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How I AIHow I AI

1,000 days of Duolingo didn't work. So he built his own app with Codex.

William Imoh is the founder of Hackmamba, a developer marketing company, and the creator of Mural, a real-time voice app he built to learn Norwegian after moving from Dubai to Norway.

William ImohguestClaire Vohost
Nov 9, 202638mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

He built a Norwegian tutor app and runs work with agents

  1. William Imoh built Mural Chat to practice spoken Norwegian with a nonjudgmental partner that corrects mistakes and forces immersion when locals switch to English.
  2. He chose native development (Swift for iOS and Kotlin for Android) despite not knowing Swift, arguing that AI agents make prior language expertise less decisive than choosing the best stack for UX.
  3. He emphasized that effective prompting depended on strong product and design articulation, including minimalist constraints, aesthetic references, and iterative refinement after poor initial outputs.
  4. A live demo showed the app’s core behavior: real-time voice conversation that corrects grammar immediately and refuses to switch to English, pushing the user to respond properly in Norwegian.
  5. He also described running Hackmamba with AI agents by organizing work into projects and routines, creating role-based “colleagues” as bots, granting broad tool access, and managing failures through rebooting and tighter instructions.

IDEAS WORTH REMEMBERING

5 ideas

The app was built to simulate immersion and remove social friction from practicing Norwegian.

He moved to Norway expecting to get by in English, but found it hard to practice Norwegian because people would switch to English when his Norwegian was imperfect. His goal became finding a conversational partner that wouldn’t judge him and would correct him in real time.

AI let him choose native languages for UX, not for his own comfort with a stack.

He framed Mural Chat as a premium-feeling native app and chose Swift for iOS and Kotlin for Android despite never having written Swift. His point was that with AI agents, the limiting factor is no longer the developer’s existing language knowledge, but picking the best tech for the experience.

Design language and specificity mattered more than knowing Swift for getting a high-quality result.

He started with a long, highly specific prompt focused on aesthetics and interaction design (a warm, autumn-like palette, minimalist UI, a pulsating orb, and only necessary elements). He iterated after the first output didn’t match his taste (e.g., rejecting dark mode) and refined the design direction with clearer constraints and references.

Relentless real-time correction (and refusing to “rescue” you with English) is the learning loop he couldn’t get from people.

In the demo, the voice agent corrected grammar in-line (e.g., correcting “en møte” to “et møte”) and refused to switch to English, repeatedly nudging him to respond properly in Norwegian. William described this as the core value: relentless, nonjudgmental correction until you say it right.

He treated cost and maintenance as tradeoffs, keeping it open-source and personally subsidized for experimentation.

He said running the real-time voice experience is expensive, estimating roughly $3–$5 for 30 minutes of conversation, and described funding it with a personal OpenAI budget while keeping the project open source. He framed it as a fun project rather than a business he wanted to maintain under user expectations.

WORDS WORTH SAVING

5 quotes

I tried building this app, but it just wasn't a great experience. Bombed the hackathon. I think I probably came in last with it.

— William Imoh

I wanted to speak Norwegian to someone, to something first that wouldn't judge me, and something that would correct me.

— William Imoh

I guess when we have AI agents building stuff, like, the language doesn't matter. Like, the language I know doesn't matter anymore. I just choose the best possible language for the tech that I'm building.

— William Imoh

Every, not everything has to be a business.

— William Imoh

I don't get frustrated. I get scared, because I'm so dependent on agents now that I fear for myself.

— William Imoh

Read the available transcript
Motivation: Norwegian immersion and correctionNative app build with Swift and Kotlin via CodexPrompting for aesthetics and minimalist UXDesign language, taste, and product articulationLive voice conversation demo and in-line correctionsGPT Live for real-time voice interactionCosts of running real-time voice chats ($3–$5 per 30 minutes) and open-source approach

SPEAKERS

  • William Imoh

    guest

    Founder of Hackmamba and creator of the Mural Chat language-learning app.

  • Claire Vo

    host

    Product leader and host of the podcast “How I AI with Claire Vo.”

High quality AI-generated summary created from speaker-labeled transcript.

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