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“I’m incapable of doing my job without AI”: How this PM uses Claude + ChatGPT as his second brain

Amir Klein is a product manager at Monday.com, leading their AI agents initiative. Despite taking two months of paternity leave, he ranked #4 out of 90 PMs in AI tool usage at his company. In this episode, Amir reveals how he’s become “highly dependent and maybe incapable” of doing his job without AI, showing his custom GPT workflows that help him manage context switching, analyze customer feedback, improve his writing, and prepare for product interviews. *What you’ll learn:* 1. How to create project-specific “second brains” in Claude and ChatGPT that hold context for you across multiple workstreams 2. A step-by-step process for using Claude to build a Reddit scraper that gathers thousands of customer conversations, without coding expertise 3. How to analyze large datasets of customer feedback using AI to identify patterns, priorities, and key discussion points 4. A workflow for creating custom GPTs that help you improve specific skills based on manager feedback 5. Techniques for using GPT voice mode to conduct realistic mock interviews that provide candid feedback on your responses 6. Why “everything is text” should be your mindset when feeding information into AI tools, from PDFs to slide decks 7. How to use AI to respond quickly to stakeholder requests even when you’re context switching between multiple projects *Brought to you by:* GoFundMe Giving Funds—One account. Zero hassle: https://www.gofundme.com/howiai Miro—A collaborative visual platform where your best work comes to life: http://miro.com/ *Where to find Amir Klein:* LinkedIn: https://www.linkedin.com/in/amir-klein-9b8444189/ *Where to find Claire Vo:* ChatPRD: https://www.chatprd.ai/ Website: https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ X: https://x.com/clairevo *In this episode, we cover:* (00:00) Introduction to Amir (03:11) Using custom GPT project folders as “second brains” (06:24) Building a Reddit scraper with Claude’s help (11:02) Analyzing 34,000 rows of Reddit conversations (14:06) How to build effective custom GPT knowledge bases (18:04) Creating a custom writing coach from Lenny’s Newsletter (21:53) Using AI for professional development and feedback (24:08) Preparing for product interviews with GPT voice mode (31:49) Additional use cases for voice mode (33:04) Recap of Amir’s AI workflows (35:43) Lightning round and final thoughts *Tools referenced:* • Claude: https://claude.ai/ • ChatGPT: https://chat.openai.com/ • Reddit API: https://www.reddit.com/dev/api/ • Python: https://www.python.org/ • Slack: https://slack.com/ *Other references:* • Wes Kao: https://weskao.com/ • Become a better communicator: Specific frameworks to improve your clarity, influence, and impact | Wes Kao (coach, entrepreneur, advisor): https://www.lennysnewsletter.com/p/become-a-better-communicator-specific • On Writing Well by William Zinsser: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548 • The Elements of Style by Strunk and White: https://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X • Exponent YouTube channel: https://www.youtube.com/c/ExponentTV • monday.com: https://monday.com/ _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email jordan@penname.co._

Claire VohostAmir Kleinguest
Oct 6, 202538mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

A PM’s AI second brain: scrapers, writing coach, voice interviews

  1. Amir Klein (PM at monday.com) explains how he offloads constant PM context switching into separate Claude/ChatGPT “project” workspaces, each stocked with files, instructions, and ongoing threads.
  2. He demos using Claude to build a Reddit scraper, generating a dataset of ~34,000 rows of conversations about AI agents and competitors, then having Claude summarize themes with frequencies and cited quotes for spot-checking.
  3. He shows how he turns internal artifacts (kickoff decks, PRDs, website/support pages printed as PDFs) plus external research into a living knowledge base that he continuously re-uploads as his thinking evolves.
  4. Finally, he shares “personal development” workflows: a custom writing-coach GPT trained on Wes Kao/Lenny-style guidance for concise Slack updates, and GPT Voice Mode for realistic mock product interviews with candid feedback.

IDEAS WORTH REMEMBERING

5 ideas

Treat each initiative as its own AI “brain.”

Amir creates separate Claude/ChatGPT projects per domain, each with dedicated instructions, files, and long-running threads so he can jump between initiatives without losing context.

Start every project with grounding artifacts, then “ping-pong” to an outline.

He seeds the project with kickoff decks/PRDs/any available data, uses iterative back-and-forth to produce a narrative (e.g., PRD/product review), then re-uploads that output to strengthen the knowledge base.

Use AI to build the data pipeline—not just analyze the result.

Instead of manually searching, he asked Claude for an automated, free approach; Claude narrowed feasible sources (Reddit vs. paid/limited Twitter/LinkedIn APIs) and guided him step-by-step through setup and scripting.

Turn messy market chatter into prioritizable themes with numbers.

After scraping ~34,000 Reddit rows, he asked Claude to summarize into a frequency/percentage table so he could identify “hottest topics” and bring quantitative signals back to his team.

Demand citations to keep analysis honest.

To avoid blind trust, he asks the model to include 1–2 direct quotes per theme, then verifies via keyword search in the raw dataset—fast spot-checking without reading everything.

WORDS WORTH SAVING

5 quotes

You can silo, like, brains of conversations and threads in GPT and Claude.

Amir Klein

I had a vision… to get… thousands and thousands of conversations… with the help of Claude.

Amir Klein

Now be my analyst… summarize it in a table… frequency… percentage… I need weights.

Amir Klein

I hate it when the AI will be… super supportive… Push back on things.

Amir Klein

Just open GPT Voice and just go for it.

Amir Klein

Project folders as AI “second brains”Reducing PM context switching with persistent threadsReddit scraping workflow using Claude step-by-step guidanceLarge-scale conversation analysis (34,000 rows)Fact-checking with quoted referencesBuilding effective GPT knowledge bases (PDFs, decks, support pages)Voice mode for interview rehearsal and feedback loops

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