Krept: From Rapper To Building A £17.5 Million Baby Business! | E164

ℹ️ EPISODE INFO

Released

July 28, 2022

Duration

1h 47m

Channel

The Diary of a CEO

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

Krept is a rapper and one half of the the iconic rap duo Krept and Konan. The host of the Rap Game, Krept is a star of our tv screens as well as the recording studio. And with his multiple business successes, Krept has built empires from scratch in multiple areas of his life. Topics: Topics: 0:00 Inro 03:11 Early years 10:32 Could you see how things could have gone a different way? 17:16 Mental mental health 19:51 Nash - Krept and Konan 28:42 Finding out about Nash 37:51 How are you feeling? 42:18 When was it when everything changed for you? 50:12 Your relationship with money 57:08 The Hiphop culture making people want to spend money 01:06:00 Nala's baby 01:18:06 What have you learnt from Nala’s baby 01:25:20 Being attacked backstage 01:27:17 Cadet’s death 01:45:53 The last guests question Krept: https://www.instagram.com/kreptplaydirty/?hl=en Nala’s baby: https://nalasbaby.com/ Our new apparel line: https://thedoac.com/ Listen on: Apple podcast - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7iQXmUT... FOLLOW ► Instagram: https://www.instagram.com/steven/ Twitter: https://twitter.com/SteveBartlettSC Linkedin: https://www.linkedin.com/in/stevenbartlett-123 Sponsors: BlueJeans - https://www.bluejeans.com/ Huel - https://my.huel.com/Steven

🎤 SPEAKERS

• Krept

  guest

• Narrator

  other

• Steven Bartlett

  host

🧾 EPISODE SUMMARY

In this episode of The Diary of a CEO, featuring Krept and Narrator, Krept: From Rapper To Building A £17.5 Million Baby Business! | E164 explores from South London Streets To £17.5m Baby Brand Trailblazer Rapper Krept (Casyo Johnson) charts his journey from gang-exposed South London youth to successful musician and co‑founder of £17.5m baby skincare brand, Nala’s Baby. He details pivotal sliding‑door moments: choosing music over violent retaliation, rebuilding after business trauma, and learning to navigate grief after losing his best friend Nash and cousin Cadet. The conversation explores masculinity and mental health, money traps in hip‑hop culture, and the brutal realities of the restaurant business versus building a scalable consumer brand. Throughout, Krept emphasizes over‑delivering on opportunities, surrounding yourself with experts, and refusing to be limited by labels or background.

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