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The Diary of a CEOThe Diary of a CEO

CMO Of Netflix: "Work Life Balance" Is BAD Advice! I Lost My Baby & My Husband!

In this episode, Steven sits down with the former CMO of Netflix and former Chief Brand Officer of Uber, Bozoma Saint John. 00:00 Intro 02:03 Early context 04:32 Your love for culture 09:31 Your Dad 11:36 What really gives us power in society 13:12 The start of your career 18:30 Deciding your destiny 25:58 The Sunday scaries 28:26 Why you shouldn't dismiss anyone 41:12 Receiving a call from an ex-boyfriend who was struggling 53:29 Finding love at work 01:00:47 Were you ready to be a mother? 01:06:35 Life after losing your baby 01:12:23 You and your partner separating 01:14:23 Your husband getting cancer 01:22:28 Continuing your career despite all your hardships 01:25:50 Career advice you wish you had when you started 01:30:00 How to be a great marketer 01:32:30 The last guest's question Are you ready to think like a CEO? Gain access to the 100 CEOs newsletter here: ⁠https://bit.ly/100-ceos-newsletter Bozoma’s Book: https://amzn.to/3spGeoZ Bozoma: Instagram - https://bit.ly/3s4kqi2 Website - https://bit.ly/3OMzeLd My new book! 'The 33 Laws Of Business & Life' pre order link: https://smarturl.it/DOACbook Join this channel to get access to perks: https://bit.ly/3Dpmgx5 Follow me:  Instagram: http://bit.ly/3nIkGAZ Twitter: http://bit.ly/3ztHuHm Linkedin: https://bit.ly/41Fl95Q Telegram: http://bit.ly/3nJYxST Sponsors:  Huel: https://g2ul0.app.link/G4RjcdKNKsb Zoe - http://joinzoe.com with an exclusive code CEO10 for 10% off Wework - http://we.co/ceoworks

Bozoma Saint JohnguestSteven Bartletthost
Aug 9, 20231h 35mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Netflix CMO Bozoma Saint John: Why Selfish Careers Save Lives

  1. Bozoma Saint John traces her journey from a politically turbulent childhood in Ghana to becoming one of the world’s most influential CMOs, while enduring profound personal losses including a partner’s suicide, the death of her first baby, and her husband’s terminal cancer.
  2. She argues that traditional ideas of success, work-life balance, and loyalty to companies are dangerous when they come at the expense of self-trust and personal happiness, and makes the case for a radically ‘selfish’ approach to life and career.
  3. Throughout the conversation she highlights intuition, curiosity about people, and the courage to walk away as the real engines of her career across Spike Lee’s agency, Pepsi, Apple, Uber, and Netflix.
  4. Her story ultimately centers on agency: creating your own destiny through action, listening to your inner voice over external expectations, and refusing to reach your deathbed feeling you lived someone else’s life.

IDEAS WORTH REMEMBERING

5 ideas

Train your intuition like a muscle and let it lead major decisions.

Saint John describes intuition as an inner friend that gets quieter if you ignore it. She consciously chose counter‑logical paths—jobs, relationships, exits—because “something inside” told her to, and those have been the defining moves of her career. She recommends turning down external noise (parents, mentors, social media) and repeatedly acting on small intuitive nudges so that voice becomes louder, more reliable, and brave enough to guide you in big moments.

Create your destiny through movement, not passivity or ‘prewritten fate’.

Rejecting the idea that life is pre-scripted, she uses the ‘Sliding Doors’ metaphor: catching or missing a train creates different futures. Destiny, she says, emerges from constant motion—trying things, talking to people, making choices—rather than waiting on the couch for the universe to deliver. Letting go is active: dropping rigid plans and dead ends so you can actually move toward what’s magnetizing you.

Be unapologetically selfish about your career and life choices.

Saint John insists she is ‘very much’ selfish and frames that as essential, not shameful. No one—including child, partner, or employer—sits above her in her own life. Being selfish means recognizing when a job, company, or relationship no longer serves you, and prioritizing your needs over others’ expectations or comfort. She argues that if you don’t, you risk chronic “Sunday scaries,” resentment, and dying deeply unsatisfied with how you spent your one life.

Quitting is often the bravest, smartest move—not a failure.

Criticized for short stints at high-profile companies, she rejects the narrative that leaving quickly shows weakness or inability to endure adversity. She distinguishes adversity from misalignment: she can handle hardship, but refuses to stay where her values, intuition, or joy are compromised. Her advice to her younger self: don’t be the savior of broken systems; save yourself first and accept the uncertainty that comes with stepping away.

Influence, not title, is the real source of power in organizations.

Growing up with a title‑obsessed father, she chased big roles initially, but learned that leadership is earned by repeatedly being right in practice, doing the work, and convincing others to follow. A chief title doesn’t guarantee respect, buy‑in, or impact. Real power comes from a track record of good decisions, clear storytelling, and the ability to bring diverse voices into the room—and protecting those people when ideas fail.

WORDS WORTH SAVING

5 quotes

If there's anything to know, it is that my world has burned a few times, and that I have risen every time.

Bozoma Saint John

You are going to be unsatisfied with your life. That is the scariest thing.

Bozoma Saint John

There is no one who knows more about anything than you do.

Bozoma Saint John

There are going to be people in your life who love you desperately, who want the best for you, and are going to advise you horribly.

Bozoma Saint John

I refuse to succumb to anything that is not in my destiny for my greatness and my happiness.

Bozoma Saint John

Childhood displacement, cultural adaptation, and early survival skillsIntuition, destiny, and rejecting externally defined successCareer inflection points: Spike Lee, Pepsi, Uber, Apple, NetflixMental health, suicide loss, and survivor’s guiltPregnancy, preeclampsia, baby loss, and motherhood after traumaMarriage, separation, terminal illness, and forgivenessSelfishness, quitting, and redefining power and leadership

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