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A framework for PM skill development | Vikrama Dhiman (Gojek)

Vikrama Dhiman heads all things product at Gojek, including product management, design, program management, and research, across Indonesia, Singapore and India. He has over 16 years of experience building internet products, consults with Fortune 500 companies, and is among the most well-known and respected product leaders in all of Asia. In our conversation, we discuss: • The most common traits among successful product managers • The 3 W’s framework for PM career growth • The Four A’s of leveling up in product management • The right way to push back as a PM • Common pitfalls that stall PM careers • Vikrama’s advice for transitioning into product management • Why intent alone is not enough — Brought to you by: • Uizard—AI-powered prototyping for visionary product leaders: https://uizard.io/lenny • Webflow—The web experience platform: https://webflow.com • Coda—The all-in-one collaborative workspace: https://coda.io/lenny Find the transcript at: https://www.lennysnewsletter.com/p/a-framework-for-pm-skill-development Where to find Vikrama Dhiman: • X: https://twitter.com/vikramadhiman • LinkedIn: https://www.linkedin.com/in/vikrama/ • Website: https://www.vikramadhiman.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Vikrama’s background (03:56) Three common traits among great PMs (07:09) The first W: What you produce (15:40) The second W: What you bring to the table (18:58) The third W: What’s your operating model? (20:36) Three traits that make you a great PM to work with (21:49) How to improve the quality and quantity of your outputs (23:26) The art of the pushback (26:55) Common factors that impede career growth (33:39) Vikrama’s personal reflections (39:33) Choosing which skill(s) to focus on developing (46:28) The ambiguity of the PM role (51:47) The 8 axis for PM growth (56:57) Contrarian corner: Why intent alone is not enough (59:30) Lightning round Referenced: • Taxi mafias, cash vaults, and 100% MoM growth: The story behind Southeast Asia’s biggest startup | Kevin Aluwi (Gojek): https://www.lennysnewsletter.com/p/taxi-mafias-cash-vaults-and-100-mom • How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu: https://www.lennysnewsletter.com/p/how-to-hire-for-measure-and-unlock • Gojek: https://www.gojek.com/en-id • SQL: https://en.wikipedia.org/wiki/SQL • Oracle: https://www.oracle.com/ • Crystal Widjaja on LinkedIn: https://www.linkedin.com/in/crystalwidjaja • Raditya Wibowo: https://www.linkedin.com/in/raditya-wibowo-a0845436/?originalSubdomain=id • Sidu Ponnappa on LinkedIn: https://www.linkedin.com/in/sidup • Leveraging mentors to uplevel your career | Jules Walter (YouTube, Slack): https://www.lennysnewsletter.com/p/leveraging-mentors-to-uplevel-your • Kevin Aluwi on LinkedIn: https://www.linkedin.com/in/kaluwi/ • Workday: https://www.workday.com/ • Salesforce: https://www.salesforce.com/ • Small Data: The Tiny Clues That Uncover Huge Trends: https://www.amazon.com/Small-Data-Clues-Uncover-Trends/dp/1250080681 • Originals: How Non-Conformists Move the World: https://www.amazon.com/Originals-How-Non-Conformists-Move-World/dp/014312885X • Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 • Miss Congeniality on Prime Video: https://www.amazon.com/Miss-Congeniality-Sandra-Bullock/dp/B002R5HQDK • Schitt’s Creek on Prime Video: https://www.amazon.com/Schitts-Creek/dp/B083LDRW9F • DramaBox: https://www.dramaboxapp.com/ • Am I Overthinking This?: Over-Answering Life’s Questions in 101 Charts: https://www.amazon.com/Am-Overthinking-This-Over-answering-questions/dp/1452175861/ • Crazy Rich Asians on Prime Video: https://www.amazon.com/Crazy-Rich-Asians-Constance-Wu/dp/B07JGJFXBF • 9 Best Hawker Centers in Singapore—and What to Eat There: https://www.afar.com/magazine/best-hawker-centers-in-singapore-and-what-to-eat-there Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Lenny RachitskyhostVikrama Dhimanguest
May 12, 20241h 12mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 0:49

    Why Vikrama is so highly recommended + his scope at Gojek

    Lenny opens by sharing how often Vikrama’s name comes up when people cite top product leaders in Asia. He sets the stage for a conversation focused on PM growth, building talent, and helping people transition into product.

    • Vikrama’s reputation across Asia’s product community
    • His leadership scope at Gojek (product, design, research, program management)
    • What listeners can expect: career growth, PM excellence, and common pitfalls
  2. 0:49 – 4:48

    Sponsor break + formal introduction to the episode

    The episode moves through the show intro and sponsor messages before the conversation begins. Lenny introduces Vikrama’s background and past companies, framing him as a product and org builder.

    • Show intro and positioning of the topic
    • Sponsor reads (Uizard, Webflow)
    • Vikrama’s career highlights and credibility context
  3. 4:48 – 7:11

    What fast-growing PMs do differently: the “Three Ws” framework

    Vikrama explains that career growth isn’t guaranteed by working on a ‘cool’ product area. He introduces a three-part rubric he’s observed among PMs who both perform strongly and rise quickly.

    • Myth: product area impact alone guarantees PM growth
    • Three Ws: what you produce, what you bring, and your operating model
    • Top PMs are strong on 2–3 axes; rapid risers perform across all three
  4. 7:11 – 9:20

    W1 — What you produce: mastering outputs before chasing outcomes

    The first W emphasizes tangible outputs—shipping, experiments, GTM contributions—especially early in a career. Vikrama explains the progression from outputs to outcomes to directional leadership, and why you must never fully abandon outputs.

    • Outputs as the foundation: launches, experiments, analysis, GTM support
    • Progression: outputs → outcomes → leadership/direction
    • Common mistake: moving to outcomes and letting output craftsmanship degrade
    • Even senior leaders should “roll up sleeves” to maintain credibility
  5. 9:20 – 15:43

    How to be “useful”: concrete examples of high-value outputs

    Lenny and Vikrama make outputs more concrete: being execution-oriented, unblocking leaders, and delivering strong first drafts that move work forward. They also clarify how ‘empowered PM’ narratives can confuse early-career expectations.

    • Outputs can be small but high leverage (e.g., content sourcing ranking)
    • Early-career success = reliable execution, not leading 3-year vision
    • Tactic: ask leaders where they’re blocked and own first drafts
    • Applies even when joining a new team/company at a senior level
  6. 15:43 – 18:44

    W2 — What you bring to the table: “impact on impact” through artifacts

    Vikrama reframes career growth as proving your specific contribution to outcomes. He stresses high-quality product artifacts—PRDs, strategy docs, briefs, experiments, metrics—because they’re the visible evidence of PM craft.

    • ‘Impact’ isn’t enough; show your contribution to the impact
    • Artifacts as proof: PRDs, product notes, strategy docs, design briefs
    • Execution details matter (iteration planning, Jira hygiene, story clarity)
    • PMs are evaluated on data/metrics, design/research, tech, and strategy
  7. 18:44 – 24:31

    W3 — Your operating model: collaboration that scales influence

    The third W focuses on how you work with others—communication, collaboration, org skills, and community. Vikrama shares three operating principles for being effective without being seen as difficult or self-promotional.

    • Operating model becomes critical when moving mid-senior → senior
    • Principle 1: raise difficult issues without being difficult to work with
    • Principle 2: bring out important topics without drawing importance to yourself
    • Principle 3: get decisions made without making every decision yourself
  8. 24:31 – 26:55

    The art of pushback: lowering emotion, raising logic

    They zoom in on pushback as a core PM leadership skill. Vikrama explains that effective pushback often means shifting the conversation from emotional urgency to a more logical, equal-footing discussion.

    • Pushback is necessary, but style determines whether you’re an obstacle or a multiplier
    • Bring ‘tempo’ down: move from emotional to logical framing
    • When urgency is useful vs. when it damages decision quality
    • Career advantage for PMs who can de-escalate and clarify
  9. 26:55 – 33:39

    Why PM careers stall: control, change, and self-stories

    Vikrama outlines three mindset shifts that commonly derail growth: obsessing over what you can’t control, slowing your rate of change, and limiting self-narratives. He offers ways to re-center on controllables and re-accelerate learning.

    • Trap 1: shifting attention from craft to grievances outside your control
    • Trap 2: reduced ‘rate of change’ slows growth—benchmark against the best
    • Trap 3: identity stories become anti-signals (e.g., ‘high agency’ as excuse)
    • Correcting internal narratives can restart growth
  10. 33:39 – 37:54

    Vikrama’s self-recalibration at Gojek: from “high agency” to “mindful agency”

    Vikrama shares personal examples of being humbled by stronger peers and using that as fuel. He explains how redefining his identity as a learner—and adjusting style across cultures—helped him keep improving.

    • Realizing gaps by working alongside exceptionally strong colleagues
    • Reframing as a learner to sustain motivation and humility
    • Cultural context matters: aggressive agency doesn’t work everywhere
    • New identity: “mindful agency” to balance drive with awareness
  11. 37:54 – 41:59

    Picking skills to build: the 8-axis model and a practical development plan

    The conversation turns tactical: how to choose what to improve when PM feedback is overwhelming. Vikrama introduces eight axes for PM growth and suggests selecting a small set of high-leverage skills based on your background.

    • Eight axes: data, design/research, tech, strategy, communication, collaboration, org skills, community
    • Avoid trying to level up everything at once—choose maximum leverage
    • Early-career heuristic: pair one of (data/tech) + one of (design/research); then add strategy
    • Soft skills (communication/collaboration/community) are lifelong learning areas
  12. 41:59 – 44:59

    How Gojek transitions people into PM: tailoring work to build missing muscles

    Vikrama shares concrete examples of transitioning people from growth or research into PM roles by matching projects to development needs. He also notes constraints: senior transitions can take longer and may require patient pacing and strong leadership support.

    • Example: growth/data background PM led a design-heavy ‘finding driver’ redesign
    • Example: research-background PM focused on tech/data credibility with engineers
    • Using projects and feedback loops to systematically build capability
    • Tradeoff: slower ramp can enable faster long-term growth
  13. 44:59 – 53:05

    Sponsor break + the ambiguity of PM and a simple definition: unblock progress

    After a short sponsor segment, they tackle the perennial confusion: what is a PM responsible for? Vikrama proposes a pragmatic rule—if something blocks product progress, the PM should help drive it—and describes PM as the role that ‘encircles’ strategy, tech, design, and data.

    • Sponsor read (Coda)
    • PM role ambiguity across companies and even within the same company
    • Rule of thumb: if it blocks progress, it’s within PM scope
    • PM as the connective tissue across four disciplines, collaborating with all
  14. 53:05 – 56:56

    Defining the core PM skills: levels for data, design/research, tech, and strategy

    Vikrama provides a practical way to think about competency: what ‘level 0’ vs. ‘level 5’ looks like in each major skill area. This becomes a lightweight template for career ladders and self-assessment.

    • Data: from basic metrics awareness to ‘ninja’ level (startup-ready)
    • Design/research: from identifying user problems to tying them to business goals
    • Technology: from no foundational vocabulary to debating/writing tech design docs
    • Product strategy: defining how to climb the mountain once the mountain is chosen
  15. 56:56 – 1:00:01

    Contrarian corner: intent isn’t enough, and effort (hours) still matters

    Vikrama shares two beliefs he finds misunderstood: good intent doesn’t excuse harmful impact, and sustained effort is required to grow. Lenny agrees, emphasizing the link between hard work and success.

    • Intent alone doesn’t compensate for poor communication/collaboration behavior
    • Actions and delivery are what others experience and evaluate
    • Effort matters—and ‘hours’ are one dimension of effort
    • Balancing anti-workaholism sentiment with seriousness about growth
  16. 1:00:01 – 1:12:18

    Lightning round: books, media, hiring, short-form drama apps, and life mottos

    The episode closes with rapid-fire personal and practical insights: book recommendations, favorite shows, hiring approach, a surprising product discovery, and advice for visiting Singapore. Vikrama ends with a motivating principle: it’s never too late to reinvent yourself.

    • Books: Small Data, Originals, Thinking, Fast and Slow
    • Entertainment: Miss Congeniality; Schitt’s Creek and diversity themes
    • Hiring: product brainstorming on a candidate’s frequently-used product
    • Product discovery: short-form dubbed drama apps (DramaBox, Shortwheels)
    • Life motto: it’s never too late; Singapore tip: visit a hawker center (Lau Pa Sat)

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