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Leading with empathy | Keith Yandell (DoorDash, Uber)

Keith Yandell started at DoorDash as Chief Legal Officer and during his tenure has also led the HR, Customer Support, Marketing, and now Corporate Development teams. In today’s episode, we talk about leadership, and how to lead with empathy. We dig into DoorDash’s unique culture and touch on the WeDash program, which requires every employee to complete four deliveries a year in order to better understand the customer experience. Keith shares his “How to Work with Keith” document and discusses the importance of openness in the workplace. He also gives some tips for founders on hiring, engaging with legal, and how to make big decisions when teams are competing for resources. — Brought to you by OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny | Amplitude—Build better products: https://amplitude.com/ | Coda—Meet the evolution of docs: https://coda.io/lenny Find the full transcript here: https://www.lennyspodcast.com/leading-with-empathy-keith-yandell-doordash-uber/#transcript Where to find Keith Yandell: • Twitter: https://twitter.com/kdyandell • LinkedIn: https://www.linkedin.com/in/keith-yandell-2a947432/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ Referenced: • Gokul Rajaram on Lenny’s Podcast: https://www.lennyspodcast.com/gokul-rajaram-on-designing-your-product-development-process-when-and-how-to-hire-your-first-pm-a-playbook-for-hiring-leaders-getting-ahead-in-you-career-how-to-get-started-angel-investing-more/ • Ryan Sokol on LinkedIn: https://www.linkedin.com/in/ryan-sokol-00b2333/ • Tony Xu on LinkedIn: https://www.linkedin.com/in/xutony/ • About WeDash: https://doordash.news/culture/wedash-doordash-employee-program-how-does-it-work/ •  Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484 •  How to be successful working with Keith doc: https://docs.google.com/document/d/12yTpBZFab6SPAruSpSD6CB_qLOu5L8kpQ4CCmX9pDx4/edit?mode=html • Kofi Amoo-Gottfried on LinkedIn: https://www.linkedin.com/in/kofi-amoo-gottfried-3802bb3/ • Tia Sherringham on LinkedIn: https://www.linkedin.com/in/tiasherringham/ • Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115 • Ted Lasso’s quote on Twitter: https://twitter.com/TedLasso/status/1426932132417576967 • Rajat Shroff on LinkedIn: https://www.linkedin.com/in/rajatshroff/ • Micah Moreau on LinkedIn: https://www.linkedin.com/in/micahmoreau/ In this episode, we cover: (00:00) Keith’s background (03:41) The time Keith asked a potential hire if he was an asshole (06:39) DoorDash culture (08:40) The WeDash program (13:16) How Keith was able to lead so many different teams at DoorDash (16:08) Hiring the best experts and then getting out of their way (18:21) The “How to Work with Keith” document (21:52) How and why Keith helps his employees land new jobs (27:22) How he leverages empathy to unify board members (29:26) The importance of assigning a decision maker and a time horizon for the decision (31:15) One-on-ones with Keith, and the T3 B3 framework from Uber (33:12) How to encourage constructive criticism from employees (34:49) What it’s like to lead in tough times and why it can actually make your org stronger (37:42) How creating urgency compounds gains (39:11) IPO day at DoorDash (40:20) The characteristics of top founders (41:33) How the pandemic impacted DoorDash (44:40) Advice for new parents that is applicable in business  (45:24) The difficulty of gaining funding (46:58) Advice for founders struggling with fundraising (48:02) How Keith developed a strong relationship with the VP of Product and Design (50:27) Building an effective BD team within a product company (52:36) How to engage with legal teams Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Keith YandellguestLenny Rachitskyhost
Feb 9, 202355mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 0:41

    Fundraising resilience: “It only takes one yes”

    Keith opens with hard-earned fundraising perspective from DoorDash’s near-zero-runway moments. He emphasizes that rejection is universal—even for iconic companies—and persistence is a defining founder trait.

    • Most successful companies were rejected by multiple VCs early on
    • When runway is measured in weeks, conviction and stamina matter most
    • Founders “find a way” rather than accept defeat
    • Fundraising is a numbers game: you only need one yes
  2. 0:41 – 3:34

    Keith’s path to DoorDash (and the unusual scope of teams he’s led)

    Lenny introduces Keith and the breadth of functions he has led at DoorDash, from legal to HR to support to marketing, and now BD/corp dev. The stage is set for a conversation about leadership, empathy, and scaling culture.

    • Keith’s DoorDash tenure spans multiple executive-level functions
    • Prior role leading litigation at Uber
    • Reputation for strong leadership and talent development
    • Why Keith is a compelling cross-functional operator
  3. 3:34 – 6:39

    The “Are you an asshole?” hiring story—and what it reveals about culture fit

    Keith recounts how a candidate (now VP of Engineering) initially came off as aloof and dismissive. A direct dinner conversation turned into a powerful test of coachability and alignment with DoorDash’s “no politics, no asshole” ethos.

    • DoorDash prioritizes a “no politics, no asshole” executive culture
    • Keith directly challenges a candidate to test self-awareness and receptiveness
    • Taking tough feedback well can be a stronger signal than charm in interviews
    • Culture fit can be validated through uncomfortable, real conversations
  4. 6:39 – 8:37

    DoorDash’s founder-driven culture: humility, competitiveness, and customer obsession

    Keith describes how Tony Xu’s personality shapes DoorDash’s operating style: humble, intensely competitive, and biased toward action. He shares the Series D “cheap champagne + plastic flutes” moment as a snapshot of servant leadership.

    • Founder-led companies often mirror the founder’s ethos
    • Tony’s humility shows up in leaders doing low-status work themselves
    • Series D was a precarious raise, celebrated with low-frills pragmatism
    • Customer obsession and action orientation are core cultural pillars
  5. 8:37 – 13:16

    WeDash: forcing empathy by living the product (and fixing what’s broken)

    Keith explains WeDash, where employees regularly do deliveries (or support as an alternative). The program builds empathy, surfaces product issues fast, and also acts as a filter for humility and mission alignment.

    • Employees are expected to do deliveries at least four times per year
    • Keith personally does WeDash about once a month
    • WeDash uncovers real-world bugs and operational friction quickly
    • Participation signals humility and customer-first mindset during hiring
  6. 13:16 – 16:21

    Leading teams you’re not an expert in: embracing the generalist advantage

    Keith shares the imposter-syndrome moment when Tony asked him to lead functions outside legal. He explains the “generalist for 10x outcomes” philosophy and how it works in practice by hiring true experts and empowering them.

    • Tony recommends the book *Range* to reframe generalists vs. specialists
    • Generalists may challenge default playbooks and unlock step-change outcomes
    • Keith hires domain experts, clarifies how he’ll help, then gets out of the way
    • Success comes from enabling great operators rather than controlling them
  7. 16:21 – 18:21

    Hiring people better than you—and then intentionally stepping aside

    Keith pushes past the cliché of “hire people better than you” by focusing on what comes next: making space for them to lead. He explains why this approach strengthened DoorDash during competitive pressure and rapid growth.

    • Leadership isn’t empire-building; Keith later shrank from 1,500 reports to 12
    • The real test is relinquishing control once better leaders are in place
    • Early DoorDash adversity created a “we win together” mindset
    • Competitive threats forced cross-functional alignment over turf protection
  8. 18:21 – 21:44

    Scaling culture with writing: the “How to Work with Keith” document

    Keith explains why written artifacts scale better than verbal norms, especially in hypergrowth. His document clarifies expectations, exposes his own improvement areas, and codifies commitments to the team.

    • Culture gets harder to maintain when headcount 2–3x’s yearly
    • Written work product scales (a lesson from Tony)
    • The doc covers: success traits, Keith’s growth areas, and commitments
    • Transparency reduces confusion and accelerates onboarding into the culture
  9. 21:44 – 24:20

    A manager who helps you leave: why Keith supports employees’ next job moves

    Keith describes why he explicitly commits to helping reports find their next role—even outside DoorDash. The result is more honesty, fewer surprises, stronger long-term trust, and even boomerang hires.

    • Openly supporting departures increases transparency about dissatisfaction
    • Early signal enables smoother backfills and reduces surprise attrition
    • A “people-first” reputation compounds over a 5–10 year management horizon
    • Supporting growth outside the company can increase loyalty and retention
  10. 24:20 – 27:05

    How he operationalizes career support: one-on-one structure and recruiter forwards

    Keith explains the mechanics: career development is baked into recurring one-on-ones, and he even forwards recruiter outreach to team members when it could help their growth. The point is to build trust and clarity about opportunities and skill gaps.

    • Career development is a dedicated part of every 1:1
    • Recruiter inbounds can be shared as learning and optional opportunity
    • Interviews teach what the market rewards and what experiences are missing
    • The approach can increase retention by signaling genuine investment
  11. 27:05 – 29:32

    Using empathy to unify executives and board members—especially in conflict

    Keith explains how empathy becomes a practical tool in high-stakes debates. He uses techniques like making each side argue the other’s case to reduce defensiveness and surface the real trade-offs.

    • Start by understanding motivations, incentives, and lived experiences in the room
    • Make people feel heard before pushing toward a decision
    • Use “steel-manning” by asking each side to argue for the other’s position
    • Empathy can convert entrenched debate into collaborative problem-solving
  12. 29:32 – 31:16

    Preventing endless debate: assign a decision-maker, set a time horizon, then commit

    Beyond empathy, Keith stresses decision hygiene: clarify who has the call and by when it must be made. This reduces circular arguments and reinforces a “debate and commit” culture.

    • Healthy debate needs a clear tiebreaker when consensus fails
    • Explicitly name the decision-maker (CEO, GM, product lead, etc.)
    • Set a deadline/time horizon for making the decision
    • Once decided, align execution through “debate and commit”
  13. 31:16 – 34:49

    One-on-ones and feedback culture: demanding constructive criticism (T3B3) and closing loops

    Keith shares how he structures one-on-ones to normalize tough feedback in both directions. He borrows Uber’s T3B3 concept to require constructive feedback and explains why acting on feedback is what makes it credible.

    • Keith explicitly expects constructive feedback from reports
    • T3B3 from Uber: three positives + three constructive points for your manager
    • Thank people for feedback and visibly act on it to build trust
    • Close the loop: report what changed and check whether it improved
  14. 34:49 – 40:20

    Leading through tough times: discipline, focus, and urgency that compounds

    Keith argues that downturns can strengthen organizations by clarifying priorities and revealing who’s mission-driven. He also explains how Tony creates urgency and why small speed gains compound into major competitive advantage, even on milestone days like the IPO.

    • Hard times expose mercenaries vs. true believers
    • Constraints force economic discipline and sharper prioritization
    • Crises create “singularity of focus” that high performers often prefer
    • Urgency compounds: shipping even slightly faster can lap competitors over time
    • IPO day still centered on execution and tough questions, not celebration
  15. 40:20 – 41:33

    What top founders share: obsessive competitiveness, curiosity, and manufactured motivation

    Keith describes the traits he consistently sees in standout founders like Tony (and previously at Uber). The combination of obsession, competitiveness, and relentless curiosity creates an enduring internal engine that doesn’t switch off.

    • Obsessiveness and hyper-competitiveness are common patterns
    • Great founders create “bulletin board material” to stay driven
    • Curiosity pushes them to learn domains (even legal) deeply
    • Founder life can be lonely, making community with peers important
  16. 41:33 – 45:24

    DoorDash during COVID: volume whiplash, crashes, essential service—and a values decision

    Keith recounts the pandemic rollercoaster: volume initially collapsed, then doubled, while support centers shut down and the app strained under load. He shares a defining leadership moment when Tony cut commissions to help restaurants, overriding short-term IPO concerns to do what felt right.

    • Early lockdown uncertainty caused demand to drop sharply before surging
    • Support operations and infrastructure were unprepared for rapid scale
    • Despite outages, customers valued the service’s safety and usefulness
    • Tony chose to cut commissions significantly to support restaurants
    • Personal lesson that applies broadly: “everything’s temporary”—don’t overreact to highs/lows
  17. 45:24 – 48:00

    Fundraising lessons from DoorDash: credibility through achievable plans and earned trust

    Keith reflects on why the Series D was difficult and what DoorDash learned about investor relationships. A major takeaway: conservative, hit-able plans can build compounding trust that pays off in future rounds.

    • Market downturn shifted quickly from public to private fundraising conditions
    • Investors questioned TAM and profitability in earlier days
    • Later rounds were often led by firms that previously passed
    • DoorDash built credibility by presenting plans they were confident they’d hit
    • Trading some dilution for durable trust can be worth it
  18. 48:00 – 52:31

    BD + product partnership: cadence, platforms over bespoke work, and “dream big, start small”

    Keith shares how BD can work effectively with product without wasting engineering cycles. He emphasizes pipeline visibility, scalable platform thinking (vs. one-off integrations), and testing partnership theses operationally before demanding product investment.

    • Bring product in neither too early (waste) nor too late (bad commitments)
    • Give product visibility into BD pipeline to flag high-impact deals
    • Build platforms so BD can negotiate within known parameters at higher speed
    • Test demand with scrappy ops pilots before spending product/engineering hours
    • A failed hotel partnership reinforced the value of small experiments first
  19. 52:31 – 55:50

    Product + legal: use curiosity to understand constraints and avoid default conservatism

    Keith closes with advice on the product–legal relationship, drawn from working with product-first founders at Uber and DoorDash. He recommends that product leaders learn the regulatory basics and engage legal with first-principles thinking to find the workable path, not just the safest one.

    • Great product founders learn enough law to challenge and collaborate effectively
    • Legal teams can be overly conservative unless pushed with good questions
    • Product leaders should understand relevant regulations, especially in consumer businesses
    • Curiosity and first-principles thinking help navigate constraints creatively

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