chapter on play
    • •Codie asks people when they last did something so hard they could barely stand it
  8. Purpose, Legacy and Scheduling the Ridiculous

    Codie shares her tombstone dream and her mission to bring more people into ownership. She and Ali discuss status versus purpose, eulogy virtues, and scheduling adventures.

    • •A dream about a tombstone reading 'Managing Director' changed her perspective
    • •Her mission is for more people to have skin in the game through ownership
    • •She admits to enjoying the ego and the scoreboard of money and views
    • •She and her husband schedule difficult bucket list trips
    • •Ali wants to be remembered as a good father, husband and inspirational teacher
  9. 52:37 – 56:14Read this chapter

    Uprooting Your Life for a Relationship

    Codie explains why moving to Dallas for a partner didn't work out. She stresses shared life visions and describes how she and her husband make decisions.

    • •She moved to Dallas for a partner and ended up in a life she didn't want
    • •Be careful uprooting yourself for a life you don't want to live
    • •She and her husband align on the big vision and avoid the word sacrifice
    • •They plan in cycles and aim to fold work and life together
  10. Relentless Persistence and the Tiara Complex

    Codie shows how she landed jobs at State Street and elsewhere through relentless persistence. Ali connects this to the tiara complex from Lean In, and Codie says asks must be win-win.

    • •She flew to three continents on her own dime and was turned down repeatedly
    • •Relentless persistence is rare and can win you a job
    • •The tiara complex: don't just wait to be noticed
    • •Her asks offered solutions so good that a no would feel wrong
  11. Getting Mentors: Sniper Rifle, Not Shotgun

    Codie lays out how to approach mentors with tailored, value-first outreach. She likens it to a sniper rifle and describes a gradual progression from small engagement to relationship.

    • •Generic mass DMs are selfish and rarely work
    • •Prepare thoroughly and offer something valuable with no ask
    • •Progress through small engagement, value-add outreach, then relationship
    • •Fear and laziness keep people from doing it right
  12. Building Culture and Leadership at First Trust

    Codie recounts being recruited by First Trust's CEO and what she learned about culture and leadership. She explains leaders must sell a dream big enough to replace someone else's.

    • •The CEO predicted she would say no three times and then yes
    • •Culture and leadership make you limitless
    • •Teach people to yearn for the vast sea, not just to build planks
    • •A leader sells a dream so big it replaces someone else's
    • •She stayed five years before starting her own private equity firm
  13. Contrarian Truths: Big Dreams, Access, and Small Details

    Ali feeds Codie items from her tweet thread of truths. They cover thinking bigger, why access and attention beat capital, and why small details and culture matter.

    • •If no one thinks you're crazy, you're too late
    • •Bill Perkins challenged her to think as big as Blackstone
    • •Access and attention are becoming more valuable than money
    • •Declining trust in institutions makes individual relationships more valuable
    • •'How you do anything is how you do everything' and the cost of sloppy culture
  14. Give First: Reciprocity and Value

    Codie advises giving first and being curious, citing the law of reciprocity. She contrasts this with a habitual asker and notes how the mafia uses giving to build debt.

    • •Give first and be curious
    • •A friend known for always asking has hurt his reputation
    • •Ali says the ROI on free beats almost anything transactional
    • •The mafia gives first because favors create obligation
  15. Earn Before You Invest and Choosing Your Business Path

    Codie argues that earning and learning should precede investing, since you have infinite ROI while investments are capped. She compares starting a business, real estate, and buying small businesses.

    • •Earn, then learn, then invest, not the reverse
    • •The ROI of you is infinite; a typical investment return is capped
    • •The S&P is for beating inflation, not getting rich
    • •Real estate rentals average about $476 a month in profit and need big cash
    • •Buying a business suits those wanting cash flow, and others can run it
  16. Advice to a 16-Year-Old and Paying for Value

    Codie says young people should take big risks and invest in themselves rather than speculate. She and Ali discuss why paying creates accountability, then she closes on the capable optimist.

    • •Take big risks while you have little responsibility
    • •Speculation in Bitcoin and NFTs is the last man fallacy, not investing
    • •Put the first $1,000 into learning as 'MBA money'
    • •Paying for things creates skin in the game and finishing rates
    • •Pay your friends premiums rather than asking for discounts
    • •A capable optimist is worth six times more than a brilliant pessimist

Publisher timestamps

  1. 0:00Introducing Codie Sanchez
  2. 1:33How would you describe what you do?
  3. 6:34Switching to finance from journalism
  4. 10:48How to choose your career path
  5. 21:55Corporate culture and hustleRead this chapter from 21:56
  6. 30:58Do you need to struggle to succeed?
  7. 41:25Finding purposeRead this chapter
  8. 56:14Relentlessness
  9. 58:40The tiara complexRead this chapter
  10. 1:03:01The power of culture and leadership
  11. 1:08:14If no-one thinks you’re crazy you’re too late
  12. 1:17:30Give value and expect nothingRead this chapter
  13. 1:19:53Earn before you investRead this chapter
  14. 1:22:24Choosing your business pathRead this chapter
  15. 1:24:36Advice to your younger selfRead this chapter

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