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BigDeal by Codie SanchezBigDeal by Codie Sanchez

Why Playing Small Is Keeping You Broke

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. It's out September 18, grab your ticket to the launch event here: - cs

Codie Sanchezhost
Aug 18, 202522mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

Codie Sanchez on Thinking Bigger, Buying Businesses and Controlling Deal Terms

  1. Codie Sanchez argues that women hold themselves back through negative stories and by building small lifestyle businesses, and that aiming for a much bigger business is often easier than aiming for a modest one.
  2. She says due diligence comes down to whether the numbers are real and whether they will continue, and she lists first-deal rules: the business is over five years old, profitable from day one, uses leverage, is simple, and holds her curiosity.
  3. She explains that terms control the price, using a $100 million offer paid at $1 a day to show why pros obsess over terms while amateurs obsess over price.
  4. She tells of a cannabis investment hit by fraud and says it led her to require no personal ties among the founder, bank and accountants, to invest in tranches tied to milestones, and to keep daily financial oversight.
  5. She says it is easier to earn than to save, and she recommends learning deal-making and financial literacy, starting with a book, then a course, then a community of people focused on making money.

IDEAS WORTH REMEMBERING

5 ideas

Focus on what you can control

Sanchez says history and past inequities are real but can't be changed, so women should focus on their own thinking and on how big a business they aim to build.

Aim for 10X rather than 2X

She argues that trying to build something really big will at least land you in a lifestyle business, while aiming only for a lifestyle business can leave you with a job or too little income.

Buy proven cash flow, not hopes and dreams

Her due diligence boils down to whether the numbers are real and whether they will continue, and she prefers predictable, enduring, profitable businesses such as laundromats.

Terms control the price

Her $100 million-at-$1-a-day example shows that a headline price means little without the payment terms, so skilled dealmakers can shape almost any deal by controlling terms.

Protect your ability to persevere

She expects things to go wrong in a first deal and wants none of them to be fatal, so she avoids connected parties, invests in milestone-based tranches, and keeps daily bank access.

WORDS WORTH SAVING

5 quotes

I think that 10X is often easier than 2X, that actually if you try to build a really big business, you are gonna bumblefuck your way at least into a lifestyle business.

— Codie Sanchez

Terms control the price. Pros obsess on terms, amateurs obsess on price.

— Codie Sanchez

You can only save your way to zero.

— Codie Sanchez

Spend 30 days becoming so obsessed with deal making and financial literacy and doing business deals that you set up the next 30 years.

— Codie Sanchez

We don't buy hopes and dreams. We buy realities and cashflow.

— Codie Sanchez

Read the available transcript
Women and business acquisitionThinking bigger than lifestyle businessesDue diligence and first-deal criteriaTerms versus price in deal-makingFraud lessons and investor protectionsEarning versus savingSurrounding yourself with ambitious peers

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SPEAKERS

  • Codie Sanchez

    host

    Entrepreneur and investor known for teaching small business acquisitions and cash-flow investing through BigDeal.

High quality AI-generated summary created from speaker-labeled transcript.

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