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The Science & Art of Comedy & Creativity | Tom Segura

My guest is Tom Segura, renowned comedian, writer, actor and director. We discuss the “how-to” of comedy writing and storytelling, and what the science of humor and the creative process reveal about human emotion and memory. We explore why surprise and the act of “saying the unspoken truth” activate the brain’s reward circuits, as well as the subconscious mechanisms that shape our sense of what is funny. The episode also examines the bi-directional influence between comedy and cultural standards. It will interest anyone curious about the science of humor, the art of performance and emotional contagion. Read the episode show notes: https://go.hubermanlab.com/ADV8QSH *Thank you to our sponsors* AG1: ⁠https://drinkag1.com/huberman Maui Nui: ⁠https://mauinuivenison.com/huberman Helix Sleep: ⁠https://helixsleep.com/huberman David Protein: ⁠https://davidprotein.com/huberman Function Health: ⁠https://functionhealth.com/huberman *Follow Huberman Lab* Instagram: https://www.instagram.com/hubermanlab Threads: https://www.threads.net/@hubermanlab X: https://twitter.com/hubermanlab Facebook: https://www.facebook.com/hubermanlab TikTok: https://www.tiktok.com/@hubermanlab LinkedIn: https://www.linkedin.com/in/andrew-huberman Website: https://www.hubermanlab.com Newsletter: https://www.hubermanlab.com/newsletter *Tom Segura* Website: https://tomsegura.com Tour: https://tomsegura.com/tour Your Mom’s House (podcast): https://ymhstudios.com/yourmomshouse 2 Bears, 1 Cave (podcast): https://ymhstudios.com/2bears Tom Talks (podcast): https://ymhstudios.com/tomtalks YMH Studios: https://ymhstudios.com Instagram: https://www.instagram.com/seguratom YouTube: https://www.youtube.com/user/tomsegura X: https://x.com/tomsegura TikTok: https://www.tiktok.com/@seguratom Facebook: https://www.facebook.com/TomSeguraTour *Timestamps* 00:00:00 Tom Segura 00:01:45 Family, Sports, Running 00:09:35 Sponsors: Maui Nui & Helix Sleep 00:12:37 Ideas, Running, Sleep & Brain, Tools: Exercise for Energy; Phone Outside Room 00:20:16 Capturing Ideas, Cannabis, Storytelling, Experimentation 00:27:28 Ideas & Set List, Performance 00:31:52 Wife, Jokes, Reframing Content; Cancel Culture, Audience Reaction 00:40:56 Jokes, Self & Amusement; Evolution & New Material 00:48:26 Sponsors: AG1 & David Protein 00:51:24 Surprise, Hidden Thoughts; Acting 00:59:02 Voice Impersonation, Kids, Strength Training, Activities 01:05:40 Repeating Jokes; State Changes, Crowds & Energy 01:13:11 Silly Mindset; Audience, Emotional Contagion; Humor & Subconscious Mind 01:27:44 Sponsor: Function 01:29:32 Crowd Work, Comedy Clubs; Original Comedy 01:38:13 Comedy & Social Context; Dark Comedy 01:47:51 Drugs, Overdose, Comedian Deaths, Mental Health; Cynicism, Hope 01:54:21 Audience, Twin Comics; Vulnerability; Stand-Up & Performance 02:01:49 Comedy & Passion, Complaints; Childhood Struggle, Insecurities, Therapy 02:10:53 “Bad Thoughts” Show, Upcoming Projects 02:14:44 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures: https://www.hubermanlab.com/disclaimer

Andrew HubermanhostTom Seguraguest
May 19, 20252h 17mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 14:00

    Family Ties, Background, and Physicality

    Huberman opens by introducing Tom Segura and framing the episode as an exploration of the science and art of comedy and creativity. They clarify their distant Basque family connection, trade stories about their parents’ contrasting careers, and shift into a light discussion of sports, running, and Segura’s Two Bears 5K event.

  2. 14:00 – 33:50

    Exercise, Brain Chemistry, and Clearing Mental Fog

    They dive into running and training habits, then Huberman explains how different forms of exercise impact brain function. Segura describes using running despite hating it, while Huberman breaks down how morning workouts erase grogginess and prime the brain for focus via adrenaline, dopamine, and norepinephrine.

  3. 33:50 – 45:00

    Sleep, Phones, and the Brain’s Hidden Tracking

    Huberman and Segura touch on sleep neuroscience and how the brain tracks time and potential behavior even while unconscious. They discuss rapid eye movement (REM) sleep experiments, phones impairing cognitive test performance simply by being in the room, and how context primes “libraries” of behavioral sequences.

  4. 45:00 – 1:00:00

    Tom Segura’s Writing Process, THC, and Live Construction

    Segura explains in detail how he generates and develops stand-up material, from using cannabis-boosted voice memos to building bits on stage in real time. He contrasts his long-form storytelling approach with tight setup–punch comics, stressing that his real writing happens in front of audiences.

  5. 1:00:00 – 1:15:20

    Building an Hour, Set Lists, and Iteration

    Segura shows Huberman his set list and explains how he structures an hour, grouping bits into themed 15-minute chunks. He describes how he sequences trust-building material early and reserves his wildest takes for the end, and how he decides when to drop jokes or expand them into major pieces.

  6. 1:15:20 – 1:30:00

    Acting, ‘Bad Thoughts,’ and Stretching Beyond Stand-Up

    Huberman compliments Segura’s acting in his scripted series ‘Bad Thoughts’ and asks about his background in performance outside of stand-up. Segura talks about early theater and improv ambitions, his initial plan to make movies, and how ‘Bad Thoughts’ finally let him unleash a long-suppressed directing and acting itch.

  7. 1:30:00 – 1:48:40

    Neuroscience of Humor, Surprise, and Saying the Unsayable

    Huberman and Segura examine what makes things funny, covering basic incongruity theory (surprise pivots), the special power of taboo thoughts voiced aloud, and how dark material can be both disturbing and cathartic. They discuss how humor resembles taste in its fast, involuntary, and idiosyncratic nature.

  8. 1:48:40 – 2:08:00

    Cancel Culture, Free Speech, and Context in Comedy

    The conversation turns to whether comedians can still ‘say anything’ and the reality of backlash. Segura rejects the idea that comedy is no longer “legal,” arguing that what people call cancel culture is often just public reaction amplified by social media, and that comics must accept they can’t control responses.

  9. 2:08:00 – 2:29:00

    Emotional Contagion, Crowd Work, and Group Brain States

    They explore how audiences behave like a single organism, why following a strong act is better than following a bomb, and how crowd work fits into professional stand-up. Huberman frames this in terms of emotional contagion and even pheromone-like cues, while Segura details the practical realities of managing a live room.

  10. 2:29:00 – 2:48:00

    Darkness, Substance Use, and Mental Health Among Comics

    They address stereotypes and realities around addiction, depression, and chaotic lives in comedy. Segura outlines how nightlife, trauma, and preexisting mental health issues combine with easy access to substances, while Huberman asks whether comedy attracts more psychologically conflicted people than other fields.

  11. 2:48:00 – 3:28:00

    Cultural Change, Old Specials, and Time-Bound Humor

    They examine why older comedy often doesn’t land with younger audiences, even when the performers are legendary. Segura notes that much pre-Lenny Bruce or early Pryor material has been so widely imitated that modern viewers experience it as cliché, and that cultural norms have shifted around what’s considered funny or shocking.

  12. 3:28:00

    Vulnerability, Crowd Connection, and the Need to Be Liked

    In the final stretch, Segura details the emotional stance that produces his best work: silliness, openness, and vulnerability. He connects his childhood as a perpetual “new kid” to an enduring ‘please like me’ drive, and Huberman links this to broader questions about identity, therapy, and how inner friction fuels creativity.

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