Chase Hughes: Why micro-compliance powers the biggest yeses

ℹ️ EPISODE INFO

Released

March 19, 2026

Duration

1h 56m

Channel

The Diary of a CEO

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

Are you being manipulated daily? Behaviour Expert Chase Hughes on the secret formula and hacks behind influence! Chase Hughes is a former US Navy Chief who spent 20 years specialising in applied behavior and interrogation, and a specialist in understanding psychological operations. He is the author of the bestselling book, ‘The Behavior Operations Manual: Neuro-cognitive Intelligence Training Manual’. He explains: ◼️The 4-step psyop model that secretly controls your behaviour ◼️How to read anyone instantly using behavioural profiling ◼️The “PCP” method that lets you influence any decision ◼️How social media and AI are rewiring your identity ◼️The subtle manipulation tactics used by governments and media Follow Chase: YouTube - https://link.thediaryofaceo.com/6PdAJ3p Instagram - https://link.thediaryofaceo.com/6Rhy1yz You can purchase Chase’s book, ‘Tongue: A Cognitive Hazard’, here: https://link.thediaryofaceo.com/GgAsWW8 The Diary Of A CEO: ▪️Join DOAC circle here - https://doaccircle.com/ ▪️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ▪️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ▪️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ▪️Get email updates - https://bit.ly/diary-of-a-ceo-yt ▪️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Stan - Visit https://coach.stan.store/?ref=stevenbartlett&utm_source=youtube&utm_medium=podcast&utm_campaign=episode2 LinkedIn Marketing - https://www.linkedin.com/DIARY Vivobarefoot - https://vivobarefoot.com/DOAC with code STEVENB15 for15% off

🎤 SPEAKERS

• Chase Hughes

  guest

  Behavior profiler and trial consultant known for teaching influence, interrogation, and persuasion methods.

• Steven Bartlett

  host

  Entrepreneur and podcast host of The Diary Of A CEO.

🧾 EPISODE SUMMARY

In this episode of The Diary of a CEO, featuring Chase Hughes and Steven Bartlett, Chase Hughes: Why micro-compliance powers the biggest yeses explores influence frameworks: PCP, identity, micro-compliance, and perception-shifting in AI era Hughes presents the PCP model (Perception → Context → Permission) as a universal cascade that explains how people are moved toward decisions, from everyday sales and parenting to radicalization and coercive persuasion.

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