How Anthropic uses Claude in GTM Engineering

ℹ️ EPISODE INFO

Released

June 5, 2026

Duration

2m

Channel

Claude

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

Sales reps drown in administrative work, from digging through scattered documentation to answering customer emails late into the night. Jared Sires, GTM Product Manager, shares how he went from account executive with zero coding experience to building CLAFTS (Claude Drafts), an AI email assistant powered by the Claude API that drafts customer replies in his own voice, with Claude Code. Check out the full case study to learn more: www.claude.com/blog/how-anthropic-uses-claude-gtm-engineering

🎤 SPEAKERS

• Jared Sires

  guest

  Go-to-market architect at Anthropic focused on GTM engineering and building solutions with Claude.

🧾 EPISODE SUMMARY

In this episode of Claude, featuring Jared Sires, How Anthropic uses Claude in GTM Engineering explores anthropic’s AE builds Claude-powered email drafting system for GTM efficiency Jared Sires describes how Claude helped him transition from a traditional startup account executive role into a go-to-market architect role by lowering technical barriers to building tools.

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