The Diary of a CEOAirbnb CEO: “Airbnb Was Worth $100 BILLION & I Was Lonely & Deeply Sad!”
At a glance
WHAT IT’S REALLY ABOUT
Airbnb’s Brian Chesky: Success, Loneliness, and Redesigning Human Connection
- Brian Chesky, co-founder and CEO of Airbnb, traces his journey from a sensitive, outsider child obsessed with drawing imaginary worlds to leading a $100B company and confronting deep loneliness at the top.
- He explains how his industrial design training shaped Airbnb’s product and culture, why creativity and first-principles thinking beat data-only decision-making, and how great companies are defined by crises like COVID-19.
- Chesky reflects on work as an addiction that brought status but not love, the emotional toll and responsibility of laying off 25% of Airbnb during the pandemic, and the hollow realization that life felt the same after a blockbuster IPO.
- Looking ahead, he wants to shift Airbnb from just homes and travel to a global community that combats loneliness by designing richer human connection, grounded in purpose, relationships, and intentionally designed culture.
IDEAS WORTH REMEMBERING
5 ideasDesign your life and company from first principles, not inherited templates.
Chesky’s industrial design background taught him to consider an object end-to-end: materials, manufacturing, cost, audience, marketing. He applied the same thinking to Airbnb by storyboarding an entire guest journey (inspired by Disney) instead of just designing screens. For leaders, this means rethinking org design, roles, and processes from the ground up rather than copying standard corporate structures, and constantly asking, “If we were starting again today, how would we build this?”
Start by obsessing over 100 people who love you, not a million who kind of like you.
Airbnb began as a way for three people to sleep on airbeds during a design conference, not a grand plan to host millions. Paul Graham’s advice—“It’s better to have 100 people love you than a million who just sort of like you”—became foundational. Chesky emphasizes going in orders of magnitude: 100 → 1,000 → 10,000 → 1,000,000, using direct contact with early users, bespoke product adjustments, and word-of-mouth compounding, rather than chasing scale prematurely.
Success will not heal your inner wounds; you must address them directly.
Chesky frames his work as an addiction that was rewarded because it was productive. What he craved was love, but what he got was adulation—“a cup with a hole at the bottom.” The IPO and $100B valuation did not change how he felt day to day. He argues that status, money, and power do not fix feelings of not being enough or feeling different; those require introspection, solitude, and building genuine relationships, not more external achievement.
Fight the default of isolation: relationships must be actively designed and maintained.
Chesky warns that entrepreneurship, by default, isolates you: employees become less like friends as the company grows, people assume you’re too busy to contact, and you respond only to inbound work. He now deliberately schedules time for family and friends, reconnects with old schoolmates, and builds peer networks with founders like Daniel Ek. His litmus test for real connection: if you must “get someone up to speed” when you call them, you’re not truly connected.
In crises, make principle-based decisions and treat people with dignity; that *is* your culture.
When COVID-19 wiped out 80% of Airbnb’s business in eight weeks, Chesky chose to treat the moment as the company’s defining test. He focused on acting decisively, considering all stakeholders, preserving cash, and preparing for travel’s return. The layoff of 25% of staff was handled with unusually generous benefits (healthcare extension, alumni directory, active CEO outreach to other employers) and a deeply human letter. He argues your true culture is revealed by how you act in your darkest hour, not by perks or posters.
WORDS WORTH SAVING
5 quotesDon’t focus on the mountaintop. Focus on the first step.
— Brian Chesky
What I wanted was love and what I was actually attracting was adulation. And adulation is like a cup with a hole at the bottom.
— Brian Chesky
Bad companies are destroyed by a crisis. Good companies survive a crisis. But great companies are defined by a crisis.
— Brian Chesky (quoting Andy Grove and applying it to Airbnb)
In the long run, the culture is the most important thing you will ever design because it’s the engine that designs everything else.
— Brian Chesky
If your goal was to be public so you could say you’re a public-company CEO, you’ll find your life is pretty much exactly the same the day after the IPO.
— Brian Chesky
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