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The Joe Rogan ExperienceThe Joe Rogan Experience

Joe Rogan Experience #1514 - Joe De Sena

Joe De Sena is the CEO and founder of Spartan and the Death Race. He is also a NY Times best selling author of Spartan Up, Spartan Fit and The Spartan Way. @SpartanRaceTube

Joe De Senaguest
Jul 24, 20202h 29mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:0015:00

    (singing) …

    1. JR

      (singing)

    2. JS

      Thanks for doing this.

    3. JR

      My pleasure. Hello, Joe.

    4. JS

      That's right. (laughs)

    5. JR

      How are you? We're rolling.

    6. JS

      Oh, we're rolling.

    7. JR

      What's going on, man?

    8. JS

      All right.

    9. JR

      Nice to meet you.

    10. JS

      Thanks for having me.

    11. JR

      So, uh, the kettlebell, you bring this fucking thing everywhere you go.

    12. JS

      I, I do.

    13. JR

      Literally everywhere?

    14. JS

      I, I, uh, lived overseas and I started at... You know why I started it? I had a, um, 696-pound guy come to the farm, uh, six years ago, and he wanted, he wanted help losing weight. And I, I helped him, uh, over 18 months get down to 265 pounds.

    15. JR

      Wow.

    16. JS

      And one of the methods I used to motivate him was I said, "As you lose weight, I'll carry weight." And e- eventually I was carrying a 100-pound sandbag. Fast forward, and, and we can get into it, I moved overseas with my family and I tried to carry that 100-pound sandbag 'cause I had made that commitment to him and they wouldn't let it through TSA. So when I landed in, in, uh, Asia, I asked my wife, I said, "Hey, could you order a 20-count po-" It's stupid that I'm carrying a sandbag. "Can you order a 20-pound kettlebell? I'll just carry a 20-pounder around so I'm not a complete fraud." And she confused pounds with, uh, ke- kilograms and I ended up with a, a 44-pounder and it just became my shtick, my thing. (laughs)

    17. JR

      (laughs)

    18. JS

      (laughs)

    19. JR

      So when you... You say you carry it everywhere, I mean, you go everywhere with it.

    20. JS

      I go everywhere with it. So on pande... During the pandemic, I haven't... Like I wouldn't carry it if we were going to a grocery store, but if, if I'm traveling to see you or I'm going anywhere in the world, kettlebell's coming with me. Vegas, anywhere.

    21. JR

      Do you take it as a carry on? Like how does-

    22. JS

      Depends on the country. Um, we operate in a lot of countries and, and every country treats it differently. So some US flights, they'll let me carry it on, which is strange. Uh, others, they, they ask me to check it.

    23. JR

      You know, they won't let you bring a pool cue on a plane?

    24. JS

      Yeah.

    25. JR

      'Cause they say it's like a weapon.

    26. JS

      Well, the stuff-

    27. JR

      How is that not like a weapon?

    28. JS

      Well, uh, my answer to them is, "You'd have to be pretty fucking strong." (laughs)

    29. JR

      You, you're pretty fucking strong.

    30. JS

      I'm not that strong. (laughs)

  2. 15:0030:00

    Yogi. Yo- Had monks…

    1. JR

      yoga?

    2. JS

      Yogi. Yo- Had monks in the living room. It was very embarrassing.

    3. JR

      (laughs)

    4. JS

      So, and the reason that happened was 'cause her mom died of cancer, and she walked into a health food store to kinda figure things out. This is like in the '70s. There's probably one health food store in New York at the time. There's no Yoga Journals, no Whole Foods.

    5. JR

      People don't even know what a health food store is now.

    6. JS

      That's right.

    7. JR

      You say, "Health food store," they look at you like, "What are you talk- Health food?"

    8. JS

      There was, there was incense burning. That's exactly right. So-

    9. JR

      Mm-hmm.

    10. JS

      ... she walks in, there happens to be an elderly yogi that just landed in JFK from India in the health food store. She strikes up a conversation with this yogi, changes her whole life, right? Comes home, throws away sausage, peppers, eggplant pots, all out of the house.

    11. JR

      Wow.

    12. JS

      Parents get divorced for obvious reasons. She's gonna go in a different direction. And I am trying my best for the next 10 years to have my friends not come over because I'm embarrassed, right? There's like Indian pictures on the wall, there's beads, there's chanting.

    13. JR

      (laughs)

    14. JS

      There's monks. And I wanna be a gangster. (laughs)

    15. JR

      (laughs)

    16. JS

      And so, um, yeah. So, so anyway, so she, maybe through just repetition would, would just instill this idea that, um, you gotta eat healthy.

    17. JR

      Mm-hmm.

    18. JS

      You know, you gotta get on raw foods and we're gonna go vegan. All the, all the things that are somewhat popular now. And, uh, you gotta do yoga and you gotta sweat every day. Cold showers way before Wim Hof. Like, she was into the cold showers.

    19. JR

      Really?

    20. JS

      Oh my God. This was like proper food combining. Um, uh, th- this idea of intermittent fasting. We were fast... My mom, my mom fasted for 30 days. Okay?

    21. JR

      Wow.

    22. JS

      This is back in the '70s. While meditating. So, so, um, so anyway-

    23. JR

      Wait, wait. What was that like? You were at home while she was doing this?

    24. JS

      Yeah, my grandfather, her, her father had to come to the house and rip her out of the room 'cause he thought she was gonna die. Like, she was getting thin.

    25. JR

      Oh my God.

    26. JS

      She's sitting mediating. She was pretty extreme. And, and, um, and so I had to balance these two things. Like, like... And so, yeah, I guess what I do now is, is, uh, a little tough guy, a little yoga.

    27. JR

      (laughs)

    28. JS

      I guess (laughs) I guess that's what it is.

    29. JR

      But this guy's diet-

    30. JS

      Yeah, so it came from my mom.

  3. 30:0045:00

    Yeah. …

    1. JR

      fucking man, you know? And, and they get fat. Like, Roberto Duran was famous for that, right? He'd get real fat in between fights and then he'd have to lose weight. And just, you know ... That, there's guys that don't, like Bernard Hopkins never, never gained weight and he was super disciplined and always ate really clean.

    2. JS

      Yeah.

    3. JR

      And was a elite athlete deep into his 40s. I mean, he was a world champion deep into his 40s-

    4. JS

      Yeah.

    5. JR

      ... which is very unusual for a boxer.

    6. JS

      And, and so my question is, is, um ... It makes sense why they go in and out and they don't, they don't maintain it, but then the very disciplined fighters would perform better, I would imagine, right? Because-

    7. JR

      Then, yeah, and for the most part, yeah.

    8. JS

      ... do you think, 'cause this is the way... I, I call it the Spartan paradox, right? You probably have a better name for it from all the years of fighting, but, like, if you have a date on the calendar... The Spartans knew they were going to battle.

    9. JR

      Mm-hmm.

    10. JS

      If you know you got a fight coming up, you'll do those pushups, those squats, right? And those crunches.

    11. JR

      Some guys will.

    12. JS

      But if you know you got a battle coming-

    13. JR

      Okay, I'll give you an example.

    14. JS

      Okay.

    15. JR

      Andy Ruiz.

    16. JS

      Okay.

    17. JR

      Andy Ruiz, he comes in last minute, knocks out Anthony Joshua, becomes the heavyweight champion of the world. First Mexican heavyweight champion of the world. He's a fucking hero. Gets fat as fuck, balloons up to 280. This is while training for the next fight, weighs in at 280, loses the rematch. Knew it was coming. Got rid of his trainer, had all sorts of fucking problems in camp, partied too much. Knew it was coming. Knew the day it was coming.

    18. JS

      What, what, wouldn't do the work?

    19. JR

      W- Wouldn't do the work. Just, just was living the lifestyle. Just got too wrapped up in the fact that he was the champ and too wrapped up in partying and next thing you know, he'd lost the title and now, you know, he- he's faced with this very difficult task of trying to get a fight for the title now, because he's a dangerous fighter still, but people... He's not really the draw that he could've been. If he had beat Joshua the second time, he's a superstar, you know? He's just... He's up there with Tyson Fury.

    20. JS

      He got cocky.

    21. JR

      He got... Well, whatever it was, man. He got lost in the lifestyle. The lifestyle gets a lot of these guys. You know, you're hanging out with a lot of, lot of, uh, your buddies that you came up with. You know, maybe you got a buddy who drives you around, maybe you got another buddy who does security and they like to party and there's girls and there's maybe a little bit of cocaine, a little bit of alcohol.

    22. JS

      Right.

    23. JR

      Next thing you know, you're fat again. You know, and this is, um, it's real common. It's real common.

    24. JS

      But would you say... At least I see it in our community is, um, for the most part, most people, if they know they got something hard coming, they'll wake up a little earlier.

    25. JR

      It's a good motivator, but some people cram for tests.

    26. JS

      Right.

    27. JR

      Right?

    28. JS

      Yeah.

    29. JR

      Some people push it... Like, if you tell someone they have a fight in three months, some people start drinking water right now and they start eating healthy right now and they, they write down a schedule, they start monitoring their heart rate, maybe they get a Whoop strap and start-

    30. JS

      Sure.

  4. 45:001:00:00

    Right. …

    1. JR

      But I think that there's a lot of people that don't have any... There's no one, they're m- they're not modeling their life after someone that they see, that they admire, someone that's successful, someone that is doing something that they enjoy and love. Sometimes kids have to see that.

    2. JS

      Right.

    3. JR

      And if their parents are living a bullshit life and their f- neighbors are living a bullshit life and most of their family lives a bullshit life, th- they just fucking lay around, you know?

    4. JS

      Yeah.

    5. JR

      And then they, they seek refuge in drugs or video games or something that stimulates them. And video games are a real problem. They're a real problem. You know why? Because they're fucking fun.

    6. JS

      Addictive.

    7. JR

      And you don't... Yeah. Well, I'm, I have a real problem with them. And you, you, you do 'em and they're real exciting, but you don't get anywhere.

    8. JS

      Right.

    9. JR

      It's like you could do, like, like martial arts, right? You could learn jujitsu. You get obsessed by jujitsu. And then three years later, you're a, you're like an elite jujitsu athlete. Like, you're entering in competitions. You're a purple belt.

    10. JS

      You're moving up.

    11. JR

      Yeah, you're doing well.

    12. JS

      Right.

    13. JR

      You're thinking like, "I might be able to open my own school one day."

    14. JS

      You got confidence.

    15. JR

      "Yeah, if I have 100 students and those 100 students are paying me X amount of dollars per month, I can make a living. Holy shit, I could have a, this would be amazing." And then you see your jujitsu s- school and your jujitsu instructor has all these students and drives a Mercedes and he's got a nice family and like, that's the future, this way you're doing something exciting and fun and you don't... Or you could just be playing fucking video games. Three years later, you could be that same kid just playing video games, waiting for the next vix, whatever the fuck game is, uh, you know, next Xbox game to come out, and you're gonna waste your time.

    16. JS

      You, you have children.

    17. JR

      Yeah.

    18. JS

      I have, I have children. And, um, it's a big battle in the house.

    19. JR

      Yes.

    20. JS

      And, and my kids, I don't know if you're, you're going through this, but my kids are now saying, "Well, dad, this guy made all this money with his video game that he's a man."

    21. JR

      That's real too.

    22. JS

      Right?

    23. JR

      That's real too now.

    24. JS

      So, so, and like, that's one in a billion, kid. Like-

    25. JR

      I don't know if it's one in a billion, but you know, look, I heard the same argument about comedy. My, you know, my, my own parents were like, "Do you know how few people make it as a comedian?" I was like, "Okay. Does anybody make it? Somebody makes it, right? They, they figure out how to do it? They make a living?"

    26. JS

      Yeah.

    27. JR

      "I'm gonna do that. Just stop. Look-

    28. JS

      Yeah.

    29. JR

      ... I know what I'm doing." I was real lucky that my parents were not around very much, so I didn't get much advice. So I, I figured it out myself, so there was no one telling me I couldn't do it.

    30. JS

      Got it.

  5. 1:00:001:08:34

    I love that sentence.…

    1. JR

      telling the body who the fucking boss is. Like, "No, no, no."

    2. JS

      I love that sentence.

    3. JR

      That's-

    4. JS

      That's great.

    5. JR

      ... what it is.

    6. JS

      Right. Right.

    7. JR

      You go like, "No, bitch." Your body's like, "We gotta, we gotta stop." "Fuck you."

    8. JS

      "We're doing this."

    9. JR

      "Fuck you."

    10. JS

      Yeah.

    11. JR

      You almost like have to have two people-

    12. JS

      Right.

    13. JR

      ... in your brain.

    14. JS

      Right.

    15. JR

      You have to have this general and you have to have a soldier.

    16. JS

      Right.

    17. JR

      And the general's like, "Listen, motherfucker."

    18. JS

      Right.

    19. JR

      "We know what we're doing here."

    20. JS

      Right.

    21. JR

      "We're gonna get this done. This is what we're doing today."

    22. JS

      Right.

    23. JR

      "You got a list of shit on that paper, it's gotta get done. It's 98 degrees outside and you're gonna do it out here in the sun. You got plenty of water, let's go."

    24. JS

      I agree with that. Um, CT, obviously-

    25. JR

      Yeah.

    26. JS

      ... people like that have, have that.

    27. JR

      Well, he's the one, we should tell everybody, he's the one who brought us together, CT Fletcher.

    28. JS

      He's a good man.

    29. JR

      He also broke your kettlebell. (laughs)

    30. JS

      He also broke my kettlebell today. We had a, uh-

Episode duration: 2:29:13

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