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Bloomberg OriginalsMeghan, the Duchess of Sussex, on Life and Business Beyond the Royal Spotlight | The Circuit
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At a glance
WHAT IT’S REALLY ABOUT
Meghan Markle maps her post-royal business, brand, and public identity
- Emily Chang profiles Meghan, the Duchess of Sussex, through the lens of a new business chapter that includes a Netflix lifestyle series, a podcast, and her consumer brand As Ever.
- Meghan describes her approach to public perception as separating a media “caricature” from her lived reality and focusing on showing who she is through her actions rather than debating criticism.
- She explains key operational challenges of building As Ever, including rapid sell-outs, the difficulty of scaling home recipes to mass production while preserving flavor and quality, and the need to expand beyond direct-to-consumer into retail partners.
- Meghan frames her brand strategy around authenticity, accessible pricing, and thoughtful product/packaging choices, while also discussing how she uses social media intentionally to share joy and selected glimpses of real life.
- The conversation also covers values and family life in Montecito, financial independence (especially for women), selective angel investing focused on founders, and her desire for people to remember she is “a real person.”
IDEAS WORTH REMEMBERING
5 ideasOwning your story, for her, comes from self-confidence and consistency—not constant explanation.
She says the most important thing is anchoring into “your own knowing,” so you can tell your story through how you show up rather than trying to rebut narratives about a “caricature” of you.
Her launch mindset is to control the process, then release the outcome.
She describes being “very zen” on launch day because the work is already done, and says you have to “let it go” once you’ve poured your heart into creating it.
With Love, Meghan is presented as heavily produced, even if it aims to feel effortless.
She attributes the show’s production to extensive prep and notes that a crew of 80 people supported it, emphasizing that what looks casual on screen is backed by major planning.
Demand has outpaced supply, and she sees fast sell-outs as strategically challenging, not purely celebratory.
She frames sell-outs as both a success and a problem because rapid selling limits the data a business gets about which products are most coveted, and she describes scaling from “a few thousand jars and lids” toward an “order of a million.”
As Ever’s brand positioning emphasizes affordability and ‘keepsake’ value, not unattainable luxury.
She says she wanted a hero product that wasn’t “out of price range,” citing a $9 jam jar her 15-year-old self could have bought, plus packaging meant to be kept and reused.
WORDS WORTH SAVING
5 quotesI think there are always going to be moments where you feel as though a story is being told about some caricature of you... that actually has nothing to do with you.
— Meghan Markle
Once you make peace with the fact that they're gonna say something about anything, and that's a hard place to get, where you can make peace with that, then I think you just settle into being yourself.
— Meghan Markle
I don't want it to feel generic. I don't want it to feel cookie cutter. I don't want it to feel, I don't want it to feel like it was phoned in.
— Meghan Markle
Taking care of yourself is so key, and it's the most empowering thing in the world.
— Meghan Markle
I just want people to know that I'm a real person, and I think a lot of that gets lost in what can be super dehumanizing when you look at the clickbait culture and how much is written about someone.
— Meghan Markle
SPEAKERS
Meghan Markle
guestDuchess of Sussex and media entrepreneur/producer behind lifestyle and consumer-brand ventures.
Emily Chang
hostBloomberg Originals journalist and host of The Circuit, known for interviewing leaders in business and technology.
High quality AI-generated summary created from speaker-labeled transcript.
