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The Diary of a CEOThe Diary of a CEO

CMO Of Netflix: "Work Life Balance" Is BAD Advice! I Lost My Baby & My Husband!

In this episode, Steven sits down with the former CMO of Netflix and former Chief Brand Officer of Uber, Bozoma Saint John. 00:00 Intro 02:03 Early context 04:32 Your love for culture 09:31 Your Dad 11:36 What really gives us power in society 13:12 The start of your career 18:30 Deciding your destiny 25:58 The Sunday scaries 28:26 Why you shouldn't dismiss anyone 41:12 Receiving a call from an ex-boyfriend who was struggling 53:29 Finding love at work 01:00:47 Were you ready to be a mother? 01:06:35 Life after losing your baby 01:12:23 You and your partner separating 01:14:23 Your husband getting cancer 01:22:28 Continuing your career despite all your hardships 01:25:50 Career advice you wish you had when you started 01:30:00 How to be a great marketer 01:32:30 The last guest's question Are you ready to think like a CEO? Gain access to the 100 CEOs newsletter here: ⁠https://bit.ly/100-ceos-newsletter Bozoma’s Book: https://amzn.to/3spGeoZ Bozoma: Instagram - https://bit.ly/3s4kqi2 Website - https://bit.ly/3OMzeLd My new book! 'The 33 Laws Of Business & Life' pre order link: https://smarturl.it/DOACbook Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Follow me:  Instagram: http://bit.ly/3nIkGAZ Twitter: http://bit.ly/3ztHuHm Linkedin: https://bit.ly/41Fl95Q Telegram: http://bit.ly/3nJYxST Sponsors:  Huel: https://g2ul0.app.link/G4RjcdKNKsb Zoe - http://joinzoe.com with an exclusive code CEO10 for 10% off Wework - http://we.co/ceoworks

Bozoma Saint JohnguestSteven Bartletthost
Aug 10, 20231h 35mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 8:40

    Phoenix Origins: Childhood Upheaval, Culture, and Survival

    Saint John introduces herself as a ‘phoenix’ whose life has burned down multiple times, beginning with a political coup in Ghana and repeated relocations before landing in Colorado. She explains how constant change sharpened her ability to read people, decode culture quickly, and survive socially while her Ghanaian mother insisted she honor her own identity.

  2. 8:40 – 24:00

    Family Expectations, Success, and Redefining Power

    She describes her father, a self-made scholar with two PhDs and extreme standards, who equated success with money and titles. His fixation on upward titles initially shaped her ambitions, but she eventually learns that leadership is about influence, execution, and earned trust—power that can’t be granted by a job title alone.

  3. 24:00 – 35:00

    Finding Destiny: New York, Spike Lee, and Acting on Instinct

    Moving to New York to avoid medical school, she ‘falls into’ advertising but frames it as destiny finding her because she kept moving and exploring. The pivotal moment comes when, as a temp receptionist, she boldly marks up Spike Lee’s script, earning a full-time role and a permanent belief in her own perspective—and a model for inclusive leadership.

  4. 35:00 – 49:00

    Intuition, Destiny, and Tuning Out External Voices

    Saint John expands on her philosophy of intuition and destiny, rejecting both fatalism and crowdsourced decision-making. She treats intuition as a muscle that grows louder with use, warns against overvaluing advice from people who don’t live your context, and reframes success as freedom, joy, and peace rather than status markers.

  5. 49:00 – 1:02:00

    Contribution, Creativity, and Protecting People When Ideas Fail

    Discussing team dynamics, she embraces the idea that everyone has a ‘contribution score’ and stresses leaders’ responsibility to encourage participation without punishing failure. She enjoys ‘Monday morning quarterbacking’ to harvest learning from both hits and flops, while refusing to allow hindsight sniping or blame to destroy creative confidence.

  6. 1:02:00 – 1:18:00

    Suicide, Guilt, and the Invisible Grief of Survivors

    She recounts her college boyfriend Ben’s suicide after a turbulent, long-distance relationship in which both struggled with depression. She details the haunting guilt of missing his last call, the trauma of feeling responsible, and her evolving realization that his choice was ultimately his, reframing how she supports struggling friends today.

  7. 1:18:00 – 1:31:00

    Love, Culture Clash, and Building a Life with Peter

    Saint John tells the story of meeting her future husband Peter, a white colleague she initially dismissed as ‘not her type,’ and testing his seriousness by assigning him Toni Morrison’s ‘Song of Solomon.’ Their intense, fast-moving romance collides with her Ghanaian father’s disapproval, prompting a high-stakes confrontation that eventually gives way to reluctant acceptance.

  8. 1:31:00 – 1:49:00

    Pregnancy, Preeclampsia, and the Devastation of Losing Eve

    At the height of her Pepsi career, she becomes pregnant for the first time and is horrified rather than overjoyed, fearing motherhood will derail her ambition. Only when complications arise and she develops life-threatening preeclampsia does a fierce maternal instinct emerge; she loses baby Eve after an emergency early delivery, triggering waves of grief, anger at God and Peter, and obsession with ‘doing pregnancy successfully’ the next time.

  9. 1:49:00 – 2:07:00

    Marriage Fractures, Separation, and Cancer’s Final Wake-Up Call

    Traumas mount as unresolved grief over Eve, conflict over a second pregnancy, and diverging priorities erode the partnership; she and Peter separate and begin divorce proceedings. His subsequent diagnosis with Burkitt’s lymphoma—and its transition to terminal—forces them to consciously choose forgiveness, recommit to each other for his remaining time, and face mortality together.

  10. 2:07:00 – 2:16:00

    Career Aftershocks: Urgency, Uber, and Self-Preservation

    In the wake of immense personal loss, Saint John continues to rise through major brands, but with a sharpened sense of urgency and intolerance for misaligned environments. Her controversial departure from Uber, amid a ‘Delete Uber’ crisis, cements her view that she is not obligated to be any company’s savior and must prioritize saving herself—an ethos she now openly recommends to others.

  11. 2:16:00 – 2:24:00

    Selfishness, Quitting, and Redefining Work-Life ‘Balance’

    Saint John openly embraces being ‘selfish’ and dismantles the romanticization of grind culture and work-life balance tropes. She argues for centering your own desires ruthlessly, leaving misaligned jobs and relationships once you have a plan, and treating signals like Sunday-night dread or persistent ‘ick’ around people as non-negotiable warnings.

  12. 2:24:00 – 2:34:00

    Marketing Mastery: Seeing the Forest and Studying People

    Turning to craft, she explains what makes a great marketer and why she has succeeded at the top of iconic brands. Her superpower is ‘seeing the forest’—identifying the root problem (like trust) rather than playing whack-a-mole with symptoms—and combining that with storytelling that is close enough to truth that people willingly believe and embody it.

  13. 2:34:00

    Legacy, Greatest Fight, and Living Without Regret

    In closing, Saint John reflects on the moment that made her fight hardest to become who she is: Peter’s last heartbeat. It solidified her refusal to live by others’ definitions or die with unspent potential, reinforcing her central message that the only viable path to greatness is becoming a fuller version of yourself, guided by your own intuition.

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