"How I Went From BROKE To MILLIONAIRE In 90 Days!" | Grant Cardone & Lewis Howes

Grant Cardone on Equity, Debt, Sales, Addiction Recovery and Undercover Billionaire

1. A.Grant Cardone says wealthy people invest rather than spend and that money is not required to make money, a point he says he set out to prove on Undercover Billionaire by building equity through contacts in Pueblo.
2. B.He describes how he pitched a mattress store owner, ran a promotion that he says produced $91,000 in sales, and took a 15% stake in the upside of the business plus an advance instead of asking for cash.
3. C.Cardone explains his sales approach of leading with price and intention, qualifying buyers, and treating selling as a customer experience, and says he learned it by first duplicating a master's tapes after quitting drugs at 25.
4. D.He argues that negotiations are often lost over face rather than money, that resenting a customer signals overreliance on too few, and that the 2008 crash led him to build scale and take on good debt.
5. E.Cardone says money does not make him happy, that accomplishment does, and he admits the show strained his marriage and that laying off a 42-person department during COVID was a mistake he would repeat.