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How to speak more confidently and persuasively | Matt Abrahams (professor, speaker, author)

Matt Abrahams is a renowned communication expert, with decades of teaching, coaching, and consulting experience. At Stanford University, he teaches a business school class on strategic communication. Beyond academia, he’s a sought-after keynote speaker and consultant, guiding presenters from IPO road shows to prestigious platforms like TED, the World Economic Forum, and the United Nations. His acclaimed podcast, Think Fast, Talk Smart, garners millions of listeners, and his book, Think Faster, Talk Smarter, equips speakers with practical skills for impromptu success. With a previous bestseller, Speaking Up Without Freaking Out, Matt has empowered countless individuals to speak confidently and authentically. In our conversation, we discuss: • The concept of “daring to be dull” • The power of visualization to desensitize oneself to speaking situations • Managing negative self-talk • The WHAT structure for delivering toasts (why we are here, how you are connected, anecdote, thanks) • The ADD structure for Q&As (answer, detailed example, describe relevance) • Breathing techniques to reduce anxiety, such as the double exhale • Concrete speaking structures like What? So What? Now What? and the Four I’s (information, impact, invitation, implications) • Much more — Brought to you by: • Sprig—Build a product people love: https://sprig.com/getstarted?utm_source=lenny&utm_medium=podcast • Dovetail—Bring your customer into every decision: https://dovetailapp.com/lenny • Coda—Meet the evolution of docs: https://coda.io/lenny Find the transcript and references at: ⁠https://www.lennysnewsletter.com/p/how-to-speak-more-confidently-and Where to find Matt Abrahams: • X: https://twitter.com/tftsthepod • LinkedIn: https://www.linkedin.com/in/maabrahams/ • Website: https://mattabrahams.com/ • Podcast: https://open.spotify.com/show/6ll0MwobDt1JW9gYaOONEo Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Matt’s background (04:50) Techniques for managing anxiety in public speaking (10:57) Dare to be dull (13:40) Reframing anxiety as excitement (16:08) Using mantras to boost confidence (18:45) Managing negative self-talk (20:03) Normalizing speaking anxiety (23:12) Using conversation as a communication technique (24:52) Using the double-exhale breathing technique (28:29) Getting present-oriented (29:46) Using tongue twisters (33:34) Broad advice for speaking on the spot (38:35) The PREP structure (38:59) The What? So What? Now What? structure (42:10) Toastmasters and improv (45:31) Getting better at small talk (51:05) The importance of sharing back (52:33) Giving feedback (56:31) Improving toasts and tributes (01:02:57) Mastering Q&A sessions (01:07:25) Apologizing effectively (01:09:29) Closing thoughts Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Matt AbrahamsguestLenny Rachitskyhost
Mar 31, 20241h 11mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 10:57

    Visualization as exposure therapy for speaking anxiety

    Matt explains why visualization works: it desensitizes you by making the speaking situation feel familiar before it happens. He outlines how to do a full “mental dress rehearsal,” from walking on stage to finishing strong, and mentions VR tools that simulate audiences.

    • Visualization reduces novelty and builds a sense of control/agency
    • Mentally rehearse the full arc: entering, speaking, audience reaction, and exiting
    • Use calming breathing first; optionally use room photos to make it vivid
    • VR practice can simulate supportive or distracted audiences
    • Goal: make the real event feel like “been there, done that”
  2. 10:57 – 13:40

    ‘Dare to be dull’: prioritize connection over perfection

    They discuss a mindset shift that reduces self-judgment in the moment: stop trying to be brilliant and focus on simply answering the question or doing the task. By lowering perfection pressure, you free cognitive bandwidth to connect and communicate better.

    • Improv isn’t about being funny; it trains presence and collaboration
    • Perfectionism consumes cognitive bandwidth like too many apps open
    • Give yourself permission to be “good enough” and present
    • Focusing on connection often produces better answers anyway
    • Applies to both spontaneous speaking and prepared presentations
  3. 13:40 – 15:56

    Reframe nervousness as excitement (same physiology, different label)

    Matt shares research showing anxiety and excitement produce similar bodily arousal, and the label you apply changes your performance. Reframing “I’m nervous” into “I’m excited” can reduce pressure and improve perceived communication quality.

    • Anxiety and excitement share a common arousal response (heart rate, breath, shakiness)
    • Cognitive labeling drives whether arousal feels positive or negative
    • Use self-talk: ‘I get to share my perspective’ / ‘This is exciting’
    • Research suggests reframing leads to better performance perceptions
    • Simple technique, surprisingly effective in practice
  4. 15:56 – 19:34

    Mantras and managing negative self-talk (including ‘naming your critic’)

    They explore how internal chatter undermines performance and how short mantras can replace it with supportive, realistic messages. Matt offers examples, and Lenny adds the tactic of personifying your inner critic to defuse it.

    • Common internal scripts: impostor thoughts, ‘I’m not prepared,’ comparison spirals
    • Use grounded mantras like ‘I have value to add’ or ‘Last time this went well’
    • Mantras can be scheduled (Post-it or phone reminder) right before speaking
    • ‘It’s not about me, it’s about my content’ reduces self-focus
    • Personifying the inner critic helps you challenge it directly
  5. 19:34 – 23:19

    Normalize speaking anxiety + turn presentations into conversations

    Matt emphasizes that speaking anxiety is widespread and not binary—you can reduce it over time. He suggests making communication feel more conversational, even by asking and answering your own questions, to lower threat and increase comfort.

    • Most people feel nervous; we just don’t see the prep behind polished speakers
    • Anxiety management is a process, not an on/off switch
    • Set up talks as Q&A with yourself: ‘Here are three questions I’ll answer…’
    • Conversation framing reduces pressure compared to “presenting” framing
    • Sharing anxiety openly helps normalize it and reduce shame
  6. 23:19 – 24:54

    Distract to get through the scariest minute: facilitation, questions, and openers

    They discuss how the peak anxiety window is typically the minute before and first minute of speaking. Matt shares strategies to shift attention away from you briefly—like opening with a video, asking a question, or prompting discussion—so you can settle in.

    • Most nervous: 1 minute before and first minute of speaking
    • Use purposeful ‘distractions’ that are still relevant to the topic
    • Example: open with a short video, then facilitate a discussion
    • Ask the audience a question or have them read/react to something
    • Shift your role from performer to facilitator to reduce pressure
  7. 24:54 – 28:39

    Breathing for fast physiological calm: double inhale + long exhale

    Matt explains why breathing techniques work (embodied cognition) and why the exhale is the key lever for relaxation. He teaches a practical guideline: make your exhale roughly twice as long as your inhale to downshift stress quickly.

    • Embodied cognition: changing body state changes mental state
    • Deep belly breathing slows heart rate and steadies voice (a ‘wind instrument’)
    • Technique: inhale fully + sneak in extra air, then long exhale
    • Principle: exhale longer than inhale; relaxation happens on exhale
    • Rule of thumb: exhale about 2x the inhale duration
  8. 28:39 – 33:34

    Get present-oriented: tongue twisters (and even ‘strategic swearing’)

    To avoid future-focused catastrophizing, Matt suggests quick presence exercises. Tongue twisters force attention into the moment while warming the voice; he also mentions research that swearing can blunt stress chemistry (done privately, not on stage).

    • Anxiety often comes from imagining negative future outcomes
    • Tongue twisters create immediate present focus and vocal warm-up
    • Example tongue twister: ‘I slit a sheet…’ sequence (avoid accidental profanity)
    • We mistakenly expect ‘silence to brilliance’ without warming up
    • Research: swearing can reduce anxiety/pain via neurochemical effects (use discretion)
  9. 33:34 – 36:14

    Speaking on the spot: core principles + ‘prepare to be spontaneous’

    They transition to spontaneous speaking and why it dominates real work communication. Matt argues anyone can improve and that spontaneity improves through preparation, practice, and mindset—similar to athletics or jazz improvisation.

    • Most ‘public speaking’ is spontaneous: meetings, feedback, Q&A, toasts
    • Myth: you’re either born with it or not—skills are learnable
    • Counterintuitive truth: you must prepare to be spontaneous
    • Improve via mindset + approach + message craft
    • Spontaneous speaking benefits from repeatable tools and rehearsal
  10. 36:14 – 38:33

    Use structure to avoid rambling: stories beat lists

    Matt explains why unstructured speaking becomes a stream of items and why audiences struggle to follow it. Structure reduces cognitive load by handling the ‘how’ so you can focus on the ‘what,’ using familiar templates like problem-solution-benefit.

    • Under pressure, people ‘spew’ lists and think out loud
    • Brains aren’t wired for long lists; we retain connected narratives better
    • A structure = beginning/middle/end with logical connections
    • Example structure: problem → solution → benefit (common in advertising)
    • Structure halves the burden: it dictates ‘how,’ leaving you to fill ‘what’
  11. 38:33 – 40:05

    On-the-spot templates: PREP + What/So What/Now What

    They walk through two highly reusable frameworks for meetings and product work. PREP helps make a crisp argument, while What/So What/Now What packages updates and recommendations in a way that’s immediately relevant and action-oriented.

    • PREP: Point → Reason → Example → Point (restated)
    • What/So What/Now What: define the thing, why it matters, what happens next
    • Useful for product updates, standups, feature explanations, and feedback
    • These templates improve clarity, memorability, and digestibility
    • Different structures fit different contexts (point-making vs broader updates)
  12. 40:05 – 45:31

    Make structures automatic: repetition, reflection, feedback + practice venues

    Matt shares how to internalize frameworks so they’re available under stress. He recommends practicing by summarizing content you consume, analyzing others’ structures, and getting reps through Toastmasters, improv, and continuing education courses.

    • Use mnemonics/catchy names (e.g., ‘four I’s,’ ‘triple A’)
    • Practice by summarizing podcasts/articles using a chosen structure
    • Analyze others’ communication to identify the structure they used
    • Skill loop: repetition + reflection + external feedback
    • Practice venues: Toastmasters (table topics), improv, university extension courses
  13. 45:31 – 52:32

    Small talk that works: be interested, match disclosure, and ‘share back’

    Matt reframes small talk as relationship-building and encourages curiosity over performance. He explains subtle mechanics that make conversations feel balanced: matching disclosure depth and using more supporting responses than shifting ones.

    • Small talk deserves a rebrand: it builds relationships and opportunities
    • Best mindset: ‘Be interested, not interesting’
    • Match disclosure depth over time; don’t overshare too early
    • Supporting responses invite more detail; shifting responses redirect to you
    • Aim for a healthy mix, and share enough to create reciprocity
  14. 52:32 – 56:36

    Giving feedback on the spot: problem-solving mindset + What/So What/Now What + Four I’s

    Matt defines feedback as collaborative problem-solving rather than judgment. He demonstrates how to structure feedback quickly using What/So What/Now What or the more detailed Four I’s framework to keep it clear, actionable, and less emotionally charged.

    • Reframe feedback as collaboration; invite problem-solving rather than ‘bestowing’ opinions
    • What/So What/Now What: behavior/observation → why it matters → what to do next
    • Four I’s: Information → Impact (on you) → Invitation → Implications/consequences
    • Structure helps both the giver (clarity) and receiver (digestibility)
    • Choose 1–2 defaults so you can respond smoothly when asked on the spot
  15. 56:36 – 1:11:57

    Toasts, Q&A, and apologies: simple structures for high-pressure moments

    Matt provides practical frameworks for three common spontaneous speaking scenarios. He introduces WHAT for toasts/tributes, ADD for Q&A answers, and Triple-A for sincere apologies that take responsibility and propose specific amends.

    • Toasts/tributes (WHAT): Why are we here → How connected → Anecdote → Thanks/cheers; keep it brief and audience-aware
    • Use emotion by showing it through stories rather than stating feelings directly
    • Q&A mindset: questions are opportunities; avoid filler like ‘Good question’ reflexively
    • Q&A structure (ADD): Answer → Detailed example → Describe relevance/significance
    • Apologies (Triple-A): Acknowledge → Appreciate impact → Amends (specific change)

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