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Eli Schwartz: Why AI is killing top-of-funnel SEO content

Through Zapier integration and Tinder local pages, Eli Schwartz: reframes SEO as a product job, where rankings without conversions are vanity metrics.

Lenny RachitskyhostEli SchwartzguestGuest advertiser (OneSchema representative)guest
Sep 19, 20241h 55mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 2:10

    Eli’s background

  2. 2:10 – 11:34

    The impact of AI on SEO strategies

  3. 11:34 – 15:30

    Understanding search intent

  4. 15:30 – 20:19

    Real-world impact and structured vs. unstructured data

  5. 20:19 – 22:57

    Top-of-funnel vs mid-funnel SEO strategies

  6. 22:57 – 31:29

    Case studies

  7. 31:29 – 35:20

    Steps for getting started with SEO

  8. 35:20 – 39:17

    Examples of when not to focus on SEO

  9. 39:17 – 44:00

    Evaluating SEO investment

  10. 44:00 – 46:23

    Understanding the tradeoffs in marketing channels

  11. 46:23 – 52:09

    SEO conversion metrics and expectations

  12. 52:09 – 59:37

    Understanding the time horizon of SEO

  13. 59:37 – 1:05:26

    The role of AI in content creation

  14. 1:05:26 – 1:07:40

    AI overviews

  15. 1:07:40 – 1:09:51

    Brand building and SEO

  16. 1:09:51 – 1:16:06

    Programmatic vs. editorial SEO strategies

  17. 1:16:06 – 1:20:36

    Insights from the Google antitrust verdict

  18. 1:20:36 – 1:23:52

    Google’s dominance in search

  19. 1:23:52 – 1:26:28

    The future of SEO and user choice

  20. 1:26:28 – 1:36:58

    SEO myths debunked

  21. 1:36:58 – 1:44:18

    Forecasting SEO success

  22. 1:44:18 – 1:46:26

    The need for SEO expertise

  23. 1:46:26 – 1:55:09

    Lightning round and closing thoughts

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