The Diary of a CEODr Alex George: My Hardest Day in A&E, Family Suicide & Finding TRUE Purpose. | E89
At a glance
WHAT IT’S REALLY ABOUT
From Love Island Fame To Lifesaving Purpose: Dr Alex’s Journey
- Dr Alex George traces his path from a bullied, introverted Welsh kid to A&E doctor, Love Island contestant, mental health ambassador, and entrepreneur, explaining how failure, grief, and purpose have shaped him. He shares the impact of losing close friend Freya to leukemia and his 19‑year‑old brother to suicide, and how those losses now fuel his mission in youth mental health.
- The conversation explores why modern life makes us mentally unwell, how lifestyle fundamentals like sleep, movement, connection and purpose are neglected, and why education and self‑awareness are critical to prevention. He and host Steven Bartlett also unpack comfort zones, failure, criticism, and the realities of working in emergency medicine throughout COVID.
- Running through the episode are practical frameworks: how to interrogate your own purpose, redesign your life around wellbeing, manage social media, and build resilience without losing sensitivity. Dr Alex closes by describing his move from frontline A&E into large‑scale preventative work and launching his self‑care brand Prescribed.
IDEAS WORTH REMEMBERING
5 ideasUse Failure As A Catalyst Rather Than A Verdict
Missing medical school by two marks was a defining early failure for Dr Alex. Instead of accepting it as a permanent verdict on his ability, he reapplied, fixed the specific issue (coursework marks), retook interviews and got in – later graduating with distinction. Treat failures as feedback: identify exactly what went wrong, adjust, re‑apply, and recognize that experiencing deep failure can make you value and protect success far more.
Get Comfortable Being Uncomfortable To Grow And Feel Fulfilled
Both Alex and Steven frame discomfort as the price of meaningful growth. Alex cites his mum’s phrase, “Get comfortable being uncomfortable,” and shows how each step—from first blood draws, to Love Island, to live TV—felt terrifying at first and normal later. Deliberately choose worthwhile struggles that expand your skills and identity, and remember your track record of surviving previous scary steps when facing new ones.
Design Your Life Around Human Fundamentals, Not Modern Defaults
Alex argues our biology expects daylight, movement, tribe and purpose, but modern life offers screens, isolation, processed food and poor sleep. His own depressive episode at university improved rapidly when he reintroduced “anchors”: daily walks in daylight, exercise, cooking real food, structured sleep and regular calls with friends. Audit your routine against these basics and systematically re‑add what’s missing before assuming you’re ‘born broken’.
Interrogate Your Purpose Regularly And In Writing
Both speakers stress that without active self‑inquiry, you end up following other people’s scripts—parents’, culture’s, social media’s. Alex periodically does a ‘word vomit’ on paper: he writes everything he’s thinking about life, leaves it, then comes back to circle patterns and distil a clear sense of purpose and concrete goals. At least yearly, sit with a blank page and ask: What actually matters to me? Am I living it? If not, what specific steps will I take to move toward it?
Curate Your Digital Environment As Aggressively As Your Physical One
Social media and shows like Love Island can warp values and self‑image in subtle ways. Alex advises unfollowing or muting any account that makes you feel worse or pushes ‘junk values’, and intentionally filling your feeds with people and ideas aligned with your interests, beliefs and health. He also suggests protecting at least the first and last 20–60 minutes of the day from your phone to avoid letting external noise dictate your mood, attention and sleep quality.
WORDS WORTH SAVING
5 quotesAsk yourself honestly when is the last time you genuinely sat down and thought about what you want to do in life. What actually is your purpose?
— Dr Alex George
I just had tasted the failure so much that I wanted that success.
— Dr Alex George
That’s the thing about suicide… it can happen out of nowhere and for everyone around that person, it is that guilt that you carry, I think, forever.
— Dr Alex George
If you’re saying yes to more things than you’re saying no, you’re probably doing something wrong.
— Dr Alex George
We would literally have to rethink the way we live our entire lives, the foundations in which our lives are built, in order to solve this problem.
— Steven Bartlett
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