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The Diary of a CEOThe Diary of a CEO

5 Scientific Rules for Making & Breaking Habits! | E208

In this episode I wanted to do something that I haven't done in a while. It's been too long since it was just me, the microphone, and you. If there's one request I get over and over again, it's for more episodes of DOAC like in our early years, just me what's front of my mind - an authentic 'Diary of a CEO'. Topics: 0:00 Intro 03:54 What are habits & why do we have them? 16:24 Rule 1 - Stress is your puppet master 29:13 Rule 2 - Know your cues 31:55 Rule 3 - Don't focus on stopping bad habits, focus on breaking them 35:52 Rule 4 - You need a better reason to quit 40:51 Rule 5 - Will power is not enough 47:21 Bonus rule number 6 Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Listen on: Apple podcast - https://apple.co/3TTvxDf Spotify - https://spoti.fi/3VX3yEw Follow: Instagram: https://bit.ly/3CXkF0d Twitter: https://bit.ly/3ss7pM0 Linkedin: https://bit.ly/3z3CSYM Telegram: https://g2ul0.app.link/SBExclusiveCommun Sponsors: Huel - https://g2ul0.app.link/G4RjcdKNKsb Intel - https://intel.ly/3UIYxxT Mercedes-Benz - https://bit.ly/3yXTQI1

Steven Bartletthost
Dec 28, 202257mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Six Science-Backed Rules To Finally Change Any Habit This Year

  1. The episode explains how habits work in the brain, why most New Year’s resolutions fail, and what science actually says about making and breaking behaviors that stick.
  2. Drawing on research from neuroscience, psychology, addiction studies, nutrition, and classic experiments like the marshmallow test, he shows that habits aren’t erased but replaced, and that willpower alone is insufficient.
  3. The conversation is structured into five primary rules plus a bonus sixth, covering stress management, cue awareness, habit substitution, intrinsic motivation, realistic goal-setting, and the surprising power of asking yes-or-no questions.
  4. Throughout, personal stories (his father quitting smoking, his own fitness journey) and lab findings (rat mazes, cookie vs. radish experiments) are used to turn abstract science into clear, applicable strategies for listeners’ goals.

IDEAS WORTH REMEMBERING

5 ideas

Habits are never erased, only overridden—so plan to replace, not delete.

Neuroscience shows habits live in the basal ganglia (“habit control center”) and remain neurologically intact even when dormant. Rat maze experiments revealed that once a maze route was learned, the pattern stayed in the brain and could be instantly reactivated even after a different route had been ‘installed.’ Practically, this means you should stop expecting bad habits to vanish; instead design a specific alternative routine to run whenever the old cue appears.

Manage stress first if you want any habit change to stick.

Stress makes you far more likely to pursue quick dopamine hits—sugar, alcohol, cigarettes, junk food, porn—undermining long-term goals and delayed gratification. Studies show stressed people make poorer choices and struggle to resist impulses. Prioritize sleep, movement, and de‑stressing practices (e.g., meditation, walking, massage) in the early phase of habit change so you have enough self-control to repeat the new behavior until it becomes automatic.

Map and modify your cues; environment quietly controls your behavior.

Habits run off cues—time of day, location, objects, emotional states, people. You’re most likely to relapse in the same contexts where the old habit lived. Research shows that removing cue items (like ashtrays) or capitalizing on big life changes (new city, new job, new flat) dramatically helps break patterns. Do an audit of when/where you do the behavior, then either remove those triggers or deliberately redesign them (e.g., running shoes by the door, no sweets drawer, healthy snacks in visible places).

Stop fixating on what you’re quitting; define a clear replacement behavior.

The brain is action-oriented: “don’t smoke” still highlights “smoke.” Studies on thought suppression show that trying not to think about something (like chocolate or cigarettes) often leads to rebound and overconsumption. Instead, link each craving or cue to a concrete alternative routine—chewing gum, drinking sparkling water, taking a short walk, using lollipops like his dad did. Make the replacement easy, accessible, and repeatable until it becomes the new default.

Without a deep intrinsic reason, your ‘good’ habit won’t survive discomfort.

Biological rewards from addictive behaviors (nicotine, sugar, ultra-processed foods) can be stronger than healthier substitutes. To override that, you need an intrinsic motive—personally meaningful and value-driven, not vanity-based or external. His own fitness transformation only stuck when he reframed health as the “table” that everything else in life sits on, rather than just wanting a six-pack. Clarifying a serious, emotional “why” makes the pain of changing feel smaller than the pain of staying the same.

WORDS WORTH SAVING

5 quotes

Habits can't be broken. They can be replaced, but they can't be removed forever.

Steven Bartlett

Change happens when the pain of staying the same becomes greater than the pain of making a change.

Steven Bartlett

Your health is the table. Everything in your life sits on that table. If you lose the table, you lose everything.

Steven Bartlett

Willpower isn't just a skill, it's a muscle, and it gets tired.

Steven Bartlett

Instead of saying, ‘I’m going to go to the gym,’ the more effective question is, ‘Are you going to go to the gym?’

Steven Bartlett

Neuroscience of habits and the habit loop (cue–routine–reward)Why most New Year’s resolutions fail and what makes them succeedRole of stress, dopamine, and delayed gratification in behavior changeCue identification, environmental design, and life transitions for habit changeReplacing bad habits instead of suppressing themIntrinsic motivation versus extrinsic goals in sustaining habitsWillpower depletion, realistic goal-setting, and the question-behavior effect

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