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The Diary of a CEOThe Diary of a CEO

Dame Dash: The Man That DISCOVERED & Built Jay-z & Kanye West! | E192

Dame Dash is the co-founder of Roc-A-Fella records and the producer who discovered Jay Z and Kanye West. A legend of hip hop and rap who changed not only the dominant sound within the genre, he totally upended the way it operated as a business. Topic: 0:00 Intro 02:06 Early years 11:43 Losing your mother 16:14 What is your dark side 21:10 Where did you get your mindset from? 26:21 What did you have above everyone else 29:56 Why did Roc-a-fella win? 40:46 Whats the right type of dream to set 44:34 How do you stay focused? 45:41 How sustainable is your ambition? 54:03 The importance of honour and loyalty 55:39 Discovering Kanye 01:03:04 Regrets with Roc-a-fella 01:03:04 Kanye compared to Jay-z 01:10:56 I don’t trust anyone 01:17:58 Hard work 01:20:37 Therapy 01:23:13 The hardest moment in your life 01:25:53 What lessons are you teaching your 5 children? 01:28:03 Visualisation 01:30:39 The last guest question Dame: Instagram: https://bit.ly/3DVTBQF Twitter: https://bit.ly/3FFMSf8 The Dairy sign up link: https://bit.ly/3fUcF8q Join this channel to get access to perks: https://www.youtube.com/channel/UCGq-a57w-aPwyi3pW7XLiHw/join Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX Follow: Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/steven-bartlett-56986834/ Telegram: https://g2ul0.app.link/SBExclusiveCommunity Sponsors: Craftd - https://g2ul0.app.link/gZ8in6Dsvsb BlueJeans - https://g2ul0.app.link/NCgpGjVNKsb Huel - https://g2ul0.app.link/G4RjcdKNKsb

Dame DashguestSteven Bartletthost
Nov 3, 20221h 36mWatch on YouTube ↗

CHAPTERS

  1. 7:00 – 14:00

    Childhood In Harlem And The Birth Of Fearlessness

    Dame Dash describes his early years in Harlem, including a formative moment at age four when he vowed never to feel embarrassed again. He discusses how his mother and father shaped his hustle and humor, how his mother’s entrepreneurial flea‑market tactics influenced his thinking, and how he grew into someone who challenges authority and rejects others’ judgments.

  2. 14:00 – 18:00

    Family Cycles, Absence, And Determination To Parent Differently

    Dash reflects on his parents’ separation, his father’s limited presence, and the emotional toll of parental conflict. He explains how these experiences made him determined to break cycles of absentee fatherhood and toxic co‑parenting, though he admits it took several children and decades to achieve a truly functional family dynamic.

  3. 18:00 – 25:00

    Death, Grief, Hustling, And Redefining ‘Real Problems’

    Losing his mother at 16 and later losing Aaliyah fundamentally changed how Dash views life, risk, and grief. He admits he coped with his mother’s death by selling drugs and chasing money, believing wealth equaled happiness, and later came to see that true value lies in health, freedom, and relationships.

  4. 25:00 – 31:00

    Street Code, Triggers, And Therapy’s Role In Unlearning Survival Mode

    Dame explains how growing up in the streets trained him to respond immediately and aggressively to disrespect as a survival strategy. He admits that in business this led to yelling and conflict, and that therapy helped him recognize he’s no longer in the street and must respond differently, especially in corporate contexts and as a father.

  5. 31:00 – 37:00

    Unshakeable Confidence, Harlem Swagger, And A Winner’s Narrative

    Dash articulates an almost absolute belief in his own greatness, which he traces to Harlem culture, early success in sports and fighting, and a life narrative that never included losing. He criticizes people who enter ‘fights’ they don’t expect to win and says he always assumes he will make history, even if he feels behind his own schedule.

  6. 37:00 – 46:00

    From Hustling To Music Business And The Logic Of Ownership

    The conversation traces Dash’s path from drug dealing to the music business at 19 and his refusal to accept traditional label hierarchies. He breaks down how figureheads in labels often lack real business acumen and how he insisted on being a partner and equity owner rather than a signed subordinate.

  7. 46:00 – 51:00

    Why Roc‑A‑Fella Won And How Jay‑Z Was Initially Rejected

    Dash recounts shopping Jay‑Z to every major label and being turned down, forcing them to build Roc‑A‑Fella independently. He attributes their eventual dominance to authenticity, relentless belief, and the ability to visualize success without allowing skeptics to cloud the dream.

  8. 51:00 – 59:00

    Schooling, Systemic Control, Money Illiteracy, And The Prison Pipeline

    Dash offers a sweeping critique of formal education and economic systems, arguing they are designed to produce indebted, obedient workers and feed private prisons. He questions why schools don’t teach taxes, investing, or dreaming, and describes his own initiatives to bring entrepreneurial thinking into schools and principals’ training.

  9. 59:00 – 1:15:00

    Business Lessons From The Street And The Curse Of Endless Ideas

    Dash explains how drug dealing taught him marketing, branding, and consistency—lessons he later applied to music and fashion. He also unpacks his ‘insane’ lack of focus: he can execute on a huge number of creative ideas, which becomes both a gift and a burden, and discusses how he sometimes has to isolate himself to avoid constant inspiration.

  10. 1:15:00 – 1:29:00

    Loyalty, Honor, Trust, And The Kanye Versus Jay‑Z Contrast

    The discussion turns to loyalty and how Dash defines honor as keeping one’s word even when inconvenient. He contrasts his experiences with Kanye and Jay‑Z, elaborates on Kanye’s work ethic and artist‑first mindset, and briefly touches on controversial moments like the ‘White Lives Matter’ shirt while stressing he won’t publicly disown people he loves.

  11. 1:29:00 – 1:44:00

    The End Of Roc‑A‑Fella, Regrets, And Lessons On Partnership

    Dash finally addresses how Roc‑A‑Fella ended, contradicting common narratives about its sale. He describes a dinner where Jay‑Z told him he’d take Def Jam’s presidency only if Dame and Biggs were out, and admits that in hindsight he wouldn’t have been as generous to Jay or assumed he’d never betray their friendship.

  12. 1:44:00 – 1:56:00

    Money, Freedom, Racism, And Building Diverse Teams

    Dame expands on his belief that money is used as bait to get people to surrender freedom, linking post‑slavery America to modern incarceration and corporate structures. He discusses racism, the necessity of economic power to counter it, and why he intentionally builds multicultural teams aimed at serving humanity, not just one demographic.

  13. 1:56:00 – 2:04:00

    Therapy, Healing, And Evolving As A Father

    The conversation returns to therapy and Dash’s evolution as a parent. Initially ordered into therapy during custody battles, he came to value it as a way to check his reactions and better meet his children in their world rather than forcing them into his. He and his fiancée now create children’s content and curricula to support healthier early development.

  14. 2:04:00 – 2:12:00

    Losing Aaliyah, Redefining Strength, And Continuing To Lead

    Dash revisits the pain of losing Aaliyah, acknowledging it’s a grief many cannot imagine. He describes forcing himself to remain strong and functional as a ‘general’ because so many people depended on his example, and he still openly misses her while also recognizing similar ‘magic’ in his current partner Raquel.

  15. 2:12:00

    Dreaming Forward: Visualizing Land, Studios, Laws, And Fashion

    In closing, Dash outlines his current visualizations: vast land, a studio, family life, private aviation, a ‘Disney‑like’ Dame Dash Studios, educational reform, and a return to fashion. He circles back to his core message that people should make money from what they love, trust their artistry, and dream without limits.

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