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Jay Shetty PodcastJay Shetty Podcast

Jay and His Wife Radhi ON: Respecting Boundaries & Growing as a Couple

Radhi and Jay Shetty sit down to talk about a very special project they have been working on together for the past 18 months, their ‘quarantine baby’ - Sama Tea! In Sanskrit, Sama means to be fully balanced.

Jay ShettyhostRadhi Shettyguest
Sep 27, 202148mWatch on YouTube

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At a glance

WHAT IT’S REALLY ABOUT

Jay and Radhi launch Sama, blending mindful tea with couple boundaries

  1. Jay and Radhi introduce Sama as a tea brand created over roughly 18 months during the pandemic, rooted in their habit of always making time for tea together even with busy schedules.
  2. They explain “Sama” as a concept tied to togetherness and community while also allowing a mindful moment of self-connection and stillness.
  3. They describe what working together taught them about relationships, including respecting differences, avoiding trying to change a partner, and setting boundaries between professional and personal time.
  4. They outline Sama’s blends as mostly herbal teas (with some caffeinated options) that include adaptogens chosen based on how they want people to feel, along with an emphasis on natural ingredients and iterative tasting to refine flavor.
  5. They discuss challenges of building a brand—from branding pivots and overcoming sunk cost bias to finding the right balance between sharing authentically and selling a product.

IDEAS WORTH REMEMBERING

5 ideas

Tea is framed as a mindfulness tool, not just a drink.

They describe tea as a built-in pause that engages sight, scent, taste, and the natural pacing of sipping something hot, which helps them slow down and reconnect.

The brand’s name is meant to signal both connection with others and connection with self.

They say “Sama” reflects togetherness, equality, and community, while also supporting “oneness”—a moment of self-connection that doesn’t feel lonely.

Working as a couple requires clear boundaries and respect for complementary traits.

They describe learning that partners can work well together by respecting differences rather than trying to change each other, and by separating “work time” conversations from “personal time.”

Pivoting is normal—and sometimes necessary—even after big investments of time and effort.

They share that early branding felt sleek but not like them, and they chose to pivot to something vibrant and fun; they explicitly mention sunk cost bias as a trap they had to avoid.

Quality came from iteration, communal feedback, and not shipping until it felt truly “right.”

They describe repeated rounds of tastings and tweaks (minor percentage adjustments) and a team culture that refused to release anything “mediocre,” aiming for a tea they’d choose over others at home.

WORDS WORTH SAVING

5 quotes

Instead of trying to make my partner think like me and live like me, I've realized that the most powerful thing you can do is respect your partner for who they are and let them live that way.

— Jay Shetty

No one in the world would be happy if they dated themselves.

— Jay Shetty

When it's cold water, when it's like a drink from the fridge, you gulp it down and you can be done with it within a minute, whereas with hot tea, you have to be patient with it.

— Radhi Shetty

Taking those, those side roads and taking a U-turn or taking, you know, these different routes, it's actually part of the journey.

— Radhi Shetty

Be okay with pivoting. Be okay with a U-turn. Be okay with turning back. Realize that that is just part of the journey.

— Jay Shetty

Read the available transcript
Sama meaning: togetherness, community, onenessTea as presence and sensory mindfulnessCouples working together: boundaries and expectationsAdaptogens and how blends were designedIterative tasting and product refinementBranding evolution and pivoting (sunk cost bias)Balancing authenticity with selling a product

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SPEAKERS

  • Jay Shetty

    host

    Host of the podcast On Purpose and author of Think Like a Monk.

  • Radhi Shetty

    guest

    Co-founder of the tea brand Sama and Jay Shetty’s wife.

High quality AI-generated summary created from speaker-labeled transcript.

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