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Lewis HowesLewis Howes

"This Was A KEPT SECRET By Monks" - Do This To CHANGE YOUR LIFE! | Jay Shetty

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Jay ShettyguestLewis Howeshost
Feb 28, 20181h 25mWatch on YouTube

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Transcript

  1. 0:00 – 11:03

    Why Jay Became a Monk: "You Can't Be What You Can't See"

    1. JS

      The first thing you learn at monk school is learning how to breathe. Because we're taught that the only thing that stays with you from the moment you're born to the moment you die is your breath. When you get stressed, what changes? Your breath. When you get angry, what changes? Your breath. When you're sad, what changes? Your breath. When you're happy, what changes? Your breath. Every emotion is experienced with a change of the breath. He said when you learn how to navigate and manage your breath, you can actually navigate any situation in life.

    2. LH

      Mm. [upbeat music] Welcome back everyone to the School of Greatness podcast. We have the living legend Jay Shetty in the house.

    3. JS

      [laughs]

    4. LH

      Namaste.

    5. JS

      This is the new greet, Lewis.

    6. LH

      Namaste.

    7. JS

      Lewis, this is the new greet.

    8. LH

      This is the new greet.

    9. JS

      [laughs]

    10. LH

      Namaste.

    11. JS

      The School of Greatness.

    12. LH

      Yes, man. Good to have you here.

    13. JS

      Good to be here.

    14. LH

      Very excited. You, you came and spoke at my Greatness Mastermind over the weekend and people were blown away-

    15. JS

      Thank you for having me

    16. LH

      ... through your wisdom. Uh, you, we talked a lot about viral video and, and social media there, which maybe we'll get into a little bit-

    17. JS

      We should

    18. LH

      ... but I wanna, I wanna talk more about, uh, the things you've learned from pre- uh, monk hood to being a monk to now not being a monk.

    19. JS

      Sure.

    20. LH

      And when I met you, I didn't know you were a monk. I just saw you as the guy who had 50 to 100 million views of video on Facebook, which I think a lot of people are familiar with you-

    21. JS

      Mm-hmm

    22. LH

      ... from Facebook. You make wisdom go viral. You do these great parables, you do these great stories, lessons, insights. But I don't think you really started talking about being a monk until recently.

    23. JS

      Yeah.

    24. LH

      So I think people just were like, "Who is this guy, and how is he so insightful?"

    25. JS

      Sure.

    26. LH

      But then when I met you, I was like, oh, it's, it all makes sense now that you have all this wisdom. And you told me that a lot of your videos just were just notes from your books that you were writing, you know, your journal when you were a monk.

    27. JS

      Yeah.

    28. LH

      You would take all these notes down from the lessons you were learning.

    29. JS

      Absolutely.

    30. LH

      And now you're just going back and looking at those notes and saying, "Let me shoot a video about this"

  2. 11:03 – 18:54

    A Monk's Daily Schedule and Life in the Ashram

    1. LH

      What's a typical day like, then? What time did you wake up?

    2. JS

      Yeah.

    3. LH

      And you would wake up on, like, a concrete floor with, like, a little yoga mat type of thing?

    4. JS

      Literally, yeah.

    5. LH

      Some-

    6. JS

      So we'd sleep on the floor

    7. LH

      ... like, a bamboo mat or something?

    8. JS

      The floor was wood. It was, it was like this.

    9. LH

      Yeah.

    10. JS

      This, this nice wood that you have here. It was decent wood. So [laughs] it was wood. You have a thin yoga mat. So anyone who does yoga knows those thin yoga mats, not the posh ones, and then your sleeping bag, literally.

    11. LH

      So you had a sleeping bag, yeah.

    12. JS

      Yeah, you get a sleeping bag, right? And you just-

    13. LH

      A pillow or no pillow?

    14. JS

      Uh, most people didn't use their pillows, but my sleeping ... I had a nice sleeping bag, you know?

    15. LH

      You do, right. [laughs]

    16. JS

      I was still, I was still that monk from London.

    17. LH

      [laughs]

    18. JS

      Like, everyone could tell, right? It was like-

    19. LH

      Going, "Hey, he's a real monk"

    20. JS

      ... "Oh, his sleeping bag looks a bit too premium," but I was like, you know, "This is the, this is-

    21. LH

      Yeah

    22. JS

      ... the least I can do."

    23. LH

      Of course.

    24. JS

      So I still had the premium sleeping bag. We'd wake up at about 4:00 AM every day. Every single day, 4:00 AM.

    25. LH

      So the first week must have been a little rough to, like, get into the-

    26. JS

      Well, you know what? The way I remember it is that I was so pumped that I'd talked myself into it. Plus I'd been doing it every summer.

    27. LH

      Mm-hmm.

    28. JS

      So it wasn't new. It wasn't like I just threw myself in. I'd lived like that for three summers.

    29. LH

      Yeah.

    30. JS

      So I was kind of aware of what it was like, but I'd pumped myself so much. I was going, "I'm gonna be there at 3:30," you know?

  3. 18:54 – 22:55

    Celibacy, Self-Actualization and Training Before Entering the World

    1. LH

      So, but you're not supposed to be in a relationship or-

    2. JS

      No

    3. LH

      ... have sex as a monk.

    4. JS

      No, you're a celibate monk, so no-

    5. LH

      So why do you detach from that, then?

    6. JS

      Yeah, good question.

    7. LH

      Why do you escape from that?

    8. JS

      So that's to be able to give yourself all the time, focus, and energy on personal growth and development. So we all know this, right? Anyone who's been, and I've been in multiple relationships before I became a monk. We all know this. When you're in a relationship, things slow down because now you're managing two minds. You're now having to give energy to another person. You have to give time to another person. You lose time, energy, and moments to invest in your own growth.

    9. LH

      Mm-hmm.

    10. JS

      So monks traditionally have lived celibate lives so that they can focus on their own growth so that they're not distracted, they're not falling prey to any, any lust-

    11. LH

      Mm

    12. JS

      ... or engaging in any flirtatious conversations that, again-

    13. LH

      Right

    14. JS

      ... brings down the consciousness-

    15. LH

      Distract the mind, yeah

    16. JS

      ... and distracts the mind. You're learning to train your mind like an athlete. Like so many athletes, kind ... I mean, maybe, maybe you had this experience too, but I remember reading David Beckham's autobiography many years ago, and he was talking about that, how they were trained not to have sex before big games.

    17. LH

      Mm-hmm.

    18. JS

      Right? No alcohol in the weeks leading up to big games.

    19. LH

      Yeah.

    20. JS

      I remember him talking about how when all his friends were out partying, he'd have to get to bed on time.

    21. LH

      Yeah.

    22. JS

      So it's like you see athletes go to very similar training as monks.

    23. LH

      Sure.

    24. JS

      So it's not abnormal. We see it in modern life-

    25. LH

      Mm

    26. JS

      ... where people who have to be peak performance, they also use the same measures.

    27. LH

      Yeah.

    28. JS

      Very similar measures to monk life.

    29. LH

      But doesn't personal growth also come from experiencing life and not detaching from it-

    30. JS

      Yeah

  4. 22:55 – 31:05

    Perceived Identities and the Levels of Self-Awareness

    1. LH

      What did you notice about the outside world maybe a year or two years into the flow of your learning-

    2. JS

      Mm

    3. LH

      ... you know, about yourself and about the wisdom and the philosophy, uh, of being a monk? What did you start to notice the most, most common things of when you were just talking to people or just walking down the street and just being aware of what was happening?

    4. JS

      Absolutely. It's, it's, it's actually, I've been quoting the Gita a lot, the Bhagavad Gita, but I'll quote a modern-day, I guess somewhat modern-day philosopher, because I think this encapsulated perfectly. He said that, to, it... This is Cooley, a philosopher, writer. He said, "Today I'm not what I think I am. I'm not what you think I am. I am what I think you think I am." Right? And I always feel that blows my mind every time I say it. "I'm not what I think I am. I'm not what you think I am. I am what I think you think I am."

    5. LH

      Mm-hmm.

    6. JS

      So we live in this perception of a perception of ourselves. So we've all seen the movie Inception.

    7. LH

      Mm-hmm.

    8. JS

      Imagine you get lost so far into someone's perception, and that's your perception. So if I think Lewis thinks Jay's good, then I feel good. But if I think Lewis thinks Jay's not good, then I don't feel good. And we live like that today. If I think someone thinks I'm confident, I feel confident. But if someone thinks, if I think someone thinks I'm not confident, then I don't feel confident. And that's what I noticed when I lived as a monk, that people were so far removed from their own understanding of themselves that they were either lost living a life they didn't want to, lost living up to someone else's expectations, or lost becoming someone to impress someone else. And so people were so, their, their real identity is almost buried under six feet of multiple identities they've created. And that's what I started to notice. We have a social media identity, we have a LinkedIn identity, we have a Twitter identity, we have a Facebook identity. Then we have an identity we are to our boss, then we have an identity we are with our Friday night friends, then we have an identity we are to our Sunday people, and we've just created all of these identities. And if you ask people, "Who are you?" we struggle to answer that question. And so as a monk, you're just taught to dig deeper beyond all those identities, and kind of again, bring out yourself rather than- Mm ... define yourself. Mm. So that was what I noticed. I just started to notice that people had a big lack of self-actualization. They were very disconnected from what they wanted, needed, and understood about themselves, and most people's identities were crafted by the reflection in this mirror- Mm-hmm ... of their mom- Okay ... dad, friends, boss, partner, whatever it may be. Right. How do we start to tap into self-realization better? Yeah, so- How do we, how do we learn that about ourselves? So I think it starts even at a physical level. I'll give a basic example at a physical level. Anyone who's a physical fitness or a health coach will know that different bodies need different food, different sleep, different fluids. Mm-hmm. We don't all need the same thing. Me and you with different body types can't do the same workout. Right. Right? We can't. I would die- [laughs] ... if I tried to lift what you lift. It just wouldn't work. And I would die trying to sleep on the floor. Right. Exactly. [laughs] No, but exactly, right? And that, and that's the point- Okay ... though our bodies have different tolerances- Yeah, yeah ... in different things. That's self-awareness at the physical level already. Mm-hmm. So now what I realize by living as a monk is I can't survive off of four hours sleep a night. Like, I re- I realized that about my body. When you were a monk? Uh, kind of when I was leaving- Mm ... and, and when I kind of came back to my real bed, and I was just like, "Oh, I like this." [laughs] "This is, you know, this is good." Yeah. Right? And, and I kind of came to that realization that I'm not able to function as effectively as I want to. I could when I was a monk because we meditated so much. That just got you to a higher vibration of like- Exactly, so now I meditate two hours a day, then I used to meditate four, six hours a day, plus the collective, plus the environment. All of that helps. So now that I don't have that, I can't. But if I have that, I can. Coulda just slept those four hours and been better. [laughs] Yeah, exactly. So, so the point I'm making is that's physical self-awareness. Mm-hmm. We know our limits. We know what we can do, know, we know what we can't do, we know what are challenges. On a mental level, what's self-awareness? Knowing what type of people I like to be with, knowing who helps me grow and who drains me. Yeah. That's mental self-awareness. So self-awareness at every level, and then we go into the spiritual consciousness level. That's disconnecting from all these identities and understanding the identity that we are wired for generosity, and we're wired to serve, and only in service can we be happy. And that's us on a consciousness level. That's the identity of consciousness. Like water is wet, the sun is heating and light, consciousness is service. Mm. Like, that's how it fits. Why are we wired for that? We're wired for that because all of us, as consciousness, have been designed, and we see it since, like even kids. Like, I was, I was giving this example of this beautiful, and you may have seen it. Mm. It is, it went viral on Instagram. It was this little girl, probably about two years old, watching a cartoon, and she takes a handkerchief, and the cartoon character's crying. And she goes up to the television- No ... and she tries to wipe it off, right? And it's, uh, it's, it's incredible because this girl's two years old, and she thinks this cartoon character animal is crying, and she gets a real tissue and tries to wipe it on the TV. Obviously, it doesn't work. And there's another, another one that I saw with this statue of this rabbit, and there's like four rabbits, and one rabbit's like falling off the end. Uh-huh. And this little boy is trying to push the rabbit up. But it's a stone rabbit, it's just a statue, but he's trying to help it back up. So we see, and there was a great article in Wired about this, about how we're wired for generosity. Our, our brain is happier in service. Why are we that way? I'm not fully sure, but what I do know from my experience as a monk, or what I can verify, is that we've been created to connect and serve, right? We've been created to connect and serve. But you don't know why. My, I, I can give you my opinion and the Vedic opinion. I, I can't tell you why for everyone. Right, right. The, the reason is the, the, the main deep, or the, the main Vedic reason is, is that we've been created that way because that's our nature, and that's what makes us most happy because this whole world is almost a school, an education system to make us realize that one truth, to make us realize that one truth. And we see that when we're serving, when we're doing that, we feel genuine happiness. But when we're trying to gain, and greed, and power, and strength, we, we even feel empty as it slips through our fingers. So the why is because that allows us to connect to our deepest self, the happiest self that we have, and modern studies have shown that. So Michael Norton at Cambridge University, he did a study where they gave people 5, 10, $20 to spend on themselves. Mm. Have you seen this? Go ahead, though. Yeah, yeah. Yeah, and then they spent 5, 10, $20 on others. So people spent 5, 10, $20 on makeup, Starbucks, and normal stuff. [laughs] Right, right, right. Right? That was the, that was the three common, three, makeup, Starbucks, and then something else. I can't remember. And then people who spent on other people, they also bought other, the same stuff. Starbucks was still in there. Yeah. [laughs] And they're buying all this stuff. What they found is that when people self-assess their happiness before and after without knowing about this AB test, people who spent the money on themselves didn't feel any happier or any less happier. But the people that spent on others felt 10 to 20% happier. Mm. And then he went and tried this out, this was a college in, in the United States. They then went and did it in Africa, they did it all over the world, and the stats and the pattern showed the same. Wow. That we're wired for generosity. We're wired to serve, to make us realize that that's our real nature. That's our greatest self-awareness.

    9. LH

      Wow.

    10. JS

      Right? So that's, that's the Vedic opinion

    11. LH

      Yeah

    12. JS

      And that's why I was ... That's why you had to probe me to go to why it is. I know why it is, but-

    13. LH

      Yeah, yeah

    14. JS

      ... but, but I, yeah, I wanna give people an answer that I feel they can connect with.

    15. LH

      Mm.

  5. 31:05 – 35:15

    The First Lesson at Monk School: Breath and Going to the Root

    1. JS

      So, yeah.

    2. LH

      So what was one of the greatest lessons you learned in those three years then?

    3. JS

      Do you want me to share the one I shared before or share another one? I've got an-

    4. LH

      Share another one.

    5. JS

      Yeah, okay. I'll share another one.

    6. LH

      Yeah.

    7. JS

      This is, this is probably my f- one of my favorite things, and it's because this was what I learned on my first day of monk school. So if you think about what you learned on the first day of school-

    8. LH

      Yeah [laughs]

    9. JS

      ... when you were three or four, if you remember what it was. Uh, alphabet-

    10. LH

      ABCDs [laughs]

    11. JS

      Yeah, exactly. Alphabet-

    12. LH

      Yeah

    13. JS

      ... the numbers, right? One to, one to 10, ABC.

    14. LH

      Mm-hmm.

    15. JS

      Right? The 26 letters of the alphabet. So I remember my first day of monk school, I've just shaved my head, I'm now wearing robes. I still look like I'm from London, like I can't get away with it. I'm walking around and I notice this monk who's teaching. This monk's 10 years old, and he's teaching a group of five-year-old monks, right? And I see him teaching. He looks like an adult, like-

    16. LH

      Wow

    17. JS

      ... you know, his ability to, like, teach these five-year-olds and conduct himself, and he's got this great aura about him. And so I'm kind of eavesdropping on his class. I can't obviously go and sit with a bunch of five-year-olds, even though I really want to because I'm like, I feel like a five-year-old next to that 10-year-old. And I, I went up to him and I said, "What are you doing?" And he said, "Oh, well, we just taught their first class ever." And I said, "Oh, cool." And he said, "Well, what did you learn in your first class at school?" And I said, "Oh, well, I learned the alphabet and numbers." And I said, "Well, what did they learn?" He said, "Do you wanna know what they learned on their first day of school?" I said, "Yeah, of course." He said, "The first thing that we teach them, the first thing you learn at monk school is learning how to breathe." I said, "Why?" He said, "Because we're taught that the only thing that stays with you from the moment you're born to the moment you die is your breath. All your friends, family, the country you live in, all of that's gonna change."

    18. LH

      Mm-hmm.

    19. JS

      "The only thing that doesn't change, that stays with you from the moment you're born to the moment you die is your breath." And he said, "Notice when you get stressed, what changes? Your breath."

    20. LH

      Right.

    21. JS

      "When you get angry, what changes? Your breath. When you're sad, what changes? Your breath. When you're happy, what changes? Your breath. Every emotion is experienced with a change of the breath." So he said, "When you learn how to navigate and manage your breath, you can actually navigate any situation in life."

    22. LH

      Mm.

    23. JS

      And I was just blown away. I was just like, wow. And then I remember researching it and noticing how athletes were taught how to breathe, musicians, singers, especially those who play wind instruments who have to reach really high notes, they're all trained how to breathe because they have to use their breath in challenging, stressful, pressure-filled-

    24. LH

      Right

    25. JS

      ... situations.

    26. LH

      Right.

    27. JS

      But I was like, so are all of us.

    28. LH

      Mm-hmm.

    29. JS

      You've gotta go on stage in front of 10,000 people. You've gotta go to a concert. You just lost a deal or a contract. Our breath changes in all those scenarios, yet we don't know how to use our breath to change our life.

    30. LH

      Right.

  6. 35:15 – 38:32

    Weeds in the Heart and Intention of Service

    1. LH

      Are there any weeds in your life right now?

    2. JS

      Loads. Uh-

    3. LH

      In your heart or in your mind?

    4. JS

      Always. My, my daily practice is to refine my intention. The, the biggest weeds that we all get is in our intention. So when I say intention, I mean my current intention is to use everything I've been given, everything that I have, in the service of others. So I wanna use the following that I have to help people. I wanna use the money that I have to help people. I wanna use the network that I have to help people.

    5. LH

      Mm-hmm.

    6. JS

      But every day, that intention, which is a beautiful little plant that's growing, gets weeds around it. "No, do it for the money."

    7. LH

      [laughs]

    8. JS

      I hear that voice, right?

    9. LH

      Uh-huh. "Do it for the fame."

    10. JS

      Just do it for the fame.

    11. LH

      [laughs]

    12. JS

      Do it for the followers. Do it for this. All these weeds are, like, going around my real intention-

    13. LH

      Oh

    14. JS

      ... every day. Every day. That's a weed. A weed is the intention that you don't want. And the problem is sometimes you've let it grow so much, the weed looks like the plant, right?

    15. LH

      Right.

    16. JS

      The weed looks like your intention, and you start believing it's the same thing.

    17. LH

      Mm-hmm.

    18. JS

      So for me, my daily practice is going back in, reflecting on what is my voice right now in my head, what am I saying to myself? And I'm hearing, "Make that deal, it makes a lot of money. Do this, do that, do this, more followers, fame," all that stuff, and I'm cutting it down. I'm cutting that weed every day. And you gotta do it every day because the more you're surrounded by that energy-

    19. LH

      Right

    20. JS

      ... the more it's gonna keep creeping in like a creeper weed, right? Like, I'm just using the plant analogy because it-

    21. LH

      [laughs]

    22. JS

      I don't garden at all, by the way.

    23. LH

      Right, right, right.

    24. JS

      Like I have no idea, but ...

    25. LH

      What's the intention you set every morning for yourself, then? If it's going back to the- The core of what you really wanna create, what is that thing you wanna create the most? Service?

    26. JS

      Yeah, service. To, to help people find their purpose, whatever that may be, and help them help other people find their purpose. I think Mark Zuckerberg said it brilliantly at Harvard. He was saying that finding your purpose isn't enough. You have to help other people find theirs, and I know you're passionate about this.

    27. LH

      Mm-hmm.

    28. JS

      Whatever that definition is, but it has to lead everyone. So if I'm ... Whether I meet a celebrity and entrepreneur, or whether I meet somebody starting out, I'm always asking them the question, how can you use what you have to make a difference in the life of other people?

    29. LH

      Yeah.

    30. JS

      Because if you start there, everything else will work out. But if you're starting from the point of, what am I gonna get, then you're always gonna feel disconnected.

  7. 38:32 – 43:36

    Being Told to Leave the Ashram and Rebuilding at Home

    1. JS

      So.

    2. LH

      So you were in there for a few years-

    3. JS

      Three years

    4. LH

      ... and you, you told yourself you were gonna do this for the rest of your life.

    5. JS

      I was h- I really wanted to. Genuinely, genuinely-

    6. LH

      [laughs]

    7. JS

      ... from the bottom of my heart wanted to.

    8. LH

      And then all of a sudden, one of your mentors or the teacher there-

    9. JS

      Yes

    10. LH

      ... at this ashram, right?

    11. JS

      Yes.

    12. LH

      He said-

    13. JS

      Yes

    14. LH

      ... "Time for you to go."

    15. JS

      Yes.

    16. LH

      So what was that conversation like when he said, "You're no longer welcome"?

    17. JS

      Yeah.

    18. LH

      And how did you start to plan for your exit?

    19. JS

      Yeah, definitely. So I've been there for three years. I've literally traded everything, been celibate for the first time in my life for that long. It's, you know, for that long ever. Like, it's huge.

    20. LH

      Yeah.

    21. JS

      And then he sits down with me and he says, "I think you'll be able to share what you've learned if you leave. You'll be able to share this with everyone if you leave." And I, and I felt like it was his nice way of saying, "You're not ready to be a monk." [laughs] Like, "Get out of here."

    22. LH

      Right.

    23. JS

      That's how it felt. It felt like I'd failed, and it felt like he was, like, breaking up with me. Like, I, I equate it to a divorce. It was almost like him saying to me, "It's not you, it's me. You know, it's not working out." Like, it kind of felt like that. And the-

    24. LH

      Is this the same monk that you, who came to speak at college?

    25. JS

      No, no, it was his teacher.

    26. LH

      Oh, wow.

    27. JS

      So his teacher, so like a, like a-

    28. LH

      Even more so. Yeah

    29. JS

      ... yeah, even more so, right? Like, and, and i- it kind of felt... It wasn't disingenuous on his part. It was just, it was a reality check. It was a reality check that this wasn't gonna last forever, and it was, it was one of the most toughest, humiliating, ego-bashing, crushing things that happened. Because here I was thinking I'm gonna be a monk and I'm gonna do this and I've got all these plans, and then all of a sudden, three years on, all your plans have failed.

    30. LH

      Mm.

  8. 43:36 – 53:58

    From Accenture to YouTube and Going Viral

    1. LH

      So when did you realize you wanted to start creating videos? Um-

    2. JS

      That was much later. So I ended up doing two things when I left. One thing was all my friends who work now at big companies, they were stressed out and hating their lives, and so they started to invite me to speak at their companies, like Google and Starbucks, and they worked-

    3. LH

      Tell us what you learned from being a monk

    4. JS

      ... Yeah, that's it. They were all working at these big brands-

    5. LH

      [laughs]

    6. JS

      ... and they were like, "Jay, come teach us what you've learned. Like, we're stressed out. Maybe you learned how to meditate."

    7. LH

      [laughs]

    8. JS

      And I was like, "Oh, yeah." And this is like, this is five years ago when, four to five years ago, when mindfulness and all this stuff was just on the rise. It was j- it wasn't huge yet. Like now everyone talks about it. So I kind of had come back just at that moment-

    9. LH

      Mm

    10. JS

      ... when-

    11. LH

      Good timing.

    12. JS

      Yeah, good timing, but without any strategy whatsoever. And I actually remember, this is... I know you've got Andy Puddicombe on your wall.

    13. LH

      Mm-hmm.

    14. JS

      I remember finding about, finding out about Andy Puddicombe when I was still a monk and, and I always talk about this. I always say-

    15. LH

      He was there for 10 years or something, 12 years or something

    16. JS

      ... Yeah, he was a monk for 10 years, and I think when he left and started up Headspace, I remember learning about Headspace when I was a monk.

    17. LH

      Wow.

    18. JS

      I remember hearing about it, and it was very early days then. Like it-

    19. LH

      A monk made it.

    20. JS

      Yeah. [laughs]

    21. LH

      So it must be-

    22. JS

      And-

    23. LH

      ... it's possible

    24. JS

      ... yeah. And now I always look back and go, that was my big ... I wish I could have invested then, you know? [laughs]

    25. LH

      Yeah, right.

    26. JS

      That's like my thing. Like, I was like, I had no money to invest, but it... anyway, it's a brilliant app. But the point being that I kind of came back at that moment in our, in our world where mindfulness, wellbeing, all these things were coming into the corporate workplace.

    27. LH

      Mm-hmm.

    28. JS

      And so all my friends were inviting me. So I started speaking at all these venues, and I'd been speaking while I was a monk. I'd been speaking since I was 16, so that was a very natural part. Teaching was very natural, and I loved it, and people were getting so much out of it. And I was like, wow, like, my monk experience is really there to help so many people, and because I'm still living it, I can still give it, and all of a sudden, all of this environment had a meaning and purpose again.

    29. LH

      Mm-hmm. Mm-hmm.

    30. JS

      And I started to see what my teacher had said, that you're, you're there to share this with people.

  9. 53:58 – 1:00:54

    Why Brands Need Video and Transformational Storytelling

    1. LH

      What are people not understanding about video?

    2. JS

      Okay.

    3. LH

      What are they not understanding about how powerful it is for their business, their brand, and ultimately their message to impact people?

    4. JS

      You mean people who are already doing it, or people who don't get why video's important? Which side?

    5. LH

      Both.

    6. JS

      Both.

    7. LH

      You know, what are they not-

    8. JS

      So-

    9. LH

      What are they not getting?

    10. JS

      Yeah.

    11. LH

      People that are doing it-

    12. JS

      Yeah

    13. LH

      ... maybe it's not working well for them.

    14. JS

      Yeah, yeah.

    15. LH

      Or people that aren't doing it-

    16. JS

      Yeah. Let's start with the people-

    17. LH

      What are they-

    18. JS

      ... that aren't doing it and then move to ... So the people that aren't doing it, it's always that same question: What's the ROI on social media, right? What's the ROI? Now, the funny thing is your business, work and service, my business, work and service, literally lives off of social media.

    19. LH

      Mm-hmm.

    20. JS

      So there's obviously an ROI, but the problem is we live in a world where we want everything to be measurable, and there's a beautiful Einstein quote that says, "Not everything that counts can be counted, and not everything that you can count counts."

    21. LH

      Mm-hmm.

    22. JS

      Right? And we live in this world where everything needs to be measured. Like, "Oh, that video has a million views. How many sales did you get through that?" But it's like life doesn't work like that. There's a load of adverts and billboards on the street that the biggest brands pay for that don't convert into direct sales. Do you think that Coca-Cola looks at the billboard out there and goes, "How many people saw that advert today, and how many people bought a Coca-Cola because of that advert?" They don't have that number.

    23. LH

      Mm.

    24. JS

      It doesn't exist. And they're one of the biggest brands in the world, but they still do it. So social media video's just a new billboard.

    25. LH

      Mm-hmm.

    26. JS

      And the biggest brands know that the more you see it... Like, I mean [laughs] this is funny. I saw this today. I saw a big billboard outside of my hotel that has all the Jenners and the Kardashians wearing their Calvins. Have you seen it?

    27. LH

      Yeah, yeah, yeah.

    28. JS

      Right, I saw it straight away this morning, then I saw it on Instagram, and then I saw it everywhere. So already I've seen it in three places, now I don't need women's Calvin underwear.

    29. LH

      Yeah, yeah, yeah.

    30. JS

      But the point is that I've seen it in a million places. So anyone who's not using video hasn't understood that more people are gonna see video than anything else. And not just that, video is so much better than a billboard.

  10. 1:00:54 – 1:04:48

    What Makes Content Watchable and Shareable

    1. LH

      What's the thing that makes someone wanna share it and leave a comment?

    2. JS

      Absolutely.

    3. LH

      What is, what is that main thing that someone watches, keeps them watching the whole time, and then says, "I have to share this"?

    4. JS

      So first thing is people need to see themselves in the situation. They need to be able to see themselves in the story you're creating. If they can't identify with a character, they'll switch off. Why is it that Marvel and DC have so many different characters? 'Cause we can all-

    5. LH

      Right

    6. JS

      ... connect with one of their origin stories.

    7. LH

      Mm-hmm.

    8. JS

      Whichever one it is. Now, I know a lot of people wanna be Wolverine, but-

    9. LH

      Mm-hmm

    10. JS

      ... the point is there's multiple, right? Everyone has a favorite X-Men. Everyone has a favorite, uh, uh, what do you call, Justice League-

    11. LH

      Mm

    12. JS

      ... character because we all identify with a different origin story. So the more deeply you understand your origin story of your customer or client or audience, the more deeply you can create a story around it.

    13. LH

      Mm.

    14. JS

      So people have to be able to see themselves in it. That's the first thing to keep them watching, to even get them to watch in the first place. The way you keep them watching is to create a scenario where there will be a surprise or a reveal at the end. Who doesn't want to know how a magic trick is done?

    15. LH

      Right.

    16. JS

      Who doesn't wanna know how something finishes? There's a beautiful movie called The Prestige by Christopher Nolan. I don't know if you've seen it. It's my favorite movie of all time.

    17. LH

      [clears throat]

    18. JS

      Uh, Hugh Jackman, Christian Bale, directed and produced by Christopher Nolan, and he talks about how every magic trick has three, uh, elements.

    19. LH

      Yeah.

    20. JS

      And the third element is called the prestige, which is the reveal-

    21. LH

      Yes

    22. JS

      ... where you're surprised, where you see what you didn't think was gonna happen. Video has to have that. Video has to have a message, a link, a, a surprise at the end that delights people, that has taken them on a surprising journey-

    23. LH

      Mm

    24. JS

      ... or a different turn. And then finally, what a video needs for someone to share it after that is you need to help them experience that emotion at the deepest level, where they feel compelled to want to tag their friend.

    25. LH

      Yeah.

    26. JS

      Now, you can do this through language. You can do it through crafting. So title of a video, these are the, these are the more logistical aspects, but you, again, you can have rubbish content and put a good title, it won't work. But titling, the caption, all of this stuff is gonna impact the audience.

    27. LH

      Mm. Right.

    28. JS

      So things that help people watch and share immediately. So I have a video called Before You Break Up, Watch This. Right? We've released it just before summer because a lot of people break up just before summer.

    29. LH

      Mm-hmm.

    30. JS

      I wanted to try and see if w- people didn't have to break up before summer because it hurts a lot of people. So I made a video called Before You Break Up, Watch This, but the watch this makes you wanna watch it now. It makes it instant. It makes it current. It makes it relevant. And the before you break up is pulling in on an emotion-

  11. 1:04:48 – 1:08:02

    Looking Back at Accenture and What He's Proud Of: Daily Meditation

    1. LH

      If you were starting over again, you didn't, you just came out of the monk world-

    2. JS

      Yeah

    3. LH

      ... would you go right to video again?

    4. JS

      Oh, no. You know what? My experience at Accenture was hugely helpful. It also gave me time to kind of-

    5. LH

      Transition, yeah

    6. JS

      ... observe and transition. I think if I went straight to video, I'm not sure because first of all, at Accenture, I learned social media. Second of all, at Accenture, I l- understood corporate culture properly again, which was very useful. Thirdly, I made a bunch of great friends-

    7. LH

      Mm

    8. JS

      ... that I'm, I'm in contact now that I love.

    9. LH

      Yeah.

    10. JS

      And I have a great relationship with the company, and they're one of my biggest clients.

    11. LH

      Oh, that's good.

    12. JS

      So it's like, uh, there's nothing that could have been done differently. But did I know that then? No. So you can't connect the dots moving forward. You only can when you look back-

    13. LH

      Yeah

    14. JS

      ... like Steve Jobs.

    15. LH

      Right.

    16. JS

      And I feel like that with Accenture, that I wouldn't change it because the amount I gained there in those, uh, in the two to three years that I was there, two years that I was there-

    17. LH

      Mm-hmm

    18. JS

      ... is, is priceless, you know, on so many levels.

    19. LH

      Wow.

    20. JS

      Uh, yeah.

    21. LH

      That's cool, man.

    22. JS

      Yeah.

    23. LH

      What's something that most people don't know about you that you're really proud of?

    24. JS

      Oof. What am I... What people don't know about me that I'm really proud of? Wow. I don't think a lot of people know that I meditate two hours a day, which I'm not proud of in the, oh, look how good I am sense, but I'm proud that I've been able to maintain that since leaving-

    25. LH

      It's tough.

    26. JS

      Yeah.

    27. LH

      It's really tough.

    28. JS

      Yeah.

    29. LH

      I went to India a year, a little over a year ago-

    30. JS

      Yeah. Yeah, I wanna hear about that

  12. 1:08:02 – 1:15:20

    His Wife, Daily Shortcomings and Past Shame

    1. LH

      And your wife supports the two hours in the morning and the lifestyle?

    2. JS

      Yeah. So my wife, I actually met her while teaching her meditation-

    3. LH

      Wow

    4. JS

      ... and philosophy. So when I left being a monk, she used to come to my classes. I'd met her before that. I'd actually met her before I became a monk.

    5. LH

      Mm.

    6. JS

      But we didn't ... We weren't friends. We didn't really know each other. I knew of her and I'd seen her around. But then after I left, she used to come to my classes, and I used to teach meditation and philosophy. And, and I have to be honest and say she's a better meditator than me now.

    7. LH

      No way.

    8. JS

      Yeah, she's way better than me.

    9. LH

      How is that possible?

    10. JS

      Because she's so genuinely pure. Like, she's a sincere soul who's more, more monk than I'll ever be.

    11. LH

      Really?

    12. JS

      You know? Yeah. She just has it naturally, inherently within her. So she's now wakes up earlier than I do.

    13. LH

      No way.

    14. JS

      Yeah, she wakes up earlier than I do. She meditates better than I do. She reminds me to meditate. She's the one who's, like, always questioning my intention and purity level, not in a negative way, in a good way.

    15. LH

      Right, right.

    16. JS

      Where I feel accountable to someone who's, who's really grounding me and make me value what I have-

    17. LH

      Mm

    18. JS

      ... and what I've learned. And, and I think ... And it's not just 'cause she's newer to it, because now she's been meditating for around four, five years, so she's been doing it for a long amount of time, for two hours a day as well. So the great thing is I wake up and I don't feel good at all because she's just finished two hours and I'm like, "Oh, yeah. I gotta start." [laughs]

    19. LH

      Wow.

    20. JS

      So yeah, she supports it because she's better than me at it. And I, I think that's ... I, I take ... And this is gonna be my m- my ego moment. I'm gonna have it where, where you feel like I'm a good teacher, right? If the student- [laughs]

    21. LH

      [laughs] Yeah, right. Exactly.

    22. JS

      If the student's better than the teacher-

    23. LH

      That's how it works

    24. JS

      ... then I, then I must be pretty good.

    25. LH

      [laughs]

    26. JS

      So ... But no, she's ... Yeah, she's a better meditator than me.

    27. LH

      Is there anything you do during, during your day that you're not proud of?

    28. JS

      Yeah, loads. I, I'm-

    29. LH

      Besides a couple of moments or ... of, oh, am I chasing this for the money for, like, a moment or something, you know?

    30. JS

      No. I, I ... You know, I have my moments where I'll snap at my wife or I'll, I'll be ... You know, I, I won't communicate with her in the most compassionate, beautiful way that I want to, and I'm busy and I'm carrying all this stuff, and that, that, that release happens and, and I never feel proud of that. I always end up feeling bad about it because I'm like, "Here's this beautiful, amazing person-

  13. 1:15:20 – 1:16:42

    Humility, Ego and the Two Things to Remember and Forget

    1. JS

      Ryan Holiday I know was on your show. Ego is the Enemy.

    2. LH

      Mm-hmm.

    3. JS

      It's a beautiful book. I, I, I think it's a great book, and that's what I mean, that ego becomes the enemy even when you start living the most pure, well-intentioned life. Like, that's the last-

    4. LH

      Yeah, yeah

    5. JS

      ... you know, that's the last step of ego, and the ego's just, like, ready.

    6. LH

      Mm-hmm.

    7. JS

      So, so for me, that self-reflection, that grounding, that meditation, remembering, you know, the ... I think it's, there's always two things t- as a monk we were taught two things to remember, two things to forget. Always remember the bad you've done to others and remember the good others have done for you, right? Always remember the bad you've done to others and the good others have done to you. When you remember the bad you've done to others, you'll always feel grounded. You'll always feel humbled. You'll never let your ego get over you. And when you remember the good others have done for you, you feel grateful.

    8. LH

      Right.

    9. JS

      Two things to forget: forget the good you've done for others. If you get fixated and fascinated by that too long, your ego's gonna grow. And forget the bad others have done to you. That doesn't mean you have to be their best friend again-

    10. LH

      Right

    11. JS

      ... but to forget because otherwise that's just gonna drain your energy forever.

    12. LH

      Mm.

    13. JS

      And those two points have, have really stayed with me because they both stop you from ego, and they increase gratitude.

    14. LH

      Yeah.

    15. JS

      And they keep you humble and grounded, and so I aspire for that.

    16. LH

      That's powerful, yeah.

    17. JS

      Yeah.

    18. LH

      Um,

  14. 1:16:42 – 1:25:16

    Three Truths, Where to Find Jay and His Definition of Greatness

    1. LH

      final few questions for you.

    2. JS

      Yeah, go for it. Yeah, I'm loving this. Yeah.

    3. LH

      This one's, this one's called the three truths.

    4. JS

      Okay.

    5. LH

      Uh, from all the things you've learned in your life-

    6. JS

      Yeah

    7. LH

      ... from monk life to stealing cars to everything else-

    8. JS

      Yeah, yeah, yeah

    9. LH

      ... and breaking hearts be- before you were a monk, all those things-

    10. JS

      Yeah

    11. LH

      ... to what you've learned now-

    12. JS

      Yeah

    13. LH

      ... uh, if this was the last day for you-

    14. JS

      Mm

    15. LH

      ... many years from now, you've created every video you want, you've told every story, shared every parable-

    16. JS

      [laughs]

    17. LH

      ... you've shared every lesson, you've written all the books you wanna do, anything you wanna do, you've done.

    18. JS

      Yeah.

    19. LH

      Those 13 things that you want, it happened.

    20. JS

      Yeah. Right.

    21. LH

      But for whatever reason, they're all erased. Everything is gone from the internet, the world, print. It's all gone.

    22. JS

      Mm.

    23. LH

      Your words of wisdom.

    24. JS

      Okay.

    25. LH

      Uh, but you had a piece of paper-

    26. JS

      That's nice question

    27. LH

      ... piece of paper and a pen.

    28. JS

      Yeah.

    29. LH

      And this would last for 5,000 years.

    30. JS

      [laughs]

Episode duration: 1:25:26

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