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The Science & Art of Comedy & Creativity | Tom Segura

My guest is Tom Segura, renowned comedian, writer, actor and director. We discuss the “how-to” of comedy writing and storytelling, and what the science of humor and the creative process reveal about human emotion and memory. We explore why surprise and the act of “saying the unspoken truth” activate the brain’s reward circuits, as well as the subconscious mechanisms that shape our sense of what is funny. The episode also examines the bi-directional influence between comedy and cultural standards. It will interest anyone curious about the science of humor, the art of performance and emotional contagion. Read the episode show notes: https://go.hubermanlab.com/ADV8QSH *Thank you to our sponsors* AG1: ⁠https://drinkag1.com/huberman Maui Nui: ⁠https://mauinuivenison.com/huberman Helix Sleep: ⁠https://helixsleep.com/huberman David Protein: ⁠https://davidprotein.com/huberman Function Health: ⁠https://functionhealth.com/huberman *Follow Huberman Lab* Instagram: https://www.instagram.com/hubermanlab Threads: https://www.threads.net/@hubermanlab X: https://twitter.com/hubermanlab Facebook: https://www.facebook.com/hubermanlab TikTok: https://www.tiktok.com/@hubermanlab LinkedIn: https://www.linkedin.com/in/andrew-huberman Website: https://www.hubermanlab.com Newsletter: https://www.hubermanlab.com/newsletter *Tom Segura* Website: https://tomsegura.com Tour: https://tomsegura.com/tour Your Mom’s House (podcast): https://ymhstudios.com/yourmomshouse 2 Bears, 1 Cave (podcast): https://ymhstudios.com/2bears Tom Talks (podcast): https://ymhstudios.com/tomtalks YMH Studios: https://ymhstudios.com Instagram: https://www.instagram.com/seguratom YouTube: https://www.youtube.com/user/tomsegura X: https://x.com/tomsegura TikTok: https://www.tiktok.com/@seguratom Facebook: https://www.facebook.com/TomSeguraTour *Timestamps* 00:00:00 Tom Segura 00:01:45 Family, Sports, Running 00:09:35 Sponsors: Maui Nui & Helix Sleep 00:12:37 Ideas, Running, Sleep & Brain, Tools: Exercise for Energy; Phone Outside Room 00:20:16 Capturing Ideas, Cannabis, Storytelling, Experimentation 00:27:28 Ideas & Set List, Performance 00:31:52 Wife, Jokes, Reframing Content; Cancel Culture, Audience Reaction 00:40:56 Jokes, Self & Amusement; Evolution & New Material 00:48:26 Sponsors: AG1 & David Protein 00:51:24 Surprise, Hidden Thoughts; Acting 00:59:02 Voice Impersonation, Kids, Strength Training, Activities 01:05:40 Repeating Jokes; State Changes, Crowds & Energy 01:13:11 Silly Mindset; Audience, Emotional Contagion; Humor & Subconscious Mind 01:27:44 Sponsor: Function 01:29:32 Crowd Work, Comedy Clubs; Original Comedy 01:38:13 Comedy & Social Context; Dark Comedy 01:47:51 Drugs, Overdose, Comedian Deaths, Mental Health; Cynicism, Hope 01:54:21 Audience, Twin Comics; Vulnerability; Stand-Up & Performance 02:01:49 Comedy & Passion, Complaints; Childhood Struggle, Insecurities, Therapy 02:10:53 “Bad Thoughts” Show, Upcoming Projects 02:14:44 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures: https://www.hubermanlab.com/disclaimer

Andrew HubermanhostTom Seguraguest
May 19, 20252h 17mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 14:00

    Family Ties, Background, and Physicality

    Huberman opens by introducing Tom Segura and framing the episode as an exploration of the science and art of comedy and creativity. They clarify their distant Basque family connection, trade stories about their parents’ contrasting careers, and shift into a light discussion of sports, running, and Segura’s Two Bears 5K event.

    • Huberman establishes Segura as a renowned comedian, writer, and director, and previews topics: neuroscience of humor, creativity, reward circuits, and emotional contagion.
    • They explain how their Basque great-grandmothers were cousins, with later family branches moving to Argentina and Peru, respectively.
    • Contrast between Huberman’s theoretical physicist father and Segura’s more down-to-earth family background sets up their different life paths.
    • Early banter about athletics highlights Huberman’s love for running and Segura’s dislike of it, foreshadowing later neuroscience-of-exercise discussion.
    • Segura recounts organizing the Two Bears 5K, emphasizing how competition and social context pushed him through a physically miserable course.
  2. 14:00 – 33:50

    Exercise, Brain Chemistry, and Clearing Mental Fog

    They dive into running and training habits, then Huberman explains how different forms of exercise impact brain function. Segura describes using running despite hating it, while Huberman breaks down how morning workouts erase grogginess and prime the brain for focus via adrenaline, dopamine, and norepinephrine.

    • Segura describes training for his 5K via frequent three-mile, mostly zone-two runs, even though he dislikes running itself.
    • Huberman outlines his own weekly structure: long slow runs, medium runs, and VO2-max-style intervals, often with a light weight vest.
    • He explains that long, slow exercise mainly enhances alertness afterward, while high intensity releases BDNF and has additional neuroplastic effects.
    • Adrenaline from large-muscle work triggers vagus nerve signaling, which elevates dopamine and norepinephrine, giving 6+ hours of heightened mental energy.
    • Both note that a hard workout early in a busy day reliably eliminates morning “fog” and improves mood, illustrating a direct link between physiology and creative or professional performance.
    • Huberman mentions his odd ritual of heavy kettlebell suitcase carries immediately after waking to teach his nervous system it can do real work right away.
  3. 33:50 – 45:00

    Sleep, Phones, and the Brain’s Hidden Tracking

    Huberman and Segura touch on sleep neuroscience and how the brain tracks time and potential behavior even while unconscious. They discuss rapid eye movement (REM) sleep experiments, phones impairing cognitive test performance simply by being in the room, and how context primes “libraries” of behavioral sequences.

    • Huberman describes REM sleep as a state of high brain activity with bodily paralysis, yet with enough residual motor control to respond to simple commands.
    • In lab experiments, people in REM can solve basic math with pre-arranged eyelid signals, showing the brain is processing the external world during sleep.
    • He explains research showing that test performance drops if a smartphone is merely present in the same room, even inside a bag.
    • The brain constantly tracks potential actions—like picking up a phone—at a subconscious level, consuming cognitive resources.
    • Context-dependent behavior is emphasized: familiar environments (stage, home, work) cue whole libraries of associated thoughts and actions automatically.
    • Removing phones from the bedroom likely helps sleep not only via reduced EMF/light, but because it stops the brain from anticipatorily “prepping” phone usage all night.
  4. 45:00 – 1:00:00

    Tom Segura’s Writing Process, THC, and Live Construction

    Segura explains in detail how he generates and develops stand-up material, from using cannabis-boosted voice memos to building bits on stage in real time. He contrasts his long-form storytelling approach with tight setup–punch comics, stressing that his real writing happens in front of audiences.

    • Segura uses various capture methods: notes, voice memos, and especially ideas that emerge in conversation where he notices he’s naturally making people laugh.
    • Occasionally, THC before sleep triggers “stream of consciousness” cascades where shelved or uncomfortable thoughts surface, some of which become viable kernels for bits.
    • He records these nighttime ideas into voice memos; some prove brilliant, others are unusable, and he can often hear his own intoxicated amusement on playback.
    • For stand-up, he typically only carries a kernel—a premise or angle—onto stage and discovers the bit through live riffing, editing in subsequent sets based on crowd response.
    • He likens joke refinement to trimming fat and adjusting information density: too little context and the bit falls flat; too much, and it loses momentum.
    • Segura doesn’t fully script his stories; he prefers to find and lock in the structure and punchlines through repetition across many shows.
  5. 1:00:00 – 1:15:20

    Building an Hour, Set Lists, and Iteration

    Segura shows Huberman his set list and explains how he structures an hour, grouping bits into themed 15-minute chunks. He describes how he sequences trust-building material early and reserves his wildest takes for the end, and how he decides when to drop jokes or expand them into major pieces.

    • His set list is a page of single-word or short-phrase prompts (e.g., “Gitmo,” “jail,” “teacher”) that each map to larger bits or story clusters.
    • He organizes a one-hour special mentally as four 15-minute segments: opening/rapport, family/kids, social commentary or life observations, and finally the edgiest material once the audience trusts him.
    • Riffing in everyday conversations is one of his main filters: if a story or line repeatedly kills with friends, he flags it to try on stage.
    • A successful new bit produces a euphoric feeling of having converted a raw life experience into something that reliably triggers group laughter.
    • When a joke doesn’t work but he believes in the idea, he dissects whether it lacks information, includes irrelevant detail, or needs a stronger punchline.
    • Sometimes bits simply “die” over time—even if performed the same way—suggesting the initial emotional or rhythmic magic can fade in a way that defies analysis.
  6. 1:15:20 – 1:30:00

    Acting, ‘Bad Thoughts,’ and Stretching Beyond Stand-Up

    Huberman compliments Segura’s acting in his scripted series ‘Bad Thoughts’ and asks about his background in performance outside of stand-up. Segura talks about early theater and improv ambitions, his initial plan to make movies, and how ‘Bad Thoughts’ finally let him unleash a long-suppressed directing and acting itch.

    • Segura began performing through school plays and a teen improv troupe and always envisioned himself making films and comedy shorts.
    • He studied communications and production in college, constantly making comedic video projects even when assignments were supposed to be straightforward or serious.
    • Moving to LA, he took Groundlings classes and traditional acting classes, but stand-up quickly became his main pursuit because it offered a clearer, self-dependent path to making a living.
    • ‘Bad Thoughts’ finally gave him a chance to play many different characters in what he describes as a collection of short, twisted stories, essentially 15 mini-movies.
    • He found the collaborative nature of scripted production—working with dozens of crew and cast—creatively thrilling after years of the solitary stand-up grind.
  7. 1:30:00 – 1:48:40

    Neuroscience of Humor, Surprise, and Saying the Unsayable

    Huberman and Segura examine what makes things funny, covering basic incongruity theory (surprise pivots), the special power of taboo thoughts voiced aloud, and how dark material can be both disturbing and cathartic. They discuss how humor resembles taste in its fast, involuntary, and idiosyncratic nature.

    • Huberman notes the classic view that humor arises when a narrative leads you one way and then surprises you with an unexpected twist.
    • Segura adds that a major comedic thrill is when a performer says something the audience secretly thinks but feels they’re not allowed to say, creating a powerful sense of release.
    • They recall especially dark sets (e.g., at the Comedy Cellar) where the content feels ethically or viscerally disturbing yet is hilarious because the comic’s own horror and self-awareness anchors it.
    • Segura stresses that channeling dark impulses into art—like a bank robbery fantasy in a bit—is healthier than repressing them or acting them out.
    • They contrast this with ultra-clean comics who never acknowledge dark thoughts; Segura observes that some of the “cleanest” onstage personas end up having the scariest offstage behavior when their darkness leaks elsewhere.
    • Huberman likens humor responses to taste and smell: the brain bins jokes almost instantly as “yum, yuck, or meh,” and you can’t simply reason someone into laughing at a joke they didn’t initially find funny.
  8. 1:48:40 – 2:08:00

    Cancel Culture, Free Speech, and Context in Comedy

    The conversation turns to whether comedians can still ‘say anything’ and the reality of backlash. Segura rejects the idea that comedy is no longer “legal,” arguing that what people call cancel culture is often just public reaction amplified by social media, and that comics must accept they can’t control responses.

    • Segura references a Canadian comic fined and arrested for a crowd interaction, highlighting Canada’s unusual speech laws for performers.
    • He criticizes the “make comedy legal again” narrative, asserting that comedians in the US can say essentially whatever they want onstage.
    • What has changed is visibility of backlash: in the past, critics might vent privately or by letter; now they can post videos, threads, and comments, making disapproval louder but not fundamentally new.
    • He emphasizes that complaining that “not everyone liked my joke” is childish; professionals accept that offense and disagreement are part of the game.
    • Huberman adds that in academia and corporate settings, rules are now clearer, with thick black lines about what’s acceptable, whereas start-ups and informal environments can be murkier and more dangerous legally.
    • Segura argues comics can always double down artistically if they wish, but they must be prepared to absorb the social and reputational costs without insisting the audience’s reaction is unjust.
  9. 2:08:00 – 2:29:00

    Emotional Contagion, Crowd Work, and Group Brain States

    They explore how audiences behave like a single organism, why following a strong act is better than following a bomb, and how crowd work fits into professional stand-up. Huberman frames this in terms of emotional contagion and even pheromone-like cues, while Segura details the practical realities of managing a live room.

    • Segura clarifies that crowd work is part of a comedian’s toolkit, especially in clubs where heckling and disruptions are common, but his main goal in big venues is to execute prepared material.
    • He prefers to follow comics who do well, because a hot room is primed to laugh; following a bomb means he must first “dig out of a hole” and reestablish what the show is supposed to be.
    • Ignoring obvious events (a fight, thrown object, loud meltdown) breaks the illusion of shared reality; addressing them is essential to maintaining connection.
    • Huberman describes emotional contagion: how sound, facial expressions, and even subtle molecular cues can spread fear or excitement across animals and humans, turning many individuals into one “crowd mind.”
    • Segura says his best sets feel like he is playing to one single entity rather than thousands of separate people—a feeling mirrored in the bottomed-out version when a whole room collectively rejects a bit.
    • They connect this to the idea that comics must be sensitive to room energy and adapt, but still protect their planned material and pacing.
  10. 2:29:00 – 2:48:00

    Darkness, Substance Use, and Mental Health Among Comics

    They address stereotypes and realities around addiction, depression, and chaotic lives in comedy. Segura outlines how nightlife, trauma, and preexisting mental health issues combine with easy access to substances, while Huberman asks whether comedy attracts more psychologically conflicted people than other fields.

    • Segura notes a high incidence of addiction and clinical depression among comedians, many of whom start with significant childhood trauma or anxiety.
    • The stand-up environment is inherently nighttime, social, and often alcohol- and drug-saturated, making self-medication both culturally normalized and logistically easy.
    • Some comics use substances believing they enhance creativity or performance, but many eventually realize they are impairing both and must choose between growth and addiction.
    • Huberman compares this to historic patterns in literary circles, where alcohol and stimulants were practically occupational hazards.
    • Segura reiterates his belief that the healthiest dark comics are those who consciously integrate their dark thoughts into art rather than hiding or suppressing them.
    • They suggest that while comedy may attract more people with unresolved inner friction, it can also provide a constructive outlet and identity that stabilizes them if they avoid destructive coping mechanisms.
  11. 2:48:00 – 3:28:00

    Cultural Change, Old Specials, and Time-Bound Humor

    They examine why older comedy often doesn’t land with younger audiences, even when the performers are legendary. Segura notes that much pre-Lenny Bruce or early Pryor material has been so widely imitated that modern viewers experience it as cliché, and that cultural norms have shifted around what’s considered funny or shocking.

    • Segura argues that early stand-up pioneers are hard to appreciate fully now because we’ve heard countless derivative versions; by the time you hear the original, it feels familiar rather than groundbreaking.
    • He compares this to movies like ‘Animal House’ or classic comedies: if you see all the influenced films first, the original can feel oddly tame or predictable.
    • They discuss how certain premises (e.g., “Are you guys a couple?” aimed at two men) once reliably got laughs but now often land flat or awkwardly because social attitudes have evolved.
    • Even Eddie Murphy’s iconic ‘Delirious’ has stretches that would feel dated or jarring to a 21-year-old today, not just for political correctness reasons but because the comedic landscape has moved.
    • Huberman contrasts this with music, where original works like The Beatles or The Rolling Stones still viscerally work despite decades of imitation—a difference that highlights how context-dependent and time-bound stand-up is.
    • Segura suggests comedy’s deep embedding in current social norms and taboos makes it more prone to aging poorly compared to less explicitly contextual art forms.
  12. 3:28:00

    Vulnerability, Crowd Connection, and the Need to Be Liked

    In the final stretch, Segura details the emotional stance that produces his best work: silliness, openness, and vulnerability. He connects his childhood as a perpetual “new kid” to an enduring ‘please like me’ drive, and Huberman links this to broader questions about identity, therapy, and how inner friction fuels creativity.

    • Segura says he’s at his funniest onstage when he’s in a goofy, kid-like, silly mindset in the green room, not tense or over-serious.
    • He prefers small, chill green rooms with one to three people vs. huge, chaotic hangouts, describing himself as more introverted than some extroverted comics.
    • He underscores that learning to be emotionally vulnerable on stage—sharing real fears, flaws, and wrong thoughts—creates a stronger bond and bigger laughs than a dominant, “I’m the boss” stance.
    • He recounts changing schools many times as a child and learning to survive socially by making classmates laugh, which wired in a powerful “please like me” software that still runs.
    • Segura admits he once believed external success (specials, money, recognition) would erase his insecurities, only to discover they persist and need to be addressed through therapy and self-awareness.
    • They close by discussing his joy in making ‘Bad Thoughts’ and upcoming film and TV projects, while Huberman and Segura trade genuine compliments about each other’s work: Segura’s as a comedian and creator, Huberman’s as a scientist who freely shares knowledge.

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