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How I AIHow I AI

1,000 days of Duolingo didn't work. So he built his own app with Codex.

William Imoh is the founder of Hackmamba, a developer marketing company, and the creator of Mural, a real-time voice app he built to learn Norwegian after moving from Dubai to Norway.

William ImohguestClaire Vohost
Nov 9, 202638mWatch on YouTube

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Episode Details

EPISODE INFO

Released
November 9, 2026
Duration
38m
Channel
How I AI
Watch on YouTube
▶ Open ↗

EPISODE DESCRIPTION

William Imoh is the founder of Hackmamba, a developer marketing company, and the creator of Mural, a real-time voice app he built to learn Norwegian after moving from Dubai to Norway. He has a chemical engineering degree, taught himself to code, and spent four years as a product manager, but he had never written a line of Swift. In this episode, William shows how he used Codex and GPT-Live to build Mural natively for iOS and Android, then walks through the Lord of the Rings–themed Grok Bot “fellowship” that helps him run a team of about 25 as a solo founder. What you’ll learn:

  1. The design prompt that made Mural look nothing like any other language app
  2. Why 1,000 days of Duolingo left him unable to hold a conversation in Norwegian
  3. What GPT-Live-1 costs per session and the latency threshold that makes or breaks a voice tutor
  4. How he assigned every solo founder role to a Lord of the Rings character in Grok
  5. Why he gave his agents access to everything across 15 open tabs, except one thing
  6. What he still has to do himself after the models improved
  7. Why the fear that keeps him up isn’t replacement—it’s dependency

*Brought to you by:* WorkOS—Make your app enterprise-ready, with SSO, SCIM, RBAC, and more: https://workos.com?utm_source=lennys_howiai&utm_medium=podcast&utm_campaign=q22025 Vanta—Automate compliance and simplify security: https://www.vanta.com/howiai *In this episode, we cover:* (00:00) Teaser (02:52) Introduction to William and his language learning app (05:58) William’s tech background and how he started building (08:07) The first prompt (11:09) The importance of design language and articulation (14:38) Live demo: a Norwegian conversation (21:11) Having a growth mindset (22:48) Why GPT Live works for this (23:34) What it costs to run (24:50) Running Hackmamba with agents (26:58) Codex projects for organization (28:47) His Lord of the Rings Grok Bot fellowship (34:05) Recap (34:54) Prompting strategies (37:21) Where to find William *References:*

*Where to find William Imoh:* X: https://x.com/iChuloo LinkedIn: https://www.linkedin.com/in/william-imoh Hackmamba: https://hackmamba.io/ Hackmamba Podcast: https://hackmamba.io/eoc-podcast/ Mural: https://mural.chat/ *Where to find Claire Vo:* ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo *Have a really cool use case of how you use AI in your work? Let us know:* https://docs.google.com/forms/d/e/1FAIpQLSfP8wYCeDo5K0DxscDmoqgkxYY8ngA3B2anUDDvC4xadGTerg/viewform _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email jordan@penname.co.)

SPEAKERS

  • William Imoh

    guest

    Founder of Hackmamba and creator of the Mural Chat language-learning app.

  • Claire Vo

    host

    Product leader and host of the podcast “How I AI with Claire Vo.”

EPISODE SUMMARY

In this episode of How I AI, featuring William Imoh and Claire Vo, 1,000 days of Duolingo didn't work. So he built his own app with Codex. explores He built a Norwegian tutor app and runs work with agents William Imoh built Mural Chat to practice spoken Norwegian with a nonjudgmental partner that corrects mistakes and forces immersion when locals switch to English.

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