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The Science & Art of Comedy & Creativity | Tom Segura

My guest is Tom Segura, renowned comedian, writer, actor and director. We discuss the “how-to” of comedy writing and storytelling, and what the science of humor and the creative process reveal about human emotion and memory. We explore why surprise and the act of “saying the unspoken truth” activate the brain’s reward circuits, as well as the subconscious mechanisms that shape our sense of what is funny. The episode also examines the bi-directional influence between comedy and cultural standards. It will interest anyone curious about the science of humor, the art of performance and emotional contagion. Read the episode show notes: https://go.hubermanlab.com/ADV8QSH *Thank you to our sponsors* AG1: ⁠https://drinkag1.com/huberman Maui Nui: ⁠https://mauinuivenison.com/huberman Helix Sleep: ⁠https://helixsleep.com/huberman David Protein: ⁠https://davidprotein.com/huberman Function Health: ⁠https://functionhealth.com/huberman *Follow Huberman Lab* Instagram: https://www.instagram.com/hubermanlab Threads: https://www.threads.net/@hubermanlab X: https://twitter.com/hubermanlab Facebook: https://www.facebook.com/hubermanlab TikTok: https://www.tiktok.com/@hubermanlab LinkedIn: https://www.linkedin.com/in/andrew-huberman Website: https://www.hubermanlab.com Newsletter: https://www.hubermanlab.com/newsletter *Tom Segura* Website: https://tomsegura.com Tour: https://tomsegura.com/tour Your Mom’s House (podcast): https://ymhstudios.com/yourmomshouse 2 Bears, 1 Cave (podcast): https://ymhstudios.com/2bears Tom Talks (podcast): https://ymhstudios.com/tomtalks YMH Studios: https://ymhstudios.com Instagram: https://www.instagram.com/seguratom YouTube: https://www.youtube.com/user/tomsegura X: https://x.com/tomsegura TikTok: https://www.tiktok.com/@seguratom Facebook: https://www.facebook.com/TomSeguraTour *Timestamps* 00:00:00 Tom Segura 00:01:45 Family, Sports, Running 00:09:35 Sponsors: Maui Nui & Helix Sleep 00:12:37 Ideas, Running, Sleep & Brain, Tools: Exercise for Energy; Phone Outside Room 00:20:16 Capturing Ideas, Cannabis, Storytelling, Experimentation 00:27:28 Ideas & Set List, Performance 00:31:52 Wife, Jokes, Reframing Content; Cancel Culture, Audience Reaction 00:40:56 Jokes, Self & Amusement; Evolution & New Material 00:48:26 Sponsors: AG1 & David Protein 00:51:24 Surprise, Hidden Thoughts; Acting 00:59:02 Voice Impersonation, Kids, Strength Training, Activities 01:05:40 Repeating Jokes; State Changes, Crowds & Energy 01:13:11 Silly Mindset; Audience, Emotional Contagion; Humor & Subconscious Mind 01:27:44 Sponsor: Function 01:29:32 Crowd Work, Comedy Clubs; Original Comedy 01:38:13 Comedy & Social Context; Dark Comedy 01:47:51 Drugs, Overdose, Comedian Deaths, Mental Health; Cynicism, Hope 01:54:21 Audience, Twin Comics; Vulnerability; Stand-Up & Performance 02:01:49 Comedy & Passion, Complaints; Childhood Struggle, Insecurities, Therapy 02:10:53 “Bad Thoughts” Show, Upcoming Projects 02:14:44 Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures: https://www.hubermanlab.com/disclaimer

Andrew HubermanhostTom Seguraguest
May 18, 20252h 17mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Tom Segura Dissects Comedy, Dark Thoughts, and Creative Brain States

  1. Andrew Huberman and comedian Tom Segura explore how neuroscience and psychology intersect with stand-up comedy, creativity, and performance. They connect exercise, arousal, and brain chemistry to creative work, and discuss how state changes before going on stage influence crowd reaction. Segura explains his real writing process, crowd work, and why vulnerability, risk of bombing, and abandoning old material are essential to great stand-up. They also unpack emotional contagion in crowds, the neurobiology of humor, darkness in comedy, and how childhood experiences and insecurity fuel a lifelong obsession with making people laugh.

IDEAS WORTH REMEMBERING

5 ideas

Exercise before cognitively demanding work measurably improves mental performance and mood.

Huberman explains that moving large muscle groups (running, lifting, high-intensity intervals) triggers adrenaline, which then signals the vagus nerve and boosts dopamine and norepinephrine in the brain. This elevates alertness and focus for roughly six hours, making long, demanding days feel easier and more enjoyable. Segura notices that when he lifts or runs before a packed schedule, he is more upbeat, productive, and less mentally foggy, illustrating how physiology shapes creative and professional output.

Segura’s stand-up is built on kernels of ideas, not fully scripted jokes.

Rather than writing long-form jokes word-for-word, Segura captures a core premise (often a single word on a set list) and then builds the bit live on stage. He refines by trial: testing in small rooms, trimming “fat,” adding missing context, and iterating until it consistently hits. If a bit he believes in still doesn’t work, he experiments with wording, structure, and information load; if it still fails, he abandons it. This process emphasizes improvisation, live feedback, and a willingness to bomb as critical to high-level stand-up.

Cutting ties with successful old material is essential for creative evolution.

Segura deliberately retires material once it’s recorded, even when most of his live audiences have never heard it. Early in his career he forced himself to assume that everyone in the audience had already heard his album, which compelled him to write new hours instead of clinging to proven bits. He contrasts this with comics who stay married to a great 20‑minute set for years and stop growing, likening it to athletes or champions who must see each season or project as a new beginning rather than living off past wins.

Audience state and emotional contagion can make or break a show.

Segura prefers to follow a strong comic rather than someone who bombed, because a killing set “warms” the room and puts the crowd into a unified, ready-to-laugh state that he can ride. Huberman frames this in terms of emotional contagion and shared brain states: crowds often behave as a single organism, and fear, excitement, or hilarity can ripple through via sound, body language, and even subtle chemical cues. Segura notes that when a fight or disruption happens in a big venue, he must acknowledge it; ignoring obvious reality breaks the connection and the unified state.

Humor is processed like taste: fast, involuntary, and hard to rationally change.

Drawing on neuroscience and Segura’s experience, they argue that jokes trigger rapid “yum / yuck / meh” evaluations similar to taste or smell. You can be educated into appreciating a painting or piece of music, but it’s almost impossible to be talked into finding a joke funny after the fact. Huberman mentions classic cases like patient H.M., whose unconscious brain still “remembers” jokes, and highlights that humor hits (or fails) below conscious reasoning—explaining why explanations rarely rescue a flat joke.

WORDS WORTH SAVING

5 quotes

The most elite comics are completely willing to bomb at these workout shows. They know you have to be willing to eat shit to come up with something really good.

Tom Segura

You can joke about whatever you want. What you can’t dictate is how people will react to it.

Tom Segura

Comedy is almost involuntarily subjective. You don’t think your way into a laugh later. Either it hits you in the moment, or it doesn’t.

Tom Segura

If you learn to be vulnerable on stage, your performances will get exponentially better. The audience senses that and will go with you more places.

Tom Segura

So many comics fall under the banner of ‘please like me.’ You just want people to like you. It sounds pathetic, but it’s true.

Tom Segura

Neuroscience of exercise, arousal, and creative performanceTom Segura’s writing process, improvisation, and joke developmentEmotional contagion, crowd dynamics, and live performanceNeurobiology and psychology of humor and taste in comedyDark thoughts, mental health, and substance use in comediansCultural shifts, cancel culture narratives, and what’s “allowed” in comedyIdentity, insecurity, childhood experiences, and the drive to be funny

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