By playing, you agree to uListen's Terms and Privacy Policy and YouTube's Terms of Service.
Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.
Great conversations run long. Their best ideas don't have to.
uListen is free on iPhone, iPad, Android, Chrome, and Claude.
See howEpisode Details
EPISODE INFO
- Released
- May 8, 2025
- Duration
- 32m
- Channel
- EO Studio
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
This is the story of Smith & Diction, the design agency behind some of the most talked-about rebrands—Perplexity, Anterior, Alma, Exposure, and Gamma—all crafted by one of the smallest teams in the industry. In this episode, Mike Smith (Art Director) and Chara Smith (Head Copywriter) share how they build iconic brands with precision, creativity, and heart. Expect a ton of insight into what really makes branding great. 00:00 Intro 01:43 Branding and Copywriting 101 15:09 Building the Perplexity and Gamma Brands 21:00 The Story Behind Smith & Diction EO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at partner@eoeoeo.net X | @eostudi0 LinkedIn | @EO STUDIO Instagram | @eostudio.official Newsletter | https://www.eomag.io/subscribe?utm_source=youtube&utm_medium=description Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation.
SPEAKERS
Chara Smith
guestCo-founder of Smith & Diction, leading brand strategy, messaging, and copywriting.
EPISODE SUMMARY
In this episode of EO Studio, featuring Chara Smith, Branding Masterclass for AI FoundersㅣSmith & Diction explores Branding for AI founders: emotion-led copy, lived identity, distinct design Chara Smith and Mike Smith describe branding as how people perceive you across every interaction, not merely a logo, type, and color system.
RELATED EPISODES
