Skip to content

By playing, you agree to uListen's Terms and Privacy Policy and YouTube's Terms of Service.

BigDeal by Codie SanchezBigDeal by Codie Sanchez

How to Think Like the 1% Elite | Dr K

I wrote Own or Be Owned to answer one question: how do you make more money, less miserably? I broke it into the 12 Profit Levers… the 12 levers I've seen determine whether you print cash or hate your life.

Dr. KguestCodie Sanchezhost
Oct 5, 202633mWatch on YouTube ↗

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

CHAPTERS

  1. 0:00 – 2:06

    Why people stay stuck: asking “how” instead of identifying the real problem

    Dr. K argues that many people remain stuck because they believe what they want is impossible and immediately jump to “solutions” without clarifying what problem they’re actually solving. He critiques internet culture for compressing complex issues into short clips with no room for diagnosis. His focus is less on fixing and more on dissolving problems by understanding what’s truly going on.

    • •Stuckness often starts with the belief that change or success is impossible
    • •People focus on “how do I fix it?” instead of “what is the actual problem?”
    • •Short-form internet content pushes people toward one-size-fits-all solutions
    • •The goal is to dissolve problems through understanding, not just apply tactics
  2. 2:06 – 2:46

    “You’re not stuck, you’re holding on”: attachment and addiction as a ‘solution’

    Dr. K reframes many cases of “being stuck” as actually being attached to something. Using addiction as an example, he says substances (like alcohol) are often not the root problem but a solution to another pain or need. Progress starts by identifying what someone is holding onto that prevents forward movement.

    • •A large portion of ‘stuck’ people are actually attached to something
    • •Addiction can function as a solution, not merely a problem
    • •Different kinds of ‘stuck’ require different diagnoses (psychological vs situational)
    • •Key question: what are you staying attached to that blocks progress?
  3. 2:46 – 5:50

    Wanting as the engine of change: buried motivation and the fear of wanting

    Dr. K explains that wanting is what propels people forward, but many people suppress desire when they don’t believe success is possible. He describes how the mind can “bury” motivation to avoid the pain of wanting what feels unattainable—and to avoid failure. He ties motivation to the belief that taking the next step is possible, independent of guaranteed outcomes.

    • •Wanting drives action; ‘stuck’ can be an absence of want
    • •If a problem feels unsolvable, the mind may bury it to avoid suffering
    • •Not wanting becomes a defense: no desire means no failure and no trying
    • •Motivation is about moving from zero steps to one step, not guaranteeing outcomes
  4. 5:50 – 8:19

    Understanding is the first step: why ‘hard vs easy’ depends on comprehension

    Dr. K argues that change doesn’t start with “go do something,” but with understanding. He uses Codie’s ability to rebuild a million-dollar business as an example: it’s not necessarily easy, but it’s simple because she understands the path. He claims the felt difficulty of a task depends more on understanding than on the task’s size or effort required.

    • •Eastern traditions’ claim: understanding can be sufficient and necessary for change
    • •Codie describes rebuilding as ‘simple’ because the path is understood
    • •A novice perceives the same goal as impossible due to lack of understanding
    • •Hard vs easy is driven by understanding, not task size or effort
  5. 8:19 – 13:32

    Diagnose yourself and your mission: why copying others’ playbooks fails

    Codie connects Dr. K’s ideas to business: advice often only fits the person giving it, so you must diagnose who you are and what you want before choosing strategy. Dr. K expands this into a deeper model—beneath thoughts and ego is a “yearning” or calling—and warns that chasing others’ methods can pull you away from that. He argues you can’t duplicate someone else’s success because you don’t share their constraints, wiring, and circumstances.

    • •Business and life strategy should start with diagnosing the individual and the goal
    • •Beneath surface thoughts/emotions sits ego, deeper psychology, and a ‘yearning/calling’
    • •Learning from others should serve your mission, not replace it
    • •You can’t duplicate someone else’s success because you have different advantages/disadvantages
    • •He frames this as ‘play from your position’ rather than copying someone else’s hand
  6. 13:32 – 16:58

    Ego explained: the “I am…” identity layer and how Eastern psychology observes the mind

    Asked to define ego, Dr. K says it isn’t something to “overcome,” but something to understand. He contrasts Western psychology’s tool-and-language-driven approach with Eastern traditions built on internal observation, arguing the mind isn’t directly measurable like physical structures. He defines ego (ahamkara) as anything added after “I am…,” and says meditation helps by removing objects of focus so ego-based problems quiet down.

    • •Western psychology relies on instruments and words; Eastern psychology emphasizes inner observation
    • •He argues the mind is real but non-physical and not directly measurable like the brain
    • •Ego (ahamkara) is whatever follows “I am…” (e.g., ‘successful,’ ‘loser’)
    • •Attributes attached to identity are ‘clothing’ rather than the core self
    • •Meditation reduces ego-driven problems by removing objects of focus
  7. 16:58 – 20:11

    Why therapy often disappoints: ‘talk’ as the default and matching interventions to people

    Codie describes therapy feeling repetitive and non-directional, and asks why society seems more therapized yet less happy. Dr. K says therapy gained a near-monopoly on “help,” but talk therapy isn’t always the right tool for every person or problem. He gives an example of helping a teen with video game addiction by placing him in an MIT incubator internship—highlighting action- and environment-based interventions alongside talk and yogic practices.

    • •Dr. K argues talking about emotions became treated as the gold standard for improvement
    • •Therapy may not be designed for certain problems or certain personalities
    • •He uses an example of changing a teen’s environment via an internship as an intervention
    • •He supports physical/action-based steps (e.g., ‘hit the gym’) as part of the puzzle
    • •He frames the issue as matching mechanisms and tools to the person/problem
  8. 20:11 – 23:04

    Mental illness isn’t only ‘in the mind’: gut effects and the five-sheath model

    Dr. K challenges the idea that mental illness lives purely in the mind, citing stool transplants that can reduce depression symptoms without psychotherapy. He introduces the pancha kosha model (five sheaths) to argue there are multiple layers of being—physical, energy, emotional, cognitive, and spiritual—each with different interventions. Codie probes what spiritual-layer work looks like, leading into deeper practices like meditation.

    • •He argues mental illness is not purely ‘in the mind’
    • •He cites stool transplants as producing large reductions in depression symptoms without talk therapy
    • •Therapy’s mistake: acting like there’s only one main lever to pull
    • •Pancha kosha: physical body, energy body, emotional layer, cognitive layer, and spiritual layer
    • •Different layers imply different kinds of interventions (including deep meditation)
  9. 23:04 – 24:37

    Tantra, ‘oomph,’ and flow: doing what works vs only what’s verifiable

    Dr. K defines tantra as “technique” and links it to the hard-to-describe ‘oomph’ successful people sometimes access. He connects flow to Shakti, describing flow as a verifiable doorway to something greater rather than the final goal. He acknowledges the tension between scientific verification and subjective practices, framing the practical question as whether you want something verified—or something that works.

    • •Tantra is described as ‘technique,’ beyond purely mental or labor-based effort
    • •He points to an ‘oomph’ factor in performance that analytics don’t fully capture
    • •Flow is framed as a gateway to Shakti; flow is the first step, not the goal
    • •Subjective inner work becomes harder to verify scientifically
    • •He contrasts doing what’s verified with doing what’s effective in practice
  10. 24:37 – 30:55

    Rapid-fire myth check: habits, brains, healing, self-love, honesty, depression, manifestation, happiness

    Codie runs rapid-fire claims and Dr. K labels them true/false with brief explanations. He rejects the “10% of our brain” idea, says time doesn’t heal wounds correctly by itself, and flips “love yourself first” to emphasize learning self-love from others. He also pushes back on depression as a simple chemical imbalance, distinguishes depression from unhappiness, argues not everyone needs therapy, and claims manifestation is real but usually done incorrectly; he ends with happiness as a cultivatable skill, not a choice.

    • •Habit timelines vary by person; ‘10% of the brain’ is false
    • •Time doesn’t heal wounds properly without the right process
    • •Self-love is learned through others’ modeling, not prerequisite to being loved
    • •Depression isn’t proven to be simply a chemical imbalance; depression and unhappiness are distinct
    • •Manifestation is described as real but usually not understood; happiness is a cultivatable skill
  11. 30:55 – 33:38

    Closing principles: understand before solving, beware problem-avoidance, and ashrams aren’t required

    Asked for one starting step, Dr. K emphasizes understanding problems before trying to solve them, noting the mind can dodge real issues by generating bigger, attention-demanding ones—especially for entrepreneurs with messy personal lives. They discuss ashrams, and Dr. K argues any intervention should match the goal; internal work can be done anywhere, though environment can help. The conversation ends with a humorous tangent about his discomfort with clothes after recent spiritual practice.

    • •Core takeaway: understand your problems before you solve them
    • •The mind may avoid real problems by manufacturing bigger ones that demand attention
    • •Ashrams are goal-dependent; they can help via environment but aren’t necessary for internal work
    • •Internal work is done internally and can be practiced anywhere
    • •Conversation ends with a light exchange about his relationship to wearing clothes
  12. 33:38 – 33:46

    Final thanks and sign-off

    After the sponsor segment, Codie and Dr. K close the conversation with brief appreciation and goodbyes. The episode ends immediately after the farewell.

    • •Codie calls the conversation amazing
    • •Dr. K thanks Codie for having him
    • •They exchange final goodbyes

Get more out of YouTube videos.

Read along on your phone, search it beside the video, or ask your favorite AI app what was said.