How Anthropic uses Claude in GTM Engineering

1. JSJared Sires0:00

   If you told me I was going to be a go-to-market architect at Anthropic a year ago, I would be pretty surprised. I don't think I've ever had the technical chops to be in these conversations, but with Claude, I'm able to design and build things that allow me to see things differently. [upbeat music] As a startup account executive, you typically have a couple hundred. Uh, I think towards the end, I had about six hundred, seven hundred accounts that I had to manage. I was probably working until eight, nine o'clock at night just answering emails back and forth, scouring through Slack, uh, knowledge bases, Google Docs, Google Drives. That's when I asked myself the question: how could I bring Claude into the loop? I started developing CLAFTS to help me build, uh, solutions around generating emails to customers. CLAFTS is short for Claude Drafts. That allows you to manage your inbox via hooking up to context knowledge, system prompt, and pattern matching. Let me show you how to use CLAFTS. This is typically the workflow that an AE would go through. First, you need a system prompt. This is using the Claude API behind the scenes. I'm going to type my name, Jared. My role. There's a dropdown as you can see. Click on account executive. And what do I help customers with? And then I'll just generate a prompt. And then for the context retrieval, we're going to use our, uh, integration with Google Docs. This can also fetch web URLs, being able to go to a Claude Doc website and generate context off of that. So for today, what we're going to do is just add a doc, and now we're going to click onto an email. We'll click generate draft, and now Claude is going to retrieve information from our website, our documentation, and also use the context that we have internally. I can speak more technically with my customers using this system, which is great. I don't have to go over Slack. I don't have to go over Google Docs to figure out how I need to respond. Claude is able to load that at the top and essentially just start generating for me. I would say CLAFTS is saving probably me at least two to three hours a day for answering emails, and probably thousands of emails have been sent by the CLAFTS system. I feel like with the technical barrier dissolving, uh, I'm almost able to design more products and have senior engineers help me implement this to the final stretch. I was able to move into this role, go-to-market architect, and now my career I feel like has almost changed completely. I'm able to build solutions that I don't think I ever would have been able to. [upbeat music]

Episode duration: 2:23