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Masters of ScaleHer parents mortgaged their house. She sold the company for nearly $800 million (Simple Mills CEO)
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Episode Details
EPISODE INFO
- Released
- January 8, 2026
- Duration
- 35m
- Channel
- Masters of Scale
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
Simple Mills started with its founder Katlin Smith tinkering with almond flour muffin recipes in her apartment kitchen. Over the next decade, she built a better-for-you food powerhouse. Smith talks with host Jeff Berman about scaling the brand, selling the company for nearly $800 million dollars, and staying laser-focused on making delicious snacks with clean, nutrient-dense ingredients. Chapters: 00:00 Introducing Katlin Smith 01:31 The origin story of Simple Mills 05:32 How Simple Mills got into their first Whole Foods 10:58 How Katlin Smith funded Simple Mills 14:49 When your parents mortgage their house 19:52 Building a team & scaling Simple Mills 25:28 Why Katlin Smith sold Simple Mills 30:22 The role of culture during uncertainty 33:00 Advice for other founders 📫 THE MASTERS OF SCALE NEWSLETTER 35,000+ read our free weekly newsletter packed with insights from the world’s most iconic business leaders. Sign up: https://hubs.la/Q01RPQH-0 🎧 LISTEN TO THE PODCAST Apple Podcasts: https://mastersofscale.com/ApplePodcasts Spotify: https://mastersofscale.com/Spotify 💻 LEARN MORE Our website: https://mastersofscale.com 🚀 JOIN OUR COMMUNITY LinkedIn: https://linkedin.com/showcase/11096326 Facebook: https://facebook.com/mastersofscale Instagram: https://instagram.com/mastersofscale X/Twitter: https://twitter.com/mastersofscale TikTok: https://tiktok.com/@mastersofscale 💡ABOUT US On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise. #mastersofscale #leadership #leadershiplessons #entrepreneurship #entrepreneur #tech #technology #simplemills #healthysnacks #snacks #foodentrepreneurs #foodbusiness #business #businessleaders #businessstrategy #scalemodel #scaleyourbusiness
SPEAKERS
Katlin Smith
guestFounder and CEO of Simple Mills, a better-for-you packaged food brand that grew from kitchen experiments to a nearly $800M sale.
Jeff Berman
hostPodcast host on Masters of Scale who interviews founders about building and scaling companies.
EPISODE SUMMARY
In this episode of Masters of Scale, featuring Katlin Smith and Jeff Berman, Her parents mortgaged their house. She sold the company for nearly $800 million (Simple Mills CEO) explores Katlin Smith Turns Kitchen Experiments Into Nearly $800 Million Simple Mills Exit Katlin Smith started Simple Mills after changing her own diet, experimenting with almond flour baking mixes in her Atlanta apartment kitchen and learning everything from FDA rules to LLC formation through Google searches.
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