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The Diary of a CEOThe Diary of a CEO

The Productivity Hack I Use Everyday (part 1) | E62

It’s coming to that time of year when everyone starts to reminisce about the year that has just been and thinks about the changes they can make to have a better, happier future... The thing is though, this year has been different to any other that has gone before! It’s been difficult, it’s been a struggle, it’s been heartbreaking! Within the hard times of life we tend to learn more about ourselves and who we are. For that reason, I’ve decided to host a two part end of year special podcast episode to take a look back at the biggest lessons I’ve learnt during one of the hardest year of our lives and how we can try and make 2021 a better year. In this weeks episode of The Diary of a CEO titled 'Everything 2020 Taught Me (part 1)' the topics I talk about: 0:00 intro 01:11 2020 - Learn to live while we can 17:24 Productivity hack of 2020 23:50 Create a sense of urgency Listen on: Apple Podcast - https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-by-steven-bartlett/id1291423644 Spotify - https://open.spotify.com/show/7iQXmUT7XGuZSzAMjoNWlX My book pre-order: (UK, US, AUS, NZ Link) - http://hyperurl.co/xenkw2 (EU & Rest of the World Link) https://www.bookdepository.com/Happy-Sexy-Millionaire-Steven-Bartlett/9781529301496?ref=grid-view&qid=1610300058833&sr=1-2 FOLLOW ► Facebook: https://www.facebook.com/SCbartlett Twitter: @SteveBartlettSC Instagram: @steven Linkedin: http://bit.ly/StevenBartlettLinkedIn Sponsor - https://uk.huel.com/

Steven Bartletthost
Dec 27, 202034mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

From Mortality to Momentum: Time-Blocking Your Way to Urgency

  1. Steven Bartlett reflects on 2020 as a ‘black swan’ year that shattered illusions of stability and forced a deeper awareness of mortality, priorities, and what truly matters. He explains how this perspective shift exposed his own fears, procrastination, and misplaced focus on superficial validation over meaningful relationships and experiences.
  2. Using vivid personal stories—from a close friend’s pregnancy to noticing his own aging—he argues that most people are ‘half-living’ because they behave as if time is unlimited. He introduces a mental model of ‘life buckets’ and urges aggressively re-prioritizing toward health, happiness, loved ones, and memorable experiences.
  3. Bartlett then shares a practical productivity breakthrough: replacing traditional to-do lists with calendar-based time blocking, which imposes constraints, urgency, and accountability on daily tasks—especially in unstructured periods like lockdowns or weekends.
  4. Finally, he broadens the idea of urgency, applying Parkinson’s Law and Stoic ideas such as memento mori to both business and personal life. By compressing timelines and treating death as a focusing tool rather than a fear, he shows how urgency can dramatically accelerate projects, cut distractions, and make life more intentional and meaningful.

IDEAS WORTH REMEMBERING

5 ideas

Use mortality as a focusing tool, not a source of fear.

2020 and personal events (friends losing loved ones, a close friend having a baby, noticing his own aging) reminded Bartlett that life is fragile and finite. Instead of spiraling into pessimism, he uses this awareness to strip away trivial concerns—Twitter trolls, petty grudges, superficial status—and double down on health, happiness, and relationships. Practically, this means making decisions as if time is genuinely limited: saying ‘I love you’ more, resolving conflicts, and not postponing important conversations or ambitions.

Stop ‘half-living’ by recognizing that time is a real, depleting resource.

He argues most people behave as if they will live forever, which leads to tolerating jobs they hate, toxic relationships, and chronic procrastination. His metaphor of the sand timer (which he keeps physically visible) is a prompt to remember that every moment spent on the wrong things is irrecoverable. Actionably, you can adopt a visible time reminder (a timer, countdowns, age charts) and regularly ask: ‘If I really believed I’m on a clock, would I still be doing this right now?’

Aggressively prioritize the right ‘buckets’—and starve the toxic ones.

Bartlett describes life as a set of buckets labeled things like career success, family, meaningful relationships, and also toxic buckets like materialism, social media validation, and fear. Caring is expensive; you only have so much attention to invest. His argument: your life improves when you deliberately care about fewer things but more deeply, pouring energy into a small number of worthy buckets (health, loved ones, memories, purposeful work) and deliberately withdrawing care from shallow or ego-driven pursuits.

Replace pure to-do lists with calendar-based time blocking to multiply productivity.

Traditional to-do lists feel satisfying but lack time constraints, urgency, and consequences, so tasks expand indefinitely and invite distraction. Bartlett’s hack is to take items from a to-do list and assign each a specific time block in a calendar (he even built a custom app, Timeblock, to combine both). This forces realistic estimates, creates deadlines, and makes it visually obvious when the day is ‘full,’ which reduces time-wasting and procrastination—especially on unstructured days like weekends or during remote work.

Be kind to ‘future you’ when planning, or your system will fail.

His first attempt at time blocking failed because he scheduled unrealistic, punishing days (e.g., 7 AM to midnight with no breaks). He reframed planning as designing a day for ‘future Steve,’ who needs rest, slack, and downtime. Now he intentionally schedules breaks, ‘do nothing’ slots, and leisure activities (watching football, scrolling the internet) into his calendar. The lesson: if your schedule doesn’t match real human energy and motivation, you won’t follow it—so design for sustainability, not fantasy discipline.

WORDS WORTH SAVING

5 quotes

If life is to be as short as just a bunch of years, of which many of us feel like we’ve just been robbed of one, then oh my fucking God, we have no choice but to start living.

Steven Bartlett

What an absolute shame that so many of us, including me, haven’t given life everything.

Steven Bartlett

If you wanna have a better life, you have to care about less things and invest all of the care that you save into the things that you care about the most.

Steven Bartlett

A task will take the amount of time that you give to it, and to-do lists don’t have that time constraint.

Steven Bartlett

Urgency might just be one of the greatest acknowledgments that you know how precious, fleeting, and special your life and time is.

Steven Bartlett

2020 as a black swan event and perspective shiftMortality, aging, and the realization of limited timeLiving fully versus ‘half-living’ and wasting timePrioritization using ‘buckets’ of what truly mattersProductivity through calendar-based time blockingCreating urgency using Parkinson’s Law in life and businessStoic philosophy (memento mori, Marcus Aurelius) as a framework for urgency

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