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The Life Story of Jerry Jones: Owner of The Dallas Cowboys

Jerry Jones rolled the dice until his knuckles bled. He started working at 7 years old. Jerry could sell, sell, sell. He sold fruit at his father’s grocery store in grade school and sold shoes out of the trunk of his car in college. After failing to sell pizza franchises he tried real estate and insurance. He never met a high risk deal he didn’t like. Jerry got pitched a deal to drill for oil that everyone else had already said no to. Jerry said yes. That well made $4 million. He hit again on the next 14 wells. Jerry decided to drill for natural gas next. He drills 200 wells. He hit on 199 of them. He sells that company for $175 million. He has $90 million in the bank. He buys the Dallas Cowboys for $140 million. 75 other people had the opportunity to buy the team and said no. He empties his bank account and borrows $50 million at steep interest rates. The year before Jerry bought the team the Cowboys lost $9 million. Financial advisors told Jerry that the Cowboys were ridiculously overpriced and that he was committing financial suicide. Within a few years the team is printing $30 million a year in profit. The Dallas Cowboys are worth $10 billion today. This episode is what I leaned from reading King of the Cowboys: The Life and Times of Jerry Jones by Jim Dent. https://amzn.to/3X3KNkV ---- Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp https://ramp.com/ and learning how they can help your business control your costs and save more. https://ramp.com/ ---- Vesto: All of your company's financial accounts in one view. Connect and control all of your business bank accounts from one dashboard. Go to Vesto https://www.vesto.com/ and schedule a demo with the founder Ben. Tell him David sent you. https://www.vesto.com/ ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. https://www.foundersnotes.com/ ---- Join my free email newsletter to get my top 10 highlights from every book https://davidsenra.com ---- “I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth Be like Gareth. Buy a book: All the books featured on Founders Podcast https://amzn.to/4iev7mS

David Senrahost
Mar 3, 202559mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Jerry Jones: Risk, Obsession, and the Cowboys' Ruthless Turnaround

  1. Senra says Jones's father, Pat Jones, was the most formative influence, teaching him to work hard, sell, promote, and do things his own way from a very young age.
  2. Jones spent the 1960s overextended and failing in ventures like pizza, chicken, and real estate, then made fortunes in 1970s and 1980s oil and gas on deals others rejected, including a sweetheart gas contract that netted over $300 million.
  3. In 1989 Jones emptied his bank account and borrowed heavily to buy a Cowboys team that lost $9 million the year before, despite advisors calling it financial suicide.
  4. He turned the team around by selling luxury suites, moving press box seats, adding stadium ads, winning beer and wine sales, and cutting non-revenue jobs, reaching over $30 million in annual profit.
  5. Senra presents Jones as ruthless and demanding of partners, noting he fired friend and coach Jimmy Johnson after a second Super Bowl win and expects partners to accept being number two.

IDEAS WORTH REMEMBERING

5 ideas

Early business education shapes powerful founders

Senra points to Jones working in his father's store from childhood, and notes the same pattern with other business families he has studied and a wealthy man he dined with.

Overconfidence can produce outsized wins

Senra cites Charlie Munger's line about never underestimating the man who overestimates himself, using Jones's refusal to sell a $500,000 parcel that was later worth $20 million.

Jones takes risks in bunches

Jones says some risks are bound to bust, so more risks mean a better chance one hits. His oil partners describe him as unable to say no to high-risk, high-return ventures.

Deals others reject can be the biggest opportunities

Everyone refused Bill Sparks's Red Fork Sand idea and about 75 people turned down the Cowboys before Jones, yet both paid off enormously.

Obsession gives an edge over indifferent owners

Senra contrasts Jones's obsession with football with Bum Bright, who bought the team mainly as a tax write-off, and argues that obsession leads to working much harder.

WORDS WORTH SAVING

5 quotes

Anyone who is committed to being great at building their business is obsessed with watching their cost.

— David Senra

Again, this is just very common sense. Most businesses are poorly run.

— David Senra

The good thing about being an entrepreneur is, like, building your business. Like, you get to literally, like, make your own world within the world

— David Senra

And if you give a damn, you're just gonna pay attention. You're gonna pay attention to these little obvious mistakes that previous management or maybe other competitors were doing.

— David Senra

There's always somebody who has it worse than you do.

— David Senra

Pat Jones's influence on JerryEarly business failures and debtOil and gas wildcattingThe ArkLa gas contractBuying the Cowboys in 1989Revenue and cost-cutting turnaroundObsession and overconfidence

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