CHAPTERS
Trout fishing stories and the “bobber fly” setup
Joe and Terry kick things off talking about trout fishing, comparing traditional fly fishing to drifting flies with a bobber in fast-moving water. Bradshaw describes the technique, the water features to target, and how productive the trip was.
“Baby Jesus” lucky charm and the guide’s reaction
Bradshaw tells a comedic story about carrying a small Jesus figurine, placing it on the cooler, and immediately catching multiple large trout. The story escalates as the figurine gets turned toward his son-in-law—producing another streak of catches—spooking the fishing guide enough that Terry leaves the charm with him.
Whiskey on the table: Bradshaw Bourbon, proof, aging, and awards
The conversation shifts to Terry’s bourbon brand—its different expressions, aging timelines, and surprisingly high proof bottlings. They taste the 12-year (now closer to 13), talk about single barrels, dilution, and why bourbon is uniquely American.
Branding yourself, work guilt, and Terry’s “I wanted a normal job” phase
Bradshaw explains how advice about branding pushed him toward building businesses beyond broadcasting and speeches. He recounts feeling guilty about not having a conventional job—so much so that he took a brief stint working in cosmetics—then realized he couldn’t stand office life.
Cigars, home rules, and the elk trophy marital battle
Joe offers Terry a cigar and they riff about spouses’ differing tolerance for smoking and home decor. Bradshaw tells a story about a friend’s massive elk trophy being banished to the garage by his wife, contrasting it with his own household dynamic.
Hunting vs fishing, raising ducks, and why wild game “tastes bad” (often)
They compare hunting and fishing philosophies—Bradshaw doesn’t like shooting animals, but loves fishing. The talk moves to his backyard animals (ducks, chickens, guineas) and then into why wild game (duck, deer, turkey, squirrel) is polarizing—usually because of preparation, not flavor.
Parasites and COVID-era controversy: ivermectin and media narratives
From “screw worms” and parasites, they segue into the ivermectin debate during COVID. Bradshaw shares being confused because he knew it as livestock medicine, while Joe details his own public blowback after describing treatments he took (including ivermectin) and how media framed it.
Stem cells, PRP/Regenokine, and Terry’s skepticism vs Joe’s success story
Joe argues strongly for regenerative medicine, describing a rotator cuff tear that resolved after stem cell treatment. Bradshaw pushes back with anecdotes of people repeatedly returning for knee/ankle treatments and concerns about traveling abroad, leading into PRP and other blood-based therapies.
Cancer and chronic pain: bladder cancer, Merkel cell, rheumatoid arthritis
Bradshaw discusses two cancers (bladder and Merkel cell) and how he sought top care at Yale after being dismissed initially. He also explains how rheumatoid arthritis treatment intersects with post-radiation risk management and ongoing joint pain affecting his hips, knees, and hands.
70s football realities: “shot up with stuff,” concussions, and steroids era talk
They contrast old-school NFL culture—playing through serious injuries, getting injected without questions, and returning after being knocked out—with today’s concussion protocols. The discussion expands to anabolic steroids across sports, how physiques changed, and unintended tendon/ligament issues.
Modern NFL size explosion and the “big bull vs little bull” leverage analogy
Bradshaw marvels at today’s gigantic linemen and debates whether size or athleticism matters more. He uses a cattle-breeding analogy to explain leverage and technique, then they swap stories about meeting Mike Tyson and discussing athletic intelligence.
Ali, Liston, boxing psychology—and getting fooled by “footage”
They explore Muhammad Ali’s showmanship as psychological warfare and discuss Sonny Liston’s intimidating presence. A clip is pulled up that they initially treat as real, then realize is a dramatization—prompting a meta moment about media, narration, and how easy it is to be misled.
Memory, friendliness, and relationships: ADD, Dunbar’s number, and insecurity
Bradshaw describes past worries about memory lapses and learning he had ADD, reframing focus as interest-driven. They discuss why people forget names (Dunbar’s number), how fame multiplies acquaintances, and Bradshaw’s sensitivity about always being the one to initiate friendships.
Conflict, apologies, and loyalty: horses, church, and friendship breakups
Bradshaw recounts a recent incident where he unintentionally hurt longtime horse trainers by reassigning a promising stallion, then urgently apologized after praying during church. The broader conversation examines unforgiving people, relationship sabotage, and why genuine repair efforts matter.
Burglary scares, guard dogs, and the “don’t leave my wife alone” rule
Bradshaw shares multiple burglary incidents—including being shot at—plus the terror of sensing intruders at night. He explains why he now relies on trained German shepherd guard dogs and plans to breed them, contrasting with Joe’s non-guarding family dogs.
Why Terry won’t start a podcast, and how his corporate speaking career took off
They close on Bradshaw’s long-running speaking career: how a taped Frito-Lay talk led to booking bureaus, exclusive representation, and higher fees. He explains how he structures speeches without writing them, adapts to audience needs, draws from psychology/leadership reading, and why he loves the craft.
