Skip to content
Huberman LabHuberman Lab

Essentials: How Smells Influence Our Hormones, Health & Behavior | Dr. Noam Sobel

In this Huberman Lab Essentials episode, my guest is Dr. Noam Sobel, PhD, a Professor of Neurobiology at the Weizmann Institute of Science and an expert on the human sense of smell. We discuss how the brain processes odors and how smell shapes our lives more than we realize, influencing everything from who we become friends with to how we experience emotions, hormones and aggression. Dr. Sobel also shares his lab’s groundbreaking work on digitizing smell and future technologies that could enable noninvasive disease detection through body odors. Show notes: https://www.hubermanlab.com/episode/essentials-how-smells-influence-our-hormones-health-and-behavior-noam-sobel Thank you to our sponsors AG1: https://drinkag1.com/huberman Eight Sleep: https://eightsleep.com/huberman LMNT: https://drinklmnt.com/huberman Follow Huberman Lab Instagram: https://www.instagram.com/hubermanlab Threads: https://www.threads.net/@hubermanlab X: https://x.com/hubermanlab Facebook: https://www.facebook.com/hubermanlab TikTok: https://www.tiktok.com/@hubermanlab LinkedIn: https://www.linkedin.com/in/andrew-huberman Website: https://www.hubermanlab.com Newsletter: https://www.hubermanlab.com/newsletter Timestamps 00:00:00 Noam Sobel 00:00:20 Biology of Smell (Olfaction) 00:04:32 Human Smell, Social Interaction, Handshaking 00:08:31 Sponsor: LMNT 00:10:03 Friendship, Body Odor 00:14:04 Human Chemosignals, Smell of Fear & Contagion 00:15:48 Aggression, Chemosignals, Men vs Women, Babies 00:20:38 Sponsor: AG1 00:21:51 Tears, “Chemical Blanket”, Testosterone 00:25:37 Digitizing Smells 00:28:25 Sponsor: Eight Sleep 00:29:48 Creating Digital Odors; Future Medical Diagnostics 00:33:43 Acknowledgments Disclaimer & Disclosures: https://www.hubermanlab.com/disclaimer

Andrew HubermanhostDr. Noam Sobelguest
Oct 29, 202634mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

How human smell shapes social behavior, hormones, and digital futures

  1. Dr. Noam Sobel explains the biological pathway of olfaction from receptor interactions in the olfactory epithelium through the olfactory bulb and widespread brain projections, emphasizing both structure and remaining uncertainty in higher-level coding.
  2. He describes evidence that humans perform covert smell-sampling during social rituals, including increased hand-to-nose sniffing behavior after handshakes.
  3. He summarizes studies linking body-odor similarity to rapid friendship formation, including electronic-nose measurements that predicted participants’ social preferences after brief nonverbal interactions.
  4. He reviews human chemosignaling findings such as fear-related body odor influencing others’ arousal, hexadecanal’s opposite effects on aggression in men versus women, and emotional tears lowering men’s testosterone despite being perceived as odorless.
  5. He outlines emerging work on digitizing smell via algorithms that predict mixture similarity and create olfactory metamers, plus an early demonstration of transmitting an odor over IP and a longer-term vision for odor-based medical diagnostics.

IDEAS WORTH REMEMBERING

5 ideas

Smell starts with highly structured peripheral biology, but becomes less clearly “mapped” deeper in the brain.

Dr. Sobel describes airborne molecules reaching the olfactory epithelium, transducing into neural signals that travel via the olfactory nerve to the olfactory bulb, where receptors of the same subtype converge onto glomeruli; from there, olfactory information projects broadly to multiple brain areas. He notes that while the olfactory bulb may have a kind of “map,” how odor coding works beyond it is comparatively unclear.

Handshaking appears to trigger a subtle, measurable smell-sampling routine.

After observing that people often touch their face after shaking hands, Dr. Sobel describes an experiment showing a marked increase in hand-to-nose behavior after a handshake compared to no-handshake interactions. The lab also measured nasal airflow and found participants sniff their hands, suggesting this is an olfactory sampling behavior rather than a random habit.

Body-odor similarity is linked to rapid affinity and can predict who feels socially compatible.

In a study on “click friendships,” Dr. Sobel explains that same-sex, non-romantic friend pairs who clicked quickly had more similar body-odor profiles than random pairings, as measured by an electronic nose; human raters also judged their odors as more similar. In a causality-leaning test with strangers, electronic-nose similarity predicted how much participants reported wanting to be friends and other interpersonal ratings after a nonverbal interaction.

Humans can transmit emotional state through chemosignals that shift others’ physiology and behavior.

Dr. Sobel says humans emit chemosignals that affect other humans, citing “smell of fear” research in which body odor collected during fear can be distinguished from non-fear samples and increases autonomic arousal in others. He frames this as a kind of fear contagion mediated by odor.

A single chemosignal can drive opposite behavioral effects in men and women, potentially serving infant protection.

Dr. Sobel recounts work where exposure to hexadecanal reduced aggression in men but increased aggression in women, including replication and an fMRI version of the experiment. He explains an interpretation proposed by his student: for offspring, lowering male aggression and raising female aggression could be protective; he adds that hexadecanal is highly abundant in baby heads and frames this as “chemical warfare” that benefits the infant.

WORDS WORTH SAVING

5 quotes

Humans have an utterly remarkable sense of smell.

— Dr. Noam Sobel

There was a remarkable increase in the hand going to the nose after handshake. It's unreal.

— Dr. Noam Sobel

Humans definitely emit chemosignals from their body, and these chemosignals influence other humans and influence their behavior.

— Dr. Noam Sobel

When you sniff them, you have a pronounced, reduction in testosterone, within about 20 minutes, half an hour.

— Dr. Noam Sobel

Babies are conducting chemical warfare, right? They're reducing aggression in their fathers or males around them and increasing aggression in their mothers or females around them, and both of those things are good for them.

— Dr. Noam Sobel

Olfactory epithelium, receptors, olfactory bulb, glomeruliSniffing behavior and covert social samplingHandshaking and face-touching as olfactory behaviorBody odor similarity and “click friendships”Human chemosignals and “smell of fear”Hexadecanal and sex-differentiated aggression effectsEmotional tears, testosterone reduction, brain activity changes (MR) and “chemical blanket” concept, olfactory metamers, odor transmission over IP, medical diagnostics via electronic noses

High quality AI-generated summary created from speaker-labeled transcript.

Get more out of YouTube videos.

Read along on your phone, search it beside the video, or ask your favorite AI app what was said.

iOSAndroidClaudeChromeChatGPTComing soon