How Anthropic uses Claude in GTM Engineering

Sales reps drown in administrative work, from digging through scattered documentation to answering customer emails late into the night. Jared Sires, GTM Product Manager, shares how he went from account executive with zero coding experience to building CLAFTS (Claude Drafts), an AI email assistant powered by the Claude API that drafts customer replies in his own voice, with Claude Code. Check out the full case study to learn more: www.claude.com/blog/how-anthropic-uses-claude-gtm-engineering

Jared Siresguest

Jun 5, 20262mWatch on YouTube ↗

EPISODE INFO

Released: June 5, 2026
Duration: 2m
Channel: Claude
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

Sales reps drown in administrative work, from digging through scattered documentation to answering customer emails late into the night. Jared Sires, GTM Product Manager, shares how he went from account executive with zero coding experience to building CLAFTS (Claude Drafts), an AI email assistant powered by the Claude API that drafts customer replies in his own voice, with Claude Code. Check out the full case study to learn more: www.claude.com/blog/how-anthropic-uses-claude-gtm-engineering

SPEAKERS

Jared Sires
guest
Go-to-market architect at Anthropic focused on GTM engineering and building solutions with Claude.

EPISODE SUMMARY

In this episode of Claude, featuring Jared Sires, How Anthropic uses Claude in GTM Engineering explores anthropic’s AE builds Claude-powered email drafting system for GTM efficiency Jared Sires describes how Claude helped him transition from a traditional startup account executive role into a go-to-market architect role by lowering technical barriers to building tools.

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