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Timothy Davis: How Shopify validates new ad platforms fast

Through signs of life tests on 1% Meta lookalikes, Shopify proves a paid channel; agencies kickstart the work, then internal teams own the playbook fast.

Lenny RachitskyhostTimothy DavisguestChristina (OneSchema CEO/founder)guest
Jul 28, 20241h 42mWatch on YouTube ↗

CHAPTERS

  1. 0:00 – 2:31

    Timothy’s background

  2. 2:31 – 6:31

    Understanding performance marketing

  3. 6:31 – 8:39

    The importance of paid search

  4. 8:39 – 9:54

    Identifying growth potential

  5. 9:54 – 12:22

    Case studies: Hairstory and Ipsy

  6. 12:22 – 18:57

    Experimenting with new platforms

  7. 18:57 – 20:23

    Choosing the right platforms

  8. 20:23 – 27:56

    LinkedIn for B2B marketing

  9. 27:56 – 33:33

    When to start investing in paid growth

  10. 33:33 – 37:41

    Common mistakes in performance marketing

  11. 37:41 – 40:36

    Working with agencies and consultants

  12. 40:36 – 47:33

    Hiring for performance marketing

  13. 47:33 – 54:43

    Metrics that matter

  14. 54:43 – 56:15

    Competitor analysis and CPC insights

  15. 56:15 – 56:38

    Custom reports and data visualization

  16. 56:38 – 59:10

    Understanding impression and click share

  17. 59:10 – 1:02:14

    True competition metrics

  18. 1:02:14 – 1:08:52

    Attribution and incrementality

  19. 1:08:52 – 1:10:53

    Building a performance marketing team

  20. 1:10:53 – 1:15:48

    Creative and ad copy collaboration

  21. 1:15:48 – 1:20:52

    Managing workload and hiring strategy

  22. 1:20:52 – 1:24:41

    Training and onboarding new hires

  23. 1:24:41 – 1:25:56

    Impact of ATT on performance marketing

  24. 1:25:56 – 1:29:47

    The power of creative in ads

  25. 1:29:47 – 1:37:16

    Using AI in performance marketing

  26. 1:37:16 – 1:42:03

    Lightning round

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