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The Calum Johnson Show

The Single Mom Millionaire Reveals How To actually GET RICH In 2025! | @donniwiggins_

Timestamps About the video. Today’s Guest is Donni Wiggins. Donni is a 7-figure business coach that has coached hundreds of entrepreneurs to hit 6 and 7 figures in their business.

Donni WigginsguestCalum Johnsonhost

Feb 10, 20252h 17mWatch on YouTube

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CHAPTERS

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Chapter summaries

Why Donni and David "Shouldn't" Have Earned Millions
Calum opens with a quote from a Black Enterprise article in which Donni says she and David on paper shouldn't have earned millions. Donni explains that she is a single mom and college dropout with no business school, and that her many career attempts are what qualify her.
- •Society makes people believe millionaires fit a certain profile
- •Donni had her daughter in her early 20s and dropped out of college
- •She was unfocused early on and thought she was the queen of multiple income streams
- •Trying many things is what she says qualifies her today
Fifth Grade Donni and Her Vision Board
Calum asks about the fifth-grade vision board Donni mentioned in an Instagram caption. She describes her shy but performing younger self and the dreams of being a lawyer, having a husband, a dog and a house with a white picket fence.
- •Her fifth-grade self is her phone screensaver
- •Donni is shy and reserved in everyday life but shines when performing
- •She planned to be a lawyer, though she didn't know any lawyers
- •Her life looks different from that vision board today
Early Role Models and Her Mom's Example
Calum asks what in her upbringing gave her the confidence to dream. Donni credits her mom's style and her habit of trying many jobs, and her stepfather, whom she calls her dad, for giving her the courage to try things.
- •Her mom was her first role model for how to present as a lady
- •Her mom worked as a programmer, newspaper editor and cosmetologist
- •Her stepfather gave her the courage to try a million things
- •She now tells parents to let their kids try things
From Candy Sales to a Failed Cleaning Business
Donni explains that she wanted to be useful and valuable, and traces her early money-making, from reselling candy to writing papers to a short-lived cleaning service. She discovered a gift for sales and communication across jobs.
- •She sold Now and Laters in middle school
- •She wrote papers for classmates in high school
- •A cleaning service started with a roommate lasted about two weeks
- •She sold houses and cars and owned a clothing store
Seeing Economic Differences and Wanting More
Calum asks whether she wanted to be rich or just saw her mom running businesses. Donni says she simply wanted money, and describes contrasts she saw growing up, such as a friend's roach-filled apartment and a high school split between wealthy and low-income students.
- •She says she wanted to get money and there was nothing deep about it
- •She sent her allowance to sponsor children in Africa
- •A sleepover at a friend's roach-infested apartment left a lasting impression
- •Her high school mixed middle-class and low-income students, showing how differently people live
Parental Pressure and Leaving College
Calum asks about the pressure that came with her parents' expectations. Donni describes her parents' sacrifices and her mom's regret about not graduating, then explains how a violent relationship forced her out of school and left her feeling robbed of her dream.
- •Her parents worked overtime and multiple jobs to give her opportunities
- •Her mom wanted her to graduate because she hadn't
- •A violent relationship in college forced her to leave
- •She did poorly on purpose so she couldn't go back, and says she hated school
Choosing Music and the Battle With Her Mom
Donni left the chemical engineering path to pursue music, and her mom was furious. She explains how her mom's own loss of her mother shaped that fear, how they battled for years, and how Donni was driven to make her mom proud.
- •She became a songwriter and artist at 19
- •Her mom feared she couldn't take care of herself if something happened to her
- •They argued about her path until Donni was around 37
- •She kept getting jobs and quitting them, feeling she was being called
- •Calum compares this to Ashley Fox feeling guided rather than driven
The 2008 Recession and the Illusion of Control
Calum asks about Donni in 2008. She describes earning huge commissions as the only agent at a condo conversion, spending freely, and being denied time off. The recession wiped out her closings overnight, leading to her view that corporate control is a facade.
- •She was a newly single mom making large commissions and spending them quickly
- •A developer's refusal of time off made her vow never to need permission again
- •About 30 closings were canceled overnight when the recession hit
- •She says high-level employees still lack control and that even entrepreneurs answer to clients
The Foreclosure and the Promise to Her Daughter
Donni recounts losing her dream home in 2009-2010, moving back to her mom's house and working for $11 an hour. Watching other children fight over her daughter's room and being comforted by her daughter led to her vow and a hard talk with herself.
- •She went from strong six figures to $11 an hour through a temp agency
- •A family touring her short-sale home argued over her daughter's room
- •Her daughter comforted her in the stairwell
- •She promised her daughter they would never experience this again
- •She says she discovered poverty through her own poor relationship with money
Gratitude, Bouncing Back and Sharing Her Story
Donni says she wouldn't be who she is without that season, and describes her daily gratitude practice. She explains why she shares her story openly, including how a Facebook post helped save a teenage girl's life, and Calum reflects on his own reluctance to share his story.
- •A daily gratitude alarm and the Wendy's nugget-and-fries meals keep her grounded
- •The foreclosure was her paradigm shift and led her to seek mentorship
- •She says suffering silently only brings mental illness
- •A Facebook message led to a girl in Denver being found and saved
- •Calum notes our own stories seem unremarkable to us but carry power
Calling Versus Vehicle
Calum asks about the moment she realized her calling was coaching. Donni says her calling isn't business coaching but helping people max out on life, with coaching just the vehicle she monetizes. She says she always came back to serving, even after trying crypto.
- •Business coaching is her vehicle, not her calling
- •Her calling is helping people who have forgotten their dreams and not to settle for crumbs
- •She showed this power in car sales, clothing stores and real estate
- •She prays that God makes her essential to the right people
How to Find Your Calling by Doing and Asking
Donni says there's no practical process for finding a calling, and that people find it by constantly doing things. She recommends listing past activities and what you loved, asking five to ten people what they see in you, and looking at activities rather than job titles.
- •List everything you've done and what you loved about each
- •Text five to 10 people about your skills and what business you'd start
- •Focus on the job activity, not the job title
- •The double Dutch couple's mission is reconnecting adults with childhood imagination
- •Calum recalls hearing that your calling will call you
Building an Offer by Selling One Step Ahead
Calum asks how to turn clarity into an offer. Donni explains starting with a trial offer, selling a small A-to-B step and adding steps as she learned. She also describes choosing clients who are versions of herself, and says everything is monetizable.
- •You only need to know one step more than someone else
- •Her first offer was only helping people come up with business ideas, and she added steps over time
- •Raising her price from $97 to $297 filtered for committed clients
- •Solve problems you've had yourself
- •Sometimes a first business just makes money rather than serving a purpose
The Year of Delusion and Becoming Her Now
Donni, prompted by Calum's "Stay Delusional" shirt, argues that deep belief in something not yet real is a biblical principle. She describes acting like an eight-figure earner now, modeling admired people, and using ChatGPT to visualize audiences and plan mindset shifts.
- •Delusion means believing in an idea that hasn't happened yet
- •She treats her home studio like an empire and clocks in when she enters it
- •Model the habits of people you admire and write down their characteristics
- •She used ChatGPT to picture 3,800 viewers as a room full of people
- •She chooses her environment and friends carefully, starting with the one between her ears
Why the First Six Figures Is the Hardest
Calum asks why Donni says the first six figures is harder than a million. She calls it the proof-of-concept stage with little data or capital. Calum shares Alex Hormozi's one channel, one product, one avatar rule, and Donni says the hard part is the focus mindset.
- •Six figures is a proof-of-concept stage with few resources, where you wear every hat
- •Seven figures is scaling what already works with systems, data and team
- •Hormozi's rule: one channel, one product, one avatar
- •Moving from a multitasker mindset to discipline and focus takes longer than the strategy
Seven Streams of Income and Her First Million
Donni explains that successful people's multiple income streams are mostly ways to make money work for them, not seven unrelated jobs. She then recounts her first seven-figure month, her accountability partnership with David and the slump that followed.
- •Multiple streams means diversifying with real estate, investments or consulting while focusing on the main business
- •She and David committed in February 2021 to making seven figures
- •Her first $100,000 day came in November 2021, and she hit seven figures by month's end
- •She then "took her foot off the brake" and went backward until she returned to the basics
- •She says she's proud of what the money has made of her
Advice to Her Younger Self and Paying Forward the Promise
Calum asks what she'd tell fifth-grade Donni. She says it gets "gooder," and talks about the home and options she has given her mom and daughter. She says she owes her daughter because she chose hardship, and calls for families to build wealth together.
- •She tells her younger self that it gets gooder
- •She bought her mom a house, and her daughter graduated college with options
- •She says she owes her daughter because she chose hardship, and her daughter let her be human
- •She calls for building generational wealth and keeping families close

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