Jay and His Wife Radhi ON: Respecting Boundaries & Growing as a Couple

Jay Shetty 0:00 Everyone is rushing around trying to find time in their day.

Radhi Shetty 0:03 Mm-hmm.

Jay Shetty 0:03 We've all got busy schedules. Me and you have busy schedules.

Radhi Shetty 0:06 Yeah.

Jay Shetty 0:06 We don't always get to have breakfast together. We don't always get to have dinner together.

Radhi Shetty 0:10 Mm-hmm.

Jay Shetty 0:10 Radhi's got shoots. She's working with brands and companies. I've got podcasts to be recording. We're making content. But we found that we always manage to find time to have tea together.

Radhi Shetty 0:21 Yeah.

Jay Shetty 0:21 And that connection was so important to us-

Radhi Shetty 0:26 Mm-hmm

Jay Shetty 0:26 ... and we found that during the pandemic, that was something we did a lot of.

Radhi Shetty 0:29 We did a lot. [upbeat music]

Jay Shetty 0:36 Hey, everyone. Welcome back to On Purpose, the number one health podcast in the world.

Radhi Shetty 0:41 In the world.

Jay Shetty 0:43 Thanks to each and every one of you who come back every week to listen, learn, and grow.

Radhi Shetty 0:48 And today, have fun.

Jay Shetty 0:49 [laughs] I, I am so grateful and so excited for this extra special episode of On Purpose, where I'm sitting down with my favorite guest of all time, talking about a brand-new launch that we've been working on, none other than my wife, my love, my business partner, Radhi Devlukia Shetty. Radhi, thanks for being on the show.

Radhi Shetty 1:14 Yay.

Jay Shetty 1:16 Go on. Carry on with your sound effects.

Radhi Shetty 1:19 Drum roll. Let's announce what the name is of our business.

Jay Shetty 1:23 No, that, we're doing that in a bit. You can't just dive in. [laughs] How does it feel to be back on On Purpose, Radhi?

Radhi Shetty 1:30 I'm so excited. I feel like I was just here, because I was six months ago, and, um, but just so excited to share something that we don't usually talk about. We don't usually talk about business. We don't usually talk about, um... We haven't really done anything like this together. So I'm really excited to share it with everyone, talk about what a tyrant you are as a businessman. Talk about what a tyrant you are as a business partner-

Jay Shetty 1:53 [laughs]

Radhi Shetty 1:54 ... and just get into the deets. Let's do it.

Jay Shetty 1:57 Sounds great. Yeah, I'm excited. We've never worked on anything together professionally before.

Radhi Shetty 2:02 No.

Jay Shetty 2:02 And what we're about to share with you is something that has taken around the last 18 months of work. We've been working on it hand-in-hand together throughout-

Radhi Shetty 2:11 Yeah

Jay Shetty 2:11 ... this whole time. It's been a lot of fun.

Radhi Shetty 2:13 Mm-hmm.

Jay Shetty 2:14 It's been crazy. It's been busy. It's been exciting, and-

Radhi Shetty 2:17 It's been great

Jay Shetty 2:18 ... we've learned so much about relationships and about work-

Radhi Shetty 2:21 Mm-hmm

Jay Shetty 2:22 ... during the same time, and I think that's what's been so unique-

Radhi Shetty 2:25 Yeah

Jay Shetty 2:25 ... is that when you're working on something together professionally, you're also learning about each other personally.

Radhi Shetty 2:31 Yeah, that's so true.

Jay Shetty 2:32 And so when we've done these episodes before, we've just talked about our relationship, and, like, moving country, and changing jobs, and chasing our passions, but-

Radhi Shetty 2:39 All very separate to each other, like-

Jay Shetty 2:41 Exactly

Radhi Shetty 2:42 ... yeah.

Jay Shetty 2:42 Exactly. Today we're talking about something that we've actually been working on-

Radhi Shetty 2:45 Together

Jay Shetty 2:45 ... at the same time during the pandemic-

Radhi Shetty 2:48 Mm-hmm

Jay Shetty 2:48 ... when we've both been locked indoors, and for us-

Radhi Shetty 2:51 This is our pandemic baby

Jay Shetty 2:52 ... totally.

Radhi Shetty 2:53 Yeah.

Jay Shetty 2:54 Yeah. Go on.

Radhi Shetty 2:55 Sama.

Jay Shetty 2:56 [laughs]

Radhi Shetty 2:57 Her name is Sama, our pandemic baby. [laughs]

Jay Shetty 3:02 [laughs] Every, when, when we-

Radhi Shetty 3:03 We love, we love her very much

Jay Shetty 3:04 ... when we said we had an announcement, everyone was like-

Radhi Shetty 3:06 Everyone, oh my goodness, every, every time I post anything, "Oh my gosh, is it a baby? Is it a baby? Are you pregnant? Is it..." I posted something about, I know this is off topic, but I need to share it.

Jay Shetty 3:14 No, do it.

Radhi Shetty 3:14 I think I posted, oh, I posted a reel to do with, I don't know, I think it was, like, chocolate or something, and then some... Like, on every comment, it's like, "Oh, is this a s- is... Are you c..." No, I said something about craving. "Oh, is it 'cause you're having a baby?"

Jay Shetty 3:28 [laughs]

Radhi Shetty 3:29 I was like, "No, I just really

Radhi Shetty 3:30 love chocolate, okay?"

Jay Shetty 3:31 So Radhi, do you wanna explain what Sama is and what it stands for?

Radhi Shetty 3:36 Sama is a organic, a hot tea beverage, right? It's so funny, because there's so many technical terms to this. That's the other thing I've learned in this, um, building this brand, is there's so many technicalities to how you describe something. So this is a hot tea. Um, it's not just herbal. We have, um, we also have caffeinated teas too, but, um, predominantly herbal, right? We've got predominantly herbal teas, and the special thing about it is that we have adaptogens in them. And when we were creating these teas, you know, I find adaptogens are something that are being used a lot now. And for anybody who doesn't know what adaptogens are, they're basically herbs or plants, um, things that are taken from plants, which help with the stresses of your body, whether it's physical, whether it's mental, whether it's emotional, whether it is cellular. Anything that's happening in your body that needs support, there are different adaptogens for different things. For example, for stress, or-

Jay Shetty 4:33 Mm

Radhi Shetty 4:33 ... uh, whether it's for mood elevation, like, there are different adaptogens for different things. And so with our teas, that's exactly what we've done, and I really wanted to create it in a way that it wasn't just there for name. Like, you know, you can have, you can read ingredients, and there's so many different things in there that you've never even heard about, but do they really have the right quantity to have the right effect? And so with this, we really wanted to create the teas in a way where, okay, if you have three tea bags, or if you have X amount of tea bags a day, it's gonna give you the dose of, for example, ashwagandha, which is one of the adaptogens we've used.

Jay Shetty 5:06 So as Radhi's already said, Sama has been our quarantine baby-

Radhi Shetty 5:11 Yeah. [laughs]

Jay Shetty 5:11 ... as you called it. And the word

Jay Shetty 5:15 Sama has a really, really special meaning.

Radhi Shetty 5:17 Mm.

Jay Shetty 5:17 It has many, many different meanings, but my favorite definition of Sama is togetherness-

Radhi Shetty 5:23 Yeah

Jay Shetty 5:23 ... and equality and community. And our focus and our hope with Sama is that tea is a great way to come together.

Radhi Shetty 5:35 Yeah.

Jay Shetty 5:35 It's a great way of coming together and being more open and honest with each other, having vulnerable moments, and it gives you back time in your day. And we've talked about this a lot, about how, like, everyone is rushing around trying to find time in their day.

Radhi Shetty 5:47 Mm-hmm.

Jay Shetty 5:47 We've all got busy schedules. Me and you have busy schedules.

Radhi Shetty 5:50 Yeah.

Jay Shetty 5:51 We don't always get to have breakfast together. We don't always get to have dinner together.

Radhi Shetty 5:54 Mm-hmm.

Jay Shetty 5:55 Radhi's got shoots. She's working with brands and companies. I've got podcasts to be recording. We're making content. But we found that we always manage to find time to have tea together.

Radhi Shetty 6:05 Yeah.

Jay Shetty 6:05 And that- ... connection was so important to us.

Radhi Shetty 6:10 Mm-hmm.

Jay Shetty 6:10 And we found that during the pandemic, that was something we did a lot of.

Radhi Shetty 6:13 We did a lot.

Jay Shetty 6:14 We had tea a lot.

Radhi Shetty 6:15 Yeah.

Jay Shetty 6:15 Like, Radhi, every time would be like to me, "Do you want a tea? What tea do you want?"

Radhi Shetty 6:18 Yeah, we, we have a-

Jay Shetty 6:18 Like, how many teas did we probably have in a day?

Radhi Shetty 6:21 We had so many, and I think it was, usually we have our tea time, I feel, like in the evening or maybe in the morning if we do catch breakfast together, then we're both sipping on our tea. But I also love the, you know, s- when I, when we first launched Sama, I had so many messages about what Sama means in their language, and one of them was also oneness. And I know that's something that we've been-

Jay Shetty 6:38 Love that

Radhi Shetty 6:39 ... talking about where even though it is for community and togetherness to do with other people, but it's also an opportunity for people to take a moment to themselves as well. But al- feel connected to themselves, not in a, in a way that they feel lonely, but in a, in a moment where they are connecting to themself. And I think that's what's so beautiful about Sama, that it's, it's to, to bring people together, but also to allow people to connect better with themselves, too. And that's what-

Jay Shetty 7:03 Yeah

Radhi Shetty 7:03 ... I really think our intention was with it.

Jay Shetty 7:05 I love that. Yeah, I love what you're saying. Like, even having that present, mindful moment with yourself.

Radhi Shetty 7:09 With yourself, yeah.

Jay Shetty 7:10 It doesn't have to be with someone else.

Radhi Shetty 7:11 Yeah.

Jay Shetty 7:12 But just getting to press pause-

Radhi Shetty 7:13 Mm-hmm

Jay Shetty 7:13 ... be still-

Radhi Shetty 7:15 Yeah

Jay Shetty 7:15 ... connect with yourself. I love that. Yeah. So, so that's where the name Sama comes from.

Radhi Shetty 7:21 Yeah.

Jay Shetty 7:21 It's why we were so drawn to it as our name.

Radhi Shetty 7:25 Mm.

Jay Shetty 7:25 We also feel the name Sama feels very calm.

Radhi Shetty 7:27 It feels very calming, yeah.

Jay Shetty 7:29 It feels very still. It feels very relaxing.

Radhi Shetty 7:31 Yeah.

Jay Shetty 7:31 It has that energy that we want. And I think this company, for us, was all about creating an experience that we love-

Radhi Shetty 7:41 Yeah, and sharing it

Jay Shetty 7:42 ... and sharing it with all of you. Like, we want you to be able to be more present throughout the day, be more mindful, be more-

Radhi Shetty 7:48 Yeah

Jay Shetty 7:48 ... energetic. And we'll talk about in a moment how all the teas are designed to do those different things. Radhi's the pro and expert. But really, at a heart level, it was me and Radhi are having this experience, and we both talk a lot about, like, healthy habits and things you can change in your day. But-

Radhi Shetty 8:04 Yeah

Jay Shetty 8:04 ... adding tea to your day is,

Jay Shetty 8:06 like, this really simple thing.

Radhi Shetty 8:07 Mm-hmm.

Jay Shetty 8:07 So Radhi, I actually want you to tell everyone about your experience with tea and your family, because I realized-

Radhi Shetty 8:13 Yeah

Jay Shetty 8:13 ... this when we got married. Actually, before we got married, when we started dating-

Radhi Shetty 8:16 Mm-hmm

Jay Shetty 8:17 ... and I would spend time with your family, I started to realize that tea wasn't just big in my family. [laughs]

Radhi Shetty 8:22 Yeah. [laughs]

Jay Shetty 8:22 So te- tell me a bit about that.

Radhi Shetty 8:24 Yeah, I, I mean, for as long as I can remember, tea has been the thing that we all do together after a meal. Like, whether it's lunchtime, like a Sunday lunch that we've all had together, or whether it's after every dinner, we would put on the kettle, we would boil the water, and everybody would sit down with their cup of tea. And usually my dad's telling his dad jokes. [laughs] And, you know, it's a, it's something that I have been remembering so much more at this time, especially being away from family, where I hold onto that comfort and memory. So every time I sip on my tea now, I'm like, I feel like it takes me back to those moments, and it keeps me connected to them even though I'm away from them. And, um, they were just the best times. Like, I just, I, all I remember from those moments are, like, laughter and coziness and comfort. And I think tea, even if you haven't got that memory of tea, uh, or that memory connected to tea, tea has that comforting feeling. Anything warm, when you put something warm in your hands and you take a, you know, sniff of something that smells so wonderful through your, through your nose, and it just brings you so much comfort. And so-

Jay Shetty 9:27 Yeah

Radhi Shetty 9:27 ... yeah, tea is, uh, has been a big part of my life for a long time. And also because we never drank coffee growing up. Um, my family's not big coffee drinkers either.

Jay Shetty 9:36 I love how you keep using the word beverage. [laughs]

Radhi Shetty 9:37 It is a beverage, because we, they don't drink either. So it wasn't like we would sit down with, like, a beer after or anything either.

Jay Shetty 9:42 Yeah.

Radhi Shetty 9:42 It's like, [laughs] or whatever it is, or like a glass of wine with a lot of families do. For us, it was always tea.

Jay Shetty 9:47 Yeah, yeah.

Radhi Shetty 9:48 Um-

Jay Shetty 9:49 And, and for me it was, you know, and I love that. I remember that literally after every meal-

Radhi Shetty 9:52 Yeah

Jay Shetty 9:52 ... in Radhi's family-

Radhi Shetty 9:54 It'd be like, "Let's put the kettle on"

Jay Shetty 9:55 ... someone, yeah, someone [laughs] would come out and be like, "What tea does everyone want?"

Radhi Shetty 9:57 Yeah.

Jay Shetty 9:57 I was like, this is, like, this is a real thing.

Radhi Shetty 10:00 Yeah.

Jay Shetty 10:00 And in my life it was slightly different, because we discovered this when we got together, that we had this in common. But for me-

Radhi Shetty 10:07 Yeah

Jay Shetty 10:08 ... I remember that my, uh, parents would dr- my mom would drop me off at daycare, and I'd be at daycare for, I don't know, whatever the early stages and early years of my life were.

Radhi Shetty 10:20 Mm-hmm.

Jay Shetty 10:20 And my mom would always come and pick me up. And I remember my parents were both busy. Both my parents worked busy jobs full-time.

Radhi Shetty 10:27 Yeah.

Jay Shetty 10:27 My mom would have to come and pick me up from daycare, or if I went home with, uh, a friend's mom-

Radhi Shetty 10:31 Yeah

Jay Shetty 10:31 ... and then she'd pick me up and then take me home. And my parents were working hard when we grew up. They were both immigrants.

Radhi Shetty 10:39 Totally.

Jay Shetty 10:39 They moved to, my mom moved to London when she was 16 years old.

Radhi Shetty 10:42 Yeah.

Jay Shetty 10:43 And they started with nothing. And I'd always find that when she'd pick me up, we'd always come home, and she'd put a cup of tea on and give me a cup of tea.

Radhi Shetty 10:51 Mm.

Jay Shetty 10:51 And that moment of just us having a little sip of tea together was like this-

Radhi Shetty 10:54 What tea would you guys have together?

Jay Shetty 10:55 It would usually be either chamomile or mint.

Radhi Shetty 10:57 Ah.

Jay Shetty 10:57 And those were the most common flavors that-

Radhi Shetty 10:59 Yeah

Jay Shetty 11:00 ... we'd have. But this is my favorite. On Sunday, she'd make me a chai, like traditional Indian tea.

Radhi Shetty 11:06 I was gonna say, I'm surprised it's not, like, a masala tea.

Jay Shetty 11:07 I was only allowed that once a week.

Radhi Shetty 11:09 Yeah.

Jay Shetty 11:09 And it would be on the weekend, in the morning, and my mom would get those Indian biscuits out.

Radhi Shetty 11:13 Puffs, yeah. [laughs]

Jay Shetty 11:14 You know what I'm talking about? Yeah.

Radhi Shetty 11:14 Yeah, I know exactly what you mean.

Jay Shetty 11:15 And we'd get those, and I'd only get them on, like, a Sunday morning.

Radhi Shetty 11:18 So good.

Jay Shetty 11:18 And then we'd dip them in the chai together.

Radhi Shetty 11:20 Oh, that's such a moment.

Jay Shetty 11:20 And we'd get to have it. And it was, it was literally something I looked forward to.

Radhi Shetty 11:23 Mm.

Jay Shetty 11:24 So when we got married, and you'd always ask me, "Oh, what tea shall we have? Do you want a tea?" Even in the morning when we meditate, you're always-

Radhi Shetty 11:32 Yeah

Jay Shetty 11:32 ... when I get up in the morning and I come to the room to meditate, you're always sitting there with your cup of tea while you meditate.

Radhi Shetty 11:39 Mm-hmm.

Jay Shetty 11:40 And-

Radhi Shetty 11:40 [laughs] Tea in one hand, beads in the other. [laughs]

Jay Shetty 11:42 [laughs] And, and even when I lived as a monk, tea was the only drink that we drank.

Radhi Shetty 11:47 Yeah, that you were-

Jay Shetty 11:48 Like at breakfast or-

Radhi Shetty 11:49 Yeah

Jay Shetty 11:49 ... at dinner. And so I think tea is such a, I want everyone to realize this isn't a tea, it's not a brand, it's not a company. It's like, it's actually a tool for mindfulness.

Radhi Shetty 12:00 Mm.

Jay Shetty 12:00 It's actually a tool for presence.

Radhi Shetty 12:02 Mm-hmm.

Jay Shetty 12:03 And it's natural from the scent and, you know, I mean, we were smelling these earlier.

Radhi Shetty 12:07 I know, they smell my favorite.

Jay Shetty 12:07 I'm just gonna take a moment. One sec.

Radhi Shetty 12:12 Yeah, no, I completely agree. Even, even during the day sometimes where I'm feeling a little bit overwhelmed and I go to get a drink, usually if I'm feeling a little bit stressed, I'll always pick a tea to just sit down with for a moment. And also because it's hot, you don't rush it. When it's cold water, when it's like a drink from the fridge, you gulp it down and you can be done with it within a minute, whereas with hot tea, you have to be patient with it. You have to be, you know, you have to take your time getting through it. And, you know, with teas, the taste also changes as you brew it longer. So there's so much to experience within that, you know, one cup.

Jay Shetty 12:45 Yeah. I love what you said. Everything from the sight to the scent-

Radhi Shetty 12:49 Yeah

Jay Shetty 12:49 ... uh, to the sound. I talk a lot about how we have to use all of our senses. For me, it's like when we were working on these teas, we wanted the color to captivate you. We wanted the scent-

Radhi Shetty 12:57 Yeah, the herbs inside the bag, yeah

Jay Shetty 12:58 ... to be captivating, the taste, the layers. And so, you know, for us, this isn't a tea, it's not a brand, it's not a company, it's a mindful moment. It's a tool of presence.

Radhi Shetty 13:06 Mm.

Jay Shetty 13:07 Uh, I wanna talk a bit about, before we dive into all the teas and the flavors and the herbs-

Radhi Shetty 13:10 Yeah

Jay Shetty 13:10 ... and we tell everyone about that, I want to talk a bit about, uh, what we learned about each other during this process.

Jay Shetty 13:17 So I'm gonna ask you, what did you learn about me and our relationship during this process?

Radhi Shetty 13:22 You sure you want me to start? No, I'm joking. [laughs]

Jay Shetty 13:24 [laughs]

Radhi Shetty 13:25 You've always been, from since I've known you, even if you didn't know how to do something, you figured out how to do something. And I think just seeing you, I've never really been in close proximity with you when you've been doing a lot of your work. Like, I don't probably know half of what goes on in your work life. But being part of something with you allowed me to also see something that I already kind of knew, but to see in action. Um, you're so, like, proactive. You really, you just know how to get things done and, like, to think outside of the box. And you, you know what? The main thing is you think so big, and I think that's what's really cool. Like, you're never just like, "Oh yeah, maybe we'll do it this first, and then we'll take baby steps together." You're like, "No, I'm going all in." And you're always s- you have always been a all-in type of person, and it's just cool to see it, you know, seep through to every part of your life, including Sama too. Um, but yeah, no, just like that was work, and then we would have our time. It was just, yeah, it didn't feel like-

Jay Shetty 14:16 Do you think we were good at drawing the line?

Radhi Shetty 14:18 I think so. I don't felt, like, feel like it was any pressure. Sometimes you'd be like, "Did you reply to that Sama email?" Or, "Did you reply to this? Have you done this?" I was like, "Yes, I have," and then I'd be, like, in the corner going sss.

Jay Shetty 14:26 [laughs]

Radhi Shetty 14:27 Like, yeah, I replied to it, like, last week. Um, but apart from that, I don't think you did. You're also very good with trying not to manage me.

Jay Shetty 14:37 [laughs]

Radhi Shetty 14:37 Like, you are good at, you know because I'm also feisty, where there's not gonna, it's not gonna be beneficial for you-

Jay Shetty 14:44 [laughs]

Radhi Shetty 14:44 ... to try and manage me. It's a n- so you were like, "You know what? I'm just gonna leave it to the team to do that. I'm just gonna focus on my bit," because it's never gonna go well for you, is it?

Jay Shetty 14:53 I just try to get Roola and Jordan to bug you.

Radhi Shetty 14:55 Yeah, exactly. [laughs]

Jay Shetty 14:56 Yeah. [laughs] Uh, yeah, no, I, I think what I learned about you, again, which I already knew, but so I have to be honest with everyone, my favorite thing in the world is doing something with Radhi.

Radhi Shetty 15:07 Mm.

Jay Shetty 15:08 Like, I was telling her this morning, I was just like, "This is gonna be the best day of my week," because I love hanging out with her all day, and after this, we're gonna be making some fun TikToks and stuff together as well.

Radhi Shetty 15:17 Yeah.

Jay Shetty 15:17 And I literally, like, look forward to spending time with Radhi in my workday.

Radhi Shetty 15:21 Mm.

Jay Shetty 15:22 So for me, this is, like, the highlight of, you know, so much for me because if I can spend a whole day with Radhi and that's work, that's not work to me.

Radhi Shetty 15:31 [laughs]

Jay Shetty 15:32 And so that, that's a big thing which I loved and enjoyed.

Radhi Shetty 15:36 Yeah, me too.

Jay Shetty 15:36 And, and I feel that because, and it's partly what you said, and this is what I wanna talk about, is Radhi doesn't make anything feel like work because I don't think she knows what work is. [laughs] And so-

Radhi Shetty 15:47 [laughs] Wait, should I be offended, or?

Jay Shetty 15:49 No, it's, it's a compliment.

Radhi Shetty 15:50 [laughs]

Jay Shetty 15:50 And, and I'll explain what I mean by that. Like, to Radhi, a meeting, even filming this right now, the podcast, she doesn't treat it as work. So she sees it as fun. She sees it as her expressing herself. She sees it as her just sharing openly and honestly. And so what ends up happening is you kinda get to be a part of that environment, and I can often be very disciplined and focused and driven-

Radhi Shetty 16:16 [laughs]

Jay Shetty 16:16 ... and ambitious and, like, I know what needs to get done by this time, and, and-

Radhi Shetty 16:20 Which is all great

Jay Shetty 16:20 ... and which is all needed too.

Radhi Shetty 16:22 Definitely needed.

Jay Shetty 16:22 But when people say, like, "How, how do couples get along?" We get along because we're not, we don't think the same.

Radhi Shetty 16:27 Yeah.

Jay Shetty 16:27 And instead of trying to, and this is what's really stuck out to me, instead of trying to make my partner think like me and live like me, I've realized that the most powerful thing you can do is respect your partner for who they are-

Radhi Shetty 16:44 Mm-hmm

Jay Shetty 16:44 ... and let them live that way.

Radhi Shetty 16:46 Yeah, totally.

Jay Shetty 16:46 Because what we don't realize is if I say, "Radhi, you need to be more organized, and you need to be more focused"-

Radhi Shetty 16:52 Yeah

Jay Shetty 16:52 ... then I would lose the spontaneity, which is what I love about you.

Radhi Shetty 16:56 Right.

Jay Shetty 16:57 And, and I think that's where people get really lost and confused, where it's like, "I want you to be organized," not realizing that that actually makes you lose the quality that I love.

Radhi Shetty 17:05 Right.

Jay Shetty 17:05 And so same with you. If you were like, "Jay, I want you to be more relaxed"-

Radhi Shetty 17:09 Yeah

Jay Shetty 17:09 ... "and more, you know, just"-

Radhi Shetty 17:11 But I also want you to plan our life.

Jay Shetty 17:13 Yes, exactly.

Radhi Shetty 17:14 Yeah, exactly. [laughs]

Jay Shetty 17:14 Yeah, I want you to know where we're going and what we're doing-

Radhi Shetty 17:17 Yeah

Jay Shetty 17:17 ... but I want you to be more laid back.

Radhi Shetty 17:18 Yeah, yeah, yeah.

Jay Shetty 17:18 You can't, you won't get both.

Radhi Shetty 17:20 No.

Jay Shetty 17:21 And so I think we're either trying to make our partners like us-

Radhi Shetty 17:23 Yeah

Jay Shetty 17:23 ... and to be honest, let's just put this out there. No one in the world would be happy if they dated themselves.

Radhi Shetty 17:29 Oh my gosh, absolutely not. I'd be a nightmare to myself. Like, I wouldn't be able, because nothing would ever get do- like, the thing is, I know, and we also work in that way, where, like, I can be, you're very creative anyway, but also I find my mind works, you can be a 50/50 person. I think I'm probably, like, a 80/20 person, where, like, I can be super creative and be really ex- like, I can think of things on the spot of, like, things that I wanna do or, you know, fun stuff to, to invent stuff in my mind. But to actually make it happen, I need someone to do that. Um, and so you're very good at, like you said, getting things done, and I feel, I feel we have different things that we bring to the table, and we're both very okay with that.

Jay Shetty 18:10 Yeah, yeah.

Radhi Shetty 18:10 Um-

Jay Shetty 18:10 Well, I think that's been another one, like, our strengths. Like, we- Our spiritual teacher once called Radhi a food scientist

Radhi Shetty 18:17 [laughs] Yeah, he did

Jay Shetty 18:18 ... and it was the best compliment that anyone had ever-

Radhi Shetty 18:22 Yeah

Jay Shetty 18:22 ... given or could have given, because not only was it from the person who's so dear to us-

Radhi Shetty 18:26 Mm

Jay Shetty 18:27 ... it was also just the perfect words.

Radhi Shetty 18:30 Yeah.

Jay Shetty 18:31 And since that day, I've always been like, "Radhi, you're such a food scientist-

Radhi Shetty 18:33 I know

Jay Shetty 18:33 ... you're such a food..." And it's so true, because Radhi's really been our potions master with these teas, and I've been doing a few interviews about the teas, and people keep asking me, like, "How did you guys come up with this stuff? Like mint and blueberry and jasmine peach. Like who thought of this?" And I don't get to take the credit [laughs] because it's all Radhi. She's the one who knew even before we made a blend, she knew which mixtures were gonna work. And to me, that's mind-blowing, that she already knew what was gonna taste good together, what was gonna enhance flavors, and so you're such a deep expert in what you do.

Radhi Shetty 19:06 Mm. Mm-hmm.

Jay Shetty 19:06 And I respect you so much for it, because it's a real art, and if someone asked me, I would just be like, "I know that tastes good, but I don't know why."

Radhi Shetty 19:13 Yeah.

Jay Shetty 19:14 Whereas you're so good at making stuff tasty and healthy and good for you, and I think that that's a really unique skill set.

Radhi Shetty 19:20 Thanks

Jay Shetty 19:20 So-

Radhi Shetty 19:20 We also had such a great team, didn't we?

Jay Shetty 19:22 Oh my gosh, yeah

Radhi Shetty 19:23 ... that helped us through all of that.

Jay Shetty 19:24 Yeah.

Radhi Shetty 19:24 There's-

Jay Shetty 19:24 Let's talk a bit about them. Go on

Radhi Shetty 19:25 ... yeah, I feel like there's, there's one thing to think something's gonna be good and, and to, to believe it is, but you know, they really made it happen, and they really, they enhanced it all. It was like even if I thought of the ingredients, like they worked to figure out the blends and to get the right proportions and, um, yeah, even with the adaptogens, I thought I only, you know, I have a very limited knowledge of my adaptogens or even of my Ayurvedic knowledge, but the people that we were working with, they found the experts that would really know, like, "Hey, why don't you try this? And why don't you try..." There was so much that I learned through this process from experts, from people who we were working with. And, um, so many of them, I mean, you start off. I'll

Radhi Shetty 20:07 follow.

Jay Shetty 20:07 Yeah, so I- I'll talk first about Kim.

Radhi Shetty 20:09 Kim.

Jay Shetty 20:10 Uh, so Kim and James, our-

Radhi Shetty 20:11 What a legend, first of all

Jay Shetty 20:13 ... [laughs] yeah, our co-founders, who are absolutely incredible-

Radhi Shetty 20:17 Incredible

Jay Shetty 20:17 ... and just the sweetest humans too. You know, people-

Radhi Shetty 20:21 Has Kim been on the podcast?

Jay Shetty 20:22 She's coming on actually for the book too.

Radhi Shetty 20:24 Oh, amazing.

Jay Shetty 20:24 Yeah, yeah, she's got a new book coming out, so.

Radhi Shetty 20:25 Wait till you all feel her energy.

Jay Shetty 20:27 Yeah.

Radhi Shetty 20:27 She is a whole vibe.

Jay Shetty 20:29 Yeah, she's amazing.

Radhi Shetty 20:30 Yeah.

Jay Shetty 20:30 But she just, you know, people are often scared, and, and by the way, Radhi and I have never had business partners before and-

Radhi Shetty 20:38 Never

Jay Shetty 20:39 ... and co-founders and gone and built something. So this was our first time in that side of our life too, and people are often scared of finding investors-

Radhi Shetty 20:47 Right

Jay Shetty 20:47 ... and partners because it can seem daunting, it can seem quite scary. You're like, "Who can I trust?"

Radhi Shetty 20:52 Yeah.

Jay Shetty 20:52 And I have to just honestly say that working with Kim and James is a dream.

Radhi Shetty 20:55 Oh.

Jay Shetty 20:55 Like they're not only-

Radhi Shetty 20:56 Such a dream

Jay Shetty 20:56 ... really smart, successful people in their own journeys and in their own right, but they're also just some of the sweetest, kindest-hearted-

Radhi Shetty 21:04 So humble

Jay Shetty 21:04 ... like loving, humble people that you'll ever meet.

Radhi Shetty 21:07 Completely. Like they are the experts, but they would take our opinion, our everything. Like they, they were so open to feedback, so open to us sharing our own thoughts, even though they are the experts in the field, and I just think that that was so beautiful to see that. Like it taught me so much about how to, to act in, in that environment when building something.

Jay Shetty 21:28 Yeah, absolutely. And it was Kim who was saying to me, she was just like, "Jay, I think, you know," when we first met... Well, sorry, not when we first met. We'd known each other for a few years, but we'd continued the conversation. She was like, "Jay, like people need to have something in their homes, in their life-

Radhi Shetty 21:42 Yeah, I remember

Jay Shetty 21:42 ... that can help them feel better, and it needs to be beyond content or technology or-

Radhi Shetty 21:49 Mm-hmm

Jay Shetty 21:49 ... device-based. It needs to be beyond all of that." And so she was such a big inspiration.

Radhi Shetty 21:54 Yeah.

Jay Shetty 21:54 And I wanna tell that story actually where we decided that obviously based on our own experience, tea was the one thing we consumed daily.

Radhi Shetty 22:03 Who, who decided on tea?

Jay Shetty 22:04 That was you.

Radhi Shetty 22:05 Oh, was it?

Jay Shetty 22:05 It was you. Yeah, it was you.

Radhi Shetty 22:06 I don't remember.

Jay Shetty 22:07 I'm pretty sure it was you.

Radhi Shetty 22:08 I'm sure it was just a brainstorm of both of us.

Jay Shetty 22:10 No, I think it was you.

Radhi Shetty 22:11 But, oh, I don't-

Jay Shetty 22:11 I think it was you

Radhi Shetty 22:12 ... do you remember the moment? I don't.

Jay Shetty 22:13 Yeah, I do.

Radhi Shetty 22:13 Oh.

Jay Shetty 22:14 We were at, we were in our, in our first apartment in LA.

Radhi Shetty 22:17 Okay.

Jay Shetty 22:18 And we were talking. You were sitting on the edge of the kitchen table.

Radhi Shetty 22:21 Yeah.

Jay Shetty 22:21 And I was saying to you, I was like, "You know, what do we think can improve people's lives that we both consume, that we both love, that, that we think is genuinely going to improve people's wellbeing-

Radhi Shetty 22:31 Yeah

Jay Shetty 22:31 ... but also be easy to do?" And we were thinking about it, and we were looking at what do we use, what do we don't use, and we were talking about skincare and healthcare.

Radhi Shetty 22:37 Oh yeah, we were talking about candles and-

Jay Shetty 22:39 Yeah, we were talking about things like that.

Radhi Shetty 22:41 Infused, yeah, yeah.

Jay Shetty 22:41 We were like, yeah, but then, and then tea was just so strong for both of us.

Radhi Shetty 22:45 Yeah.

Jay Shetty 22:46 And, and then we spent time obviously researching the name, but-

Radhi Shetty 22:49 You know what? You could have easily taken the credit for it, 'cause I had no idea, but I appreciate it.

Jay Shetty 22:53 It was you. It was you. I'm like 99.9% sure it was you.

Radhi Shetty 22:56 [laughs]

Jay Shetty 22:57 Uh, but Kim and James have been incredible.

Radhi Shetty 22:59 They have.

Jay Shetty 22:59 And then we had, uh, Tiana and Alex.

Radhi Shetty 23:02 Tiana, Alex, Hundred Co.

Jay Shetty 23:04 Uh, yeah, Hundred Co. team, Jameson.

Radhi Shetty 23:06 Amazing.

Jay Shetty 23:07 Uh-

Radhi Shetty 23:07 All amazing

Jay Shetty 23:07 ... Becky with the design, then of course my team, Rula, Jordan, uh, just, you know, so dedicated to the cause, making sure that we actually-

Radhi Shetty 23:16 Making sure that we actually like take time out to taste the blends-

Jay Shetty 23:18 [laughs]

Radhi Shetty 23:18 ... and like which there was so... That's the other thing, right? All of the team were so invested in getting like, no one wanted a mediocre tea. Like it wasn't about just getting a tea out there. We went through each blend how many times?

Jay Shetty 23:31 I know.

Radhi Shetty 23:32 We've done blend one A, one B, one C, one D, one E, one F, one Z. Like there's been blends on blends on blends and, you know, slight alterations, but we did not want it to go out until we had tasted it, and i- and until we f- all felt that it was like this is the tea that we would choose over any other tea in our cupboard. And until that, until we felt that way, we did not wanna let, let it out.

Jay Shetty 23:54 Yeah.

Radhi Shetty 23:54 And so I think that was w- was so nice. There was no one in the team that was like, "Oh, let's just do this. Like it's fine. You know, next time we'll get it right." This was like, no, everybody was so invested in giving people the best experience.

Jay Shetty 24:07 Yeah, and we'd do these tea tasting parties where the whole team-

Radhi Shetty 24:09 So fun

Jay Shetty 24:10 ... would get together. Uh, Alex would steep the tea-

Radhi Shetty 24:13 Yeah

Jay Shetty 24:13 ... bring it all out in mini cups. We'd all a- like write down our feedback, and that whole process was so fun because again, it was community. Like this tea-

Radhi Shetty 24:21 It was

Jay Shetty 24:21 ... has been made from the same value-

Radhi Shetty 24:22 Value, yeah

Jay Shetty 24:23 ... that we want you to feel, and all of us would come together. We'd give feedback. Everyone was very open and honest. Like you said, like I remember you'd be like, "We just wanna dial up this, and we just-"

Radhi Shetty 24:33 Dial this up like 10%.

Jay Shetty 24:34 Yeah, it was like-

Radhi Shetty 24:35 And dial this down a bit like 5%, and-

Jay Shetty 24:37 Yeah, we were getting down to like-

Radhi Shetty 24:38 ... they were just such minor tweaks, but all f- all, everything that

Radhi Shetty 24:41 made such a difference.

Jay Shetty 24:42 Yeah, and that was the same with the branding, by the way. Like we've had so much-

Radhi Shetty 24:44 Oh, yeah

Jay Shetty 24:44 ... amazing feedback about the colors and the branding, and I see you-

Radhi Shetty 24:49 I, I wanna show people what it looked like first at some point

Jay Shetty 24:52 At some point. At some-

Radhi Shetty 24:53 At some point, at some point. But just to show how you can set off with a specific thing in mind, and, and sometimes what happens is you end up trying to create a, like if you're creating a product, for example, what I found is I kept wanting it to be almost so different from me. Like, I was trying to be like a sophisticated ver- I was trying to give people a sophisticated version of me, a version of me that's, like, elevated to a certain degree, and that they have in their homes as like an art piece. Or well, you know, whatever it was, that they ... And then I realized that if I want, if we want us to go into people's home, then it has to represent us. And, and what we realized from the first branding we did, it lacked fun, it lacked excitement, it lacked enjoyment when you're like ... It, it was beautiful. Like, that's what it was. It was beautiful, and it was subtle, and it was sleek, but it didn't have much of us written on it. And that's why I think it's so easy to, um ... Yeah, it was just so nice that we finally got to a point where we were like, "No, we want it to be vibrant. We want it to be exciting. We want it to be like a party when, when people receive it." And, um, I'm so glad that we did that.

Jay Shetty 25:58 Yeah. I think, I'm so glad you brought that up because I think there's a great lesson in that.

Radhi Shetty 26:02 Yeah.

Jay Shetty 26:02 I think if you're out there right now, if you're listening or watching, if you're trying to build a brand, start a business-

Radhi Shetty 26:09 Yeah

Jay Shetty 26:09 ... launch a podcast, launch an Instagram or YouTube channel, make it you.

Radhi Shetty 26:15 You.

Jay Shetty 26:15 Like, infuse it with your natural, authentic energy.

Radhi Shetty 26:19 I don't even know how I would, how I would have, like, shared the tea if it was that, 'cause it didn't feel like us. You're so right. It's like, I feel so excited sharing it because it feels like us. It feels like an extension of me and of you. And so it's so natural to talk about it, to be excited about it, because I am excited about it. But I think when it, when it doesn't feel like you, whether it's your Instagram, whether it's a product, whether it's, I don't know, anything, it's, it's always gonna be difficult to share because you don't feel as connected to it.

Jay Shetty 26:50 Yeah. And I feel like for us it was a really good reminder that it's okay to get it wrong.

Radhi Shetty 26:55 Yeah, that too.

Jay Shetty 26:56 We went through this whole process-

Radhi Shetty 26:58 We had-

Jay Shetty 26:58 ... this whole branding process-

Radhi Shetty 26:59 Uh-uh

Jay Shetty 26:59 ... and we looked at the final product-

Radhi Shetty 27:01 And we were like, "Oh, no"

Jay Shetty 27:02 ... and we were like, "That's not us. Like, that can't be ours."

Radhi Shetty 27:04 And we were so scared because we thought we couldn't even change it-

Jay Shetty 27:06 Totally

Radhi Shetty 27:06 ... because we'd invested so much time into it.

Jay Shetty 27:09 A lot of us feel that when you've invested a lot of time into something-

Radhi Shetty 27:13 Oh, yeah

Jay Shetty 27:13 ... that you can't change it.

Radhi Shetty 27:15 What's that term?

Jay Shetty 27:15 And it- it's a term in economics called sunk cost bias.

Radhi Shetty 27:18 That's it, yeah.

Jay Shetty 27:19 And the idea that you have sunk so much cost-

Radhi Shetty 27:22 Oh, sunk cost

Jay Shetty 27:22 ... money, time. Yes. You've sunk so much time, energy-

Radhi Shetty 27:27 Oh

Jay Shetty 27:27 ... money into something, that now you feel you have to stick with that-

Radhi Shetty 27:31 Yeah

Jay Shetty 27:31 ... because otherwise you're going to waste more time, money, and energy. Now, what we don't realize is that actually the deeper you go, the less you like the product and the more you actually develop some sort of indifference to it. Whereas if you shift, you can actually create something you care about.

Radhi Shetty 27:48 Mm-hmm.

Jay Shetty 27:48 And so failing, pivoting, trying again-

Radhi Shetty 27:52 Yeah

Jay Shetty 27:52 ... these are all really great lessons that we've learned.

Radhi Shetty 27:54 Natural parts of the proce- I think that's the thing, right? When ... That's a great point because I think you naturally think that it should just keep going in the same trajectory. Like, oh, we've started in this way. It's gonna be a smooth journey. And I think what, what I've learnt from this, and throughout our, our life together, is that taking those, those side roads and taking a U-turn or taking, you know, these different routes, it's actually part of the journey. Like, that should be what is normality in our minds. Like, that should not be what we're scared of. That should be, "Oh, this is expected. Like, this is what the journey is." It's never gonna be just going down a smooth, silky road.

Jay Shetty 28:32 Yeah.

Radhi Shetty 28:32 Like, it's not gonna be that. But I think we have this illusion of what the journey looks like being smooth, that when that, those hurdles come or those bumps come or there's a closure in the road, like, you just, you get thrown off. But if we start seeing it as being, as that being normality, you wouldn't even get thrown off. You'd just see it as part of the excitement and part of the, part of the journey.

Jay Shetty 28:52 I love that analogy.

Radhi Shetty 28:53 Yeah.

Jay Shetty 28:53 Yeah. Our illusion is that we want it to be like a highway.

Radhi Shetty 28:57 Yeah, but the highway has accidents.

Jay Shetty 28:57 It's a one-way road, but it's gonna have side streets, it's gonna have accidents.

Radhi Shetty 29:01 Actually, highways are apparently the, the place where most amount of accidents happen.

Jay Shetty 29:05 Thank you for that. [laughs]

Radhi Shetty 29:06 I ne- no, actually, wait, that's wrong.

Jay Shetty 29:07 [laughs]

Radhi Shetty 29:08 I think actually the surprising thing from my dri- this is so off, off topic, but from my driving thing was, uh, when I took-

Jay Shetty 29:13 What driving thing?

Radhi Shetty 29:14 When I took my dri- when I ... [laughs] The one thing I remember from when I took my dr- when I had, when I got a ticket and I had to go to a course, was that most accidents happen on, uh, 30 mile per hour roa- roads.

Jay Shetty 29:25 Right. This is no use for-

Radhi Shetty 29:26 Anyway, off topic. [laughs]

Jay Shetty 29:27 [laughs] This is totally useless information.

Radhi Shetty 29:29 Useless information.

Jay Shetty 29:30 In case you're doing your-

Radhi Shetty 29:31 Just in case you are-

Jay Shetty 29:32 ... your, your driving exam. [laughs]

Radhi Shetty 29:33 Your driving course for getting points on your license, just you have me to thank.

Jay Shetty 29:39 [laughs]

Radhi Shetty 29:40 Anyway, back to it.

Jay Shetty 29:40 But, but, uh, yeah, the,

Jay Shetty 29:42 that's, that's been a huge lesson. So if you're listening or watching right now and you're thinking of starting something-

Radhi Shetty 29:46 Yeah

Jay Shetty 29:47 ... be okay with pivoting.

Radhi Shetty 29:49 Yeah.

Jay Shetty 29:49 Be okay with a U-turn.

Radhi Shetty 29:51 Make it part of it.

Jay Shetty 29:51 Be okay with turning back.

Radhi Shetty 29:52 Mm.

Jay Shetty 29:53 Realize that that is just part of the journey. Stop living it thinking that everything's going to work and everything's going to be perfect. We-

Radhi Shetty 30:01 Yeah, like change that story in your mind from the beginning, right? Like, don't-- If you're building a story in your mind, make sure you c- you factor those things into the story.

Jay Shetty 30:10 Yeah. Exactly.

Radhi Shetty 30:11 Definitely.

Jay Shetty 30:12 And, and if you are going to start something with your partner, I think it's important that you set the boundaries up.

Radhi Shetty 30:17 Set the boundaries, set the expectations, set the, like, and if this is the first time that you're getting to know one another, because I think a lot of the work that, a lot of the things that we understood about one another, we kind of had a lot of it figured out beforehand. Like, you knew what type of personality I was. I knew what type of personality you were. But s- for some people, they may be just getting to know their partner through this process, and so I think it's really, it would be really useful to sit down and figure out what that dynamic is.

Jay Shetty 30:44 Yeah.

Radhi Shetty 30:44 Like, what do you feel you're bringing to this? What do you feel that you're gonna lack in this? What do you feel are gonna be your weaknesses or your strengths during this? And oh, let me see. Are those weaknesses gonna be my strengths, or do we have the same weaknesses and the same strengths, and therefore we need another person that's gonna make up for that? Um, I think all of that is so important-

Jay Shetty 31:02 Yeah

Radhi Shetty 31:02 ... to do.

Jay Shetty 31:03 And, and it is true. Like what Radhi was saying earlier, there were times when I got really frustrated because I felt like I was bugging Radhi or having to remind her to do stuff that she had to do.

Radhi Shetty 31:12 Yeah.

Jay Shetty 31:12 And that would genuinely annoy me because I was like, "Well, I'm, I'm doing my bit here. Like, I'm getting back onto emails on time, and I'm responding to this on time."

Radhi Shetty 31:21 Totally.

Jay Shetty 31:21 "Like, why can't you?" And I realize that that's a common thing that can really end up creating friction in a relationship.

Radhi Shetty 31:27 Yeah.

Jay Shetty 31:28 And so the only way to deal with that is make sure that you're not the person doing that to your partner-

Radhi Shetty 31:32 Yeah

Jay Shetty 31:32 ... especially in your personal time.

Radhi Shetty 31:34 Yeah.

Jay Shetty 31:34 You can do that if you're on work time, and so I think for us it was very important to say we're on work time-

Radhi Shetty 31:41 Yeah

Jay Shetty 31:41 ... or we're on personal time.

Radhi Shetty 31:43 Mm-hmm.

Jay Shetty 31:43 This is a professional conversation. This is a personal conversation.

Radhi Shetty 31:46 Yeah, this is us just talking about it creatively, and this is us talking about it to get things done.

Jay Shetty 31:50 Totally.

Radhi Shetty 31:51 Yeah.

Jay Shetty 31:51 And, and I think that if you are gonna get into business with a friend or a partner-

Radhi Shetty 31:55 Totally

Jay Shetty 31:56 ... or a, or a husband or wife or whoever it is, you really wanna be clear about is this conversation on personal time or professional time?

Radhi Shetty 32:03 That's great, yeah.

Jay Shetty 32:03 Because that saves you so much stress and so much energy and, and also just stops you from ruining a relationship.

Radhi Shetty 32:09 Mm-hmm.

Jay Shetty 32:09 Like, I think that making Sama has brought us closer together-

Radhi Shetty 32:13 Mm-hmm

Jay Shetty 32:13 ... because it's the first time, as you said, we've created something truly together.

Radhi Shetty 32:17 Totally.

Jay Shetty 32:17 And I wouldn't have wanted it to tear us apart, but it could have-

Radhi Shetty 32:21 Yeah

Jay Shetty 32:21 ... if we weren't mindful of those things.

Radhi Shetty 32:22 Not understanding, yeah.

Jay Shetty 32:24 Yeah.

Radhi Shetty 32:24 Totally.

Jay Shetty 32:25 All right. So now I want you, Radhi, to give us a walkthrough of, of all of your potions-

Radhi Shetty 32:31 [laughs]

Jay Shetty 32:31 ... all of the teas-

Radhi Shetty 32:32 Yeah

Jay Shetty 32:32 ... all of the blends, and explain to us the benefits, the ingredients that you chose, the reason why you chose them. You know, I'd love, love to-

Radhi Shetty 32:42 Let me break it down for you. Okay, so these teas are hot tea.

Jay Shetty 32:45 They're not cold. [laughs]

Radhi Shetty 32:46 Hot, but they're also-

Jay Shetty 32:47 They're not iced

Radhi Shetty 32:47 ... they're also not just herbal teas. We do have some teas that are caffeinated.

Jay Shetty 32:52 Black teas, green teas.

Radhi Shetty 32:52 Um, black teas, green teas, but we, uh, but predominantly they are herbal teas. And the thing that I love about them is I really wanted there to be a unique factor, but the unique factor I wanted to be authentically unique. Like, I wanted it to do what it says it does. And so what we decided was to include an adaptogen in each of the teas. Now-

Jay Shetty 33:11 What's an adaptogen, Radhi?

Radhi Shetty 33:12 That's a very good question-

Jay Shetty 33:14 Yeah

Radhi Shetty 33:14 ... Jay Shetty. Well, an adaptogen, for all of you who don't know, is, um, it's basically t- uh, something extracted from a plant or a herb that has this unique quality to adapt to your body to what it needs. So it adapts to the stresses of your body, whether it's physical, whether it's mental, whether it's emotional, um, whether it's at a cellular level.

Jay Shetty 33:32 It's a- they sound like amazing things.

Radhi Shetty 33:33 I know, and it's phenomenal because each of these adaptogens, they work in different ways. So whether it's to do with regulating your hormones, whether it's to do with regulating your stress, whether it's to do with, um, regulating your mood, your sleep. So they have, I mean, p- the scientists or herb- botanists-

Jay Shetty 33:50 Botanists

Radhi Shetty 33:50 ... they have figured out what plants are beneficial for different parts of our body, for different parts of our, our life. And so, um, what we did was we focused the teas specifically on, um, first of all, what we wanted people to feel or how we wanted it to affect them. Then we added in the flavor. Then we added in, um, then we added in what adaptogen would do that. So we really were focusing on how do we want people to feel and what effect do we want it to have on the body. And so, um, for example, we have, um, our Awaken & Energize. That's our Earl Grey tea, and the adaptogen in here is, um, and again, Awaken & Energize, so you know what you're receiving when you're getting the tea. That's got, um, this one they helped me with, but the reishi mushroom I do know. That's meant to be incredible for mind focus, for your brain health, and so we included that for the morning just to get you going. Then we have Calm & Relax. So again, we did chamomile, very, very, like, normal. You've had a chamomile tea, but we've got lavender and rose in there. The smell of this one is beautiful. It's just, you know, chamomile is something you think of when you wanna relax, and lavender and rose, especially when you think of essential oils or, um, even if you think of lavender and rose, it's just so peaceful. And so that's exactly what this does. Um, we've got lavender, chamomile, and tulsi in here as well, all of which are, um, incredible to, to soothe you, harmonize you. And then we have Jasmine Peach. That's the one that we're drinking right now.

Jay Shetty 35:16 Yeah. That's one of my favorites too.

Radhi Shetty 35:17 The smell of this one is just beautiful, and again, we've only used natural, um, flavorings and ingredients and no additives. Uh, we really wanted it to be natural flavors in here. And for this one we've got raspberry leaf, shatavari, and green tea. Now shatavari, this is protect and support, and that's exactly what shatavari does. It, um, whether it's for women's health or men's health, it actually helps protect everything from our reproductive organs to, um, to our muscles, to our ligaments, like so many things. But it's, it's a very, um, supportive, nourishing, deeply nourishing, um, herb that goes deep down to our tissues.

Jay Shetty 35:54 Yeah.

Radhi Shetty 35:55 And there is another one called Mint & Blueberry.

Jay Shetty 35:57 Which Radhi has finished.

Radhi Shetty 35:58 And I've drank it all.

Jay Shetty 35:59 [laughs]

Radhi Shetty 36:00 And it was so good, and I've been drinking it every day, and suddenly I got to the last one, and I was like, "Oh, no." But we need to get more of that. But that's mint and blueberry, and it's just- and that's the one with ashwagandha in it. Ashwagandha is great for focus, mind health, um, and just being attentive.

Jay Shetty 36:14 Yeah.

Radhi Shetty 36:14 Um, those are all the blends. And yeah, like I said, with the adaptogens, what we wanted was to actually make, have a tea that if you have the right amount of it, like let's say you have three cups of one of the teas, it's not just there for the name. It will have the right ef- it's got the right quantity to have the right effect on your body, and that's what we really wanted, something that's-

Jay Shetty 36:32 Yeah

Radhi Shetty 36:32 ... that's true to its name.

Jay Shetty 36:33 Yeah, and also things that you need throughout the day, like I usually wake up and I'll have the lemongrass and ginger in the morning because it soothes my throat.

Radhi Shetty 36:41 You do.

Jay Shetty 36:41 It makes me feel stronger. It gives me a sense of like stability.

Radhi Shetty 36:45 Yeah.

Jay Shetty 36:45 And then throughout, in the middle of the day, I might want a jasmine peach-

Radhi Shetty 36:48 Mm-hmm

Jay Shetty 36:48 ... because I'm looking for a bit of that green tea.

Radhi Shetty 36:51 Yeah.

Jay Shetty 36:51 And then at the end of the day, I want the lavender chamomile-

Radhi Shetty 36:53 Chamomile

Jay Shetty 36:53 ... to help me rest-

Radhi Shetty 36:54 Mm-hmm

Jay Shetty 36:54 ... and relax. And so we don't see tea as like a once a day. We see it as like two, three times a day.

Radhi Shetty 36:59 Absolutely.

Jay Shetty 37:00 And we wanted to create teas that you could have round the clock at different times in the day. We're also gonna be sending a little menu card that tells you what time to have which tea.

Radhi Shetty 37:07 What teas to have when, yeah.

Jay Shetty 37:08 Uh, because that's so important to us that you have a simple and easy way of feeling different.

Radhi Shetty 37:16 Mm.

Jay Shetty 37:17 You know, sometimes I walk into the home and I've come down from a busy day, and I feel different when Radhi's bring some tea.

Radhi Shetty 37:25 Yeah.

Jay Shetty 37:25 Because you can smell it, and as soon as you smell it, you- your body al- almost reacts immediately, and then you drink it, and like you said, you slow down to sip it and drink it.

Radhi Shetty 37:34 Yeah.

Jay Shetty 37:34 And now all of a sudden you feel completely different, whereas usually you're just running around from place to place to place, and you need something external to change that, and it's, it, that doesn't happen when you put, pump your body with sugar.

Radhi Shetty 37:46 No.

Jay Shetty 37:47 It doesn't happen when you pump your body with just carbs or fats. Like, you can't just outsource that.

Radhi Shetty 37:52 And I also think what you were saying, that's so beautiful that, you know, with something like this, you're telling your body what you want. Like, you're like, "Oh, I'm going to pick this," and you're looking at the words on the, you know, on the packet saying, "Awaken and energize." Like, you are telling yourself, "This is what I want from this drink. This is what I want from this cup of tea. This is what I want in my life right now." And so you're choosing to adapt your mood. You're choosing to adapt your day in a way that's gonna suit you, and I think that's really wonderful. It's intentionally choosing how you want to go forward for the next couple of hours.

Jay Shetty 38:23 Yeah. Changing the way we talk to ourselves is so important.

Radhi Shetty 38:26 Mm.

Jay Shetty 38:26 Like, we wake up in the morning and we'll say something like, "I'm tired-

Radhi Shetty 38:30 I'm so tired

Jay Shetty 38:31 ... and I'm exhausted."

Radhi Shetty 38:32 Yeah.

Jay Shetty 38:32 And instead, when you pick that up, it says, "I am awake, and I am energized."

Radhi Shetty 38:36 Awake and energized, yeah.

Jay Shetty 38:37 And that replacement of language not only affects your mind, it affects your body, it affects how you feel, it affects how you show up, it affects how you take that first phone call of the day or that first meeting.

Radhi Shetty 38:48 Totally. I mean, you just said tired and I yawned.

Jay Shetty 38:50 Yeah. That's how contagious it is.

Radhi Shetty 38:51 I know.

Jay Shetty 38:52 Like, the language of like, "I'm tired, I'm exhausted, I'm fatigued," and I, I fall into that habit all the time where I'll say, "Oh, I'm so tired. I'm exhausted."

Radhi Shetty 39:00 Yeah.

Jay Shetty 39:00 "I'm fatigued." And instead, I should be saying, "I'm going to make time to rest today."

Radhi Shetty 39:05 Exactly.

Jay Shetty 39:05 "I'm going to make time to refuel today."

Radhi Shetty 39:07 Yeah.

Jay Shetty 39:07 "I'm going to take time to re-energize today." And I find that tea kinda gives me that reflection time that helps me pause and be still and go, "Okay, this is what I need right now."

Radhi Shetty 39:16 Yeah.

Jay Shetty 39:16 So in this whole process, we've just launched. We've got a long way to go.

Radhi Shetty 39:19 Mm-hmm.

Jay Shetty 39:19 We're committed and all in on Sama-

Radhi Shetty 39:21 Yeah

Jay Shetty 39:21 ... because we love it so much. We're so proud of the product. We're so proud of how it tastes and how it looks and how it feels.

Radhi Shetty 39:27 Yep.

Jay Shetty 39:28 What do you think surprised you the most, or what was the biggest challenge you had to overcome in this process and journey? Because we've been working on this for, like, 12 to 18 months now.

Radhi Shetty 39:36 You know what? If I'm honest, one, I, I honestly did not realize how, and this sounds so cliche, but how much work goes into it. Like, how many different elements there are to it and, and how much thought has to go into so many different areas of it that I never appreciated before because my mind was not, like, I never even, I never even understood the depths of creating a brand or creating a company. And so I really appreciated how it made me appreciate other brands that have done something like this or, or created something themselves that, wow, that took a lot.

Jay Shetty 40:09 Mm.

Radhi Shetty 40:09 Um, and then the other thing honestly that w- I found hard to overcome, and I think that's something we're still going through, is, you know, it's, it's, it's a really interesting feeling trying to share something that you've created, um, and trying to share it with people in order for the... Like, it's a product in the end of the day. Like, you're, the, people are buying it. And I think, you know, when you do love so- love, love something so much like we do ab- Sama, and you wanna share it with people, we do it, and we do it as authentically as we possibly can, but at the end of the day, it's a product that you are selling. And so I think I always find it hard to-

Jay Shetty 40:42 Mm

Radhi Shetty 40:42 ... to push through that where I'm like, oh, I don't want it to feel like too salesy. Like, I don't want it to feel like I'm trying to sell them something. But I know in the bottom of my heart that, like, this is something that's gonna benefit their life in some way. And so I think there's a really good balance between sharing something from your heart with authenticity that you love, a- but also selling a product, and I think that's been a really interesting balance that I think I'm still going through because we're still, you know, it's gonna be-

Jay Shetty 41:07 Yeah

Radhi Shetty 41:07 ... it's gonna be a constant up and down with something like that and a-

Jay Shetty 41:09 Yeah

Radhi Shetty 41:10 ... give and take. But yeah, it's, it's been a really interesting process, and I think it's just something i- in, in, in anything, when you create something or even if you're part of a company, if you're part of something, there is an element of you are trying to share something with someone.

Jay Shetty 41:24 Yeah.

Radhi Shetty 41:24 And when money goes into it, it can be a different, you know, it's just a different mindset

Radhi Shetty 41:28 you have to get into.

Jay Shetty 41:29 Yeah. I'm so glad you raised that. I think it's a really healthy conversation to have.

Radhi Shetty 41:32 Yeah.

Jay Shetty 41:32 Like, you know, when you look at how much work goes into something, you realize that you can only create stuff you care about.

Radhi Shetty 41:38 Yeah.

Jay Shetty 41:39 And so then when that goes out to the market and then people buy it or purchase it and experience it and use it, it's like all that work that's gone into it, you wouldn't waste that much time if you didn't really care.

Radhi Shetty 41:49 If you didn't really love it.

Jay Shetty 41:50 If you didn't really love it. Like, the amount of hours and effort that's gone into building Sama, like, we wouldn't have gone through with it if we didn't care. If you were only doing it for a financial reward or outcome-

Radhi Shetty 42:01 Exactly

Jay Shetty 42:01 ... it wouldn't be enough-

Radhi Shetty 42:03 No

Jay Shetty 42:03 ... because it takes so much energy and effort.

Radhi Shetty 42:05 And you d- you also are at a point where you're like you don't really know how well it's gonna do.

Jay Shetty 42:08 Totally. You don't. It's a risk.

Radhi Shetty 42:08 Like, when you start something up, you don't know how well it's gonna do, and so you are counting on b- if you're not fully invested in it with love, then there's always a chance of disappointment. But, like, in my mind, I'm like, wow, like, I'm so happy that we've created something like this that I, that I know that we love so much and that hopefully will benefit people in some way that I wanna make it worth the money that they are spending. Like, at least I know I'm doing that. At least I know I've put in the most amount of effort, put in the most amount of thought, the most amount of energy that I can so that when they do spend money Hopefully it feels like money well, well spent. And I think that's all you can really hope for when it's to do with a product that you are selling

Jay Shetty 42:48 So well said. I love that. That's really beautiful.

Radhi Shetty 42:50 Yeah. What about you?

Jay Shetty 42:51 Love that. I, I, very similar to you. I think for me it's like I, I created a plan a few years ago where I do three things every year.

Radhi Shetty 42:59 Oh, yeah.

Jay Shetty 42:59 I do something I love-

Radhi Shetty 43:00 Mm-hmm

Jay Shetty 43:01 ... I do something I'm learning-

Radhi Shetty 43:03 Yeah

Jay Shetty 43:03 ... and I do something I'm launching.

Radhi Shetty 43:04 Mm-hmm.

Jay Shetty 43:05 And I do the thing I love because it makes me happy-

Radhi Shetty 43:07 Yeah

Jay Shetty 43:07 ... and that's the podcast.

Radhi Shetty 43:09 Yeah.

Jay Shetty 43:10 I do the thing I'm learning because it helps me feel like I'm growing.

Radhi Shetty 43:12 Mm-hmm.

Jay Shetty 43:13 And I've been doing a lot of learning this year.

Radhi Shetty 43:15 You have.

Jay Shetty 43:15 And then I'm launching something because it makes me feel nervous and anxious, but excited.

Radhi Shetty 43:19 Yeah.

Jay Shetty 43:19 And so I think that's the biggest thing for me. It's like I love trying out new things.

Radhi Shetty 43:24 Mm-hmm.

Jay Shetty 43:24 I love looking at new industries-

Radhi Shetty 43:27 Yeah

Jay Shetty 43:27 ... and learning about new things because it just expands me as a human. It helps me have more love for people, it helps me have more compassion and empathy and understanding of people. It helps me have more respect for people. I-

Radhi Shetty 43:38 Mm-hmm. I guess Sama was also learning and-

Jay Shetty 43:41 Launching. Yeah, both

Radhi Shetty 43:42 ... launching for you. It was a mix.

Jay Shetty 43:43 And, and I just really enjoy that process. So that has been a challenge because it's all new to me.

Radhi Shetty 43:48 It is.

Jay Shetty 43:48 I've never done anything in the beverage industry.

Radhi Shetty 43:52 Beverage. [laughs]

Jay Shetty 43:52 Uh, we've never, we've never created a tea before.

Radhi Shetty 43:55 Oh, no.

Jay Shetty 43:55 We've never created a f- a-

Radhi Shetty 43:56 I mean, I have in my kitchen.

Jay Shetty 43:57 You have. You've, you've actually made many teas.

Radhi Shetty 43:59 [laughs]

Jay Shetty 43:59 Yeah, that's very true. But I haven't.

Radhi Shetty 44:01 Yeah, yeah, yeah.

Jay Shetty 44:01 And so for me to get comfortable with that, it's, it's been such an amazing learning curve, so I love it.

Radhi Shetty 44:06 And there's so much more than just the teabag, right?

Jay Shetty 44:08 Yeah.

Radhi Shetty 44:08 Like, that's what I realized, like, oh yeah, I've created a tea in my kitchen before, but oh my goodness, to create a brand from it, there's so much more than just that one little teabag that, that actually allows it to expand into something like this. So yeah, amazing. Oh my gosh, I know what we should do. I think... You know, that's the other reason I love the word tea and want to do tea because there are just so, there are, like, unlimited amount of things that you could do with the word tea, and I've looked up so many tea puns since we decided to do this. So I think we should do, again, I'll come up with one, then you have come up with one, and we have to go, keep going.

Jay Shetty 44:39 A tea-off.

Radhi Shetty 44:39 A tea-off. Let's do a tea-off, and we have to keep going until one of us fails.

Jay Shetty 44:45 Okay, go on then.

Radhi Shetty 44:46 Okay. Um, spill the tea.

Jay Shetty 44:49 It's a communitea.

Radhi Shetty 44:51 Haptea.

Radhi Shetty 44:52 I'm so haptea.

Jay Shetty 44:52 [laughs] What?

Radhi Shetty 44:54 [laughs]

Jay Shetty 44:54 I think you've already lost the game.

Radhi Shetty 44:56 I'm so haptea.

Jay Shetty 44:56 I'm gonna give you another option.

Radhi Shetty 44:58 Keep going though.

Jay Shetty 44:58 All right. Uh, can't wait to parta.

Radhi Shetty 45:01 Hmm. Um, Teyana Taylor.

Jay Shetty 45:05 [laughs]

Radhi Shetty 45:07 It doesn't have to be a p- it doesn't have to be a p- a meme. It just has to-

Jay Shetty 45:10 Okay

Radhi Shetty 45:10 ... go with it.

Jay Shetty 45:11 Start with gratitea.

Radhi Shetty 45:13 Gratitea.

Jay Shetty 45:13 Gratitea.

Radhi Shetty 45:14 What about, um, tea-licious?

Jay Shetty 45:18 Oh, that's good. Uh, we're a g- we make a good team.

Radhi Shetty 45:22 We make a good team. Um-

Jay Shetty 45:23 [laughs]

Radhi Shetty 45:25 You're so chattea.

Jay Shetty 45:29 Uh, tranquility.

Radhi Shetty 45:31 Tranquility. You know what? I really thought I'd be much better at this in my head-

Jay Shetty 45:35 I know

Radhi Shetty 45:35 ... that's why I suggested it.

Jay Shetty 45:36 I know. It's all right. I win. It's fine.

Radhi Shetty 45:38 Yeah, you win. Okay, fine.

Jay Shetty 45:39 All right. Okay, we're gonna end as we end every On Purpose episode-

Radhi Shetty 45:42 Okay, go on

Jay Shetty 45:42 ... with a rapid fire, but we're both gonna do it together.

Radhi Shetty 45:44 Ooh, rapid fire.

Jay Shetty 45:45 So we can only answer the wo- question in one word or one sentence maximum.

Radhi Shetty 45:48 One word, one sentence. Go.

Jay Shetty 45:49 Okay. So what's been the hardest part about starting a company with your spouse?

Radhi Shetty 45:55 Showing up. Like, being there, you know, like, showing up.

Jay Shetty 45:58 Yeah. Uh-

Radhi Shetty 45:58 Making sure I show up in the right way

Jay Shetty 45:59 ... making sure to keep that boundary between personal and professional.

Radhi Shetty 46:03 Mm-hmm.

Jay Shetty 46:03 Okay. What is your favorite Sama tea flavor?

Radhi Shetty 46:07 Um, mint blueberry.

Jay Shetty 46:11 Jasmine peach.

Radhi Shetty 46:12 Mm.

Jay Shetty 46:12 Okay. Uh, what is a flavor that you're excited to create for the future?

Radhi Shetty 46:19 Oh, all the seasonal blends. Yes.

Jay Shetty 46:22 I wanna do, like, a chocolate orange or something chocolate based.

Radhi Shetty 46:25 Oh, that would be nice.

Jay Shetty 46:25 Yeah.

Radhi Shetty 46:26 Yeah.

Jay Shetty 46:26 I would love to create a chocolate based tea.

Radhi Shetty 46:28 Yeah.

Jay Shetty 46:28 That'd be really cool.

Radhi Shetty 46:28 Into it.

Jay Shetty 46:29 Okay. What's your funniest tea spill, not gossip?

Radhi Shetty 46:33 Good question.

Jay Shetty 46:35 I think my funniest tea spill, not funniest but-

Radhi Shetty 46:37 Oh, I know yours.

Jay Shetty 46:38 Go. Oh, go

Jay Shetty 46:39 on

Radhi Shetty 46:39 You did it so much at my house.

Jay Shetty 46:41 Oh, no, not-

Radhi Shetty 46:42 Oh, no, you would spill everything else

Jay Shetty 46:43 ... yeah. No, no, maybe. Yeah, maybe with tea as well. Yeah.

Radhi Shetty 46:45 Jay just spills things everywhere.

Jay Shetty 46:47 Yeah. I'm not as smooth as everyone thinks I am.

Radhi Shetty 46:48 Bit clumsy. I know, right?

Jay Shetty 46:49 Yeah.

Radhi Shetty 46:51 Yeah, I don't know actually when I spilled tea.

Jay Shetty 46:52 You don't spill stuff. That's the problem though.

Radhi Shetty 46:54 No, everyone would think I was a clumsy little girl, but I'm not.

Jay Shetty 46:56 You're not, not with kitchen stuff.

Radhi Shetty 46:58 No.

Jay Shetty 46:58 You're-

Radhi Shetty 46:58 I'm on point

Jay Shetty 46:59 ... yeah. All right. Fifth and final question.

Radhi Shetty 47:02 Okay.

Jay Shetty 47:02 What's the thing you love most about Sama?

Radhi Shetty 47:05 The j- the feeling of the, the, the prospect of the community that we will be building, like, I'm so excited to experience that.

Jay Shetty 47:13 Yeah.

Radhi Shetty 47:13 And that's not one sentence, but genuinely that, like, to feel how people feel from it.

Jay Shetty 47:19 Yeah.

Radhi Shetty 47:19 That is what I'm most excited about.

Jay Shetty 47:20 Yeah. I'm excited for bringing people together-

Radhi Shetty 47:23 Yeah

Jay Shetty 47:23 ... and like you said, helping people connect with themselves, and finding a non-technology, digital, a, a natural-

Radhi Shetty 47:30 Exactly

Jay Shetty 47:30 ... organic way to feel that.

Radhi Shetty 47:32 That's so true.

Jay Shetty 47:33 So yeah, I can't wait. Thanks, business partner.

Radhi Shetty 47:37 Woo. You're too far away right now.

Jay Shetty 47:37 Thanks, thanks, co-founder. Thanks, business

Jay Shetty 47:40 partner. Thanks, wife.

Radhi Shetty 47:42 Feel like that's what people in business would do.

Jay Shetty 47:44 No. [laughs]

Radhi Shetty 47:45 [laughs]

Jay Shetty 47:45 I'm not sure anyone in business-

Radhi Shetty 47:46 We should handshake. [laughs] Other hand. [laughs] All right, guys. Well, thanks so much for listening.

Jay Shetty 47:55 Well, thank you everyone for listening today. Please, please, please go to samatea.com-

Radhi Shetty 48:01 .com

Jay Shetty 48:01 ... to check out all of the amazing things that are available. We're so proud of what we've created. We can't wait to share it with you. And thank you so much for listening. Make sure you tag me and Radhi with any key lessons or learnings-

Radhi Shetty 48:12 Mm-hmm

Jay Shetty 48:12 ... that connected with you, and, uh, we can't wait for you to try some Sama.

Radhi Shetty 48:16 Cannot wait.

Jay Shetty 48:16 [upbeat music] If you want even more videos just like this one, make sure you subscribe and click on the boxes over here. I'm also excited to let you know that you can now get my book, Think Like a Monk, from thinklikeamonkbook.com. Check below in the description to make sure you order today.