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BigDeal by Codie SanchezBrainwash Yourself to Success | Kendra Scott
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EPISODE INFO
- Released
- October 16, 2025
- Duration
- 1h 15m
- Channel
- BigDeal by Codie Sanchez
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
My new book, “Own Or Be Owned”, is all about building a business so good it doesn't need you. More profit, less pain. It's out NOW. Grab it here! https://contrarianthinking.biz/oobo_bigdeal - cs Thanks to GoDaddy for sponsoring this video! Head to https://godaddy.com/codiesanchez to get started with GoDaddy Airo® today. I sat down with Kendra Scott — yes, *that* Kendra Scott — to unpack how she turned $500 and a side hustle into her billion-dollar brand Kendra Scott. We talk about how she bootstrapped from her spare bedroom, sold jewelry door-to-door with a baby on her hip, and built an empire by staying authentic when everyone else chased trends. You’ll hear the raw, unpolished truth about scaling a business, why passion and persistence matter more than perfect timing, and how she’s now flipping the script as an investor and founder of Yellow Rose. If you’re building something from scratch or just need a reminder that grit beats glam, this one’s for you. 00:00 Intro 01:17 Bootstrapping and Scrappy Mindset 02:55 Lessons from Failure and Persistence 13:01 The Power of Connection in Retail 21:56 Disruptive Marketing Strategies 31:09 Balancing Success and Personal Life 38:55 Balancing Motherhood and Business 40:18 Creating a Business Utopia 42:16 Facing Business Challenges 44:47 The Birth of Kendra Scott Retail 47:33 Embracing Authenticity in Business 50:22 The Inspiration Behind Yellow Rose 55:32 Working with Dolly Parton 01:07:13 Shark Tank and Entrepreneurial Insights 01:11:14 Final Thoughts MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u
SPEAKERS
Kendra Scott
guestFounder and executive behind the Kendra Scott jewelry brand and a Shark Tank guest investor, known for bootstrapping the company into a billion-dollar business.
Codie Sanchez
hostEntrepreneur and media host of BigDeal, interviewing founders and operators about business building and investing.
EPISODE SUMMARY
In this episode of BigDeal by Codie Sanchez, featuring Kendra Scott and Codie Sanchez, Brainwash Yourself to Success | Kendra Scott explores Kendra Scott Turns Haters, Failures and Bootstrapping Into a Billion-Dollar Brand Kendra Scott explains how she started with $500, sold door to door with her baby son, and bootstrapped for 10 years on credit card debt and a line of credit, which left her with a lasting scrappy mindset.
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