At a glance
WHAT IT’S REALLY ABOUT
From Mortality to Momentum: Time-Blocking Your Way to Urgency
- Steven Bartlett reflects on 2020 as a ‘black swan’ year that shattered illusions of stability and forced a deeper awareness of mortality, priorities, and what truly matters. He explains how this perspective shift exposed his own fears, procrastination, and misplaced focus on superficial validation over meaningful relationships and experiences.
- Using vivid personal stories—from a close friend’s pregnancy to noticing his own aging—he argues that most people are ‘half-living’ because they behave as if time is unlimited. He introduces a mental model of ‘life buckets’ and urges aggressively re-prioritizing toward health, happiness, loved ones, and memorable experiences.
- Bartlett then shares a practical productivity breakthrough: replacing traditional to-do lists with calendar-based time blocking, which imposes constraints, urgency, and accountability on daily tasks—especially in unstructured periods like lockdowns or weekends.
- Finally, he broadens the idea of urgency, applying Parkinson’s Law and Stoic ideas such as memento mori to both business and personal life. By compressing timelines and treating death as a focusing tool rather than a fear, he shows how urgency can dramatically accelerate projects, cut distractions, and make life more intentional and meaningful.
IDEAS WORTH REMEMBERING
5 ideasUse mortality as a focusing tool, not a source of fear.
2020 and personal events (friends losing loved ones, a close friend having a baby, noticing his own aging) reminded Bartlett that life is fragile and finite. Instead of spiraling into pessimism, he uses this awareness to strip away trivial concerns—Twitter trolls, petty grudges, superficial status—and double down on health, happiness, and relationships. Practically, this means making decisions as if time is genuinely limited: saying ‘I love you’ more, resolving conflicts, and not postponing important conversations or ambitions.
Stop ‘half-living’ by recognizing that time is a real, depleting resource.
He argues most people behave as if they will live forever, which leads to tolerating jobs they hate, toxic relationships, and chronic procrastination. His metaphor of the sand timer (which he keeps physically visible) is a prompt to remember that every moment spent on the wrong things is irrecoverable. Actionably, you can adopt a visible time reminder (a timer, countdowns, age charts) and regularly ask: ‘If I really believed I’m on a clock, would I still be doing this right now?’
Aggressively prioritize the right ‘buckets’—and starve the toxic ones.
Bartlett describes life as a set of buckets labeled things like career success, family, meaningful relationships, and also toxic buckets like materialism, social media validation, and fear. Caring is expensive; you only have so much attention to invest. His argument: your life improves when you deliberately care about fewer things but more deeply, pouring energy into a small number of worthy buckets (health, loved ones, memories, purposeful work) and deliberately withdrawing care from shallow or ego-driven pursuits.
Replace pure to-do lists with calendar-based time blocking to multiply productivity.
Traditional to-do lists feel satisfying but lack time constraints, urgency, and consequences, so tasks expand indefinitely and invite distraction. Bartlett’s hack is to take items from a to-do list and assign each a specific time block in a calendar (he even built a custom app, Timeblock, to combine both). This forces realistic estimates, creates deadlines, and makes it visually obvious when the day is ‘full,’ which reduces time-wasting and procrastination—especially on unstructured days like weekends or during remote work.
Be kind to ‘future you’ when planning, or your system will fail.
His first attempt at time blocking failed because he scheduled unrealistic, punishing days (e.g., 7 AM to midnight with no breaks). He reframed planning as designing a day for ‘future Steve,’ who needs rest, slack, and downtime. Now he intentionally schedules breaks, ‘do nothing’ slots, and leisure activities (watching football, scrolling the internet) into his calendar. The lesson: if your schedule doesn’t match real human energy and motivation, you won’t follow it—so design for sustainability, not fantasy discipline.
WORDS WORTH SAVING
5 quotesIf life is to be as short as just a bunch of years, of which many of us feel like we’ve just been robbed of one, then oh my fucking God, we have no choice but to start living.
— Steven Bartlett
What an absolute shame that so many of us, including me, haven’t given life everything.
— Steven Bartlett
If you wanna have a better life, you have to care about less things and invest all of the care that you save into the things that you care about the most.
— Steven Bartlett
A task will take the amount of time that you give to it, and to-do lists don’t have that time constraint.
— Steven Bartlett
Urgency might just be one of the greatest acknowledgments that you know how precious, fleeting, and special your life and time is.
— Steven Bartlett
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