Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin

ℹ️ EPISODE INFO

Released

March 3, 2025

Duration

59m

Channel

The Calum Johnson Show

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

Cop The *NEW* Merch Now: https://calum.bio/ To get started with unlimited stock media downloads at one set price, head to https://storyblocks.com/CalumJohnson Get 50% off Jotform’s Annual Plan when you use this link: https://jotform.ai/calum_johnson Our Merch drops soon! Be 1 of 50 to get EXCLUSIVE ACCESS: https://bit.ly/StayDelusional2 Want learn more about how to build a $1M Personal Brand People Obsess over, watch this: https://youtu.be/2IBp3k-i4DY Follow Us! Instagram: https://www.instagram.com/calumjohnson1?igsh=MTdzbHI1b3c1b2dmag== Twitter https://x.com/calum_johnson9?s=21 Seth Godin https://www.instagram.com/sethgodin?igsh=aXR5am5sZWVvbW54 00:00 Intro 02:00 The real meaning of marketing 05:41 Stop making average C**p! 10:25 How to get your idea to spread 14:12 How to choose the right product to launch 18:09 Why we struggle to share our story with customers 26:40 The RIGHT way to pick an audience for your product 30:02 The framework to find your target audience 37:15 How to make people feel connected to your story 42:09 Authenticity is a LIE! (Don't Do It) 45:10 How to convert your customers to True Fans 54:55 Start small and grow big! About the video Today’s guest is Seth Godin, aka the Godfather of Marketing—a bestselling author of 18+ books, founder of altMBA, and a Hall of Fame marketer with one of the most popular marketing blogs in the world. In today’s episode, he shares the 5 steps of marketing anyone can apply to build a successful business

🎤 SPEAKERS

• Seth Godin

  guest

  Marketing author and speaker known for ideas like permission marketing, the smallest viable audience, and building remarkable products.

• Calum Johnson

  host

  Podcast host of The Calum Johnson Show, interviewing entrepreneurs and thought leaders on marketing and business.

🧾 EPISODE SUMMARY

In this episode of The Calum Johnson Show, featuring Seth Godin and Calum Johnson, Marketing Godfather: How To Build An Audience That Buys (Best Hour You’ll Spend Today!) | Seth Godin explores Seth Godin on Remarkable Work, Small Audiences, and Letting Customers Spread Ideas Seth Godin defines marketing as creating the conditions for an idea to spread, and says the ad-driven, interruption model grew out of an era of mass media like TV and then the internet.

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