The Diary of a CEOExample: The Dark Side Of Money & Fame | E152
At a glance
WHAT IT’S REALLY ABOUT
From Fame And Chaos To Fatherhood And Clarity: Example’s Awakening
- Musician Example (Elliot Gleave) traces his journey from a loving but intense childhood and early bullying through the brutal realities of the music industry, sudden fame, and self-destructive behavior with drugs, alcohol, and infidelity.
- He describes the emotional and physical costs of success—burnout, loneliness, interventions from his family, and a profound sense of disconnection despite chart-topping hits and constant touring.
- Meeting his wife Erin, becoming a father, and adopting practices like running, yoga, and breathwork catalyzed a major shift toward honesty, spirituality, and a more grounded definition of success.
- Now approaching his eighth album, he reflects on changing metrics of musical success, the frustrations of being perceived as ‘retired,’ and what truly matters for a good life: family, health, integrity, and meaningful work.
IDEAS WORTH REMEMBERING
5 ideasThick skin built in childhood can be an asset in brutal industries.
Example grew up seeing his working-class parents’ relentless work ethic and received strong emotional support at home, even while being bullied at school for his appearance (≈420–720s). His mother’s constant reassurance (“we are all built differently”) helped him develop resilience and self-acceptance, which later became essential for surviving repeated rejection, disappointment, and volatility in the music business.
Neurodivergent traits can be ‘weird’ advantages when consciously channeled.
Diagnosed young with Asperger’s (≈1260s), he had hyperactivity, tics, and an extreme photographic memory, memorizing Trivial Pursuit cards for fun. Instead of being medicated or segregated, his parents leaned into his ‘weirdness,’ putting him on stage and letting performance be his outlet (≈960–1350s). He now frames his overactive brain as both a gift and a curse—great for lyrical freestyling and productivity, problematic for switching off—managed via yoga and breathwork (≈1530–1710s).
The music industry structurally pushes artists toward unhealthy pressure and identity distortion.
He describes label-era life as a constant treadmill of playlist meetings, chart expectations, and promotional obligations (≈1710–2100s). Success brings cascading pressure: labels answer to bosses, managers answer to artists, and artists answer to everyone. When hits slow, international bookings vanish despite strong streaming numbers, because many territories still gatekeep via radio (≈6060–6750s). Artists must build robust internal expectations and define their own metrics of success to avoid collapse.
Sudden access to money, status, and sex is morally destabilizing without guidance.
He didn’t try class-A drugs until 23, then fame and money hit and he “went off the rails” with drugs, alcohol, and chronic infidelity (≈2100–2430s). He recounts girls throwing themselves at him, free drugs, celebrity circles, and VIP treatment that felt irresistible and normalized. No label or manager ever warned him or offered a ‘how not to be a cunt’ manual (≈2790–2880s). The cost was breaking his partner’s heart, disappointing his parents, and a family intervention after a 48-hour bender at Glastonbury (≈2430–2700s).
Loneliness often hides beneath success and hedonism, and connection is the real antidote.
At his apparent peak—constant festivals, TV, and tours—he was living in a run-down house with his 93-year-old step-grandad, exhausted and emotionally adrift (≈2880–3390s). He describes a ‘worst week ever’ of back-to-back gigs, videos, press, and only a few hours’ sleep, self-medicating with alcohol just to get through shows. In hindsight, he realizes the “reckless” phase masked deep loneliness; he was phoning women not for sex but because he subconsciously wanted to be held and feel safe (≈3600–3990s).
WORDS WORTH SAVING
5 quotesMoney and fame can show you who you are.
— Stephen Bartlett
The person I was when I was 27 was a fucking monster compared to the person I was when I was 21.
— Example (Elliot Gleave)
There’s no one signs a record deal and has a manager come up to them and go, ‘There’s a good chance you’re gonna be really successful and famous… here’s a pamphlet on how to not be a C‑U‑N‑T.’
— Example (Elliot Gleave)
I look back as it being one of the worst weeks ever.
— Example (Elliot Gleave)
Right now I love being on stage, but if someone was like, ‘You’ve got another year now, you’re not gonna write one song or do another gig,’ I’d be totally happy with that, as long as I had all the other things.
— Example (Elliot Gleave)
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