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The Curiosity Shop with Brené Brown and Adam GrantThe Curiosity Shop with Brené Brown and Adam Grant

Building Integrity in the Age of Normalized Cheating | The Curiosity Shop

What happens to integrity when cheating becomes easier and the world seems to reward people for cutting corners? In this episode of The Curiosity Shop, Adam shares what happened when he discovered that students were planning to use AI to cheat on an exam. Brené and Adam move into a much larger conversation about honesty, character, and moral identity. Together, they explore when using AI is inherently cheating, why monitoring people isn’t enough to make them trustworthy, the difference between shame and adaptive guilt, and what research reveals about building a stronger moral compass. They also unpack why honor codes can sometimes backfire, how inconsistent accountability undermines trust, and what dimension of character we often overlook. Ultimately, Brené and Adam explore the difference between wanting to be seen as a good person and choosing to become the kind of person who does the right thing even when no one else is watching. #adamgrant #brenebrown #thecuriosityshop #cheating #ai Don't miss a video! Subscribe NOW: https://www.youtube.com/@TheCuriosityShop About The Curiosity Shop: Research professor Brené Brown and organizational psychologist Adam Grant are partnering on a new weekly podcast grounded in an unflinching commitment to learning and unlearning. At a time when public discourse rewards certainty over inquiry, The Curiosity Shop features two of the world's most sought-after experts on connection, change, and leadership making the case for slowing down, asking better questions, and embracing informed complexity over easy answers. Bringing together their left and right brain sensibilities — she’s a qualitative researcher; he’s a quantitative researcher — they explore some of the defining questions of our time, unpack the research reshaping how we live, lead, and love, and dive deep into the ideas, evidence, and cultural moments intriguing them the most. New episodes drop every Thursday. Part of the Vox Media Podcast Network. Connect with The Curiosity Shop: Instagram: https://www.instagram.com/thecuriosityshop/ Apple: https://podcasts.apple.com/us/podcast/id1730985049 Spotify: https://open.spotify.com/show/3oEPsPKDhPVoNNL7pH5db6?si=e2483abb4eed4b03 Connect with Brené Brown: Instagram: https://www.instagram.com/brenebrown/ LinkedIn: https://www.linkedin.com/in/brenebrown/ Facebook: https://www.facebook.com/brenebrown/ Connect with Adam Grant: Instagram: https://www.instagram.com/adamgrant/ LinkedIn: https://www.linkedin.com/in/adammgrant/ X: https://x.com/adammgrant/ ============================= Chapters: 0:00 Welcome to The Curiosity Shop 2:08 Adam Grant’s AI Cheating Conflict 9:36 Is Using AI Always Cheating? 11:35 Should Integrity Depend on the Stakes? 14:23 Why Cheating Is Becoming Normalized 20:27 Why Proctoring Isn't the Solution 23:00 How Moral Identity Can Prevent Cheating 25:23 Shame vs. Guilt 28:11 Where Do We Draw the Line on Dishonesty? 33:10 What Counts as Cheating? 34:33 Setting Clear Rules for AI at Work 35:21 What Research Says About Teaching Ethics 38:08 The Problem With Unequal Enforcement 40:18 How to Build a Stronger Moral Identity 46:14 Are We Motivated by Who We Fear Becoming? 48:57 The Seven Dimensions of Trust 52:12 Why Confidentiality Is Part of Trust 54:35 Why the Ends Don't Justify the Means 57:08 Moral Identity vs. Moral Image 59:01 Honesty as a Daily Practice Show Notes: https://thecuriosityshop.com/podcast/building-integrity-in-the-age-of-normalized-cheating/ Building Integrity in the Age of Normalized Cheating | The Curiosity Shop https://www.youtube.com/@TheCuriosityShop

Brené BrownhostAdam Granthost
Aug 27, 20261h 3mWatch on YouTube ↗

CHAPTERS

  1. 0:06 – 2:01

    Teaching MBA intensives: depth, saturation, and keeping learning alive

    Brené Brown and Adam Grant compare notes after finishing demanding MBA intensives and reflect on the benefits and limits of compressed learning. They discuss student engagement, reduced distractions, and the risk that lessons fade without follow-ups.

    • Intensives create focus but may cause learning “saturation”
    • Concern: will students retain material a year or two later?
    • Value of follow-on sessions to reinforce learning
    • Teaching as a source of renewed hope about the next generation
  2. 2:01 – 4:38

    The cheating incident that sparked Adam’s op-ed: a custom course-trained LLM

    Adam recounts the moment students warned him that classmates planned to cheat using a custom LLM trained on course readings, slides, and notes. The betrayal felt personal and raised deeper concerns about integrity and self-deception in learning.

    • Students planned to ingest all course materials into a custom LLM
    • Cheating as both rule-breaking and robbing oneself of mastery
    • Emotional impact: shock, grief, moral outrage
    • Motivation for writing publicly about the issue
  3. 4:38 – 6:49

    Adam’s exam pivot: replacing the final with an essay on cheating

    Facing an unworkable assessment, Adam scraps the planned exam and replaces it with a single essay prompt asking students to use course concepts to explain cheating and how to change incentives. Student backlash frames his change as a “broken contract,” which he rejects.

    • Original plan: closed-book, in-person exam moved online for convenience
    • Response: remove objective questions; assign an essay about cheating
    • Goal: avoid penalizing honest students while addressing the issue
    • Students claim betrayal; Adam argues cheating was the real contract breach
  4. 6:49 – 8:08

    A disturbing result: cheating rationalized and integrity missing

    Adam describes how most essays normalized cheating rather than condemning it. Students cited pressure-cooker environments, “everyone does it,” and treated AI like performance-enhancing drugs—often without guilt, shame, or mention of integrity.

    • Students who said cheating is wrong were a minority
    • Rationalizations: stress, competition, broken system, ‘survival’
    • Cheating framed as innovation/ingenuity and unavoidable arms race
    • Notable absence of guilt/shame in many responses
  5. 8:08 – 11:27

    Is AI use always cheating? Drawing boundaries between ingenuity and dishonesty

    Brené wrestles with the difference between cheating and skillful use of new tools, asking whether assessments are testing the right things. Adam holds a firm line: if rules prohibit AI assistance, using it is taking unearned credit regardless of eventual mastery.

    • Brené’s tension: innovation vs. violating agreed-upon rules
    • Key distinction: AI tool use doesn’t automatically equal cheating
    • Adam’s stance: rule-breaking to claim a grade is inherently wrong
    • Shift from classroom to broader life/work ethics
  6. 11:27 – 14:21

    Should integrity depend on stakes? The pickleball “tournament call” analogy

    Brené shares a sports example where people admit they’d make different (dishonest) calls when stakes are higher. Both argue integrity should be consistent regardless of context, even when others treat bending rules as normal or strategic.

    • “Tournament call” mindset: higher stakes justify unethical choices
    • Brené: if it’s too close, you call it in—stakes shouldn’t matter
    • Social cost of integrity: feeling like the only one following rules
    • Shared value: would rather lose than cheat
  7. 14:21 – 20:27

    Why cheating is becoming normalized: leadership signals and broken systems

    They connect rising cheating to social proof and the broader environment—leaders and institutions often reward outcomes over means. Brené points to corruption and “win at all costs” messaging; Adam notes high stakes and easy access to shortcuts increase temptation.

    • Cultural cues: people see dubious behavior rewarded publicly
    • “Win by all means necessary” becomes implicit leadership messaging
    • Higher stakes + lower difficulty of cheating tools drives behavior
    • Integrity requires internal payoff when external systems feel unfair
  8. 20:27 – 22:44

    Why proctoring isn’t the solution: surveillance can’t scale and won’t build character

    Adam argues universities’ default response—more monitoring, blue books, and control—misses the real issue and is impractical. Both note that constant surveillance doesn’t translate to workplaces and concedes defeat on cultivating trustworthiness.

    • Institutional response focuses on proctoring and monitoring
    • Proctoring is infeasible and doesn’t develop trust or ethics
    • Blue books as regression; assessment design constraints
    • Core question: do we accept a generation as “not trustworthy”?
  9. 22:44 – 24:43

    Moral identity as prevention: internal motivation that resists high-stakes temptation

    Adam highlights research showing that higher stakes generally increase cheating—except among people with strong moral identities. They frame integrity as internally anchored: people act ethically to stay aligned with who they believe they are.

    • Cheating rises with stakes, but not for strong moral-identity individuals
    • Internalized honor/integrity creates resistance to temptation
    • Motivation includes desire to be good and fear of being bad
    • Claim: society has deprioritized instilling moral identity
  10. 24:43 – 27:48

    Shame vs. guilt: cognitive dissonance as the healthier ethical signal

    They clarify that shame is a blunt tool correlated with harmful outcomes, while guilt can be adaptive. Brené reframes the “physically ill” feeling as cognitive dissonance from acting out of alignment with values—an engine for ethical behavior change.

    • Shame linked to aggression, addiction, depression; not ideal for ethics
    • Adaptive guilt arises from misalignment between values and behavior
    • Cognitive dissonance as a key mechanism of moral identity
    • Research often conflates shame, guilt, humiliation, embarrassment
  11. 27:48 – 33:02

    Where do we draw the line? Cheating vs. gray-area shortcuts and utility reading

    Brené broadens the discussion to everyday dishonesty and academic ambiguity (summaries, skimming, “read for utility”). They propose clarifying what is non-negotiable versus flexible, and distinguishing rule-breaking from allowed efficiency methods.

    • Cheating defined as breaking agreed-upon rules for personal benefit
    • Gray areas: skimming, summaries, SparkNotes, partial consumption
    • Faculty responsibility: specify what’s ambiguous vs. not in a course
    • Mastery vs. method: how much should process matter if outcomes hold?
  12. 33:02 – 35:13

    AI rules at work (and in class): trust collapses without shared norms

    They align on a pragmatic approach: AI use is not inherently cheating, but undisclosed or prohibited use is. Brené emphasizes that teams must explicitly define acceptable and unacceptable AI behaviors to prevent trust erosion.

    • Two-column rule-setting: what’s okay vs. not okay for AI
    • Disclosure norms: when AI use must be stated
    • AI can support background work but not substitute for discernment
    • Lack of explicit norms fuels suspicion and trust breakdown
  13. 35:13 – 37:01

    What research says about teaching ethics: pledges can backfire; moral reminders can help

    Adam reviews studies showing honor codes/pledges are inconsistent and can even increase cheating by signaling it’s common. More effective interventions prompt reflection on moral implications and reduce compartmentalized justifications for “small” dishonesty.

    • Honor codes/pledges: mixed results; sometimes increase cheating
    • Backfire mechanism: normalizing message (‘everyone cheats’)
    • Effective prompt: “honesty is all-or-nothing” disrupts rationalization
    • Other reminders frame dishonesty as fraud and unfair advantage
  14. 37:01 – 48:44

    Unequal enforcement and culture: selective accountability destroys integrity systems

    Brené argues enforcement hypocrisy—letting privileged groups slide—rapidly kills trust and creates “fight club” dynamics. Adam reinforces that culture is defined by the worst behavior tolerated; selective tolerance means no culture of integrity exists.

    • Uneven accountability undermines trust and ethics faster than rules help
    • Privilege and power distort enforcement and legitimacy
    • Culture defined by tolerated worst behavior (Amaechi)
    • Silence and self-protection emerge when fairness collapses
  15. 48:44 – 1:03:41

    BRAVING trust framework + moral identity vs. moral image: practicing honesty daily

    Brené introduces BRAVING (seven dimensions of trust) and explores “vault” as both keeping confidences and not sharing what isn’t yours to share. They conclude that moral identity (self-concept) is sturdier than moral image (reputation), and integrity is built through repeated daily choices where means—not just ends—define character.

    • BRAVING: boundaries, reliability, accountability, vault, integrity, non-judgment, generosity
    • Vault includes not gossiping; gossip reduces trust even if you keep secrets
    • Ends don’t justify means: success vs. character distinction
    • Moral identity (self) vs. moral image (others’ perceptions)
    • Honesty as a discipline practiced in small moments throughout the day

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