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Lenny's PodcastAn inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)
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Episode Details
EPISODE INFO
- Released
- January 8, 2023
- Duration
- 1h 8m
- Channel
- Lenny's Podcast
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
Yuhki Yamashita is Chief Product Officer at Figma. Prior to Figma, he was Head of Design of Uber’s New Mobility efforts, and before that a product manager at Google and Microsoft. Adding to his impressive resume, Yuhki also taught introductory computer science at Harvard. In today's episode, we talk about operationalizing quality, the case against OKRs, and how Figma isn't just known for product-led growth, but also for building a community of empowered users. Yuhki also shares why he thinks storytelling is key to being a great product manager, owning the "why," and the potential impact of Adobe's acquisition of Figma. — Find the full transcript here: https://www.lennysnewsletter.com/p/an-inside-look-at-how-figma-builds — Thank you to our wonderful sponsors for supporting this podcast:
- Notion—One workspace. Every team: https://www.notion.com/lennyspod
- Vanta—Automate compliance. Simplify security: https://vanta.com/lenny
- Flatfile—A CSV importer that says yes instead of error: mismatch: https://www.flatfile.com/lenny
— Where to find Yuhki Yamashita:
- Twitter: https://twitter.com/yuhkiyam
- LinkedIn: https://www.linkedin.com/in/yuhki/
- Website: https://www.figma.com/@yuhki
— Where to find Lenny:
- Newsletter: https://www.lennysnewsletter.com
- Twitter: https://twitter.com/lennysan
- LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
— Referenced:
- Yuhki’s guest post on Lenny’s Newsletter: https://www.lennysnewsletter.com/p/how-figma-builds-product
- Shishir Mehrotra on Lenny’s Podcast: https://podcasts.apple.com/us/podcast/the-rituals-of-great-teams-shishir-mehrotra-of/id1627920305?i=1000576021672
- Five Why’s template: https://www.figma.com/templates/5-whys-template/
- Dylan Field on Twitter: https://twitter.com/zoink
- Jeff Holden on Twitter: https://twitter.com/jeffholden
- Figma: https://www.figma.com/
- Friends of Figma: https://friends.figma.com/
- Camille Ricketts on Lenny’s Podcast: https://www.lennyspodcast.com/how-notion-leveraged-community-to-build-a-10b-business-camille-ricketts-notion-first-round-capital/
- Adobe Illustrator: https://www.adobe.com/products/illustrator/campaign/pricing.html
- Adobe Photoshop: https://www.adobe.com/products/photoshop/
- Switch: How to Change Things When Change Is Hard: https://www.amazon.com/Switch-Change-Things-When-Hard/dp/0385528752/
- The Story of the Stone, or The Dream of the Red Chamber: https://www.amazon.com/Story-Stone-Dream-Chamber-Vol/dp/0140442936
- Serial podcast: https://serialpodcast.org/
- The Good Nurse on Netflix: https://www.netflix.com/title/81260083
- FigJam: https://www.figma.com/figjam/
- Asana: https://asana.com/
- Slack: https://slack.com/
- Notion: https://www.notion.so/
- Dropbox Paper: https://www.dropbox.com/paper/start
- Figma’s Alignment Scale: https://www.figma.com/community/widget/1030848035996871692
— In this episode, we cover: (00:00) Yuhki’s background (09:05) What Yuhki learned from being on a design team (10:29) Why managing designers is more difficult than managing product teams (12:20) Why storytelling is important for product managers (16:35) How to improve your storytelling skills (18:51) Why PMs need to know the “why” of the product they are managing (22:34) The importance of developing a community and strong customer relationships (26:13) How to use different types of feedback (28:11) Working with Dylan Field (32:44) Testing at Figma and the branching emerging feature (34:54) Why your entire company should be using your product (36:50) The importance of having personal accountability (38:48) Why Yuhki likes to stay out of the way of engineers fixing their own bugs (40:50) Yuhki’s thoughts on OKRs and how they are used at Figma (48:40) Figma’s interview process (51:45) How Figma’s sales team works by creating human connections and empowering designers (54:57) How Figma built community and created organic growth (56:36) Advice for founders (58:57) The potential acquisition by Adobe and the future possibilities for Figma (1:01:42) Closing thoughts (1:03:44) Lightning round — Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
SPEAKERS
Yuhki Yamashita
guestLenny Rachitsky
hostNarrator
other
EPISODE SUMMARY
In this episode of Lenny's Podcast, featuring Yuhki Yamashita and Lenny Rachitsky, An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma) explores Inside Figma’s Playbook: Storytelling, Community, And Product-Led Growth In this episode, Figma CPO Yuhki Yamashita walks through his career from Microsoft, Google/YouTube, and Uber to Figma, and how those experiences shaped his product philosophy. He emphasizes storytelling, ownership of the “why,” and deep proximity to customers as core PM superpowers. Yuhki describes how Figma builds consistently high-quality products through obsessive dogfooding, tight feedback loops with a passionate design community, and a distinct approach to OKRs and goal-setting. He also explains Figma’s flavor of product-led, community-led growth and reflects on working with CEO Dylan Field and the potential future with Adobe.
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