Skip to content

By playing, you agree to uListen's Terms and Privacy Policy and YouTube's Terms of Service.

Lewis HowesLewis Howes

"How I Went From BROKE To MILLIONAIRE In 90 Days!" | Grant Cardone & Lewis Howes

- Sign up for my FREE newsletter & get a dose of inspiration from our world-class guests, learn how to improve your life!

Grant CardoneguestLewis Howeshost
Feb 17, 20211h 5mWatch on YouTube

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

Great conversations run long. Their best ideas don't have to.

uListen is free on iPhone, iPad, Android, Chrome, and Claude.

See how

Transcript

  1. 0:00 – 3:25

    What Rich People Do Differently: Invest, Don't Spend

    1. GC

      I get money, I never think about, "Okay, I'm gonna get 10 million bucks, and I'm gonna suddenly be happy."

    2. LH

      And be happy. Mm.

    3. GC

      N- I never, I never even think about it like that. I'm gonna get 10 million, and then I'm gonna-

    4. LH

      I think you gotta have a dream. The school of greatness.

    5. GC

      Really?

    6. LH

      [laughs] Yeah. Please welcome Lewis Howes. You've done some amazing stuff, especially in the last year with this show called Undercover Billionaire. Before I talk about the show, I wanna give some people some nuggets and, and ask you what are, what are three things that you believe rich people do differently than poor people?

    7. GC

      Uh, rich people do not value money the way poor people do. They, they, they, they invest money, they don't spend it. You know, the best, the best spending is still worse than the best inv- the, the, the worst investment. Like, you could make a bad investment that would still be better than a smart spend.

    8. LH

      Really? So what, what's a, what's a smart spend? What's a smart spend versus a bad spend?

    9. GC

      I mean, I don't really know anything that's a smart spend, but, [laughs] you know-

    10. LH

      [laughs]

    11. GC

      ... you spend mon- when you spend money, you, you don't get an investment back.

    12. LH

      Mm.

    13. GC

      And when you invest money, at least you got a possibility, I mean, at the very, at the very least you get a tax write-off. So if I spend money on a belt, um, I can't write it off, I can only wear it. And if I invest money in a Grant Cardone belt and wear it on stage and it flops as a product and nobody ever buys it, it's a r- at least a write-off. It was at least a promotion. So a bad investment is still better than a smart spend. So, uh-

    14. LH

      Mm

    15. GC

      ... wealthy people don't spend money, they invest money. Uh, number two, they also know that money, it, it... money is not required. I, I think a lot of us, if we grew up poor, we believe it takes money to make money. Our parents told us that, uh, maybe a grandparent or the neighbor or somebody said that to us because that was their, how they justified not having their breakthrough and getting trapped. They're like, "Oh, my, the reason I didn't get out..." And we, we know every, we know ev- everybody's got an excuse in their lifetime. Everybody uses them at some point in their lifetime to trap themselves. Uh, th- this idea that it takes money to make money is not true. It's a myth. It's, it's, it's the number one reason why I did the show, the, the Discovery show-

    16. LH

      Mm

    17. GC

      ... to debunk that on TV, that I didn't need any money at all. Uh, they o- they offered me 100 bucks. I'm like, "Just keep it, dude." Like, "No, no, we gotta give it to you. It's part of the show." And I'm like, "I don't need the 100." They're like, "No, but you gotta take the 100. It's part of the show." So, uh, the third thing I would say about wealthy people is they're... I mean, different people have different ways they invest, but they tend to be more focused on the long-term appreciation of an asset rather than give me money this second. And, and I think the g- they're, they're, they're not stuck in this get rich quick thing.

    18. LH

      It's a delayed gratification.

    19. GC

      Yeah, they're more like, "Yeah, I'd rather have wealth tomorrow than rich today."

    20. LH

      Mm.

    21. GC

      And, and they do have a distinction between the rich and the wealthy. The, the, you know, the super wealthy are looking to create wealth beyond their own means and needs. Like, they're not thinking about their kids, their boat, their plane. I know people think that, but that's not actually true. They're actually thinking about, how do I create wealth for a, a lot of people? Amazon's got a million employees.

    22. LH

      Yeah.

    23. GC

      Now, now most of them only earn minimum wage, but there's some people at the upper level of Amazon that are making fortunes.

    24. LH

      Yeah,

  2. 3:25 – 7:24

    Undercover Billionaire: Contacts and Equity Instead of Cash

    1. LH

      and I, I, and I'm curious. You, you wanted to debunk this myth of that it takes money to make money, which is something I heard a lot growing up, and a lot of people think, "Well, unless I... I can't make it, 'cause I can't invest it until I have it." So what were the lessons you learned, uh, you know, starting from essentially zero, having no money, no contacts, no, uh, relationships, no op- uh, opportunities in a town that you went to for this show? What did you realize were the keys to actually making money even if you didn't have any?

    2. GC

      Well, as you see the show, you see that I actually never make any money, right? So, uh, the two girls, they, they actually try, they, they follow three of us, and the two girls went out and got a job in the first week. And I, and I'm, and I'm not saying that's right or wrong, or my way is more better or worse, but, but they are strategies, okay? They're, they're different strategies. I was not there to get a job or to earn money.

    3. LH

      Mm.

    4. GC

      I was there looking for one thing, opportunity. I never spent time looking for money, ever, the entire, uh, 90 days, okay? I'm not looking for money. I was actually looking for contracts through the contacts. I wasn't looking for money because I knew the evaluation of the company in the last, uh, segment. An evaluator will come in and determine what my company's worth, my new company, right, that I created. And at that point I just need to validate to him, "Dude, my company's worth this based on that." The entire 90 days I never touched the first 100 they gave me, and this was to prove to people, dude, you do not need money. Like, it's just, it's not true you need money. You do need contacts.

    5. LH

      You need people. You need relationships.

    6. GC

      You need people. You need people. You need the right people, though, the right people that are already in play, okay? Just 'cause a guy's got money... I remember a, a, a billionaire friend of mine, uh, you know, he could buy a jet. And I said, "Hey, Bob, should I buy a jet?" He said, "You should. I shouldn't." Meaning Grant should because... And he's way wealthier than I am. He could've bought 40 of them. He's like, "I don't have a place to go in mine. You have a, you could use yours every day."

    7. LH

      Mm.

    8. GC

      So you, you gotta find somebody that's in place, somebody that not just has money, but somebody that wants to do more with their money. So you'll notice in the first, uh, 10 days I don't spend a hun- a- any money. I don't spend money on shelter, not on food, and not on water. Nothing. Then what I do is I end up accumulating assets, and it's unfortunate that the viewer doesn't see this.

    9. LH

      Mm.

    10. GC

      Within five days I have two vehicles. One was given to me by Discovery, and the other one was a $40,000 Jeep- That I basically used, uh, from Ryan, this guy I met, and told him, "I'm gonna sell your Jeep. I'm gonna drive it around town and put 10 miles a day on it, and I'm gonna sell it." Well, that's a $43,000 asset. Uh, my truck was worth four grand. I still had my $100. I lived in a $46,000 RV that I was trying to sell. So-

    11. LH

      Yeah

    12. GC

      ... uh, and the... What, what's the other thing I did? And I picked up $10,000 to do- in a 15% partnership in the equity of the upside of this guy's company. So literally in 10 days-

    13. LH

      Wow

    14. GC

      ... I was accumulating contacts that could get me equity. And the, and the important part of that story is, man, go get you some equity. You know, Jay-Z talks about this. You're get- y- you know, so many of you young brothers are getting an advance while I'm picking up the equity.

    15. LH

      Ooh. Yeah, they're trying to get the, the get rich quick, let me give you the money now-

    16. GC

      Give it to me now

    17. LH

      ... where the publisher's g- getting the long-term residual income for decades-

    18. GC

      Y- yeah

    19. LH

      ... off of your, off of your work

    20. GC

      ... Ke- Kevin Hart. Look at what Kevin Hart did with this, uh, with this show, right? He owns that show. He owns the ticket sales. He was willing to promote it, not just be a comedian, where Richard Pryor showed up and got his check, told his jokes. Uh, Kevin Hart says, "Yeah, I'm gonna show up, I'm gonna tell my jokes, but I'm gonna own, I'm gonna own the entire platform, the equity."

  3. 7:24 – 12:02

    How He Landed the Mattress Store Partnership

    1. LH

      So how do you get someone to give you $10,000 when you have nothing to give them in return? Or what is it that you're selling them, uh, a, a greater promise in return?

    2. GC

      So what I did was I pitched this guy. I said, "Look," he's a business owner. He wants traffic in his company. Every, every business owner wants traffic. Every entrepreneur wants traffic to their website. And I said, "Look, I'm gonna drive traffic to your store." He owned a mattress store, big margins. And I said, "I'm gonna, I'm gonna make sure you have the biggest weekend that you've ever been here." And, uh, I said, "If you give me $6,000, I'll take the six grand to the store. In fact, you don't give me the money, just call it in and approve it." I didn't wanna touch his money. I never asked anybody for any money. And I said, "I'm gonna go run a promotion for you. I'm gonna put together the banners, the logos. I'm gonna stand out in the street. I'm gonna drive the traffic to your place. What do you want, Grant? Uh, Lewis. What do you want, Lewis?" [laughs] Uh, I did that more than once, by the way. "What do you want, Lewis?"

    3. LH

      [laughs] You did?

    4. GC

      'Cause my name was Lewis, right?

    5. LH

      Yeah, yeah, yeah.

    6. GC

      And I said, "Dude, I don't want anything." He tried to give me money to do this. I don't want your money, I just want the opportunity. I wanna prove myself. 'Cause what I really wanted from him was I wanted him to front the bill at the print shop-

    7. LH

      Mm

    8. GC

      ... so that he could put me in play. Well, I went and ran the whole promotion that weekend. I said, "If you, if you send them, if you just authorize the spend, I'll conduct the promo. I'll run it and do it." We did $91,000 worth of mattress sales.

    9. LH

      No way.

    10. GC

      We did 15,000 that weekend, and then another 65,000 over the, the next three weeks. And he's like, "Dude, you're a star." Now, now he's like, "Hey, what do you want for what you did for me this weekend? That was the best weekend we've ever had." And I'm like, "I don't want anything except to be your partner."

    11. LH

      So, so you wanted equity?

    12. GC

      I wanna be your partner, dude.

    13. LH

      [laughs]

    14. GC

      And I said, "I want 15% of the upside of your company." I said, "What's fair?" He's like, "15%. Everything above what I'm doing now, I'll give you 15%." He, he's the one that made the offer. I said, "That's awesome."

    15. LH

      Wow.

    16. GC

      And then that's when I said, "Hey, can you give me an advance of 10,000 on the 15%?" People think that I asked for 10 grand. I actually didn't get 10,000. I got an advance on a partnership, which is even better.

    17. LH

      Wow. That's fascinating. So you never really a- you never asked for money. You said, "Give me equity with everything."

    18. GC

      Give me equity, and then once I got the equity agreement on the upside, uh, most people are will- willing to give you this.

    19. LH

      Because it's more than they've already ma- they, they're already making a certain amount. They never crossed past that probably in years. So they're like, "Okay, if you can help me 10X it, I'll give you 15%."

    20. GC

      I don't want a piece of what you're already doing. That's not fair. That's an unfair deal. I mean, you know, people are like, "I need to ask for more." Yeah, but you don't wanna ask and be, look stupid. Like, you can't-

    21. LH

      Yeah

    22. GC

      ... ask somebody to give you something of a company they already have. Also, it's interesting 'cause they d- again, they didn't show this and, and I look forward to kinda breaking this thing down. We're gonna actually... I'm gonna create a whole platform where I go in and break the show up and show people what they didn't see. When I left Vegas to fly to Pueblo, d- uh, the production company said, "Hey, what's your first move?" First move, I'm going to the bank to drop off the hundred. Second thing, I'm going to the gym to meet people. Third thing is I'm gonna find a business s- for s- for sale, and I'm gonna see if the guy that owns the company can give me a place to sleep. Those three things happened exactly the way I predicted before I got to Pueblo, before I even knew I was going to Pueblo. I mean, it happened, just every one of them. And then Discovery came to me at four days and said, "Bro, you gotta slow down." I said, "What do you mean?"

    23. LH

      [laughs]

    24. GC

      "We don't have a TV show if you keep winning."

    25. LH

      Right. [laughs] If you, if you make it happen in two weeks, what are we gonna do?

    26. GC

      I'm like, "Okay, come out here and watch me throw up, okay? Come o- uh, come out here and watch."

    27. LH

      [laughs]

    28. GC

      I'm sick. I was sick from altitude sickness. I'm like, what, what, what... You guys gotta cover how hard this is for me. I'm terrified. I'm cold. My back hurts. I don't have a good place to sleep. I'm pissing in a bottle. And then they cut all that-

    29. LH

      [laughs]

    30. GC

      ... out of the show. So, so, um, the point of that story is quit going for some dead Benjamins-

  4. 12:02 – 15:01

    Why Buy a Going Concern Instead of Starting a Business

    1. GC

      Yeah. So, like, in Pueblo, there's 112,000 people that live there. The average household income there is $24,000 a year. Household income. Like, it's, it's one of the most beat up, economically beat-up cities in America. They, they were at 8% unemployment when the country was at 3%. When COVID hit, it went to 22%.

    2. LH

      Wow.

    3. GC

      Like, just ridiculous, right? So now, when I'm in a problem environment like that, you have to do the math. So I'm like, okay, there's 100 tw- uh, 112,000 people there. I, I can't meet them all, and I don't wanna meet them all. I only have 90 days. So then I said, "Okay, who's got the money in this town?" The businesses have the money in the town. This is the unfair advantage I have in this show, is that I did not go there to start a new business.

    4. LH

      Hmm.

    5. GC

      I went there to find a business that was already banking. A lot of people think I started-

    6. LH

      Did you have that intention before?

    7. GC

      Oh, 100%.

    8. LH

      Y- y- yeah.

    9. GC

      I said, "I... There's no way I'm gonna start a new business." There's 34 million businesses in America. America does not need a new business.

    10. LH

      And it's so hard to launch and create momentum, especially if you don't... Even with your audience, it's hard to launch a new business.

    11. GC

      Dude, it is so ridiculous. It is so stupid what people are doing today. I'm gonna start a new beauty salon. I'm gonna start a new masseuse place. I'm gonna start a new c- cosmetologist hou- I'm gonna start a new... You got a new idea. Nobody needs it. Like, if, if you were an alien looking down at pl- uh, the United States of America and saying, "Okay, what is there too much of?" Restaurants, bars, and businesses. There's too many of them. And then, and then somebody, some kid pops up, Paul pops up and says, "I'm gonna start a new business." And, and the guy from outside the planet's looking down there saying, "Well, that's stupid. Why don't you just go..." Two-thirds of all the businesses in America break even or lose money.

    12. LH

      So what I'm hearing you say, Grant, is, uh, a lot of people have the dream of wanting to start and launch a business. But what I'm hearing you say is it's probably a lot smarter to go find a failing business or a business that's breaking even, jump in, add value, and see if you can 10X that.

    13. GC

      Dude, that's, that's how you get on planes. That's how you, you know, you go to the hospital. You need emergency care. You don't build a hospital. You just go to the hospital. You want food, you go to Whole Foods. You want gas, you go to the gas station. It's no different in business. It's a, called a going concern for a reason. Find a going concern that's got a brand. Go in. That's what I did. I just went in and added value. Once I added value, actually, we end up splitting off another business out of that. So, so out of that relationship. Your, your first question was, "Hey, who are you looking for?" I'm looking for contacts that can actually become contracts. I'm looking for specific relationships. They have to have money. They have to have credibility. They have to have credit lines. That's the only people I was looking for in Pueblo. Out of 112,000 people, are there 50 of them? I need to meet 50 people that have money, credit, and credibility.

  5. 15:01 – 17:31

    Rejection, Ego, and Treating Everyone Well

    1. LH

      How did you feel, uh, 'cause I saw in, you know, the first episode that you got rejected a few times. How did you feel from someone who is getting yeses a lot and building their business so fast to going to a place where people just say, "Nah, I don't believe in you," or, "Eh, you don't seem credible," or how did you take it in, security-wise in, internally?

    2. GC

      Well, what, what you, again, you, pieces you don't hear is I was in this meeting and this guy starts flexing on me.

    3. LH

      [laughs]

    4. GC

      And he literally, like, I th- had to sit there and, and, and listen to his, "Well, I did $30 mi- I raised $30 million, and I bought all this, and I put this together, and I'm the king, and la, la, la." And I'm sitting there thinking to myself, dude, I'd like to just dro- I'd like... You wanna see a flex right now?

    5. LH

      [laughs]

    6. GC

      You know, the same day I had written a check for, like, $45 million, and I'm s- I'm having to bite my tongue. Like, he doesn't know I could be his investor. By the way, there was a great lesson in that.

    7. LH

      Hmm.

    8. GC

      Like, I was nobody. Shaved head, old truck, no name, no social media following, and this guy treated me just like that. Like I'm a nobody.

    9. LH

      And you never know who you're talking to or who they're, uh, friends with or who their family is that could support you potentially.

    10. GC

      Totally. Like, the same day this guy's flexing on me about how he raised 30 million, and he's the king of Pueblo-

    11. LH

      [laughs]

    12. GC

      ... and blah, blah, blah, I mean, like, what I had in my checking account that day as Grant Cardone, I, I just wanted to pop it out on him.

    13. LH

      [laughs] Be like, "My bank account."

    14. GC

      Be like, "Shut up, dog." What... Tre- treat everybody like th- You, you, y- you never know who you're dealing with. Y- y- you know?

    15. LH

      Yeah.

    16. GC

      And, and just because they're, they're having a bad day, you, you... One, you don't know who you're dealing with, and you... And number two, more importantly, you don't know who they're gonna become.

    17. LH

      Hmm. Yeah, they may not have money yet, but in, in 10 years, they might have a brand or audience or something that could support you.

    18. GC

      Every accredited investor was a non-accredited investor at one time. Every whale was a minnow.

    19. LH

      I mean, you've been doing sales for, uh, what, four decades now?

    20. GC

      Yeah.

    21. LH

      You've been, you've been selling from cars to real estate to y- everything in between. You know, 11 best-selling books. You've been, you've been a selling machine. How did it feel to go in, uh, without being able to use any of that and go back to kinda the ba- basics of, like, okay, I'm a brand-new car salesman just trying to f- figure out how to do this thing? How did you have the confidence or the courage to go in blind and try to build these relationships?

  6. 17:31 – 20:48

    Enrollment, Honesty, and Integrity in Selling

    1. GC

      Because I had the commitment. You know, I was committed to the-

    2. LH

      Hmm

    3. GC

      ... I was committed to the, th- the outcome. I always say, man, commitment comes with, with time and money.

    4. LH

      The thing that you do extremely well is you're a master enroller, Grant, and I, I believe that we're either en- enrolling people in our vision or we're un-enrolling them in our vision every moment, every day with our content, our posts, our interactions, and we could be un-enrolling people in our brand from one conversation or one thing that we, we do to s- piss someone off. Where did you learn the skill of enrollment, of getting people to buy into you and your vision?

    5. GC

      I think what, what I do is, and I talk about this in Sell or Be Sold, I've been a sales guy for a long time, and I, I just learned early on And I was terrible at sales. 17 years old, 18, 19, part-time, part-time sales guy. I was, I was awful. When I finally realized that sales was the only job I could get at 25 years old, I'm just like, "Dude, I just gotta tell people the truth, 'cause I can't do all these tricks."

    6. LH

      [laughs]

    7. GC

      The NLP-

    8. LH

      Right

    9. GC

      ... the... And, and look, if it works for you, good, whatever, but the mirroring, the matching, they ask a question, you ask a question, the hot potato. I've, I've heard all these strategies.

    10. LH

      [laughs]

    11. GC

      And I'm like, "Dude, I just can't do it. I'm just gonna be me. Hey, guys, I'm, I'm moving from LA, I'm out of work, I'm looking for opportunity, I'm trying to move my family here. My name's Lewis Curtis. Uh, 2008 beat me up. I gotta get my family out of LA. Real estate's impossible. I can't buy it there. It's out, priced out of the market, and I'm here in Pueblo because I think there's opportunity here, and that's all I'm looking for. No handouts, no help. I don't... I got an old truck with me. I got no money. I left my kids with..." You gotta have your story so people enroll, but you also have to be talking to the right audience.

    12. LH

      Mm.

    13. GC

      I only spent time with people that were able, capable, qualified. I spent no time... I was in a meeting once in Pueblo. I walked into the meeting, assessed the situation, and bounced.

    14. LH

      [laughs]

    15. GC

      I said, "Guys, I'm done. I'm out of here." Boom, and I walked out. And, and my partner at that time, it... You'll see it later in the later shows. He's like, "What, what just happened?" I'm like, "There's nothing here, bro."

    16. LH

      There's no money here.

    17. GC

      There's no, there's no opportunity here, and I'm on a clock. I couldn't tell him I, I'm on a clock. I couldn't tell-

    18. LH

      [laughs]

    19. GC

      I couldn't tell anybody, so I had these little secrets going on. So, you know, how do you enroll people? It's like you gotta get enrolled.

    20. LH

      Mm.

    21. GC

      You know, my, my int- my personal integrity and ethics is why I can sell so hard. And because I believe in my product, I believe in my investment vehicle, I believe in my company. I don't trick people, screw people. Like, 35 years I've been in business, there's not one person in 35 years that says I owe them money. There's people that try to get stuff from me using lawyers and [censored] , but there's nobody that can say I ever financially damaged them in any way, not a penny.

    22. LH

      Right.

    23. GC

      And so that m- that, that allows me to go back into the world and push. It allows me to sell tickets for big prices. You know, when I spend $7 million to, to rent Mandalay Bay, dude, I can sell anybody a $20,000 ticket. Like, I spent... You know, somebody complained about my ticket prices. I'm like, "Dude, like I spent seven million on this event. You spent 20 grand."

    24. LH

      [laughs]

    25. GC

      "Who, who got the best deal?"

  7. 20:48 – 25:29

    Overcoming Drug Addiction and Rebuilding at 25

    1. LH

      How did you learn to have courage in your, in yourself when you were, you know, doing drugs, and, uh, you know, uh, I think you're an alcoholic, I think, in the past when you were a teenager. Maybe not a full-on alcoholic-

    2. GC

      No, it was a d-

    3. LH

      ... but you were doing drugs and

    4. GC

      ... it's a drug problem. It wasn't an alcohol problem.

    5. LH

      Yeah.

    6. GC

      It was a drug problem.

    7. LH

      Drugs and just a, you know, kind of a deadbeat for, uh-

    8. GC

      Thank you

    9. LH

      ... off and off many years. How did you learn to kinda build confidence, though, so that you could be inspired in yourself to push bigger, to ask for more? How did you do that?

    10. GC

      Well, well, first I quit using drugs. I mean-

    11. LH

      Yeah

    12. GC

      ... the, the, the, the order... E- everybody wants to get better and have confidence, but the first thing you gotta do is you gotta quit doing whatever's destroying your, destroying your self-esteem, you know?

    13. LH

      Mm.

    14. GC

      Uh, I'd like to believe that I could look in the mirror and tell myself I'm great, and, and then I'd feel it, but if you're destroying yourself the other 23 hours and 56 minutes, the self-talk ain't gonna matter. So I had to quit doing damage to myself. Um, I hated myself. Uh, the worst part of my drug addiction was how... Not... It wasn't what, just what the drugs were doing to me, and, and the hangovers and the lost time and... It was the personal, personal deprivation-

    15. LH

      Mm

    16. GC

      ... and degrade that I was doing to myself, and how many times I tried to quit. I would... Lewis, every morning for 10 years, I tr- I said, "Today's the last day. I'm never gonna use again." 15 minutes later-

    17. LH

      10 years?

    18. GC

      10 year, uh, nine years and, and nine years and, like, six months.

    19. LH

      So what was the deciding factor that actually made you quit?

    20. GC

      Uh, I finally went... You know, I had to go some, some place. I had to change my environment. So I ha- I went to a treatment center in Minneapolis, um, during the wintertime, late, late February. I was 25 years old and spent 28 days there in an environment where nobody had drugs. I didn't have access to drugs, and people were starting to talk about, "Okay, how, how, how'd you get here?"

    21. LH

      Mm.

    22. GC

      Uh, they ended up putting me on drugs in the treatment center, and I'm like, "I don't want the drugs, dude." And they're like, "Oh, no, you need it to detox to get off." I'm like... This, this was 30 years ago. They, like, they've really ramped that program up now. It's the legal, legal drug dealer now is the treatment center.

    23. LH

      Right.

    24. GC

      But, but the environment gave me at least... I was able to look around and see the damage drugs were causing these other people, men and women of all ages, and then that really solidified, "Okay, I'm stopping." But I needed, I needed a day, one day not to use drugs, 'cause I had been using drugs every day for nine years, nine and a half years.

    25. LH

      Wow.

    26. GC

      And so I needed the first day. Once I got the first day, I'm like, " [censored] I can put together two days." Then my head started clearing up a little bit. 28 days later, I go home to Lake Charles, Louisiana, and that's when the rebuilding really took place, and, and I had to replace all that drug time, which was a bunch of hours every day. Uh, this is what made me the beast, like, the s- the savage that I am today.

    27. LH

      You had to put that time to good use.

    28. GC

      Dude, I had-

    29. LH

      You had to be productive with it

    30. GC

      ... so much free time.

  8. 25:29 – 31:05

    Information Assisted Selling and the Five Steps

    1. LH

      What was the, uh, in those early tapes, is there anything you remember that you still use today that, that seems to work consistently on, on the s- the science or secret of selling that that's very simple maybe for someone to do, but maybe they just don't have the courage or competence of the reps to do it?

    2. GC

      What, what happened the first... When I really started learning, the, from the, the, it, in the beginning, what, what you learn is you're learning from the master, you know? And, and so I'm, I'm duplicating and emulating. Then at some point you cross over and you become the master.

    3. LH

      Mm.

    4. GC

      And, and if, if you're a guy like me, I'm always looking to improve everything. I'm looking for another little tweak, another little twist. You and I did that with the podcast. I'm looking for that, that next thing all the time, how to make something just a little better, uh, a little faster. And so at some point I kept studying this guy until I, I was able. In the beginning, I didn't challenge anything. I used, I duplicated.

    5. LH

      Mm.

    6. GC

      I got results.

    7. LH

      Let me follow the script that I, that I learned. Let me use exactly what he's telling me to do. Do it.

    8. GC

      I, whatever, whatever I heard, I'm a, I'm a be like, "I'm gonna make that work. That's gonna be my stable datum." And once I could re- once I could trust that, then I could build on top of it. I never yeah-butted anything. "Oh, I got a better way," in the beginning. Dude, until I got the results over and over, consistent results, then I started be- then I started teaching it to other people, then I started learning angles. And then-

    9. LH

      Mm

    10. GC

      ... then, then I basically created my own style and my own... I actually almost threw away what I had learned and created this new thing called information assisted selling.

    11. LH

      Information assisted selling.

    12. GC

      Where I started leading with what people wanted rather than this guy kind of hid. It was the old school hide it. Don't, you avoid the price, bring it up later. And that's where I really started accelerating everything, giving people the information up front, allowing you to understand how much this watch or ring was or car was. Before you even asked about it, I'd tell you it's 58,000.

    13. LH

      Right away. So you wouldn't wait till the very end. You'd say, "Here's everything."

    14. GC

      Yeah. So look, look, if you're, if you're shopping for a car or a watch or a ring or a t- a coaching program, whatever it is, you, you probably wanna know how much it is. I know I would. This, this particular product's 58,000. It would require about, you know, $2,500 down. Your payments would be about 550 a month. Um, let's be sure you're on the right product. You see, I've already... I g- I got the va- the value proposition, the money. I got you thinking about money right now.

    15. LH

      Mm.

    16. GC

      I want you thinking about money so that when I show the product, you can start making sense of it, 'cause I can't convince you that it's worth it.

    17. LH

      Mm.

    18. GC

      You have to convince you.

    19. LH

      So you flip it. Yeah.

    20. GC

      Okay? I can build value, but you, the buyer is the buyer. I can't be the buyer. I can only help the buyer make sense of it.

    21. LH

      Is there a certain amount of steps in this selling system that you have?

    22. GC

      Uh, i- uh, yeah, it's, like, like five. It, like, like, tell them what your intention or my intention is to get you to, to be, to be of service to you, to do business with you.

    23. LH

      Mm.

    24. GC

      Okay?

    25. LH

      So right up front, if I'm, if I'm looking to buy real estate, you'd say what?

    26. GC

      I'm doing a co- let's say I'm doing a po- I'm doing a web, a webinar a- and it's a coaching class, 'cause you and I are in that space.

    27. LH

      Yep. Yep.

    28. GC

      You, you've heard me many times. Open the event with, "Hey, my intention is to get all of you to be my customer tonight."

    29. LH

      Mm.

    30. GC

      "We have a $1,900 program or a $9,000 program. We're gonna offer it to you tonight for 997. It's sitting over there at the website right now. If you wanna go click it, get it. But my intention is to make every one of you a customer tonight. The most you can spend with me is 997 tonight, okay, or you spend nothing at all." And then what I'm gonna do is spend the next 3 days or 3 hours or 30 minutes talking about this program.

  9. 31:05 – 35:44

    Negotiation: Face, Motivation, and Everyone Winning

    1. LH

      And, and what have you learned about, you've done so many massive, uh, deals over the last three or four years in real estate, what have you learned about negotiations and, and the power of negotiating, uh, to get exactly what you want in these bigger, you know, mega multi-million dollar deals that you're doing?

    2. GC

      It's, uh, it gets pretty intense, man. Like, big, mass-

    3. LH

      The negotiation process?

    4. GC

      Oh, yeah. B- massive egos. Like-

    5. LH

      [laughs]

    6. GC

      ... you got a lot of people involved, you got very intelligent people involved, everybody's got money. You know, it's like the whale and the great, the great, the, the, the great white and the killer whale's there and the humpback's there-

    7. LH

      [laughs]

    8. GC

      ... and dude, it, it's a feeding frenzy. Like, like, you know, everybody's got bulk, everybody's got muscle, everybody's got power, everybody's got money and, and you know, it's, um... But, you know-

    9. LH

      So what have you l- what have, what have you learned about the art of negotiation during, you know, these bigger deals for yourself, how to navigate those?

    10. GC

      Y- you know, most of these deals are lost over face, they're not even lost over money. They're lost over somebody losing face. I'm doing a deal right now.

    11. LH

      You mean ego or you mean, like, uh, what do you mean?

    12. GC

      I, I, I can't... If I give you any more I lose face.

    13. LH

      Oh, okay. Got you.

    14. GC

      So I'm negotiating a deal right now and I said, "Look, if I give this guy exactly what he wants right now, he still will not do it."

    15. LH

      Hmm.

    16. GC

      And they're like, "Why is that?" " 'Cause he's gonna lose face." So it's, it's, it's people have to win. It's n- it's almost never about just the money, it's how do I win not just financially, but how do I win and feel good about this transaction? Because I've done transactions before where I, uh, supposedly won in the moment and everybody felt terrible.

    17. LH

      So it's not a win unless everyone wins.

    18. GC

      Dude, dude, everybody needs to win. Everybody needs to win something. Like, everybody needs to feel, like, good about the transaction. I'd rather pay a little more and make sure you feel good than p- I pay a little less and you feel bad because I can't do another deal with you now.

    19. LH

      Hmm.

    20. GC

      And I'm trying to do more deals. And then everybody's got, everybody's got a motivation. Everyone has a motivation. Every buyer has a motivation, every seller has a motivation. Most of the time it has nothing to do with the money. You, you have to find the motivation.

    21. LH

      How do you do that quickly for yourself? Are you asking certain questions to figure out what that is? Are you just listening to their, you know... Without asking them, "What's your motivation," how do you ask that?

    22. GC

      I, I could, I could ask that. "Other than money, what, what, you know, why... w- w- what do you need? What's your motivation?" I could ask them straight up. Asking, asking those kind of direct questions are very powerful. "Hey, why would you pick me as a buyer? There's so many other people that could buy this asset." Like, that's one I used in the real estate game. These are $100 million projects, some of which you're invested in.

    23. LH

      Yeah.

    24. GC

      So I'm like, "Hey, guys. Like, JP Morgan's trying to buy this, Blackstone's trying to buy this, Grant Cardone's trying to buy this, and two other groups that have more assets than I have. I, I'm the little guy on the list. Why me? Why would you pick me?" "Well, we probably won't." See, that's me qualifying.

    25. LH

      [laughs] Right.

    26. GC

      You know, "We're probably gonna give it to, we're probably gonna give it to the guy that just sold, uh, the New York Mets." I just lost a deal to that guy. So there was no number, there was nothing I could have done, no number I could have done that would've gotten that deal.

    27. LH

      So what does that do for you when you l- have that information? Does it just allow you to move on quicker-

    28. GC

      Yeah

    29. LH

      ... to the next opportunity? Yeah.

    30. GC

      Okay. Well, I'll keep my, you know, I'll keep my, I, I, I stay... Uh, in real estate it's called staying by the board. I'm waiting for a rebound. Maybe he blows.

  10. 35:44 – 38:42

    Resentment Means You Have Too Few Customers

    1. LH

      If we're resenting our customer, what is that saying about us? That we're not building our brand, that we're not growing, that we're not selling enough?

    2. GC

      Yeah. You, you didn't go, you didn't, you didn't build the top of your funnel out enough. Because this, this part of it's easy-

    3. LH

      Hmm

    4. GC

      ... even though you hate them, they never pay you m- y- this is the kind of stuff that goes on. "They don't pay me enough. They always complain. They never use the product. No matter what I do for them, they [censored] and complain."

    5. LH

      [laughs]

    6. GC

      Okay? "They're never happy," blah, blah, blah, right?

    7. LH

      Right.

    8. GC

      Well, the truth is those are indications that you didn't build your, your customer base wide enough because you now resent them. Your resentment is an indication that you rely on them too much, and every time they complain-

    9. LH

      Hmm

    10. GC

      ... to you it reminds you, " [censored] I'm too reliant on too little." And, and we've all done it. We all do it. I've done it. Uh, right now I'm doing it in my real estate. I told my guy Ryan the other day, I said, "We're depending on this one guy too much." And he's like, "How, why, why do you say that?" "'Cause I'm starting to resent him."

    11. LH

      So what's the first thing we should th- do? What are the, what's the action steps after that when we resent our customers?

    12. GC

      You, you gotta, you got, you gotta understand it's not about them, it's about you.

    13. LH

      Mm-hmm.

    14. GC

      It has nothing to do with them. You need to go wide. You need to go get more customers. If you resent Facebook, if you p- if, if Facebook pisses you off-

    15. LH

      [laughs]

    16. GC

      ... it is because you are too reliant on Facebook.

    17. LH

      Mm. You gotta get other platforms. You gotta build other leads in other places. There's a ton of social media sites. Don't rely on one.

    18. GC

      Exactly. And so for me, resentment is always an indication of something about me.

    19. LH

      What happens if you resent a family member? If, if you resent your kids? You're not gonna say, "Oh, I'm gonna go find new kids." [laughs]

    20. GC

      Yeah, no. But, but I don't know. I mean, I don't resent my kids, so you know.

    21. LH

      Yeah, yeah.

    22. GC

      I might, maybe I'm doing some stuff with my kids. I don't have that particular issue, but maybe, maybe I'm doing some stuff with my kids that somebody else should be doing.

    23. LH

      Mm.

    24. GC

      Right? So maybe, you know, I remember when Elena, when we first had Sabrina, I said, "Elena, you cannot be with Sabrina every s- hour of every, of the day." And, and, and I'm like, "I don't want that. I, we need to get a nanny so that you're not resenting-

    25. LH

      Mm

    26. GC

      ... that your entire life" And I know this is hard for women to hear, but no, no woman, no, no w- no man or woman should spend all their time with a kid. Like, how can that be entertaining? Like, I, I, I love my kids. I don't wanna be with them all the time.

    27. LH

      Right. [laughs]

    28. GC

      Ne- never have wanted to be with them all the time. I, I wanna be with them more now when they're growing up than I did when they were three months old. Like n- like, "Oh, you're so cute, you're so cute," until you're not.

    29. LH

      [laughs]

    30. GC

      And so, and so, you know, if you're resenting your kids, maybe it's because you are not willing to spend money on a nanny.

  11. 38:42 – 43:18

    Money, Happiness, and Accomplishment

    1. LH

      a lot of people will say this, even still today, I know you've talked about this a lot, that, uh, that money won't make you happy. Uh, do you think most people with money are happy? People that have above their means, that have an abundance of finances in their bank, that can buy anything, go anywhere at any time. Do you think most of them are happy, and how do you build wealth and stay happy at the same time?

    2. GC

      Well, number one is I don't think, you know, m- money will not make you happy. Like, if you're not happy, you're not happy. So it'll make you jubilant and it'll make you giddy for a second. You know, if I dropped off $100 million, you know, at your feet right now, uh, it would definitely change your attitude for a bit. But sooner or later, you're coming back. You're, you're coming back to your, your, your happiness level. I've never tried to get money to make me happy, ever. I have never thought, "Oh, I'm gonna go get X money, this much money, and I'm gonna somehow be happier." I've never, ever... I don't even know where this concept came from, the, the connection between the two. You know, I go to the gym, I think I'm gonna build muscle. I go to the water fountain, I think I'm gonna quench a thirst. I go to a football game, I think I'm gonna be entertained. I get money, I never think about, "Okay, I'm gonna get 10 million bucks, and I'm gonna-

    3. LH

      And be happy

    4. GC

      ... suddenly be happy."

    5. LH

      Mm.

    6. GC

      Now, I never, I never even think about it like that. I'm gonna get 10 million, and then I'm gonna invest it, and I'm gonna pick up 30 million on the next swing, and I'm gonna take 30 million and convert that to 90 million, and I'm gonna take that and convert it into 270, and I'm gonna get to, you know, blah, blah, blah, right? And then what am I gonna do with it? But dude, I'm never thinking about it, it's gonna make me happy. We j- we just gave, uh, in December, uh, $25 million to a irrevocable trust that will fund a, a charity for the next 25 years.

    7. LH

      Wow.

    8. GC

      Another $8 million to charity in cash in, in December. Like, that didn't make me happy either, but it sure made them happy.

    9. LH

      [laughs] For a moment, yeah.

    10. GC

      For a moment. And they're like, "Wow, man, that's awesome." You know, they all celebrate and everything. Made me feel good. I don't know that it made me happy.

    11. LH

      What do you do to cultivate happiness, uh, on a daily basis for yourself beyond the money?

    12. GC

      Yeah. So happiness for me comes from doing stuff.

    13. LH

      Personally, yeah.

    14. GC

      Yeah, yeah.

    15. LH

      Yeah.

    16. GC

      It comes from accomplishing things. Like, I experience my happiness when, when I accomplish something I'm proud of. So when we do a conference and I walk away and I'm thrilled at the event we put on, the quality, the lights, you know, that feels good, you know? When, when my-

    17. LH

      Yeah

    18. GC

      ... the people around me are happy, when I look around... When I'm proud of who I'm being and doing every day, you know, that makes me happy. Seeing my kids. My kids are... I'm so proud of my kids. They're such a, you know, a validation that I'm a good guy. When I can't see the good guy in me-

    19. LH

      Mm

    20. GC

      ... I can look at Sabrina and Scarlet and say, "Hey, dude, you gotta be a good guy to produce those," 'cause I got good kids.

    21. LH

      Yeah, I saw the speech. Uh, I think she was, Sabrina's was like 11 or 10 or 11, I can't remember.

    22. GC

      Yeah, yeah.

    23. LH

      When she did the speech on stage. I was like, "This girl's a better speaker than me now at 37 as a 10-year-old, 11-year-old." And the confidence and the poise, I was like, "That's a, that's a skill right there." You must have been very proud watching her on stage.

    24. GC

      Oh my God, just like, her dancing down the aisle, you know. That, that video, s- I'm so proud of that video. She wrote her own speech, practiced her own speech, uh, threw away her index cards in the middle of it.

    25. LH

      [laughs]

    26. GC

      Wrote her own jokes. Wrote her own jokes. Uh, you know, practiced and knew how to use the teleprompter. I mean, and the same thing for my eight-year-old. Like, they did that. And, and so I'm really proud of that. Elena's done a great job with them. They've done communication courses for ki- kids that really help them have that ... confidence and social presence. So that makes me so happy, brother. There's nothing that makes me happier than that. My, my friendship with you, the how it's grown and developed, um, that makes me happy. But money, money, man. You know, being on my plane. Dude, sometimes being on my plane, nobody else is on it, just me, I get giddy. Like, like, like those are moments where I'm like, "Dang, I love this plane so much."

    27. LH

      [laughs]

    28. GC

      Get... You know, finishing the Pueblo project-

    29. LH

      Yeah

    30. GC

      ... made me really happy and proud. But, dude, I wasn't happy while I was doing it.

  12. 43:18 – 49:36

    Reinventing After 50 and Lessons from 2008

    1. LH

      The thing that inspires me about you, there's a lot of things that inspire me about you, and, and you rub a lot of people the wrong way, and, uh, you get a lot of negative criticism online. A, a lot more positive than negative, but you've definitely rubbed a lot of people the wrong way. You say things that can be offensive at times. You frustrate people. You, uh, offend people. All these things. I've known you for 12 years. I know you behind the scenes. I know, you know, a lot more about who you are than some of the content you put out there. But one of the things that inspires me about you is your ability to reinvent after 50. And I think there's a lot of people when they hit 40 or 50, they think of, "Okay. Well, my best years are behind me. I had my opportunity in my 20s and 30s to build something. There's no way I'll be able to build something now in my 50s and beyond." Whereas you kinda said, "I'm 50. Now's the time to build." What is the, the mindset you would share with anyone who's 40, 50, or 60 and b- uh, above who hasn't accomplished what they want yet? What would you say to them based on what you've learned after 50?

    2. GC

      You know, I used to tell myself I would never have anything to contribute to the world until I was 50 'cause I'm very immature. I've always been described as a rough diamond, like, like rough around the edges, abrasive, not much of a filter, you know? I, I, I am. I mean, I know... Everything that people say negative about me, for every one thing ev- the public has, I, I know, I know every one of them. There's nothing anybody ever says about me that surprises me. I'm like, "Yeah, I know that."

    3. LH

      [laughs]

    4. GC

      "Like you guys don't think I know that? I, I live with me every day." Like-

    5. LH

      [laughs]

    6. GC

      ... I did, actually did not think I would have anything to contribute worthwhile until I was 50 years old. And, uh, that was about the time the economic, uh, collapse was, the Great Recession. And I was so lost in that financially. I didn't understand. I was actually being formed right there. I was being matured. I was being prepared for what- what- whatever's going on in my life right now. Uh, really, the, the, the creation of Grant Cardone has happened in the last 10 or 12 years, not, not before that. The Grant Cardone people know today is being, being developed right now. And I would just-

    7. LH

      Wow

    8. GC

      ... tell people that are older, like, dude, you're gonna have more energy later unless you don't. You're gonna have more genius later unless you refuse to. You're gonna have the ability to influence more unless you refuse to influence. And age has got nothing to do with the game. Like, nobody really knows my age. Like, uh, I was 50 years old when I was in Pueblo. I told everybody, "I'm 50 years old. My name's Lewis Curtis. I have two kids, beautiful two kids. I got a wife named Ava." Uh, had made-up names for the kids. I had to make up all that story. And we live in LA, and I hate it. Um, because if I told people I was me in Miami, uh, i- if anybody went and searched it and started doing, you know, images-

    9. LH

      Yeah

    10. GC

      ... like people do all that stuff today.

    11. LH

      I know.

    12. GC

      So, um, I would just tell people, man, you... Look, I look at people that are 80 years old, I'm like, " Dude, I got 20 years left." You know how much damage I could do in 20 years? I know guys that are in great shape. Uh, Dolly Parton, I mean, she's still hammering. She never did nine to five. She made some money on a song called 9 to 5.

    13. LH

      [laughs]

    14. GC

      You know, but she'd been doing five to nine for, for years. So I just think people can get better if they want to, or they can get worse. You're either gonna decay or you're gonna reboot yourself over and over again.

    15. LH

      Mm. The 2008, 2009 was tough for you, just like it was for a lot of people. What was the lesson you learned then that prepared you for 2020, that you... When the recession hit, you said, "Okay. I know exactly what to do based on that pain in 2008"?

    16. GC

      Yeah. Well, I was so disappointed with myself then. Like, I had not put my family in a position to, to flourish and prosper because of suppression. You know, the tide goes out, you don't have a boat, shame on you.

    17. LH

      Right.

    18. GC

      And I didn't have a boat. Dude, I, I mean, I had... I looked good. I looked good until it happened.

    19. LH

      You had a suit. You had the car. Yeah.

    20. GC

      I thought I was good. I thought I was good, but I was too small. Small, small always gets hurt, and that, that was my big wake-up call in 2008. I didn't have enough assets. I didn't have enough money. I, my business was too small. My customer base was too small. Uh, I was too reliant on too few verticals. This was the creation of 10X. I, I blame no one in 2008, '9, and '10. I was like, "Okay. I'm in . I got myself in . This is not about the mortgage crisis. It's not about the builders. It's not about the strippers that got 17 loans. This is about me." I was in this pile of . I was in this fear. I was... I let my family and myself down. Nothing was happening to me. And the most important thing is I was not in a position to take advantage of it. That's the thing that pissed me off.

    21. LH

      Mm-hmm

    22. GC

      And so I told Elena, I said, "The next time this happens, dude, we're gonna freaking rock." And then COVID had happened. In COVID, I was shooting a TV show and my company would have the best year it's ever had.

    23. LH

      Wow.

    24. GC

      I wasn't even here.

    25. LH

      [laughs]

    26. GC

      Uh, we, we, we bought more assets this year than we bought the year before. We raised more money this year than the year before it. Um, you know, when, when, when Lehman collapsed in 2008, I had $50 million worth of debt. I told Elena, I said, "The next time this [censored] hits the fan, I'm gonna have a billion dollars worth of debt." No, I told, I, I said, "I'm gonna have a half a billion dollars worth of debt." We had, uh, $1.2 billion worth of debt when COVID hit.

    27. LH

      And so people understand what does that mean-

    28. GC

      You want debt

    29. LH

      ... having that much debt?

    30. GC

      You want debt, man. You want debt. Who gets, who keeps getting bailed out? Only your mommy and daddy think that you should have all your debt paid off. The big boys want debt. They want lots of it. Government has debt. California's, California can never, ever pay [laughs] all its debts. That why, that's why it keeps shutting down California, because they're trying to get money from the federal government to bail them out.

  13. 49:36 – 55:14

    Good Debt vs. Bad Debt and the Six Billion Goal

    1. LH

      what's the difference between good debt and bad debt? 'Cause I think when people might hear this, they might say, "Okay, open a bunch of credit cards and spend it on whatever you want"-

    2. GC

      Yeah

    3. LH

      ... as opposed to in-

    4. GC

      Well, that's, we're back to that first question about spending versus, uh, investing, right? So consumer debt is terrible debt, suicide debt.

    5. LH

      That's, that's credit card debt. That's-

    6. GC

      Lamborghini, buying the Lamborghini on debt. Uh, look, if you're gonna buy a Lamborghini, at least set for 24 months. If you can't afford the 24 months, you can't afford the Lambo. Debt for clothes, Christmas gifts, I mean, it's stupid. It's stupid to borrow money for, for, for this Santa Claus for your kids. I know, I know people are gonna hate that message. That's why there's so many people dislike, you know, they, they just don't like the truth.

    7. LH

      Well, it's stu- it's stupid to go in debt. If you wanna do it and, uh, and for, for fun or for whatever, then that's okay, but you may, you're not investing in a potential greater future.

    8. GC

      No. Now, if I, if I borrow money for Santa Claus, that's one thing. If I borrow money for, to, to invest, to, to, to buy, to invest in, in a piece of real estate for my kids, you know, I mean, I know which one's gonna work.

    9. LH

      Yeah.

    10. GC

      If you just follow the tax write-offs, you'll know the right thing to do. I can't write off Santa, I can write off the real estate.

    11. LH

      Right.

    12. GC

      So, um, yeah, bad debt is anything that I have to then pay the interest rate on. Good debt is I made an investment and my consumer or my tenant is gonna pay my debt.

    13. LH

      That's powerful. So you're trying to, you're trying to get more debt.

    14. GC

      You probably have more debt with me than you even know. Like, like because of the investments you've made with me, you have debt. You have good debt.

    15. LH

      Uh-huh.

    16. GC

      You just don't really know it. Your accountant does though, 'cause, because we're sending them the K1 at the end of the year.

    17. LH

      Yeah.

    18. GC

      That's why when we send you a check, you don't pay income on that check.

    19. LH

      That's nice.

    20. GC

      Very nice.

    21. LH

      [laughs]

    22. GC

      So you, you look at your return, but you know, whatever I paid you last year, but that is non-taxable income to you.

    23. LH

      Because of the debt that we have-

    24. GC

      Because of the debt

    25. LH

      ... uh, that we have with you.

    26. GC

      Yeah, exactly.

    27. LH

      On the asset.

    28. GC

      Exactly.

    29. LH

      So what's your goal for, for a year from now? How much debt do you wanna have?

    30. GC

      Oh, yeah, uh, goddamn, I'd love to double that, dude. I gotta double that to get where I'm going. We, we have $2.3 trillion worth of, worth of, um, 2.3 billion, sorry, not trillion.

  14. 55:14 – 1:01:31

    Self-Improvement, Marriage, and the COVID Layoff Decision

    1. LH

      What are the three things you'd like to improve over the next year personally?

    2. GC

      You know, I would love to improve my communication skills. Clubhouse is like, the amount of eloquence, the amount of people there that are able to see other people's viewpoints has been fascinating to me. So number one, I'd like to become a better communicator. Uh, number two, and I think I already am just from being on Clubhouse. Like, Cl- Clubhouse has been a, an incredible gift to me.

    3. LH

      Yeah, it's been fun. It's been fun to be in those rooms with you.

    4. GC

      Yeah. And, and so I've learned a lot about how to talk, how to listen, uh, that I didn't know because of the two-way communication. You don't get that from, from Facebook and Instagram. Yeah, I don't get it from dropping a y- video on YouTube. Uh, number two is the collaboration. I wanna collaborate with more people. Uh, number three, thr- third thing I wanna do, uh, you know, I mean, I need to work on my relationships, my, my personal relationships. Uh, could be a better husband. Definitely a better husband. I've been go- I've been running really fast. The, the, the show was, I think the show caused a lot of friction between me and Elena.

    5. LH

      Mm. Really?

    6. GC

      Um, yeah, because I was, I w- I was in this thing, bro. Like, I was in hell. And she was giving me pep talks. I'm like, "Hey, dude, I don't need a pep talk right now. Like, you don't understand, it's [censored] 15 degrees. I'm dying out here."

    7. LH

      [laughs]

    8. GC

      Okay? And she's like, "You can do it. You can do it." I'm like, "Yeah, okay, click. Like, you don't get it."

    9. LH

      Wow.

    10. GC

      Like, like it, it was, it, it put a lot of stress on us, and then we were apart. So we learned how to be apart. And like, so, so that's gotta get... I mean, just between me and you, that's gotta get... I d- I d- this doesn't have to make the podcast, but, uh-

    11. LH

      [laughs]

    12. GC

      ... I, I got some work to do on that just, uh, to be-

    13. LH

      Sure

    14. GC

      ... frank and honest.

    15. LH

      Every time you come on-

    16. GC

      Relationships are hard, man, you know? You know.

    17. LH

      They are hard. N- after, how many years you've been married, 15?

    18. GC

      15 or 16, yeah.

    19. LH

      15, 16. Yeah, you've been together for over 15 years. What do you say is the, uh, the... This is an important question, and we're gonna get to the end here soon, but I think this is huge. How do you navigate building financial wealth and creating a healthy marriage or partnership in a relationship at the same time? 'Cause I feel money is the biggest thing that breaks up or causes stress or, with relationships. How do you manage both?

    20. GC

      Yeah, it's just, you know, for me, like we don't have money... I mean, I, I, I shouldn't say that. Everybody has money problems.

    21. LH

      There's different problems.

    22. GC

      I just, just realized when I was saying that, I'm like, oh yeah, I have money problems too. They're just, it's a flip side of the problem. So it's not really a problem with money, dude, it's decision-making. Every day I'm doing stuff that's like, you know. There's some things only, you're always by yourself. There's some things in life-

    23. LH

      Mm

    24. GC

      ... that no matter how much love you have or how close your partner is, you're still by yourself in that moment. I can talk about it, I can share it, we can hug it out. It's, I'm still left with the burden of that decision. You know what I'm saying? And, and am I doing the right thing? Like, there's a lot of things that I'm involved in that, that, right now that maybe Elena doesn't even want me to do it that way.

    25. LH

      Mm.

    26. GC

      And she's like, "You know..." And I'm like, "No, I have to do it this way." Like, everyone is against me doing it that way-

    27. LH

      Wow

    28. GC

      ... except me.

    29. LH

      Like m- like a business thing or like a personal thing or? You don't have to share if you don't want to, but yeah.

    30. GC

      Yeah, yeah. Like, like a number of those things.

  15. 1:01:31 – 1:05:16

    Closing Thoughts and Where to Watch

    1. LH

      Okay. There you go. Well, this is inspiring, man. Uh, always good stuff. I wanna make sure people go watch Undercover Billionaire. The whole season's out right now. I mean, it's not all out yet, but you'll see it week by week on Discovery, or you can watch the back episodes on Discovery+, uh, Fubo, uh, Fubo TV, Roku, all that stuff. Um, you can probably go online and watch back episodes depending on when you're listening to this or watching this. Make sure to follow Grant everywhere, YouTube, uh, podcast, Instagram. Me and Grant are go-

    2. GC

      Club. Come clubbing with me.

    3. LH

      Me and Grant are going hard on Clubhouse. So he's Grant Cardone, I'm Lewis Howes over there. You'll probably join us in some, uh, in some rooms if you, if you're on Clubhouse, you'll probably see both of us in rooms interacting. This is inspiring, man. There's so many things I would love to talk about, but I think it'll just set it up for another great interview in, in next year. So any final, any final, uh, thoughts or wisdom you'd like to share?

    4. GC

      No, dude, I love you. You know, you know how I feel about you and, and I, and I, I've loved how our... You know, when people ask me who my friends are, you're one of those people that I c- call a friend and count as a friend. And I know, I know people talk a lot of smack about me and, and I know in the beginning, I don't think you stood up for me in the beginning, but I know you do now.

    5. LH

      [laughs] Yeah.

    6. GC

      'Cause you understand me.

    7. LH

      Yeah, yeah.

    8. GC

      And, and my bad in the past for, this is what I was saying about learning from Clubhouse, is, like, I'm learning to communicate better.

    9. LH

      Hm.

    10. GC

      Any, you know, negativity that I've collected over the past, I was responsible for because I just p- I was a poor communicator, but my intentions are good, my heart's good. I wanna help people and, um, money matters and, and, and so does success. Everybody deserves bunches of it. Everybody can have it. And, and so when Discovery, Discovery offered to do this thing for me, I'm like, "Dude, this is a..." The American people are gonna see Grant Cardone in a different light.

    11. LH

      Hm.

    12. GC

      'Cause now I'm not teaching or preaching.

    13. LH

      Right. Sure.

    14. GC

      Now you just get to watch. You just get to roll along with me. Watch these other two chicks, watch me, see what we both come up with, all three of us, see what we create, and, and pick your style. But I promise you, when people see the last week and see what I create, they're gonna be like, " [censored] "

    15. LH

      [laughs]

    16. GC

      "I didn't like him, but I need to, I need to learn those moves."

    17. LH

      Right, right. [laughs]

    18. GC

      So, so, and, and it, and, you know, I'm not Grant Cardone in the show. I g- I'm, I'm an everyday guy with no money, no credit, no banks, no solutions, but I'm just focused the whole time.

    19. LH

      Hm.

    20. GC

      I'm like a hungry dog on the back of a meat truck. I just won't let go. And, and I figure out, without them helping me, I figure out how to prove the American dream is alive and well without money and without credit with just some hustle.

    21. LH

      Well, make sure you guys go watch that, Undercover Billionaire. Uh, it's gonna inspire you. Definitely you're gonna watch the whole season. Also, if you want to, uh, learn more from Grant, in our last interview, he shares his three truths. So I'm not gonna share them here. You're gonna have to go listen in the previous episode, and also his definition of greatness. I'll link that up in the show notes. But Grant, I acknowledge you, man, for constantly reinventing. I mean, to be at the level you are financially and to put yourself in a 90 days of hell, I acknowledge you for taking on the challenge. Uh, it's, it's not something I would wanna do. So just putting yourself out there in uncomfortable ways consistently is inspiring, and it's what's allowing you to continue to grow. So I appreciate you, man. Thanks for all that you do.

    22. GC

      Thank you, brother.

    23. LH

      And we'll talk soon, brother.

    24. GC

      Love you. Love you, brother. Appreciate you.

    25. LH

      Love you too, man. If you're looking for more greatness in your life, make sure to check out this video right here, and also check out our free PDF, The 3 Secrets To Unlock The Power Of Your Mind, to help you change your life. Download it right here.

    26. GC

      There was a lot of restrictions on me in my household. My dad was very, very strict. It was a threat, you know?

Episode duration: 1:05:17

In the uListen app, the transcript lights up word by word as you listen. Get uListen

Transcript of episode IM6I-ejDlzo

Get more out of YouTube videos.

Read along on your phone, search it beside the video, or ask your favorite AI app what was said.

iOSAndroidClaudeChatGPTChrome